Anything Goes Marketing

The Rules of Lead Generation Defined – Book Review

Anything Goes Marketing

We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. email marketing lead generation marketing metrics lead conversion Advocate Marketing social media lead management integrated marketing closed loop For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years.

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Marketing Automation And Advocate Marketing: A Sweet Combination

Anything Goes Marketing

Advocate Marketing content marketing lead nurturing lead qualification lead scoring marketing automation user-generated content Marketing automation + advocate marketing = delicious! This post was originally posted here. 2013 has been a year of transition for me. My wife and I will be. adding a new addition to our family, which will require me to paint a. room pink and have tea parties (it’s a big transition after having two.

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Trending Sources

The Modern Marketer's Field Guide: Have You Read it? You Should

Anything Goes Marketing

Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media When it comes to B2B marketing, there are not a lot of great books out there. For the most part, the books that do exist focus on the novice marketer or focus on high level approaches. Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer.

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5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. Tags: lead generation social media blogging The importance of blogs in your B2B marketing mix can't be overlooked.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

CompanyX address Autoresponder Email The Next Generation Looking at the examples above, there really isn't anything wrong with the autoresponder 1.5.

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Tips to Improve How You Segment Your Database

Anything Goes Marketing

The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. Tags: segmentation landing pages email marketing lead generation Hi everyone.

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How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

I’m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are. Are any of you out there new fathers? How about new parents?

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How do I Generate More Leads from my Website?

Anything Goes Marketing

How can we further optimize our practices to increase the amount of leads we generate? You can read about best practices on this area from my post: Improve how you use White Papers for Lead Generation - Part II While most people provide their real name and email address, most don't provide their real phone number or answer custom questions accurately. What does this mean for marketers and online lead generation?

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

email marketing B2B lead generation social media white papers Twitter integrated marketing online communities Web 2.0.I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter.

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Looking for Ideas to Generate More Leads?

Anything Goes Marketing

If your company is generating enough leads already, please stop reading right there. There is an excellent FREE report from RainToday that has just been launched called: The One Piece Of Advice You Can't Generate Leads Without. Tags: lead nurturing B2B lead generation

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The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality. It's been a very busy month with lots of travel thrown in.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The content generated by the event attendees was almost as good as the content from the speakers themselves. It actually caused Twitter to block the #EE09 hash tag at the hotel for a short period of time due to the amount of traffic generated.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Wake up and Send More Email

Anything Goes Marketing

This issue tends to generate even more hysterics in larger organizations. Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

You can also look at services like Fresh Address ( [link] ) that can clean up your email addresses or providers such as ReachForce or MarketOne that can generate leads based on your specific needs. Here is my Twitter list that I generated that I follow daily.

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Lead Management and Football

Anything Goes Marketing

Running back : The players running with the ball on the ground are the inside sales/demand generation team (different companies give this group different names). Tags: lead generation lead management lead qualification

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Marketers need to go beyond just generating new subscribers but also to ensure that they maximize the investment of these new contacts by ensuring that the profile for this contact is accurate and contains the necessary information for further segmentation.

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How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

I hope you have found this useful and maybe inspired you on how to generate posts on your blog as well. Tags: email marketing B2B lead generation enewsletter

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CNN - User generated content at its best?

Anything Goes Marketing

At the heart of blogging is what some people may call " user generated content " (UGC). You could say that Blogger is a massive user generated content platform that provides Google with a tremendous amount of marketshare in the blog space.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

It's been proven that archived webinars can generate more leads then the actual live event. This is just one example of how marketers need to go beyond lead generation to concentrate on the lead funnel and developing strategies to move leads through this funnel.

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Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page.

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Sharing Space: Marketing and Sales

Anything Goes Marketing

These marketers are not focusing on programs that are strictly lead generation campaigns but rather geared to existing clients and deals in the pipeline.

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Increase lead generation, improve your contact us form.

Anything Goes Marketing

The more you put the onus on the web user to decide if their request is sales or support related, the less leads your website is going to generate for you. Chad H Tags: lead generation , clickz , web design , business blogging. Wow, ClickZ keeps up the great articles.

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Lead Generation "Insights". Yeah Right!

Anything Goes Marketing

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". In the downloadable PDF, they provide 6 lead generation insights for 2007. I was "surprised" to read that those companies that have a stronger brand recognition generate more leads. Indicators of Future Lead Generation.

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Lead Nurturing - How to track ROI?

Anything Goes Marketing

I've also seen companies use a dedicated 1-800 number as part of their lead nurturing campaigns which allows them to easily indicate that the call was generated from a lead nurturing channel. Technorati tags: online lead generation, sales air cover, nurturing, automated marketing ROI.

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Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps.

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Easy Tip: Maximizing Your Whitepaper Downloads

Anything Goes Marketing

This is a great one that focuses on B2B lead generation. But what about your lead generation efforts? Kicking Viral Marketing Up a Notch - Turning the follow up email into Lead Generation How could we improve the example above?

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Lead generation using white papers

Anything Goes Marketing

How are B2B companies generating leads these days? I found a great blog on of these lead generation methods that focuses on white papers. Tags: B2B lead generation blogging There are many methods - trade shows , contact us forms, webinars , you name it. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. He has a number of resources that you can have a look at as well.

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Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

Chad H Tags: direct mail for lead generation. Tags: lead generation direct mail integrated marketing lead qualification Marketing Sherpa

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Using Blogs as a Lead Generation Tool

Anything Goes Marketing

This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. By lead generation I mean very simply: "generating new prospects that will buy your products or services". Here are some possible responses to blog comments when you're attempting to foster lead generation: You can say something like "I'm glad that you liked my post, it seems that you're interested in the following.

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Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

I highly recommend Brian's Lead Generation Blog. If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself!

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USA Today is Web 2.0. OK

Anything Goes Marketing

USA Today has reported a 380% surge in web traffic since it re-built its website last month with over 40,000 more user generated comments. User Generated Mania : USA Today allows its community members to leave your own comments on actual articles.

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Even Your Father is on YouTube

Anything Goes Marketing

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community.

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How do Marketers Measure Online Marketing?

Anything Goes Marketing

Anna Chernis of the DNA claimed: "E-mail produces the highest response rate for lead generation —especially for house campaigns—of direct mail methods we have studied," The one item to note is that in 2005, email delivered $57.25

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IBM Allows you to Chat With a Sales Representative

Anything Goes Marketing

Using Chat for Lead Generation When I clicked on IBM's chat button, I was told that no one was online. The possibilities with chat are endless for B2B lead generation. Tags: B2B lead generation If you've been on IBM's site lately, you may have noticed a new feature.

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How to Improve Paid Search for B2B Lead Generation

Anything Goes Marketing

If you're driving paid ads to blogs (interesting idea): Using Blogs as a Lead Generation Tool Sealing the Deal: Your Landing Page Why B2B websites fail. Tags: email marketing B2B lead generation Sales process search Do you feel like you're wasting your marketing dollars on paid search and not getting the ROI you were expecting? Are people not hitting "Contact Sales" once they get to your site from a search ad? What do you do?

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process.

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