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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. In fact, the formal CDP Institute definition – "packaged software that builds a persistent, unified customer database accessible to other systems" – is carefully crafted so that each term identifies a differentiator between CDP and some other type of system.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

The UK will likely be governed by GDPR rules for a while. Compliance with consent language and processes rules. Compliance with cross-border data transfer rules. Unbundled: Consent must be separate from other terms and conditions. Column Two: Contact Information. Column Three: Consent Compliance.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

Addressing these dangers will require confronting unprecedented technical issues, regulations, education and investment. Develop metaverse terms and conditions Whether it’s a short-term activation or a permanent metaverse space, create terms and conditions for building a digital community to protect your brand.

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Embrace Uncertainty and Change

Biznology

. “This report provides Business Roundtable’s next set of recommendations, focused on six key themes: Employment, Finance, Education, Health, Housing and the Justice System. Of course, working hard and following the rules can get you far — but the rest could boil down to simple good fortune.

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3 recession-defeating marketing strategies

Martech

” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers. Raise your sights and educate yourself about what’s happening in the broader economy beyond your vertical. You have that time now.

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Looking for Ways to Improve Your SaaS Product Marketing Skills?

Tomorrow People

And as consumers ourselves, we’re conditioned to think of a product as something physical. That means educating yourself on product development cycles, customer success efforts, and churn rates. Explain your SaaS value prop in simple terms. We each carry our own personal experiences and points-of-view.

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The email marketer’s guide to effective marketing automation

Martech

3 categories of marketing automation: Transactional, triggers and journeys Admit it: email marketers are brilliant at using terms that have either lost their original meaning or mean different things for different people in different circumstances. Because the onboarding is to educate you on some facet of the brand, product or service.