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B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

B2B technology and SaaS companies are set to embrace product marketing en masse, as they seek to gain the edge and build lasting success. Our favourite podcasts helped get us through 2020, and the medium is certainly going nowhere any time soon. How to take advantage. What to expect. Conclusion and key takeaways.

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Improving Your Response to the BLM Movement

Biznology

People are speaking up en masse; politicians are being forced to listen and (hopefully) act; and institutions have released messages of support. But in the US, corporations spend millions of dollars donating to politicians ostensibly to encourage legislation beneficial to the corporation. That’s a great start.

Act-On 190
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Could happy advertisers be the key to connected TV success? by MNTN

Martech

Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. Refined measurement: Netflix will partner with third-party providers to expand advertiser measurement capabilities and enable campaign verification. And it looks like CTV is coming out on top.

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The social media customer service statistics brands need to know in 2022

Sprout Social

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). ” You’ll also find customers using it to report service outages: Good afternoon lethal Energy, Thank you for contacting Mediacom with your concerns. Social media. They even offer multi-lingual support.

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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

It took us a long time to say that. The Creative Sparring Partner But allowing AI into even a small, well-contained part of your writing process can unlock incredible results. Take the idea of using it as a “creative sparring” partner : enlist its help with idea generation and brainstorming titles and angles.

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B2B Influencer Marketing Going Strong in 2021

Content4Demand

After all, what’s better way to point to your company’s actionable results than partnering with an influential industry peer who can strengthen your claims? Drop us a note about your challenges for advice from one of our strategists, or check out How Bottomline Turned an Influencer Program into a Driver of Web Traffic & MQLs.

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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

AI can produce content en masse, while you can inject it with factual support and lived experiences. You aren’t capped in terms of daily free uses, and it isn’t pre-configured for specific use cases, like creating marketing copy or refining existing content. SEO will change post-AI, and it’s up to us to adjust.