20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.
Are LinkedIn Groups experiencing a crisis?
DECEMBER 7, 2016
After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?
5 Reasons LinkedIn Has Lost Its Luster
grow - Practical Marketing Solutions
JULY 23, 2014
Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.
LinkedIn Has Opened the Content Marketing Floodgates
Digital B2B Marketing
MARCH 4, 2014
LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. You have an email list. Should You Publish On LinkedIn?
Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
JANUARY 4, 2017
But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads. Sign up for our emails here.
How to Get Marketing Results from LinkedIn Group Discussions
B2B Marketing Traction
JULY 8, 2015
There is an art to getting followers and engagement on social media platforms like LinkedIn. A colleague recently emailed me a question about how to get results from social media. The social media platform in question is LinkedIn. “I have a LinkedIn question.
Tips on how to use LinkedIn for Better Lead Generation
B2B Lead Generation Blog
SEPTEMBER 20, 2016
Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?
Go beyond brand awareness & drive revenue with LinkedIn
SEPTEMBER 14, 2016
This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle.
How most Social Media experts are wrong about LinkedIn
JULY 21, 2016
I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. By providing very specific, relevant content, our client is getting these leaders to join their exclusive LinkedIn community. Sign up for our emails here.
IT buyers are calling for a change in how you market & sell to them on LinkedIn
OCTOBER 21, 2016
According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn.
Should You Trust LinkedIn with Your CRM Data?
B2B Marketing Traction
FEBRUARY 6, 2015
In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn.
6 New LinkedIn Features You May Have Missed
APRIL 6, 2017
If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. However, LinkedIn members aren’t actually spending much time on the site.
Remember LinkedIn for social media marketing
APRIL 15, 2014
LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.
How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing
JULY 22, 2016
After seeing the new and more accurate data, we knew that we had to re-think how we used our paid social channels, primarily LinkedIn. This post will walk through how we now use LinkedIn for full-funnel marketing. Building Awareness With LinkedIn Ads. linkedin
Now is the time to fix your LinkedIn profile—here’s why
DECEMBER 23, 2016
Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Her LinkedIn profile is incomplete.
Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
NOVEMBER 3, 2016
Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. Sign up for our emails here.
Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
JUNE 14, 2016
We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. LinkedIn Pulse.
30 LinkedIn Sales Triggers
B2B Marketing Insider
JULY 1, 2015
GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. Their missed quotas, management excuses and intrusive and brand-centric emails are partly related to connecting with the customer at the wrong time with the wrong message!
CMOs fail to go beyond brand awareness on LinkedIn
AUGUST 11, 2016
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.
Why aren’t you already cross-posting on LinkedIn?
MARCH 10, 2015
Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? If you’re already a member of LinkedIn, you’re already a Pulse writer, so get started right now (I don’t mind if you bail on this post–go git ‘em, Tiger!).
5 Really Good Reasons LinkedIn Bought SlideShare
MAY 3, 2012
LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. If you’re scratching your head on just why LinkedIn would spend all that dough on SlideShare, let me offer five big reasons. It Makes LinkedIn More Engaging. While LinkedIn started out essentially as the combo of an online resume and rolodex, it’s tried a variety of tactics to make the site itself more sticky by getting people to share content. Disclaimer: LinkedIn is an Eloqua customer.
How to Run LinkedIn Ad Campaigns: A Beginner's Guide
FEBRUARY 2, 2017
LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. LinkedIn Ad Reporting.
How even social media & social selling experts are getting LinkedIn wrong – Part 2
SEPTEMBER 7, 2016
In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., Sign up for our emails here.
No Time to Maintain a Business Blog? Use LinkedIn Instead
SEPTEMBER 29, 2015
If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page. LinkedIn has a blog-like publishing feature that allows you to post content that is attached to your profile.
Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
AUGUST 29, 2013
This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. LinkedIn is, in all senses of the phrase, “Where it’s at,” as a vast majority ( 76%) of execs say they actively use the business social network to share content , according to Demand Gen Report’s B2B Buyer Behavior Survey.
17 Excellent Email and Mobile Marketing Stats and Facts
JULY 21, 2015
Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. But its popularity has led to overstuffed email inboxes. Integrating video with email marketing can increase click-through rates by more than 90%. • Opt-in only.
AUGUST 15, 2016
How many emails do you get in a day? that’s 170 emails or about 14 per hour. That’s one email every 4 minutes. So how does one tackle the problem of so much email? And what does that say about email, in general? . About email in general?
LinkedIn Product and Services Pages Discontinued
B2B Marketing Traction
APRIL 14, 2014
Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. LinkedIn marketing
7 Classic Email Marketing Mistakes – And How to Avoid Them
OCTOBER 11, 2016
In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. LinkedIn is a separate system.
Marketers need to play a stronger sales enablement role on LinkedIn
JUNE 10, 2016
Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Competition for ‘Sponsored Update’ campaigns is substantially greater vs. ‘LinkedIn Ad’ campaigns.
A Practical Checklist for LinkedIn Implementation
B2B Marketing Traction
APRIL 29, 2013
Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. LinkedIn marketing
LinkedIn Launches Notification Center for Company Pages
FEBRUARY 20, 2015
In a continued effort to support businesses, LinkedIn announced the launch of the notification center for company pages. Additionally, LinkedIn is trying to make it easier for company page administrators to navigate the notifications from their company page and personal network.
Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
B2B Marketing Traction
APRIL 17, 2015
I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. ” Market on LinkedIn. LinkedIn is the number one most-used social media platform for business to business marketing. Create a LinkedIn company page.
7 of the Best Email Marketing Campaigns of 2016
Modern B2B Marketing
MAY 5, 2017
Author: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email. A message is 5x more likely to be seen in email than via Facebook.
A Beginner's Guide to Publishing on LinkedIn
MAY 7, 2015
Over the past year, you've probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. However, keep your long-form posts appropriate for the LinkedIn audience.
5 Brands with Highly Successful LinkedIn Marketing Strategies
SEPTEMBER 5, 2016
With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies.
Step Away from the Email Software and No-One Gets Hurt
JANUARY 19, 2016
As just one example of where automating sales emails had far from the intended effect, take this recent rant posted on LinkedIn: “As if spray-and-pray emails from marketing automation wasn’t bad enough … now we have BDR follow-up email spam.