Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. Most experts will tell you there’s no right way to do it. And we agree!

Social Media 101

Social Media Features Media Curation 101

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Sprout Social

MARCH 3, 2017

As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? Monitoring focusing on observing and tracking patterns while listening entails insights from pervious conversations. This week at #SproutChat , our community learned how to be a better listener.

Social Media 83

Social Media Media Keywords Social Networks 83

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. The new feature turns hundreds of pieces of individual and discrete feedback into easily consumable short, structured paragraphs, identifying the most important topics and trends. Why we care. Get MarTech!

Marketing AI 111

Marketing AI Ideal Customer Profiles Features Product 111

Convince & Convert

NOVEMBER 6, 2011

It’s the first commandment of every social media program. You can’t use social media as the new telephone unless you know how to get a dial tone first. But almost every company I come across could and should get better at listening. Listen Harder. Listen Harder. Pay attention.

Social Media 127

Social Media Media SEO Tagging 127

Martech

APRIL 27, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. including blog posts, press releases, social media posts, email templates, and more. As a result, more and more AI-powered solutions are being announced every day.

Marketing AI 102

Marketing AI Features Press Template 102

Oktopost

AUGUST 16, 2023

Instagram, the quintessential social media platform for visual content, has rolled out a groundbreaking update to its API—enabling the sharing of Instagram Stories. This comes as a golden opportunity for businesses, especially those who’ve integrated Instagram into their social media marketing strategy.

Features 62

Features API Buzz Social Media 62

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Oktopost

JUNE 21, 2023

Every social media manager knows the power of a well-placed mention. At Oktopost, we’ve been listening to your challenges, and working hard to find a solution. Today, we’re thrilled to announce a new feature that will transform the way you interact on LinkedIn.

Linkedin 62

Linkedin Features Ideal Customer Profiles Work Management 62

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Today, listening tools are more intuitive, making insights more accessible.

Keywords 99

Keywords Template Analysis Barriers 99

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Social Listening vs. Social Monitoring.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Trade Press Services Newsletter

JUNE 1, 2023

Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. When you take these steps, you’ll get the inside scoop on new features, product updates and other industry news that can provide valuable insights about what they’re doing and what they’re about to do.

Analysis 130

Analysis Comparison Keywords Case Study 130

Webbiquity

MARCH 26, 2024

Speakers want to be listened to. There’s also chat, Slack, text messages, and social media posts—which often include links that point us to more content. The authors also explain how to apply Smart Brevity principles to meetings, speeches, presentations, visuals, social media, even running a company.

Newsletter 170

Newsletter Blogger PR Paper 170

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.) Disney+, “Well Said.” State Farm, “Twins Reunion.” BMW, “Christopher Walken.” Image: Sprinklr.

Digital Asset Management 133

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 133

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

Social Media 125

Social Media Tools Campaigns Media 125

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Social Media 107

Social Media Advertisements Advertising Tools 107

Sprout Social

MARCH 20, 2020

In times like these, access to comprehensive information and real-time updates via social media has never been more important. We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. Assess your brand health.

Features 96

Features Conversion Press Youtube 96

Biznology

AUGUST 27, 2012

Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. But if all the monitoring platforms are cutting features to cut costs, how can those customers be satisfied? But are you willing to pay for it?

Social Media 80

Social Media Work Management Marketing Management Media 80

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact.

Features 101

Features Brand Identity Branding Paid Search Agency 101

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools?

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Automating likes and comments is a recipe for a potential social media crisis.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Hosted by Louis Grenier, a self-described “moody French guy,” it features conversations with experts and innovators who share insights and tips on doing marketing differently. They also do a great job answering listener questions.

Marketing AI 118

Marketing AI Ethics Planning Paid Search Agency 118

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 98

Social Media SEO Optimization Media 98

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Litmus

APRIL 17, 2024

And today, we’re announcing three exciting new features (including one of our most-requested features by customers!) Gamify your emails with Scratch-Offs You asked and we listened. Scratch-Offs are one of the most-requested features, so here they are! Scratch-Offs are one of the most-requested features, so here they are!

Click Rate 91

Click Rate Display Email Campaigns Validation 91

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. Leading U.S. ” Why we care.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Conversion Ads 115

Stevens & Tate

AUGUST 9, 2022

Social media marketing is an important part of reaching today’s modern era customers. Setting up social media accounts that prioritize providing good content can be challenging. This is referred to as social listening. This is referred to as social listening. What is Social listening?

Tools 122

Tools Brand Identity Branding Hubspot 122

Sprout Social

JANUARY 24, 2024

Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? Monitoring requires active listening and timely action. Most brands are already watching their social mentions, review listings and direct feedback channels. The reality?

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

ClearVoice

NOVEMBER 7, 2022

If you’re an enterprise marketing professional, listening to marketing podcasts with new, out-of-the-box marketing strategies can take your business to the next level. Other podcasts are designed for struggling mid-market enterprises—walking listeners through every challenge and growth pain. Where to listen to Akimbo: Acast.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Granting the social team more creative freedom.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132