Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. Filming & editing videos. Writing TikTok captions.

Video Marketing 127

Video Marketing Tips Viral Marketing Custom Publishing 127

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance. The Overview Report. The Realtime Report.

Youtube 139

Youtube Analytics Video Marketing Optimization 139

SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? You also might already have a video marketing strategy. And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. Why You Should Care About Video SEO. video marketing trends. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. Here are three benefits of using Instagram Reel hashtags for your business: Make your content easier to find Hashtags can put your content in front of a larger audience, including users who don’t follow you on Instagram.

Brand Identity 85

Brand Identity Branding Eye-Tracking Viral Marketing 85

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Our #1 Most Requested Feature is Here.

Social Media 93

Social Media Template Video Marketing Media 93

Optinmonster

JUNE 4, 2024

They allow you to generate new leads before your page is up and improve user experience (UX) by keeping visitors informed about your new site. A Coming Soon landing page is an effective lead generation tool. Generate Buzz: Effective Coming Soon pages are persuasive landing pages that get people talking about your product.

Examples 78

Examples Landing Pages Template Lead Scoring 78

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. internet users blocked ads. An eye-tracking study revealed most users dismiss ads online. Content marketing costs 62% less than traditional marketing and generates three times more leads.

Advertising Agencies 320

Advertising Agencies Advertisements Advertising Paid Search Agency 320

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1

Template 73

Template Video Marketing Work Management FAQ 73

Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). Why B2B Video Is Already Essential to Your Marketing Strategy.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. Each platform offers unique features and channels to engage with your followers.

Social Media 78

Social Media Media Brand Identity Branding 78

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best?

Social Media 107

Social Media Advertisements Advertising Tools 107

Conductor

APRIL 26, 2021

Now, as the trend towards Organic Marketing continues to accelerate, we’re doubling down on helping SEO, Content and Web teams improve the way they track, define and increase business impact. Your content lives everywhere, from blogs and ecommerce pages, to social posts, press releases, and even YouTube videos.

Organization 52

Organization Features Enterprise Management Work Management 52

Top Rank Marketing

MAY 29, 2024

To generate these results, it’s critical to go about it the right way. Should you post short videos on YouTube as well as LinkedIn? Understand platform capabilities: Familiarize yourself with the features and capabilities of each social media platform. 2: Select and prioritize channels Should your brand be on TikTok?

Social Media 101

Social Media Media Plans Planning B2B Thought Leadership 101

Martech

MAY 24, 2024

B2B success might be measured by lead generation, qualified leads passed to sales and, ultimately, revenue. Intuit Mailchimp Mailchimp is a well-known platform thanks to its user-friendly interface and strong email marketing features. It’s a good option for businesses seeking a balance of features and ease of use.

Marketing Automation Services 104

Marketing Automation Services Marketing Automation Automation Tactics 104

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Tracking competitor performance for benchmarking and identifying opportunities.

Social Media 114

Social Media Marketing Attribution Automation Personalization 114

illumin

FEBRUARY 20, 2024

Society has been so glued to our mobile devices that mobile and technology companies develop features and applications that help further integrate our lives into our devices and make everyday tasks that much easier. Given how essential mobile devices are to the everyday lives of their users, so too is mobile advertising for marketers.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Moreover, 47.4%

Effectiveness 127

Effectiveness Business Advertising Agencies Viral Marketing 127

Salesforce Marketing Cloud

JANUARY 29, 2024

When your marketing platform features real-time personalization, it’s basically a personal assistant. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Sprout Social

AUGUST 15, 2016

For some businesses, it’s hard to stay up to date on the latest Instagram features. Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. With so many eyes focused on the visual network, you have to be ready to adapt. Longer Videos on Instagram.

Features 93

Features Brand Identity Branding Tagging 93

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Imagine the profit you can generate by combining these two different segments of businesses. The power of influencers can turn a brand into a phenomenon and a product into a movement.

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. YouTube Creator Studio (or YouTube Studio) is the video platform’s “command center.” What is YouTube Creator Studio?

Youtube 110

Youtube Copyright Paid Search Agency Work Management 110

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Optinmonster

JUNE 6, 2024

I work to optimize each blog post’s description so it encourages more search users to click. That description may appear under the page’s URL in search results, and it should describe the page’s content and encourage users to click. AIOSEO automatically tracks the character count of your meta description.

Click Rate 59

Click Rate SEO Examples CTR 59

ClearVoice

SEPTEMBER 22, 2023

The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. Optimize your content for voice search Modern users rely on smart assistants and use voice to search topics, products, and solutions online.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

SalesIntel

NOVEMBER 17, 2022

also features the most total venture capital funding for edtech companies with $8.3 The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. billion in 2021 to US$410.2 billion in 2026 at a CAGR of 16.0%

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Sprout Social

JULY 11, 2022

A healthy channel can have major implications for your video discoverability—on YouTube and beyond. The platform touts over 2 billion monthly active users (in terms of monthly active users worldwide). Let’s start simple—completing and updating your profile is key to creating an appealing, user-friendly channel.

Youtube 91

Youtube Banners Ideal Customer Profiles Keywords 91

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Identifying Your Key User Personas Start by defining the different types of users who visit your website.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. With over one billion monthly active users, Instagram is a great place to find potential customers.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Don’t have eye-popping images featuring your products? Website traffic.

Brand Identity 126

Brand Identity Branding Marketing & Strategy Eye-Tracking 126

Navigate the Channel

JANUARY 19, 2024

By sharing content, engaging with followers, and utilizing platform-specific features, you can attract more visitors to your website. Facebook’s diverse user base can cater to a broader audience, making it suitable for various types of blogs. Utilize high-quality, visually appealing images or videos that relate to your blog post.

Social Media 65

Social Media Media Blogger Demographics 65

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media. Do you want to know if your content curation strategy is successful?

Curation 82

Curation Click Rate Content Open Rate 82

Sprout Social

AUGUST 18, 2022

To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started. This guide will cover: Twitter ecommerce features you need to know. Twitter ecommerce features you need to know.

eCommerce 107

eCommerce Twitter Ideal Customer Profiles Broadcasting 107

TrustRadius Marketing

MARCH 2, 2022

It provides all the essential features that businesses need to manage their social media. Even better, it makes those features simple to use. The $49/month tier allows one user to schedule posts and respond to messages across up to ten different social profiles.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Hinge Marketing

FEBRUARY 16, 2023

For professional services and other B2B organizations, it’s essential to have a website that accurately represents both your brand and your capabilities, while also providing a positive user experience. A well-designed website can increase brand credibility, generate leads, and ultimately drive revenue growth.

CMS Development 121

CMS Development Cost Marketing Websites B2B 121