ClickZ

FEBRUARY 7, 2024

Email remains a powerful tool for reaching and engaging with customers. However, the effectiveness of email marketing can be compromised by the presence of email bots. These automated programs can skew campaign data, distorting critical metrics like open and click-through rates.

Marketo 52

Marketo Campaigns Marketing & Strategy Click Rate 52

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Benchmark Email

JANUARY 25, 2022

Email remains one of the best ways to reach your audience, but you’re not going to have much luck with a shotgun approach. And to stand out from the noise, you need to create email marketing assets that take individual subscriber behaviors and preferences into account.…

Email Marketing 143

Email Marketing Advertising Benchmark Promotion Marketing 143

Launch Marketing

DECEMBER 9, 2020

Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content.

Social Media 83

Social Media Marketing Websites Media B2B 83

Sharpspring

JUNE 9, 2020

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

SendGrid

SEPTEMBER 20, 2022

Learn about the email metrics you should be monitoring to maintain a healthy transactional and marketing email program. The post 8 Email Metrics You Need to Keep Your Eye On appeared first on SendGrid.

Email Marketing 59

Email Marketing Product Marketing 59

Adobe Experience Cloud Blog

MARCH 26, 2018

You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. This Email Did Amazing!

Deliverability 134

Deliverability Open Rate Click Rate CTR 134

SendGrid

JANUARY 28, 2020

Read about data on engagment rate, subject line legnth, and more email sending insight from the 2019 Black Friday Cyber Monday sending period. The post 2019 Holiday Email Sending Metrics appeared first on SendGrid.

Practices 72

Practices Best Practices Companies 72

Adobe Experience Cloud Blog

AUGUST 16, 2018

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? What You Should Measure and Track.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

SendX

MARCH 7, 2024

The email bounce rate remains a perpetual concern for professionals in the marketing domain. Unlike other metrics, gauging email deliverability poses a slightly intricate challenge, making it tough to assess the effectiveness of campaigns.

Advertising Benchmark 301

Advertising Benchmark Email Marketing Deliverability Domain 301

Litmus

APRIL 23, 2019

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait on the results to come rolling in so you can judge whether or not the email you sent was successful. But what exactly should you measure?

Email Marketing 78

Email Marketing Peer-to-peer Planning ROI 78

LeadSquared

AUGUST 12, 2019

The importance of having a solid email marketing strategy in your digital marketing plan cannot be overstated. Even more important is keeping a regular check on your email marketing metrics. According to a report by CampaignMonitor , Email Marketing is the king of marketing, with a 4400% ROI and 44$ for every 1$ spent.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

ConvertKit

APRIL 30, 2019

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. Why tracking email marketing metrics is important. Why tracking email marketing metrics is important.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. Why tracking email marketing metrics is important. Why tracking email marketing metrics is important.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

Atomic Reach

OCTOBER 29, 2018

Email Marketing is one of the most effective methods of engaging with your customers and prospects. When conducting email marketing campaigns, the email marketing metrics associated with that campaign will indicate how effective you were in achieving your goal. What is Email Marketing? Let's dive a little deeper.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Sharpspring

SEPTEMBER 26, 2019

“Email is not an age thing, while social media is divided by generations.” billion email users worldwide, despite being the oldest form of internet communication. A little short of 300 billion emails will be sent and received this year. However, if you are not, start building an email list.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Stevens & Tate

MARCH 12, 2020

Email marketing was one of the earliest forms of inbound marketing — and it’s continued to be one of the most widely used due to how cost-efficient and effective the strategy is. The following are some of the most important email marketing metrics that you should be following: Click Through Rate. Unique Opens.

Email Marketing 59

Email Marketing Click Rate Deliverability Conversion Rate 59

Act-On

APRIL 26, 2024

Navigate ever-changing email privacy regulations. If you work at any kind of PE or VC-backed firm, or a public firm, everybody’s feeling the same thing: boards are suddenly caring a lot more about efficiency metrics, revenue per employee, and spend metrics.” Protecting your email domain health is super critical.”

Lead Ranking 130

Lead Ranking Marketing Automation Services Top of Funnel Paid Search Agency 130

Heinz Marketing

MAY 5, 2018

Marketing Metrics That Are Mic-Drop Worthy. A great look at some of the ambiguous marketing metrics to keep an eye on and some tips for success! 15 Best Practices for Email Unsubscribes. Some helpful advice for your email unsubscribe process that may help you retain some of those unsubscribers. Thanks, Christina Aiello.

B2B 51

B2B Demand Generation B2B Sales Advertising Benchmark 51

Marketing Insider Group

MAY 30, 2023

Attach a quantifiable metric and timeline to each marketing goal so that you can measure the performance and progress of your campaigns. For instance, your small business may wish to increase email lead generation by 25% in a month. Make sure your goals are measurable.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Litmus

NOVEMBER 7, 2018

Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands measure, the analytics tools they use, and the impact of the two of those on program performance. Download the free report ?.

Analytics 56

Analytics Peer-to-peer Deliverability Brand Identity 56

Anything Goes Marketing

SEPTEMBER 13, 2009

We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 86

Email Marketing Planning Open Rate Click Rate 86

Act-On

NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. Looking for more foundational information on email deliverability? Looking for more foundational information on email deliverability?

Deliverability 170

Deliverability Phishing Guidelines CAN-SPAM 170

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. But are those metrics always the best judge of success? So, what’s stopping you from communicating more often?

Click Rate 116

Click Rate Budget Programs Case Studies Open Rate 116

Marketing Insider Group

JUNE 13, 2023

To that end, one of the most critical metrics is cost per lead. Key Takeaways: Cost per lead is a marketing metric or a pricing model, depending on whether you’re using inbound or outbound methods. Use CPL with other metrics and models, such as cost per mille, cost per click, and cost per action.

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

Litmus

MARCH 10, 2016

Send emails that your subscribers want, that are relevant to their needs and interests, that excite them, and (most importantly!) And we’re particularly proud of one campaign in particular that also won an award: the 2016 EEC Email Marketing Program Award for “Best or Most Innovative Integration with Another Channel.”.

Click Rate 54

Click Rate Thought Leadership Opt-out Twitter 54

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? She looked at the current program metrics to determine which messaging worked and which didn’t. Want a few ideas for getting started?

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Marketing Insider Group

JUNE 1, 2021

The key is to focus on the metrics that matter. Those metrics should deliver actionable insights that improve attracting, converting, and retaining your audience. Quantifying content marketing requires a framework of what metrics you’ll measure, how you’ll measure them, and what you’ll do with findings. Image: Demand Metric.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Square 2 Marketing

JANUARY 23, 2020

Regardless Of Size, Companies Have To Stay In Touch With Their Prospects And Customers — Email Is Still The Best Way. Like it or not, we’re all addicted to our email. Most people make checking, sorting and dealing with email the first thing they do upon waking up or arriving at the office. We check it constantly.

Email Marketing 61

Email Marketing Tools Paid Search Agency Tactics 61

Marketing Insider Group

JANUARY 8, 2024

Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. Big Data Insights With metrics now influencing most marketing decisions, big data is more critical than ever.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Martech

MARCH 18, 2024

Benefits of using Google Analytics include: Understanding website performance: It helps track key metrics like the number of visitors, page views, bounce rate, and average session duration. Email Marketing Software with Analytics: Email marketing software with built-in analytics allows you to track the performance of your email campaigns.

Budget Programs 116

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 116

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Martech

APRIL 5, 2024

personalizing emails or SMS) and internal challenges (e.g., automating personalized email communication to eliminate manual efforts). Start by picking one process, like segmenting paid media campaigns or personalizing email campaigns. Martech platforms define their usage level using different metrics and benchmarks.

Peer-to-peer 113

Peer-to-peer Paid Search Agency SMS Gartner 113

Martech

FEBRUARY 23, 2024

Pulse will also allow a user to create a custom metrics homepage based on KPIs relevant to that user. Pulse is architected around three layers: A metrics layer that allows metrics and KPIs to be set once and used consistently across the organization. Goals and threshholds for metrics. Additional metrics types.

User-Generated Content 108

User-Generated Content Customer Surveys Act-On Tagging 108

Martech

NOVEMBER 6, 2023

Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Preparation is vital.

Outreach 125

Outreach Email Marketing Optimization Lead Scoring 125

Optinmonster

FEBRUARY 16, 2023

Wondering which metrics for email marketing are most important? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. ” “Metric” means measurement. Let’s get started!

Email Marketing 90

Email Marketing Clickthrough Click Rate Open Rate 90