Martech Advisor

JANUARY 29, 2020

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success.

Youtube 131

Youtube Classified Ads Video Marketing Paid Search Agency 131

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Which hashtags are they using? Who are they listening to?

Social Media 107

Social Media Advertisements Advertising Tools 107

Brandwatch Marketing

JULY 6, 2022

With a Hootsuite account, you can launch marketing campaigns, schedule posts in advance, identify and grow audiences on Twitter, create custom Twitter reports, track hashtags, mentions, Twitter lists and much more. Users who tend to Tweet in short bursts no longer have to miss out on valuable followers with this browser-based app.

Twitter 139

Twitter Analytics Tools Best Practices 139

Sprout Social

JULY 18, 2019

As you dive into all of the data across our UK and Ireland report, here are the five essential stats you need to keep top of mind to elevate your social strategy. UBS , for example, used Twitter to announce the launch of its new online hub, UNLIMITED, and generated 2.14 Finding your audience. million impressions in just one week.

Stats 74

Stats Brand Identity Branding Peer-to-peer 74

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Here are several impressive video marketing stats : 86% of businesses use video for marketing. 78% say it directly helps increase sales, and 84% say it’s helped generate leads.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. And the users whose posts garner the most reach and engagement are those who know how to provide the LinkedIn algorithm with content it’ll reward.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. Actively gather and and curate user-generated content. 1000% recommend.

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. It also helps increase the time users spend on the app.

Social Media 126

Social Media Social Marketing Examples Planning 126

Brandwatch Marketing

JULY 4, 2022

It’s available for users with fewer than 25,000 followers, and the data is available in easy to read charts, or raw numbers. You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers. Having said that, the average internet user has 5.54

Analytics 95

Analytics Tools Best Practices Tagging 95

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What’s the key to generating more inbound marketing leads? 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sprout Social

APRIL 4, 2023

With it you can extend your reach, find new audiences, generate leads and find top talent all while amplifying brand awareness. Their user generated content (UGC) is considered to be much more authentic than brand messaging. It’s clear from these employee advocacy stats how valuable an employee advocacy program is.

Brand Identity 129

Brand Identity Branding Word of Mouth Social Media 129

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Harness the power of hashtags. Do hashtags work anymore? Social listening.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Contently

MARCH 1, 2022

” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. But social media platforms have overtaken them as Internet users’ go-tos for new information. It might be tempting to chase the clicks generated by a top news story, says the company’s director of content Matt Carter.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Golden Spiral

SEPTEMBER 10, 2021

Hashtag Wisely. This brief list of questions will help you generate hundreds of posts that accomplish your goals: Is your post relevant to our audience’s problems? What source for my position or stat could I quote to add credibility? Hashtag Wisely. Include two or three hashtags. Always Use a Visual.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Sprout Social

MAY 10, 2022

Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. The company takes advantage of user-generated content and almost every video on the page features a small business making a product or offering a service. The Wrapped website was created for non-Spotify users.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

MAY 8, 2019

Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. And that leads us to our next point.

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Sprout Social

MARCH 28, 2017

Use Branded Hashtags. According to our 2016 Sprout Social Q3 Index , 57% of users unfollow brands on social because they’re too promotional. To avoid being overly promotional and to still market your brand, consider branded hashtags. To avoid being overly promotional and to still market your brand, consider branded hashtags.

Stats 95

Stats User-Generated Content Promotion Planning 95

ConvertKit

JUNE 26, 2020

Did you know that 68% of Instagram users hop on Instagram to interact with creators ? ConvertKit user Morgan has written a bio that is clear, concise and helps visitors understand what she does. The CTA for IKEA USA asks users to tag their mom in the comments below. Incorporate user-generated content.

Practices 81

Practices Best Practices Landing Pages User-Generated Content 81

The Point

AUGUST 16, 2016

In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. More stats, tips, tools and their combinations that can benefit Instagram marketing for ecommerce.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

BenchmarkONE

MARCH 3, 2021

billion active social media users — a growth of 490 million users from twelve months prior. percent of Generation X. Take a stat from a report and create an image from it to share on Twitter. Minimize hashtag use. Hashtags are important , but too many are a turn-off. Share user-generated content.

Social Media 60

Social Media Webinar Metrics Tips Media 60

Convince & Convert

MAY 22, 2014

With the stunning rise in popularity of user-generated content, Amsterdam Airport Schiphol has turned to Instagram images to power a new interactive game called Destination Unknown. Once the user begins the game, they’re prompted with a series of location-based Instagram images. The challenge? The challenge?

Word of Mouth 157

Word of Mouth Lead Scoring Lead Ranking User-Generated Content 157

Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). Implement campaigns based on location, and use tailored messaging to reach specific users.

Conversion 121

Conversion Tagging Case Study Case Studies 121

Scoop.it

FEBRUARY 10, 2022

Think about: The platforms your viewers prefer; When are they most active; What is the age range of your audience; Where is your audience located, and what languages does it speak; What particular topics are of interest for this specific demographic (What is the user intent?); User-generated content (UGC) is easily found on social media.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Webbiquity

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social. You can thank them with one click as well.”

Twitter 100

Twitter Tools RSS Social Media 100

Sharpspring

NOVEMBER 17, 2021

how hard it is going to be to rank your content on the first page) and generate the SERP snapshot showing some recent movements: Keyword clustering is a solid technique that will help you identify topics behind those keywords and optimize your future video for a group of search queries rather than an individual keyword string.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Sprout Social

AUGUST 22, 2022

billion monthly users in just two years. Hashtag searches. Similar to Twitter, hashtags are searchable on YouTube. This is a powerful tool for competitor research, to identify hashtags you should use and to inspire ideas. Search hashtags by typing a hashtag into the search bar and hitting enter.

Youtube 73

Youtube Features Social Media Ad Exchange 73

Buzz Marketing for Technology

SEPTEMBER 4, 2013

So, after reviewing various mobile technologies they decided to partner Smartsy to incorporate Visual Recognition and User Generate Content into their branding and collateral to help make them more interactive and actionable. Using Hashtags as Strategic Objects Hashtags have been around for a while. At first it.

Buzz 100

Buzz Brand Identity Branding Mobile Marketing 100

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. What are your competitors’ customers lacking?

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

BenchmarkONE

MARCH 3, 2021

billion active social media users — a growth of 490 million users from twelve months prior. percent of Generation X. Take a stat from a report and create an image from it to share on Twitter. Minimize hashtag use. Hashtags are important , but too many are a turn-off. Share user-generated content.

Social Media 52

Social Media Webinar Metrics Tips Media 52

BenchmarkONE

MARCH 3, 2021

billion active social media users — a growth of 490 million users from twelve months prior. percent of Generation X. Take a stat from a report and create an image from it to share on Twitter. Minimize hashtag use. Hashtags are important , but too many are a turn-off. Share user-generated content.

Social Media 52

Social Media Webinar Metrics Tips Media 52

Webbiquity

FEBRUARY 2, 2015

However, social media sites have algorithms that track and analyze user engagement and interaction, including the number of people interested in an account’s updates as a percentage of total followers. billion active users. Google Plus, 540 million active users. Twitter, 255 million active users.

Social Media 100

Social Media Social Marketing Media Business 100

Sprout Social

NOVEMBER 16, 2016

Even brands with large audiences have trouble directing users off the app and onto their website. It’s not that easy because Twitter users are lurkers. Keep an Eye on Your Stats. Twitter found that Tweets without a hashtag or mention generate 23% more clicks. But hard doesn’t mean impossible.

Twitter 101

Twitter Traffic Ad Building Tips 101

EveryoneSocial

JANUARY 12, 2022

Just check out these stats: 84% of people value personal recommendations over all other forms of advertising. Ready to tap into the power of employees’ social networks and generate ROI for your healthcare organization? Add your social guidelines to EveryoneSocial, so it’s easily accessible to every user. Determine program goals.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

Magisto

JULY 28, 2019

With more than a billion unique users active each month, Instagram is a wonderful platform to consider for advertising your brand or company. Use hashtags. Engage with your audience and with other users. Switching to a business profile is an elementary step that allows you to access some stats about your posts and audience.

Business 75

Business Ideal Customer Profiles Profiling Social Media 75

Biznology

NOVEMBER 16, 2015

But those users shying away in the digital realm are pretty much invisible. While it’s true that the small subset used by most users is sufficient to get value from those tools, it’s also true that knowing how to use the more advanced capabilities would improve their experience and the value derived from those tools considerably.

Peer-to-peer 80

Peer-to-peer Stats API Correlation 80