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  • REACHFORCE  |  TUESDAY, APRIL 7, 2015
    [Help] 5 Ways Smart Landing Pages Actually Help to Increase Conversions
    Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions. Every business owner wants to generate more and more conversions. 1- Have a Headline That Persuades the User to Read More A catchy headline […]. Marketing and Sales Funnel Marketing Tips marketing targeted marketing
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Help] How Abraham Lincoln Can Help You Build A Better Team
    Gems of wisdom that have survived the test of several centuries are certainly okay in my book, so join me in a rapid-fire history lesson on how Abraham Lincoln can help us build better teams. While forming an elite force like Lincoln’s may seem like a daunting task, keep in mind that anything that helps you grow will feel uncomfortable at first. Author: Chris Gillespie They say that those who do not learn from history are doomed to repeat it.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Help] 8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]
    Mari Smith and BuzzSumo have put together the following helpful infographic on eight Facebook engagement statistics that every content marketer needs to know. All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies. Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks.
  • MARKETRI  |  FRIDAY, AUGUST 31, 2012
    [Help] How Google Scholar Can Help Lawyers Gain a Competitive Advantage
    I really don’t like research, so I became a marketer and eagerly joined Marketri , where I help lawyers and other professionals grow their business, strengthen their brand, and stay ahead of their competition. Scholar also can help you plan fee-based searches by testing keywords and connectors beforehand, leaving you with more time and money to devote to important things like marketing your law firm. Once upon a time, I thought I’d be a lawyer.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 6, 2017
    [Help] 6 Tips to Help You Tell a Story with Your Content Like Ridley Scott
    The post 6 Tips to Help You Tell a Story with Your Content Like Ridley Scott appeared first on Marketing Insider Group. What is more motivating – reason or emotion? Marketing pro, Bill McKendry answers this question perfectly with a quote from Antoine de Saint-Exupery. “If If you want to build a ship, don’t drum up the men to gather wood or assign them tasks. Instead, teach them to yearn for the vast and endless sea.” Think about […].
  • ACT-ON  |  TUESDAY, NOVEMBER 24, 2015
    [Help] How to Hire a Content Writer to Help With Marketing
    But what you really want – what will really help you create awesome content – is a subject matter expert. That may not be all the promotion you need to do, but it helps. If you want to do content marketing, you’re going to need a writer. Maybe that content writer is you. Maybe it’s someone else. But if you’re already straight-out managing a business, or “just” managing a marketing department, it may not be realistic for you to write a blog post every week.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Help] Help! My Sales Team Thinks Our Inbound Leads Suck
    Here are my top five tips for transforming how your sales team approaches selling to inbound leads, and how Marketing can help. Hi John, we help companies like you get more leads and customers from your website. How they found your website, what pages they viewed most, what emails they opened and read, how often they shared your content on Twitter and Facebook: All of this tells you loads of information about what the prospect’s problems are and how you can help.
  • MODERN MARKETING  |  TUESDAY, JUNE 24, 2014
    [Help] 3 Truths to Help Balance Marketing Technology Mayhem
    There are hundreds – if not thousands – of marketing platforms, tools and apps to help marketers keep pace with the digital evolution and shifting buyer behaviors. These individuals are helping their organizations to not just survive, but thrive, in the midst of the potential for mayhem. In the evolution of my own experience, I have found these three truths to help balance being on the brink in the midst of marketing technology mayhem: 1.
  • THE POINT  |  WEDNESDAY, OCTOBER 3, 2012
    [Help] How Good Content can Help Improve Database Health
    According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. The most common changes (in order): job function, phone number, and mailing address.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Help] How to Create Marketing That's Actually Helpful [Printable Checklist]
    Jay Baer , a marketing strategist , speaker, and author of a new, New York Times Best Selling book called Youtility: Why Smart Marketing Is About Help Not Hype , says this social media melting pot of brands, friends, and family creates an “invitation avalanche:” everyone and every brand is inviting you to read this, watch that, “like” it, then share it. How’s that for helpful? Are you investing in creating helpful marketing?
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Help] How to Become a More Productive Writer: 7 Helpful Tips
    How to Become a More Productive Writer: 7 Helpful Tips. My immediate goal was to help shape my productivity and measure my writing. The tool also makes it easy to set goals, track your progress, and understand your productivity patterns -- which proved helpful during this process. Additionally, knowing this helped me stop feeling so guilty when I found myself unable to produce anything meaningful after 3 p.m.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 7, 2017
    [Help] Three Questions to Help You Live Your Best Marketing Life
    Today’s technology will help facilitate these relationships. Take a look at the technology you’re using today and ask yourself, Is this helping me form relationships or hindering them? These relationships are what brands can leverage to build advocates who will ultimately help them grow revenue for their business. The post Three Questions to Help You Live Your Best Marketing Life appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Help] Marketing That Helps People? An Interview With Jay Baer
    If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Do you create marketing that helps people or just more hype? We have entered an era where brands have to figure out how to develop marketing that helps people - or as Hubspot says, marketing people don’t hate. Thus, Youtility: Why Smart Marketing is About Help not Hype.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 27, 2015
    [Help] 4 Uncommon Ways to Help New Customers Discover Your Business
    Here are four uncommon ways to help new customers discover your business: 1. When creating content for your website or blog, ask yourself ‘Does this help the reader learn something?’ The post 4 Uncommon Ways to Help New Customers Discover Your Business appeared first on VerticalResponse Blog. A growing customer base is critical to any thriving business.
  • REACHFORCE  |  SUNDAY, MAY 31, 2015
    [Help] Need Help Navigating Your Complex B2B Marketing Database?
    When it comes to marketing data management, there isn’t just a “right” and “wrong” way. There is also bad, not-so-bad, okay, better, and best. What does it take to build a solid marketing database and then manage the complexity so that it’s actually useful to your marketing efforts? Here are three steps to making the […]. Database Marketing Big Data Marketing data driven marketing marketing marketing insight
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Help] A Helpful Guide of Public Speaking Tips [Infographic]
    Thanks to the internet, there are plenty of resources out there to help you conquer your fear -- including the infographic below from the London Speaking Bureau. If the thought of speaking in front of a crowd makes you uneasy, you''re not alone. According to a study by Chapman University, public speaking is the number one fear in America -- followed closely by heights and then by bugs, snakes, and other animals.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Help] 14 Content Marketing Tools to Help Your Business Grow
    While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). A wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. Many of the tools will optimize the way you disseminate information, and some of them will help you create more high-quality content. Guest post by Joan Guilbert.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Help] 6 Time-Saving Business Tools to Help You Get Organized
    Buffer users can pre-schedule up to 10 free social posts per week (unlimited posts are available for a monthly fee) that can include a link, photo or infographic to help your followers better engage with the message you want to convey. With the integration of these time saving business tools, you’ll be almost certain to see not only an increase in productivity, but you’re also bound to feel more inspired to develop and meet goals quicker to help your business flourish.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Help] How to Work Faster in Excel: 6 Helpful Tips & Features
    Today, in the spirit of exploration, we’ll dive into six of these little-known Excel features to explore some of the most helpful -- but least-used capabilities -- of our favorite spreadsheet program. These tips and features are designed to help you work faster and smarter. How to Work Faster in Excel: 6 Helpful Tips. Trouble is, they don’t help us much if we want to quickly look at trends over time.
  • MODERN MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Help] 3 Measurement Points to Help Maximize Your Analysis Strategy
    3 Measurement Points to Help Maximize Your Analysis Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. Dave is sales and marketing geek who believes that any problem can be solved by asking the right questions first.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Help] How to Succeed in Sales Today: Start Helping Your Prospects
    They all reflect a common theme: at the end of the day, Sales should be about helping prospects. Here''s how the HubSpot sales team puts our helpful sales philosophy into action. If you are indeed able to help them with their goals and challenges, you''ll have built the trust required for them to buy and stay with you.". It’s likely that there are dozens of people in your organization who can help you achieve your personal and professional goals.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 15, 2014
    [Help] 4 Content Marketing Blogs That Can Help You Improve Your Writing
    If you want to learn how to write interesting content for a “boring” topic, this post can help you out. Helpful, right? read a lot, write a lot): Because, more than anything else, it helps you improve your writing.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Help] 10 Brands' Twitter Marketing You Can't Help But Love
    Social media conversations have evolved. Rather than broadcasting messages, users and brands are engaging in more direct communication. And the most prominent social channel for these one-to-one conversations is Twitter. It''s a good thing, too. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. The thing is, some brands are doing it more often, and with a lot more heart, than others.
  • HUBSPOT  |  TUESDAY, MAY 31, 2016
    [Help] 11 Useful Photoshop Tutorials That'll Help You Work Faster
    So take a look, find the tutorials that are best suited for you, and use them to learn some helpful new tips and tricks. Then, he gives you helpful tips on placing elements (smart objects, linked files, etc.) While placing the image into the document as a layer works just fine, it’s helpful to have those features already loaded into your workspace. There’s no doubt that Photoshop is an incredibly powerful tool for marketers.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 18, 2016
    [Help] How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness
    4 Tips to Help You Boost Your Marketing Effectiveness appeared first on Marketing Insider Group. Businesses spend a great deal of money and effort reaching out to potential customers. They post status updates on social media, set up YouTube channels, and pay for local advertising, all with the hope that their message will convince people to buy what they’re offering. But if brands are blindly throwing marketing messages out, they’ll […]. The post How Well Do You Know Your Customers?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 24, 2014
    [Help] InfusionSoft ICON: Contined Focus on Helping Small Business
    The point was well taken and crystallized my feeling about InfusionSoft itself: the company is expanding successfully at a breakneck pace – better 50 percent per year -- but has remained so consistently focused on its goal of helping small business that it looks like little is happening. InfusionSoft managers’ relentless repetition of the corporate slogans is part of a very conscious strategy to build a culture that will help the company grow successfully.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Help] 15 Resources To Help Improve Your Personal Branding
    Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. This pre-cleaning and straightening up helps her get the ‘big things’ accomplished by the person she hired. If you do the pre-work before you start to investigate changes, hire someone to help or attend a workshop then you will get the most out of your personal investment and our social brand will be hitting on all cylinders!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 25, 2015
    [Help] 4 Strategies to Help Maintain Lead Quality in Your Database
    When you first implemented inbound marketing for your business, you knew that you were building a system that utilized high quality content to help generate high quality leads from your website. Inbound marketing has proven time and time again to be an extremely successful philosophy that can help generate leads for businesses through online sources.
  • INFLUITIVE B2B  |  FRIDAY, AUGUST 11, 2017
    [Help] 5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity
    Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 19, 2016
    [Help] 36 Calls For Content Marketing Help
    Do you have the super powers to hear and to answer the calls for content marketing help? Hone your listening skills to help you help others and to save them from […]. The post 36 Calls For Content Marketing Help appeared first on Marketing Insider Group. Lack of a clear and strategic content marketing plan can hurt your brand — be it a small business, big company or personal reputation.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 15, 2017
    [Help] How Inside Sales Enablement Can Help Increase Revenues
    Just providing an inside salesperson with the knowledge they need to do their job is not enough to help them to maximize their performance. Yes, practice will help, but to accelerate their learning curve, they need tips and tricks from an expert. Alternatively, you might just stop by and ask what challenges a rep is facing and how you can help. Technology is a powerful enabler for inside sales, which can help you maximize your team’s results.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Help] Why Media Companies Are Struggling (And How Inbound Can Help)
    Here are the top challenges these media companies have shared with me, and how we believe inbound marketing can help them meet and defeat those obstacles. How can inbound marketing help? How can inbound marketing help? Inbound marketing can also help you generate leads for your advertisers. If they sell cars, they want you to help them sell more cars. If they sell insurance, they want you to help them sell more insurance. How can inbound marketing help?
  • KAPOST  |  WEDNESDAY, FEBRUARY 22, 2017
    [Help] 3 Ways Agile Helps Scale Content Marketing
    Agile marketing helps elevate the quality of the content a team produces by getting them out of panic mode, allowing them to consistently review their process and themselves, and keeping them from constantly getting derailed by external demands. . But closing your eyes and vaguely throwing money in the general direction of content isn’t going to help your cause. . The post 3 Ways Agile Helps Scale Content Marketing appeared first on Kapost Content Marketing Blog.
  • VIDYARD  |  TUESDAY, JANUARY 31, 2017
    [Help] A Story of How Baseball and Video Helped Create a Winning Sales Development Team
    As we started talking, I expected to hear a fair bit about Uberflip —the company and its product help marketers create, manage, and optimize a “content experience” for buyers at every part of the journey. It’s how Adam manages his team of sales development reps: “We share techniques that work well, and help each other improve when things don’t go the way we hoped. They were working to cut through the noise, and helped us connect with people on a human level.”
  • CONTENT STANDARD  |  WEDNESDAY, JUNE 29, 2016
    [Help] Will a Co-Marketing Partnership Help Your Brand Strategy?
    The post Will a Co-Marketing Partnership Help Your Brand Strategy? Back in 1998, in a small middle school just beyond the outskirts of Philadelphia, a small civil war was being waged during after-school basketball games. On the one side of the field, dedicated parents stood behind folding tables selling school-sanctioned refreshments. On the other, groups of sash-wearing girls peddled smiles and boxes of cookies.
  • MODERN MARKETING  |  THURSDAY, JULY 17, 2014
    [Help] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    That actually helps me be more creative.” “When you’re writing a great song, it also helps to be truly inspired by your life story. To write a great love song it helps to be in love. 6 Tips From John Legend To Help Your Strategy “Get Lifted” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Help] 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
    34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More. B2B buyers are turning to LinkedIn for content that will help them move forward in the buyer's journey -- and 57% are doing so on a mobile device. 20 posts per month can help you reach 60% of your unique audience. Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks.
  • MODERN MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Help] LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections
    And finally, he offered me a suggestion of something I can do to help him. A few months ago I started working for a new company. A big company. If you are reading this blog post, I’m sure you’ve heard of it. It’s called Oracle. And we have over 135,000 employees. Imagine how big my LinkedIn network would be if I connected with all of them. Or 10% of them. Even 1% of them would significantly grow the reach of my network.
  • MODERN MARKETING  |  MONDAY, JANUARY 23, 2017
    [Help] Marketing was Hard in 2016. Marketing Automation Helped Those Who Used It.
    Marketing automation, to some extent, helps address these issues and provides a highly personalised approach to marketing that has the potential to save time. As we move into 2017, it is instructive to look back at 2016. With more data available than ever, marketing automation was a critical component of B2B marketers' tech stack. Below are some thoughts from Modern Marketing experts about marketing automation. We asked each to provide a data point as inspiration for their views.
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Help] 14 Funny Brands You Can't Help But Follow in Social Media
    You just can't help but follow them, and you've probably shared some of their updates with your own network, expanding that brand's social media reach. To help bring out your inner comedian, we've compiled a list of brands whose social media presence gives us the giggles. What other brands can't you help from following in social media , even for just a good laugh There are quite a few factors that go into what makes a brand "followable" in social media.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Help] Resistance Is Futile: 17 Calls-to-Action You Can't Help But Click
    To help you identify what''s effective and what''s not, I''ve listed out the following 17 examples of CTAs that totally rock. The color of the credit card in the image and the color of the CTA button match, which helps the viewer connect the dots of what they''ll get when they click. Treehouse helps people learn how to code -- but you may or may not have heard of it. Think about all the times you''ve signed up for things in your life. Did you once download Evernote? Dropbox?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 23, 2013
    [Help] B2B Social Media - How to Help Your CEO Find That Lovin' Feelin'
    This will help your CEO feel the love. Helps with media relations (75%). Helps CEO understand what’s happening in the company (72%). Helps find/attract new customers (64%). Helps with crisis communications (61%). And if you found this helpful, please share it with your network. Artillery B2B Marketing Blog > The Forward Observer. A growing number of CEOs are embracing social media because it makes business sense.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Help] 5 Ways Marketing Can Help Sales Through a Tough Month
    They should get in the trenches and help their colleagues any way they can. 5 Ways Marketing Can Help Sales. Depending on a prospect’s needs, one of the best ways you can help a rep struggling to close a deal is by joining a call and sharing your perspective. Conducting a demo is also helpful if a prospect has technical questions that surpass the sales rep’s knowledge. Highlight a recent company accomplishment, or help get the word out about a new initiative.
  • MODERN MARKETING  |  MONDAY, APRIL 16, 2012
    [Help] 6 Ways Marketing Can Help Generate Early Leads for Sales
    Here are 6 ways that marketing can help make that possible. And the earlier they get there, the more they can help guide the decision process. Establish yourself as a trusted source early and you can help accelerate that timeframe. With tools like batch email signatures, marketing can help introduce individual sales reps as the trusted adviser when all of the nurturing appearing to come from sales. What could marketing do to help your sales team win more deals?
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Help] Five Tips to Help You Write Outstanding Content For Your Blog
    These five tips can help you more dependably write outstanding content for your blog. This will also help you to place the paragraphs in the right order. Use tools like the Emotional Value Headline Analyzer and the CoSchedule Headline Analyzer to help you craft more effective post titles. Search optimize your content to help it rank highly in the search results of major search engines. Content is king, and blogs often make the best castles.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Help] 4 Twitter Tools that Help You With Customer Service
    In addition to responding to your audience , these tools can also help increase brand loyalty and improve your company’s image. Most decks look similar to this example: Have you heard of or used any of these tools to help with your Twitter interactions? The post 4 Twitter Tools that Help You With Customer Service appeared first on VerticalResponse Blog. Twitter has fundamentally changed the way that customer service interactions take place.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Help] How Big Data Helps To Personalize Marketing and Impact ROI
    Marketers need to focus on the marketing intelligence that helps to personalize web experience. The post How Big Data Helps To Personalize Marketing and Impact ROI appeared first on. Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. .
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Help] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    For every email campaign, we need to keep track of which email and landing page templates we need to use; which helps us orchestrate the nurture campaigns by aligning the content asset with an email cover, an autoresponder, and a landing page/thank you page (for conversion tracking). Lead Nurture Planning.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 21, 2013
    [Help] How Classic Psychology Can Help You Understand Your Buyer
    This lends itself perfectly to Psychology because we can use these theories to help us better understand the social interaction between buyer and company. We can gain insight through revolutions like the Human Potential Movement in Psychology which took Humanistic Principles and applied them to useable tools to help people improve their functionality.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 6, 2017
    [Help] How Executive Branding Can Help Your B2B Marketing Efforts
    Below are some of the ways executive branding can help increase the impact of your broader B2B marketing efforts, using real-world social media and blogging examples. Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader. By focusing on their knowledge, passions, and authority, having executives in the public eye can strengthen a brand’s credibility.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 14, 2016
    [Help] Going Beyond Email Metrics: A Framework To Help You Plan Your Campaign
    Not long ago, I was reading a great post by my colleague Ben Fettes on the importance of understanding email metrics , how they're calculated, and how they can help a marketer not only to identify, isolate, and tackle potential issues in their marketing funnel — but also develop optimization strategies to create and deliver more relevant experiences to their customers.
  • REACHFORCE  |  FRIDAY, DECEMBER 18, 2015
    [Help] The Cost of Poor Data: How Marketing Automation Can Help
    While many businesses are aware of the financial benefits that big data analysis can have for their business, fewer realize just how expensive poor data can be. Poor data can negatively impact the marketing campaign, the view of the customer, the hiring process, and more, all of which impact the profit potential of the business. […]. Marketing Automation marketing automation
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Help] 30 Books to Help Make You a Better Marketer
    Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. If you want to increase brand awareness and provide real value to your audience, content marketing can help you with that and more! She helps marketers uncover their inner voice in order to thrive on social media as well as in the real world. David’s effective guide will help you maximize your brand’s impact on social.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2016
    [Help] How to Build Self-Confidence After a Bad Month: 8 Helpful Tips
    It makes 29% of us reluctant to ask for help at home , and 40% of us afraid to be nice at work -- because we fear that people will take advantage of us. It makes sense, then, that many of us are afraid to ask for help at work for fear of looking foolish or ill-informed. That’s another place where talking to someone else about it -- like your manager -- can help to put things into perspective.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Help] 12 Tools & Resources to Help You Create Better Buyer Personas
    Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. Within each card, create a checklist and have your team attach documents and add comments to the cards to help build out each persona. Similar to how Facebook Audience Insights uncovers Facebook audience characteristics, Followerwonk helps you paint a picture of your Twitter followers.
  • LEADERSHIP  |  MONDAY, MAY 5, 2014
    [Help] HELP! My CMO Is Big on Hacking!
    However, the leaders in an organization must encourage and help every employee to be curious, be creative and become a change agent. The post HELP! —Spotlight on Greg Ott, VP Marketing for QuickBooks Online, (Intuit Inc.). Until recently, there was nothing positive to be said about hacking. In the marketing world today, and particularly, in the disruptive innovation world, ‘growth hacking’ is the trending topic. It’s a new, positive spin on the traditional concept of ‘hacking’.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Help] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    We''ll dive into more details on what the update will entail and give you some tools to help diagnose your site''s mobile-readiness. Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big. For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. When they rolled out Panda, it affected nearly 12% of English searches.
  • VIDYARD  |  TUESDAY, OCTOBER 18, 2016
    [Help] 4 Video Marketing Strategies to Help You Get Better Results Right Now
    Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals. Here are four strategies to help you drive real business results with your video marketing. Build videos for the decision-makers first (but don’t forget to build out videos for the rest of your audience, too, since they will help you generate leads as well)!
  • MARKETRI  |  MONDAY, MAY 21, 2012
    [Help] Mentoring Can Help Boost A Firm's Marketing Effort
    There may be so many untapped resources in your company -- engaging junior staff in marketing and business development gets them in the mindset to take advantage of opportunities to sell the company, and is a great way to lift some of the "burden" from senior staff members to help push forward the integrated marketing plan.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Help] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    Have a look, and see which ones will help you achieve the most this quarter. Whether it’s staying organized, coming up with ideas, or promoting your posts, that's what bookmarked sites are for -- to keep all of your best, helpful resources in one place. Browser extensions are one of those things that can be so helpful, but not enough of us take advantage of them. That’s why we compiled seven different to-do list styles to help you make the most of your daily responsibilities.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 7, 2013
    [Help] Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace
    Sales managers should work with their marketing leaders to help them understand the challenges they’re having in the field in terms of conversation and where that conversation is breaking down,” he explains, “not simply saying, ‘Hey, we need a new product slick.’”. I wanted to clarify how ADP helps accomplish customers’ goals in a way that no one else can.”. It brought to the forefront how that issue is hurting productivity and how ADP can help.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 4, 2017
    [Help] 50 Stats to Help You Choose The Right Social Networks for Your Brand
    In this blog, I’ll outline three ways to help you choose the right social networks for your business. . Taking the time to thoroughly research your audience helps ensure your social media marketing efforts are as effective as possible. Understanding what channels will most likely reach your audience, the best time to gain their attention, the tone that will most likely resonate, and the types of content they prefer will help put you one step ahead of your competition.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Help] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    Revenue reporting within HubSpot can help connect the dots. ( INBOUND 2014 was not short on good content. But, despite the large venue, some speaking events were so popular that it was short on seats. Few things make a speaker feel better than seeing every single chair in their room full. One of them might be watching security guards turn attendees away who are clamoring to get into your session due to fire codes. I wouldn’t know, but you could ask Matt Heinz.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Help] 53 Questions to Help You Choose the Right Interactive Content Creation Platform
    The questions that follow will help you select the right interactive content creation platform for your company and your priorities so you can hit the ground running. What are your goals, and how will the platform help you accomplish them? Clarifying your goals will help you articulate the functionality you should look for and separate out the “must haves” from the “nice to haves.”
  • BIZIBLE  |  TUESDAY, AUGUST 16, 2016
    [Help] 5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader
    Forecasts and predictive models help marketers with project planning because they help to set achievable goals, whether your goal is to hit a certain MRR, MQL count, or customer count. Careful attention to the best use of your team's time will help boost your organization's output and efficiency. What was a bestseller, reaching 10,000 copies sold per year, in colonial America? Answer: Ben Franklin’s “Poor Richard’s Almanac.”
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Help] 13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]
    Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. No matter how hard you try to figure out exactly what the search giant wants, you can never quite right. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria. Well, unfortunately, it doesn’t seem reasonable to expect Google to reveal its secret list of ranking factors anytime soon.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 24, 2016
    [Help] Help! What Do I Do Without My Analytics Data?
    Here at KoMarketing, we use Search Console data almost every day to make better decisions on content marketing initiatives, to help us understand organic performance on a page level, and to better understand the terminology customers are using to find our clients’ websites. ** The caveat to all this is you still have Search Console tracking enabled. To help me understand, I turned to the SEMRush Organic Research report. Last week I turned 34.
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Help] How to Help Ecommerce Customers Avoid Buyers’ Remorse
    You can help a buyer avoid this particular situation, but again, since your company isn’t the only one selling similar products, there is no way to guarantee buyers won’t still struggle with their choice. Even after you help them narrow down the shades that match their skin tones, eliminate the brands that test on animals, and include only the options that have a blush brush included, the choices may still be overwhelming.
  • HUBSPOT  |  SATURDAY, DECEMBER 12, 2015
    [Help] 16 Creative Email Subject Lines To Help You Restart Stalled Conversations
    Creating a sense of urgency is always helpful for spurring action. Get their attention by including their name in your subject line, and then ask how you can help. Even if your recipient isn’t ready to connect or move forward with your relationship right now, help with their business pain will always be welcome. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Business emails: Easy to send, difficult to perfect.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2016
    [Help] How Google’s failure helped me become a dramatically better writer
    Reading less helped me become a better writer: more creative, original, and interesting. The post How Google’s failure helped me become a dramatically better writer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe. Who knows? Brian Shih, former leader of the Google platform, said it was political.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2017
    [Help] Does More Data Help, or Hurt Social Advertisers? [Infographic]
    Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? According to new data from Brand Innovators , 36% of social marketers struggle to "distill data into insights and actions." Despite having an unprecedented amount of data at their disposal, many marketing teams and agencies still lack the resources and business expertise necessary to turn that information into campaign decisions.
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [Help] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers.
  • NUSPARK  |  THURSDAY, JUNE 2, 2016
    [Help] Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions
    Because sometimes the only way to help clients understand what they do and don’t know is to show them. Are there any websites in your industry that buyers find particularly helpful? B2B Buyer Personas that Help Increase Conversions. If you want your buyer personas to help you to produce content that boosts your lead and sales conversions, the bottom line is that you need to talk with your customers and even some of your prospects who didn’t buy.
  • HUBSPOT  |  SATURDAY, NOVEMBER 21, 2015
    [Help] 7 Scheduling Hacks to Help You Regain Control of Your Day
    This will help to ensure that you don't wind up having to choose between cutting off a meeting and being late to the next one. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. I don't know about you, but my calendar is one of the most valuable tools I use. Between calls, meetings, lunches, trainings, outings, and events, I rely on my calendar to keep me organized -- and sane. Trouble is, sometimes things can get a little messy.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 26, 2016
    [Help] A Helping Hand and Then Some For the Data Driven CMO
    ” The disciplines of marketing and technology have converged, and CMOs are in need of partner agencies that possess proficiency in both data management and experience-creation to help define and lead this agenda. Help Is On the Way.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Help] How to Make Your How-To Content More Helpful
    These tactics will help you create more helpful how-to posts that your readers will love (and hopefully even finish reading): 1) Use visual aids. Here''s a ready-made tweet: Click to tweet: How to Make Your How-To Content More Helpful - [link] by @DianaUrban at @HubSpot #blogging #contentmarketing. Whether you''re writing a how-to post for your blog, documentation for your software, or instructions on how to use your product, it''s important to make your content easy to read.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 24, 2015
    [Help] Big Data Can Help Your Email Deliverability
    The more I thought about it, the more I realized that the information that I was relaying to marketers about what they needed to store could be used in many more ways than just storing; it could help improve deliverability. In deliverability we constantly consult with our customers on key items that will help them get their emails into the inbox. The post Big Data Can Help Your Email Deliverability appeared first on Marketing Action Blog - Act-On.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Help] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    These tools will help you dig. It's an exciting time to be a content marketer. But it's also a challenging time. As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. And few things have the power to cut through this noise like data storytelling. Combining the visual appeal of images with the trust engendered by raw data, data storytelling is a force to be reckoned with.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Help] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    This customer group can help us understand what went wrong and how we could mitigate those problems. We structured our survey as follows: Qualifying questions We asked respondents to describe their role (helping us segment) and how they used HubSpot. Any respondent who said they didn't use HubSpot anymore was pushed to a different set of questions to help us learn why they quit. This helped us decide if things like video or live chat should be included to support the copy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 10, 2011
    [Help] Case study: How one blog post helped me get a job in social media
    I had built up a meaningful social network and I reached out to them to help get the word out. Chris Brogan and Scott Monty also helped out. I explained my situation and asked for help. Amazingly, all 20 people were happy to help. They spread the word or helped in other ways and before I knew it the post had been viewed over a thousand times by people all over the world. Ask for help – People will surprise you with their willingness to help.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Help] 10 Handy Gmail Tips That'll Help You Stay Organized & Productive [Infographic]
    Check out the infographic below from NeoMam Studios to learn 10 tips to help you become a Gmail power user. Gmail is one of the most popular email clients for webmail right now -- and with good reason. It's one of the most powerful and reliable email clients available, and makes checking and organizing email easy. And dare I say fun?). But there are a whole lot of cool things you can do in Gmail that not a lot of people know about.
  • ACT-ON  |  TUESDAY, DECEMBER 1, 2015
    [Help] How to Hire a Designer to Help With Content Marketing
    You can write a really fabulous eBook, but if it’s not well laid out and there are no images to help tell the story, your intended reader might pick your competitor’s colorful infographic instead. You might want to keep doing it.But if you’re not loving it, or it’s taking too much time, or you’ve got other, more pressing things to do, it’s probably time to hire design help. Can you get design help for less? Looks matter. That might not seem fair, but it’s true.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 21, 2017
    [Help] 5 helpful hacks to go above & beyond your sales goals
    These hacks will help you maximize your sales and blow your goals right out of the water. The post 5 helpful hacks to go above & beyond your sales goals appeared first on Biznology. Work smarter, not harder. You’ve heard it a million times, and it’s never been truer than it is today. Distractions are a fact of life. Here are five smart ways to cut through the noise, focus on what’s important, and exceed your sales goals—without raising your stress.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 15, 2014
    [Help] 4 Cool Employee Contests to Help Boost Sales
    We can help you do just that, and you don’t even need a marching band. We’re sharing four contests that we think will help get your employees, including sales and non-sales staff, excited about their jobs while sparking some team spirit to light up your sales scoreboard. The post 4 Cool Employee Contests to Help Boost Sales appeared first on VR Marketing Blog. Remember back in high school when there was a pep rally before the big game?
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Help] Want to Dominate Organic Search? How Blogging Can Help
    We always hear that blogging is important for our search engine rankings. But like. It''s one of those things that we often just assume people know, but you know what they say about assuming. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it.
  • MODERN MARKETING  |  SUNDAY, AUGUST 19, 2012
    [Help] Can Eloqua Skills Help Get You Promoted? [CHART]
    Maybe you can let me know: has Eloqua helped you meet your career goals? Can Eloqua Skills Help Get You Promoted? by Egan Cheung | Tweet this As a product manager, my motivation is to build tools that make our customers the best at what they do. Intuitively, we believe that by building a great product, we contribute to improving the lives of our users, whether by advancing their careers or even just by solving problems that give them time back in their day.
  • HUBSPOT  |  WEDNESDAY, APRIL 5, 2017
    [Help] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    They had information at stations, but nothing that was really influencing safe behavior or showing that the company cared, so they brought agency McCann Melbourne on to help. Sphero was part of the inaugural class of Disney's Accelerator tech-development program, which helps companies expand creatively using Disney's impressive resources. A video their target audience couldn't help but share.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Help] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    John Arnold, Celarity’s Marketing and Operations Manager, shares a simple two-prong approach that contributed significantly to this growth by helping increase the number of inbound leads by about 100%. He discovered that Celarity’s emphasis on helping candidates grow in their careers, as opposed to merely filling a position, made the organization a favorite among people looking for jobs. When they need temporary help, who do they call?
  • GREAT B2B MARKETING  |  THURSDAY, MAY 8, 2014
    [Help] Would Writing a Book Help You and Your Business?
    I just published my fifth book, Winning B2B Marketing. Being a glutton for punishment, I seem to get the urge to do this every five years or so. Fortunately, each book project gets easier because you learn to write faster and you can leverage material from previous books. I’ve been asked by colleagues and clients about the book writing process and whether or not it is worth it. So let’s start with the reasons why you may not want to write a book: It takes a lot of time.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Help] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale. The Oracle Marketing AppCloud program helps marketers access the tools, technologies, and channels that enable them to get the right message in front of the right audience by seamlessly activating audience data across any marketing channel.
  • BIZNOLOGY  |  FRIDAY, JANUARY 6, 2017
    [Help] 5 tips to help you make business decisions that get results
    This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation. It will act as a place to network with other professionals in your field and allow you to gain valuable industry-related information that will help you better your own business. The post 5 tips to help you make business decisions that get results appeared first on Biznology.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2016
    [Help] 15 Awesome Tools To Help You Succeed As A Content Marketing Writer
    Thee 15 tools will help simplify the process and help you succeed. Ubersuggest Ubersuggest is helpful for people who need to find the right […]. The post 15 Awesome Tools To Help You Succeed As A Content Marketing Writer appeared first on Marketing Insider Group. Constantly coming up with new content for your content marketing can be a real hassle. There are just so many things to consider in order to produce the right content!
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2016
    [Help] 8 Time Management Tips to Help You Hit Your Long-Term Deadlines
    To help you stay on track and make consistent progress towards your goals, we've put together a list of tools that'll help you complete long-term projects on time without losing motivation or entering the "doom loop." 8 Time Management Tips to Help You Hit Your Long-Term Deadlines. This approach helps break up your larger project into more achievable sections to prioritize. 6) Ask for help when you need it.
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Help] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    Furthermore, Google’s Disavow tool can also help safeguard you against bad inbound links. And because we want to help you out not only with the design of your calls-to-action, but also the measurement of their success too, we’re sharing a free tool that allows you to upload your new CTAs to your website and see how well they’re performing on the spot. Guess what. We’re almost 2 weeks into the new year already. Can you believe it?
  • BIZNOLOGY  |  MONDAY, JANUARY 23, 2012
    [Help] Lights, camera, action: Video helps you stay in touch with customers
    The program is managed by marketing, but goes out over the name of the sales rep, providing tangible help in relationship building with the rep’s key contacts. Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships.
  • AVITAGE  |  MONDAY, OCTOBER 28, 2013
    [Help] Help Me Resolve My Blogging Dilemma
    I have accumulated an inventory of over 25 important blog ideas. These are not simple observations that are easy to blog. They are important ideas that I have developed, but not written up sufficiently for publishing. Trying to get this done by applying a disciplined effort just isn’t working. I invite you to share your ideas and suggestions with me. How I can get my blogs completed: well and quickly (days) but without spending (much) time or money?
  • MODERN MARKETING  |  FRIDAY, MARCH 17, 2017
    [Help] 10 Tips to Help Marketers Make Political Emails Great (Again)
    Using large fonts, different colors, and different styles of charts helps foster an easy to scan email which focuses on the key themes of your campaign. Including videos in your emails - such as commercials and candidate interviews - can help bring them to life. Oracle AppCloud partners such as LiveClicker and MovableInk can help bring videos and other advanced concepts to live. Consider working with them to help take your campaign to the next level.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Help] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Though it won''t help you predict the future, this tool can help you see how well your content is optimized for your audience before you push the publish button. These results can help you create an editorial calendar around popular subjects. Though it''s gotten a bad rep as of late, Klout can help you gauge your social influence. Moz is a great resource for discovering the SEO prowess of a web page and they offer an few tools to help you improve site performance.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 25, 2013
    [Help] B2B Marketing: 3 simple tips for creating PPC ads
    Here are three basic tips for creating ads that you can use to help you communicate effectively with prospects. A way to help you do this is by preparing visitors for the action they will be taking once they have clicked on the ad. Marketing Strategy copywriting keywords lead generation LinkedIn PPC ad help PPC ads social media Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2016
    [Help] How Networking Can Help Your Small Business Grow [Free Guide]
    Networking is not just about meeting people, it's about meeting the right people -- the people who can help you move your business or career forward. Whether you're looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key. That's why Alignable and HubSpot teamed up to put together this The Business Marketing Crash Course.
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