Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales.

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

Optinmonster

MAY 10, 2023

But there’s nothing to worry about as in this FOMO guide, we will explain what FOMO means, what FOMO marketing is, and why it is so effective. “FOMO” stands for the fear of missing out , a psychological trigger humans can’t help responding to. Here’s a table of contents for easy navigation: What is FOMO?

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Tomorrow People

FEBRUARY 21, 2022

If the feature you’re releasing is a major one, does your feature announcement equip them with enough knowledge to make an effective and compelling case to other employees? Before, users of the then-emerging social media site had to visit individual profiles to see what that particular person has posted. Example: Facebook’s News Feed.

Features 156

Features Product Tips Work Management 156

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. billion active social media users. billion people used social networks.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Contently

JULY 16, 2018

This is contradictory to the image of Gen Z’ers as social media natives who grew up with the platforms and for whom social media is a strong sense of identity. So why are today’s teens opting out of social networking? Largely because of the effect social media has on their mental health.

Social Media 149

Social Media Generation Media Opt-out 149

Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. With this in mind, let’s take a deeper look into how content curation has the power to help businesses to generate smarter, more time-effective, social engagements: Smarter Time Management.

Curation 86

Curation Efficiency Allocation Generation 86

Contently

JULY 16, 2018

This is contradictory to the image of Gen Z’ers as social media natives who grew up with the platforms and for whom social media is a strong sense of identity. So why are today’s teens opting out of social networking? Largely because of the effect social media has on their mental health.

Social Media 113

Social Media Generation Media Opt-out 113

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. I did a website analysis and custom demonstration for a local IT recruiting company recently.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. billion YouTube users worldwide. Global ad revenue is 19.77

Youtube 115

Youtube Lead Scoring Lead Ranking Ad Frequency 115

Liveintent

JUNE 11, 2019

You use it to log in to socials, you use it to sign up and opt in, and it’s yours. It’s an opt-in universe of consumers who’ve raised their hands to say they want to hear from your brand. It’s an opt-in universe of consumers who’ve raised their hands to say they want to hear from your brand.

Advertisements 70

Advertisements Advertising Opt-out Opt-in 70

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. This does not imply that you should abandon all efforts or that outbound marketing is no longer effective. LinkedIn and cold calling are still effective B2B marketing strategies. Produce more leads.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes.

Campaigns 138

Campaigns Examples Design Planning 138

ClickDimensions

DECEMBER 26, 2018

Permission-based marketing means that your recipients have opted in to receive your email or text messages, making these individuals more responsive to the messages you receive from them. Sharing knowledge is a powerful and effective way to build trust. Engaging on social. Helpful content. Personalization. Happy Marketing!

Trust Marketing 65

Trust Marketing Brand Identity Branding SMS 65

Biznology

MAY 22, 2019

They might not promote your initiatives on social media yet because they need you to guide them. They could be worried about writing a good caption or doing something on social media that the company won’t approve of. These people a a part of your employees’ network, but might not follow your brand.

Business 132

Business Conference Advertising Agencies Social Media 132

Martech

JANUARY 27, 2023

Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something akin to outright surveillance. The 21st century changed much of that. Data got faster, cheaper and more voluminous.

Advertising Agencies 131

Advertising Agencies Privacy Paid Search Agency Privacy Protection 131

CoSchedule

JUNE 29, 2022

LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on LinkedIn.

Linkedin 52

Linkedin Analysis Research Best Practices 52

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition. Read on to learn how. DOWNLOAD EMPLOYEE ADVOCACY 2.0. This will not work.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Liveintent

SEPTEMBER 6, 2019

Facebook (which also owns Instagram and WhatsApp) earlier this year warned that it would let users opt out of data collection from other apps and websites, which in turn will hinder marketers’ ability to use the data for targeting. — How will your brand stand out this holiday season? The Reasons Email Works.

Email Marketing 75

Email Marketing Mobile Advertising Work Management Differentiation 75

EveryoneSocial

JANUARY 22, 2019

Learn what it really means to be measuring brand awareness effectively and how your company can continue to achieve high-level awareness in our competitive world. Yet, a big challenge you may have, as well as other marketing or executives, is how do we measure brand awareness effectively? Social Media Engagement. Direct Traffic.

Paid Content 52

Paid Content Effectiveness Brand Identity Branding 52

KoMarketing Associates

FEBRUARY 15, 2018

Even though marketing automation can be an effective way to reach more customers faster, there are some times where it doesn’t make sense and can actually cause a poor customer experience. This is an overwhelming majority and makes Facebook a huge leader against all other main social networks (for perspective, only 25 percent use LinkedIn).

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

CoSchedule

JULY 1, 2022

According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. When is the best time to post on Facebook? table of contents].

Analysis 52

Analysis Facebook Research Best Practices 52

Delivra

APRIL 8, 2019

Ideally, that’s the goal when rolling out email newsletters and lead nurture campaigns. How to Grow Email Lists Effectively. Increase Opt-In Options Throughout a Website. In some instance, creating an opt-in that follows users throughout their journey in the same way as AI chatbot boxes would do the trick.

Practices 40

Practices Ad Building Opt-out Best Practices 40

EveryoneSocial

MARCH 1, 2022

If your company hasn’t adopted one yet, now’s the time to activate your employees’ social networks and reap the countless benefits of employee advocacy for manufacturing. What is it about an employee social-sharing solution that’s so valuable for the manufacturing industry in particular? It aids in recruitment.

Budget Programs 97

Budget Programs Work Management Peer-to-peer Social Media 97

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Ideal Customer Profiles 130

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 130

readwrite

DECEMBER 17, 2021

Created specifically for in-app ecosystems, these interactive ad units effectively capture user attention and provide them with additional benefits. While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. Dynamic ad insertion and CTV.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Huptech Web

OCTOBER 21, 2022

We all know how important it is for businesses to work out their marketing strategies to grow their business online. As a part of their digital marketing, marketers try out different activities and also work out various methods and techniques to get success online. How to Choose the Right One? Wrapping Up The Context.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

BenchmarkONE

MAY 21, 2020

In this post, we’ll show you why investing in paid social media advertising can be the best way to skyrocket your email list growth. Need a few reasons to convince your marketing team to use paid ads on social media? These days, social networks require you to pay to play. Organic Posts Just Don’t Cut it Anymore.

Paid Search Agency 77

Paid Search Agency Allocation Ads Buyer Personas 77

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Many of this year’s best posts about Google’s newest social platform were written early in the year. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 100

Google Tips Digital Asset Management Best Practices 100

Aberdeen

OCTOBER 17, 2019

Instead, for content-driven campaigns, rely on social networks (such as LinkedIn) or other outsourced methods to drive target accounts inbound. Have protocols in effect to catch these threats before they can see the light of day. What is the cost of not investing in data pertaining to your outbound approach?

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. So, as it turns out, we still have work to do. Social media isn’t something you just do.

Social Media 96

Social Media Media B2B Tips 96

Content Standard

OCTOBER 8, 2019

Beyond profile data, you can opt to target specific company accounts to reach those employees. In contrast to other social networks, the level of detail regarding each member’s professional life ensures that you’re reaching a qualified audience. Getting Started With LinkedIn Targeting. Recommended for you.

Linkedin 49

Linkedin Tactics Paid Search Agency Ads 49

readwrite

OCTOBER 11, 2013

When the social network originally implemented Sponsored Stories, users couldn’t opt out of the service , effectively turning all Likes into advertising fodder. However, Google prompted me to opt in to the feature when I accessed the Shared Endorsements link ; it wasn’t already enabled.

Privacy Policies 40

Privacy Policies Google Opt-out Opt-in 40

SWZD

AUGUST 10, 2017

But if you know where to look, you’ll find key insights into the effectiveness of your marketing activities: search, social and email marketing. But if you know where to look, you’ll find key insights into the effectiveness of your marketing activities: search, social and email marketing. Email Marketing.

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Convince & Convert

JUNE 19, 2012

Some others have figured out how to manipulate Google Analytics in a way that helps determine assisted conversion value, providing an ‘apples to apples’ benchmark against other, more traditional digital marketing activities. An Expression of Intent To Subscribe. Transforming Intent to Delivery.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. In the end, we will share some of the best off-page SEO techniques with you. Let’s get started!

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Optinmonster

NOVEMBER 26, 2020

Popups are an effective way to communicate with your audience. Check out these resource for more for expert tips and examples: 130+ Proven Opt-in Headline Ideas to Get More Email Subscribers (Cheat Sheet). Do you want to add a popup to your Jimdo website? But crafting the right kind of popup campaign takes time. Floating Bar.

Lead Capture 78

Lead Capture Leads Lead Marketing Qualified Leads 78

Hubspot

OCTOBER 31, 2017

To see what I mean, check out these 13 great email examples that cleverly use personalization. Because these reviews help OpenTable figure out which restaurant recommendations to make for me, I'm already encouraged -- but a personalized, specific subject line with a reminder of where my last reservation was, helps to boost my engagement.

Personalization 101

Personalization Examples Hubspot Amazon 101