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Goodbye Third-Party Cookies, Hello Content Marketing

Contently

Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. That’s right, folks: The wolf is really at the door.

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What Is an Omnichannel Contact Center? Everything You Need to Know

Salesforce Marketing Cloud

What you’ll learn: What is an omnichannel contact center? Get the free report What is an omnichannel contact center? Your agents have immediate access to the same centralized view of the customer they’re going to help — no matter how they contact you — in your customer relationship management system (CRM).

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What is Conversational Marketing?

Zoominfo

What is conversational marketing? What if you walked into a showroom and asked a question to one of the employees? What if they didn’t answer your questions, then asked for your email and told you to expect a reply in the next two days. The problem with the current B2B buying process. Problem #1: One-way communication.

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Machine learning is your secret weapon for customer acquisition

ClickZ

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. A CRM that includes ML adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions.

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Streamlining Your Sales Process

SmartBug Media

A streamlined sales process can help define who does what and get both teams in sync. What matters is not just having a defined sales process, but having one that truly works for your business. Leveraging data analysis tools and CRM solutions is essential for ensuring the sales team is making the most of its time and resources.

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It’s time to prioritize customer experience in B2B

Martech

It starts with knowing what the customers want. A well-designed FAQ section, a (helpful) chatbot, actual live chat on your website , and easily accessible customer service can fulfill this need. Too often SaaS companies especially paint a very rosy picture of what a software does, but in reality, it doesn’t measure up.

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Why Sales-Marketing Alignment Is Necessary for ABM to Be Effective

Marketing Insider Group

This is the key reason why your sales and marketing teams must be completely united in their approach. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy.