Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Hubspot

JANUARY 29, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. You want to cast as wide a net as possible — prioritize volume over personalization when communicating with prospects.” Let’s dive in. 5 Pieces of Terrible Sales Advice (and What to Do Instead) 1.

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

accelerate agency

MAY 9, 2020

Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Martech

MAY 26, 2023

Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Why is AI okay sometimes but not others?

Marketing AI 92

Marketing AI Work Management B2B Marketing Management 92

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Visit in person: The searcher wants to find a location to go to. Today, SEO is as much an art as it is a science.

SEO 87

SEO Tips SERP Content 87

Televerde

DECEMBER 1, 2020

You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. Long-tail keywords like “buy AI tools for marketing” mean someone is right at the end of the sales funnel and wants a solution they can purchase right now. Long-form thought leadership content is key.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. That is target both long-tail and short-tail keywords that will have the best impact. Your content ROI will suffer in the long-run. In a way, there may be some truth to those concerns.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

DECEMBER 22, 2020

Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot. HubSpot pioneered the buyer's journey in B2B before it was a big thing. Google shopping results. Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

NOVEMBER 17, 2020

Podcasts are personable and facilitate connections. Podcasts put a knowledgeable person from your company in conversation with industry experts to tackle current topics and share advice, often with a touch of lighthearted humor. If you already have a CMS, such as HubSpot , it’s simple to add a blog. DemandMetric ). WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). Target long-tail keyword variations. You can perform long-tail keyword research in Google's Keyword Tool , or if you use HubSpot software, use HubSpot’s Keyword & SEO tool to help find variations you might not have thought of before. (Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

SmartBrief - Marketing

SEPTEMBER 25, 2023

Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking. That customer journey began long before and continues well beyond the software we may use to monitor our website. All of that is great. One could start tracking a consumer journey but limit that journey only to the trackable areas.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Hubspot

APRIL 23, 2018

According to a HubSpot survey of 300 U.S. After the Zuckerberg hearings, Blind app users were asked if they've deleted Facebook since original revelations about the misuse of personal data by consulting firm Cambridge Analytica. Facebook CEO Mark Zuckerberg's testimony before U.S. According to this most recent survey, however, 13.7%

Facebook 73

Facebook Long Tail Marketing Amazon Lead Scoring 73

Hubspot

MAY 31, 2018

Searches are becoming more personalized. Use long-tail, conversational phrases for content keywords. This is why HubSpot recommends a topic cluster approach to SEO. People talking to voice assistants ask questions of them like they would a person. Location and context are becoming more important, too.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Hubspot

JUNE 5, 2019

Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have resulted in conversions and try to identify long-tail keywords which may contain a few specific product details.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. This is a good example of contextual targeting because Google used the person's location, so your ad is only showing up to people who are in the vicinity of your shop. Contextual targeting is the solution to that problem.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. Video can go a long way in gaining speaker interest and buy-in. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. Zoomers are looking for a reflection of their personal values in brands and are prepared to hold them accountable.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Moz defines time on page as, “Time on page is calculated by the time difference between the point when a person lands on a the page and when they move on to the next one.”. Personally, that’s my favorite thing about marketing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Then, he hoped to get long-term search engine traffic as a result. The beauty of organic traffic is that it virtually never dies.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Valasys

NOVEMBER 23, 2022

Looking at things more practically, when a person searches for a nearby restaurant, they are likely to pick out one of the top most options. Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Local searches spark trade.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Long-term clients and more referrals make the jobs of your inside and outside sales teams easier. Website traffic hasn’t skyrocketed.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Hubspot

OCTOBER 10, 2020

According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. Since this metric doesn’t require any personal data, it's possible to compare your engagement rates to competitors. Maintain consistent branding.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 10) Churn.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 10) Churn.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

SEPTEMBER 14, 2018

So it's no surprise you want to become an Instagram influencer, and reach a large audience with your own personal brand. At HubSpot, we'd prefer to publish a few exceptional pieces of content per day, rather than laboring away to produce hundreds of barely average pieces. Be persistent.

Work Management 74

Work Management Advertising Agencies Mobile Advertising Course 74

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Ledger Bennett

MARCH 25, 2020

The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. Non-brand example: find users searching “Saas Solutions” without using ‘Oracle’/’Salesforce’, find users looking for “CRM lead tracking” without adding ‘Hubspot’, etc. Key Takeaways.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

MARCH 8, 2016

Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs"). The more you know about a lead, the better you can personalize the content you deliver to them. Personalization: Lead Nurturing Gold. HubSpot users do this with "smart content.".

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Buffer

APRIL 9, 2019

In terms of exercises to help you get there, we employed a couple: HubSpot’s flywheel exercise to find opportunities to maximize delight, the Jim Collins vision framework to create a vivid description, and Julie Zhou’s strategy litmus test to create alignment. We don’t want customers waiting too long. Customer Notes.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. 3) What is the personality mix of your team? Create a good blend of the big five personality types. Here are some specific tips: Take note of the personality traits you need before hiring. Look for personalities that will fit into and complement your company culture.

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

SEPTEMBER 8, 2010

Have you ever thought finding what you were looking for on Google took too long? ” He also stated that although search rankings do not change with the release of Instant, long-term search behaviors may change. Because of this, people will spend more time refining keywords and ultimately focusing more on long tail keywords.

Google 28

Google Long Tail Marketing Keywords SEO 28

Hubspot

MARCH 11, 2018

That's because we once lived in an era when, not even that long ago, that was the purpose of pages like these. Metrics are, 'How close are we to solving a problem for a particular person?'". But that, Jacques explained, can actually make for better engagement, if marketers view this phenomenon in the long-tail. "To

Social Media 78

Social Media Media Peer-to-peer Privacy 78