article thumbnail

4 Strategies to Make Your Fintech Content More Engaging


” and other articles that teach customers the differences between various accounts help customers feel more informed and also answer many of their FAQs. Online, word of mouth has become a major influencer for consumers (just think of all the times a positive product review encouraged you to make a purchase).

article thumbnail

Building Trust with Your Customers: A Guide to Success


Building and maintaining trust is crucial for businesses of all sizes, as it leads to customer loyalty, positive word-of-mouth, and long-term growth. Clear instructions, troubleshooting guides, and FAQs can reduce the need for direct support while still providing value and building trust.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing. Consider creating a FAQ series, showcasing product demonstrations, sharing customer testimonials, or revealing exclusive behind-the-scenes content. You don’t have to be a TikTok star to leverage video content for your business.

Planning 130
article thumbnail

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them.

FAQ 141
article thumbnail

Regain Customer Loyalty With Content — an Interview With Jay Baer


Yes, you should probably have an FAQ page on your website. Fewer than 1 percent of businesses have word-of-mouth strategies. What creates positive word of mouth? Satisfaction doesn’t necessarily yield a proactive word of mouth and recommendations. A positive experience.

Loyalty 102
article thumbnail

5 Types of Talk Triggers to Get People Talking About You


And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth. Rather, it’s one outlet where word-of-mouth marketing thrives.

article thumbnail

How to Leverage Customer Success to Boost Your Business


It Boosts Word-of-mouth Marketing Satisfied customers promote word-of-mouth marketing. Word-of-mouth marketing occurs when satisfied customers suggest a brand or product to others. In addition, businesses can improve customer satisfaction and word-of-mouth referrals by exhibiting the human touch.