Do Email Open Rates Really Matter?

The Point

Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate measure of how many people opened or read an email, neither is it an absolute measure of a subject line’s success.

Buck the Trend: Three Keys to Better Email Response

Marketing Action

Email marketers know that even small incremental increases in response rates can provide exponentially better results. As pointed out in the Experian Q1 2014 Email Benchmark Report, revenue per email was $0.11 percent in 2013, while unique click rates were 2.1

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

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When to Send Your Sales and Marketing Emails

Sales Intelligence View

Email messages often get lost. Sometimes emails are mistakenly labeled as spam or deleted accidentally, and they never get to your prospects. According to Entrepreneur.com , the longer an email message sits unread, the more likely it is that the recipient will never read it.

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Review: SalesHandy as a B2B Lead Generation Tool

Webbiquity

SalesHandy is an email tool that helps you understand which prospects from your lead pool are highly engaged and most likely to convert into a lead when you contact them. This is where you identify your potential leads by monitoring the response to your outreach.

How to Measure Email Success in 2015: A Call to ROI

The Point

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. News Flash: opens and clicks do not measure the success of an email campaign.

Using B2B Response Scenarios to Improve Results

Heinz Marketing

This is where developing response scenarios can help you plan your campaigns more effectively to ensure their success. What Are Response Scenarios? But the tool itself is less important than the regimen of taking the time to look at the metrics before you execute your campaign.

5 Email Copywriting Tips for Creating Engaging Content

SendX

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts.

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The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

Email Marketing is one of the most effective methods of engaging with your customers and prospects. When conducting email marketing campaigns, the email marketing metrics associated with that campaign will indicate how effective you were in achieving your goal.

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The Truth about Cold Email

DiscoverOrg

What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.

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Bridging the Gap Between Onsite Content and Social Media Engagement

BuzzSumo

Not subscribers to your blog or your email list. Remember what an email blast is? That’s what you do when you send a marketing email to a big group of contacts. Despite the similarities between email blasting and chat blasting, let me point out the vast dissimilarities.

Is Email Marketing Making a Comeback?

Crimson Marketing

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. Email marketing was somewhat forgotten, but is it dead ?

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19 Cold Emailing Myths That You Should Never Follow

MarketJoy

Cold emailing works – it’s one of the most powerful tools to bring in new customers for businesses among marketing channels. Well, when you do a deep dive into why cold emailing is not driving the returns you expected, you often discover small mistakes are the cause. Written By.

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Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. In other words, there are some variables that will increase spam score but also improve campaign effectiveness.

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7 Email Marketing Best Practices to Boost Newsletter Engagement

Roketto

Email isn’t going anywhere. When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Aren’t sure where to start when it comes to email marketing? Continue reading to learn some key email marketing best practices. Use different types of emails.

Getting Started With Email Marketing Segmentation

Webbiquity

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Emails focused on exclusivity.

7 Email Marketing Best Practices to Boost Newsletter Engagement

Roketto

Email isn’t going anywhere. When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Aren’t sure where to start when it comes to email marketing? Continue reading to learn some key email marketing best practices. Use different types of emails.

How To Run An Effective SMS Marketing Campaign

Modern Marketing

There are lots of ways to do a texting campaign right and lots of ways to do it wrong, too. Social media, foot traffic, television and radio ads, email newsletters, coupons, pop-up ads and more. In fact, they’re 90% likely to open it within a mere 3 minutes.

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The 9 Most Important Cold Emailing Tips You Need to Know

MarketJoy

Have you tried sending cold emails to people and found that no one responds to them? You spend hours targeting your cold emails and crafting email copy. You wait for a few more hours without batting your eyelashes for responses. But when you didn’t get the replies you were hoping for you look at our email stats, you notice that the opens aren’t up to the mark, and the response rates are even more dismissal. Be intelligent with cold emailing.

11 Content Marketing Insights CMOs Wish Marketers to Adopt

Marketing Interactions

But truly knowing them and acting in response to that knowledge seem to be two different things. And this constant response to ad hoc sales requests creates chaos that isn’t helping to produce consistent outcomes. An email campaign plan is not a content marketing strategy.

B2B Email Marketing: Batch and blast, mobile and other challenges

B2B Lead Generation

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches.

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Let’s Celebrate the 2017 Markie Awards Finalists!

Modern Marketing

They know their buyer profiles and have created targeted campaigns that drive engagement and ROI. NEC Companies – By leveraging Account-Based Marketing, NEC has been able to improve engagement with key accounts, increasing their click through rates 8 times higher than in the past.

How Content Performance Informs Your Marketing Strategy

Marketing Interactions

Email metrics are a great example. For years, we’ve measured opens and clicks, deliverability and unsubscribe rates. If you get a 40% open rate, do you consider your email a successful send? What’s the click-through rate from the content where you sent them?

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10 Brands Show Us How Email Marketing is Done

PureB2B

An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States. There is now no question that marketers should believe in the power of email.

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7 Ways to Increase Email Engagement

Marketing Action

Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. When you send an email to an inbox, the recipient definitely will see it (if you’ve done the work to optimise deliverability). Open rate.

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9 Awesome Email Subject Lines That Resonate With Readers

SnapApp

The average consumer receives 416 commercial emails a month — that’s before personal and work-related emails. Instead of covering up the nature of the email in the subject line, they asked me to give them feedback in a cordial, human way.

The Real Value of Email Hygiene: A Marketer’s Guide

Zoominfo

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Manage bounce rate.

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Businesses See 500% Lift in Email Conversion with Personalized Video

Vidyard

Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. Email response rates are abysmal – just 18 percent of marketing emails get opened, and recipients only click through 2 percent of them.

9 Awesome Email Subject Lines That Resonate With Readers

SnapApp

The average consumer receives 416 commercial emails a month — that’s before personal and work-related emails. . Instead of covering up the nature of the email in the subject line, they asked me to give them feedback in a cordial, human way.

The Ultimate Guide To Cold Emails (+ Subject Lines For Cold Emails That Work)

Albacross

For those of you who are completely new to sending cold emails, we’re not going to lie… this can be pretty daunting. Not 100% sure what cold emails are? These are basically emails that you send to people whom you aren’t connected to. Tips to improve your cold emails.

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3 Email Marketing Must-Haves to Tackle the Evolving Inbox

Modern B2B Marketing

Author: Mike Madden Gmail and other internet service providers are making it tougher to get your emails delivered. Due to smarter spam filtering algorithms and features like Gmail’s category tabs , your emails may not even make it to the recipient’s primary inbox, let alone get seen.

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The Ultimate Guide to Email Marketing

Hubspot

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. Email marketing effectiveness There are 3.8

Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Modern B2B Marketing

And in our follow-up emails we would say, “Thanks for joining us! We saw the highest click-through rate of all email campaigns. What makes gifting effective across such a wide range of campaigns? Response Rates and the Art of Motivation.

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9 Handy Business Calculators That’ll Make Your Life Easier

Hubspot

Growth marketers know that conversion rate optimization is critical to an inbound marketing strategy -- thus the need to prove all A/B tests pass with statistical significance. 6) Entreprenuer.com's Email Marketing ROI Calculator.

10 Crucial Design Elements That Get Your Emails Opened — and Read

Marketing Action

The average person receives an overwhelming amount of email in their inbox every day. The challenge you face is making your email stand out from the all the others, and ensuring that your message can cut though the noise. Limit email width to 600px wide.

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