Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. A/B Test Results. Test, test, test.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? SEMRush lets you enter a competitor and see the keywords they’re ranking for, their position in search results, traffic received for that keyword and other key metrics. Turn a long-winded sentence into two. Numbers don’t lie.

Lead Ranking 36

Lead Ranking Lead Scoring Long Tail Marketing SEO 36

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Lead Scoring SERP 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. It’s 41 words long and succinctly answers the question. Optimize the description box with some relevant long tail keywords. Featured snippets are eating up the search traffic.

CTR 50

CTR Features Organization SERP 50

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. Avoid blocks of emailing: "A study done at the University of London found that constant emailing and text-messaging reduces mental capability by an average of ten points on an IQ test.". If you’re curious about these, you can try this online test to see how you score.).

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

NOVEMBER 4, 2016

In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. This is helpful to determine which words or set of several keywords, or long-tail keywords , are the most popular in search. These long-tail keywords will help determine the angle your content should address.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Long-Tail Keywords Dominate Searches. Fact : Long-Tail (4 words or longer) keywords account for 70% of ALL Google searches and convert 2.5x

Lead Ranking 265

Lead Ranking Lead Scoring Long Tail Marketing SEO 265

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics. 30) "hubspot rentals".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

OCTOBER 16, 2015

Begin by brainstorming 5-10 topic buckets you want to test (campus life, graduate programs, alumni), each with several more broad and specific keywords. Take that mentality and use it to help you rank high for long-tail keywords that your prospective students are searching for. News & World Report. 1) Define Your Objective.

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28

Webbiquity

OCTOBER 6, 2020

This gets your name out there, creates positive associations with your brand, and gets backlinks. Voice search is often done on mobile devices, so do the same things you’d do for mobile optimization, like optimizing page load speed and using the Google Mobile Friendly Test tool. Focus on long-tail searches.

SEO 207

SEO Webcast Budget Programs High Quality Lead 207

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. Search Engine Optimization (SEO) has changed over the years, and has become an increasingly complex tactic that requires research and constant testing. 3) Create an editorial calendar for your blogs.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Navigate the Channel

MAY 22, 2023

According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5% Also remember, according to Smart Insights, that the Advanced Web Ranking January 2023 “demonstrates the steep decline in click-throughs for keywords in 1st position down to 20th. Just step away from the keyword rodeo.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Single Grain

JUNE 26, 2020

First, Test Your Website's Performance in Search. Before we dive into the details on improving your site’s performance in search, let’s take some time to test your current page ranking in the search results. Many A/B tests can have surprising results. Get A Free Consultation. Changing button colors from red to green.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Optinmonster

MARCH 19, 2024

Headline Analyzers Headline Generators Headline Research Tools Headline A/B Testing Tools Bonus: Free Headline Resources Headline Analyzers If you’re a marketer, you might already be creating headlines for your marketing campaigns. Sentiment: Identify what sentiment your title triggers, such as positive, negative, or neutral.

Lead Ranking 91

Lead Ranking Resources Lead Scoring Tools 91

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. They quickly get it.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JUNE 18, 2019

Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". Use HTTPS if possible, as Google now uses that as a positive ranking factor. Don't use all caps.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Moz

MAY 6, 2019

If you’re looking for a place to start with creating content that’ll positively impact your audience, then ask your co-workers from other teams like sales and services for some ideas. Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Ranking 71

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

SmartBug Media

MARCH 18, 2020

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. Because user behavior tends to be unpredictable, it will be important to test your ads often. Key Measurements You Need to Know.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it. A Note on Quality Score.

Adwords 28

Adwords Cost Per Click Lead Ranking Lead Scoring 28

Hubspot

NOVEMBER 29, 2016

An increased number of long-tail keyword variations that are regularly searched within a topic. Then, you'd come up with subtopics that are related to yoga but based on long-tail keywords that are easier to rank for in search. Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created.

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

Inbox Insight

NOVEMBER 26, 2018

Advanced testing capabilities to help inform your content strategy. In fact, 61% of marketers say growing SEO/organic presence is a high inbound marketing priority ( Hubspot State of Inbound ). With Google’s shifting algorithms, reaching the top ranking positions is a constant game of cat and mouse. Traditional” channels.

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

Hubspot

JUNE 8, 2016

Some of the keywords in this campaign could be: Another way to get more focused with the keywords you’re targeting is to find long-tail keywords—those that consist of four or more words. A good tool to find long-tail keywords is Übersuggest , but you can also source them directly from Google. Test, test, test!

PPC 28

PPC Lead Ranking Sales Qualified Leads Lead Scoring 28

Hubspot

FEBRUARY 18, 2014

In the following chart, we''ve plotted the average (expected) CTR in orange, for each of the top ad positions: For example, the average CTR for an ad in the top position is just under 6%. 4) They Target High-Intent, Long-tail Keywords. You don''t have to go at this full-time to get to that level of testing, though.

Adwords 28

Adwords Advertisements Advertising Long Tail Marketing 28

Hubspot

JANUARY 3, 2012

You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. Connect with HubSpot : Use PPC strategically. One of the advantages you have over giant corporations is being unburdened (comparatively, at least) with bureaucracy.

Small Business Marketing 28

Small Business Marketing Long Tail Marketing Planning Business 28

Hubspot

NOVEMBER 23, 2011

As long as your design efforts don't distract visitors from reading, sharing, or interacting with your site, your design is fine as it is. If you don't create content that is helpful to real life people, you'll lose ranking positions, traffic, and leads fast because no one will link to you, share your content, or convert on your landing page.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

Hubspot

MARCH 9, 2012

To be honest, you might be surprised at how little things can go a really long way. In a HubSpot email A/B test , we found that sending email from a real person's name from our marketing team generated a click-through rate of.96% 96% compared to email sent from "HubSpot," which generated a click-through rate of.73%.

Landing Pages 28

Landing Pages Webinar Metrics Lead Ranking Lead Scoring 28

Hubspot

AUGUST 23, 2011

Always Fighting for First Position: You don’t always have to be number one, and more importantly, it’s unlikely that you’ll be number one for everything. First position clicks are often the most expensive anyway. Connect with HubSpot : Listen to your data when you make decisions for optimizing your campaign.

Paid Search Agency 28

Paid Search Agency Conversion Rate Conversion PPC 28

Hubspot

OCTOBER 7, 2011

Another concept that goes hand-in-hand with analytics is testing. While we believe marketers should constantly be testing their marketing , the first step is identifying the different marketing variables you can test. 20 Variables to Test in Inbound Marketing. 20 Variables to Test in Inbound Marketing.

Paid Search Agency 28

Paid Search Agency Ad Frequency Landing Pages Lead Nurturing 28