Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring?

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Brandwatch Marketing

NOVEMBER 8, 2023

It is a good means of keeping an eye on what people think about your brand, and to see what influences them the most. You just enter the name you want to track and you instantly get real-time updates, meaning the most active top influencers, most retweeted photos and links, and most importantly, the top 10 keywords related to your search.

Social Media 98

Social Media Tools Media Lead Scoring 98

Sprout Social

OCTOBER 18, 2023

Start with a bird’s eye view—in Sprout, the Sentiment Summary presents a clear data visualization of your sentiment from conversational analytics for a chosen date range, including where dips or spikes occurred. One company in the health insurance industry makes their name known by doing exactly that—whether or not they’re mentioned.

Social Media 123

Social Media Examples Work Management Media 123

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Examining your industry peers will help you better understand your customers’ needs and brand perception. It’s like preparing for a championship game. Competitor mapping is the cornerstone of competitive analysis.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Heinz Marketing

DECEMBER 26, 2023

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 112

Business Analysis Work Management Forecasting 112

Brandwatch Marketing

JUNE 15, 2022

It is a good means of keeping an eye on what people think about your brand, and to see what influences them the most. You just enter the name you want to track and you instantly get real-time updates, meaning the most active top influencers, most retweeted photos and links, and most importantly, the top 10 keywords related to your search.

Social Media 144

Social Media Tools Media Lead Scoring 144

Oktopost

SEPTEMBER 21, 2023

Instead, position yourself as an industry thought leader and strengthen your digital brand strategy by offering a range of industry-related trends, personal content, company-related updates, and relevant articles and resources while inserting your unique insights and expertise.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Marketing Insider Group

MARCH 18, 2021

Look through existing followers or purchasers and pinpoint the age range, locations, and interests you tend to capture with your offerings. Your company may be one of the thousands in the same industry, making it hard to stand out. This hones a target audience and allows you to narrow down who you should speak towards on social media.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Optinmonster

MARCH 11, 2024

Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities. Users can track their runs, set goals, and participate in challenges with runners worldwide. Badges: Badges are visual symbols of accomplishments or milestones.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. You can sort your reviews by date range, profiles, ratings and tags.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Walker Sands

APRIL 10, 2024

The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. For example, Sabin mentioned that a relationship with a knowledgeable PR person can be extremely helpful in a technical industry like cybersecurity.

PR 52

PR Media Ad Building Word of Mouth 52

Optinmonster

NOVEMBER 7, 2023

Here’s a breakdown of how these rates can differ across devices, industries, regions or countries, and marketing channels. Tablet : Tablet conversion rates can be similar to desktops, often falling in the 3% to 4% range, as they balance mobility and usability. Average Rates by Region or Country: United States : The U.S.

Conversion Rate 72

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 72

Marketing Insider Group

FEBRUARY 3, 2021

Since they create content for a broad range of companies, they can adapt to changes in brand voice and SEO best practices at the drop of a hat. Industry-specific expertise: A content agency will likely have deep insights into your industry. But, What If Our Industry Has…? Every industry has a jargon of its own.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Only B2B

JUNE 6, 2023

Understanding the Power of LinkedIn for B2B Marketing: LinkedIn boasts over 774 million members, including executives, industry leaders, and professionals from various sectors. Unlike other social media platforms, LinkedIn focuses on career development, industry insights, and fostering meaningful connections.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 94

Analysis Marketing AI Examples SWOT 94

seo.co

SEPTEMBER 29, 2022

White label SEO tools are commonly used SEO software in the digital marketing industry as no one has the time or resources to build a tool from scratch. There is a wide range of rebrand-able SEO tools. Guest post ranging from 10+ to 40+ DA. Track your own KPIs with a separate dashboard. Rank tracking. Dashboards.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

The Marketing Blender

FEBRUARY 13, 2024

Firstly, the aim is to position as thought leaders in the industry through sharing valuable insights and expertise. Tools and Tactics from a Marketing Plan Template To achieve objectives, a wide range of tools and tactics are employed. Keeping a close eye on these KPIs serves as a compass on the journey to success.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Even those at the top are always at risk.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Trade Press Services

JANUARY 21, 2024

It’s also possible to custom-develop integration with internal company software or industry-specific tools. Emojis: Slack has a wide range of emoji response options to embed in conversations or provide “reactions” to posts. This can be especially helpful when tracking many projects or balancing multiple roles or clients.

Enterprise Management 81

Enterprise Management Work Management Multi-Channel Transparency 81

SocialPilot

FEBRUARY 11, 2024

Here’s a list of 30 AI prompt ideas for Influencer Identification: Compile a detailed list of influencers dominating discussions in [specific niche or industry]. Pinpoint influencers who consistently engage with the [specific age range] demographic in meaningful ways. Need ideas that are a perfect match. User-generated content is gold.

Sales Management 90

Sales Management ROI Planning Work Management 90

Optinmonster

DECEMBER 14, 2021

Customer Relationship Management Tools : Connect and track leads throughout the sales funnel. OptinMonster gives you the creative control to create eye-catching on-site lead generation campaigns like popups, slide-in windows, and gamified spin-to-win wheels. Key Features: Real-time event tracking. Even better?

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

SmartBug Media

FEBRUARY 24, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward. Benefit #2: Email Tracking. Email Marketing in the SaaS Industry.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Sprout Social

APRIL 3, 2024

Understanding the influencer landscape in the UK The power of influencer marketing extends into fashion and other global industries. For example, the 2023 Global Industry Report: QSR Index shows the UK is a global leader in influencing marketing for quick service restaurant brands. Zoe Llana Hill – @zoeilanahill Instagram: 61.2K

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Martech

FEBRUARY 20, 2023

As we know, this level of precision is not possible with traditional TV advertising, which relies on wide-ranging demographic groups and broad-stroke targeting. With traditional TV advertising, tracking how many people actually saw an ad and whether it impacted purchasing behavior is challenging at best.

Advertisements 94

Advertisements Advertising Tips Ad Exchange 94

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. Calendars can also help streamline collaboration and track marketing performance. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events.

Content 82

Content Work Management Ad Frequency Marketing Management 82

ClearVoice

JULY 16, 2020

Your teamlancing ecosystem must represent a wide range of experiences, skills, and perspectives if you want to deliver the best results. Content marketing involves a wide range of skills — creative and analytical. People who grew up in the analog era must become familiar with a new range of content creation tools.

Generation 128

Generation Peer-to-peer Paid Search Agency Work Management 128

Sana Commerce

SEPTEMBER 27, 2023

These shopping events attract a broader range of customers, including those who may not typically engage in B2B transactions. Read more – The chance to showcase product range and special offers The season is an ideal chance to showcase your B2B full catalog to holiday shoppers. This is the time to ensure you are top-of-mind.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

Optinmonster

MARCH 21, 2024

This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Salesforce Marketing Cloud

DECEMBER 8, 2023

From eye-catching subject lines to the power of dynamic content, email marketing is equal parts what you say and how you say it. Make sure to properly address your emails, and take steps to ensure that they don’t bounce back or wind up in spam filters by researching what is best for your industry. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

seo.co

MAY 10, 2021

White label SEO tools are commonly used software in the digital marketing industry as no one has the time or resources to build a tool from scratch. There is a wide range of rebrand-able SEO tools. Guest post ranging from 10+ to 40+ DA. Track your own KPIs with a separate dashboard. Rank tracking. Analytics tools.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

Inbox Insight

DECEMBER 16, 2020

But whilst many believe ‘intent data’ is simply one signal to keep an eye on, intent data is in fact an umbrella term for multiple different behavioral patterns and signals – all of which, in an ideal world, B2B marketers should be keeping a close eye on. These are broad searches that cover a range of topics.

Intent Data 98

Intent Data Demand Generation Agencies Demand Generation Intent 98

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. What this actually means is that Oktopost is capable of tracking conversions back to social media engagement and enriching lead generation data with social media engagement and profile data.

Marketing Automation Services 116

Marketing Automation Services Tools Marketing Management Social Media 116

Martech

MARCH 4, 2022

Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading an app or an e-book. If anything, Covid has compressed the online world, raising the importance of tracking metrics. New customers. Two are productive, three are not.

Cost per Acquisition 109

Cost per Acquisition Top of Funnel Cost CPA 109

Oktopost

SEPTEMBER 21, 2023

Instead, position yourself as an industry thought leader and strengthen your digital brand strategy by offering a range of industry-related trends, personal content, company-related updates, and relevant articles and resources while inserting your unique insights and expertise.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

ClearVoice

JULY 12, 2021

However, as a general rule, long-range planning helps keep your company’s operations on track. They’re skilled at recognizing and identifying trends , as well as explaining the forces and contours of those trends and how they might affect business in general, specific industries, and life in general. What is forecasting?

Forecasting 126

Forecasting Business Lead Ranking Terms and Conditions 126

ClearVoice

OCTOBER 31, 2023

On the other hand, B2B SEO often relies on specific, industry-focused keywords and emphasizes the building of professional relationships. For instance, you may only target 100 or fewer companies in a specific industry. Keyword tracking: You use a keyword tracking tool like SEMrush to monitor your keyword rankings.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Optinmonster

DECEMBER 30, 2023

Originating from the newspaper industry, where the most important stories were placed above the physical fold of the paper, this concept has evolved significantly in the context of web design. The one on the left has a bigger headline and picture to draw the eye. Let’s get started … What Is Above the Fold?

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89