Sat.Nov 28, 2015 - Fri.Dec 04, 2015

How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

It’s hard to believe 2015 is coming to a close. It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. However, like any team, our success didn’t come without hard work and overcoming a number of challenges along the way.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization


A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Created in partnership with The CMO Club and penned by John Ellett, CEO, nFusion, the paper entitled The CMO Solution Guide For Building A Modern Marketing Organization looked to shed light on the proverbial trials and tribulations CMOs and marketing leaders the world over go through when it comes to building a modern marketing organization.


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Top Influencers In B2B Marketing

Marketing Insider Group

We analyzed the B2B marketing discussion last year and earlier this year, and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. We took a closer look at the brands and the individuals who are […]. The post Top Influencers In B2B Marketing appeared first on Marketing Insider Group. Content Marketing

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How can you produce content for me when you’re not an expert?

Sales Engine

A common issue in B2B companies with a complex product or service offering is whether or not they can outsource content production that will resonate with prospects. Producing content in-house isn’t really a viable option because the thought leaders in the organization don’t have the time (or the skills) to write.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

No Digital Marketing for Manufacturers = Marketing in the Past

Industrial Marketing Today

Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing.

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Announcing The Launch Of ‘The Content Formula’ Book

Marketing Insider Group

I am super-excited to announce the launch of my first book, The Content Formula, co-authored by my colleague Liz Bedor, and with a foreword from Joe Pulizzi, founder of the Content Marketing Institute, and author of Epic Content Marketing and Content, Inc. We created The Content Formula to answer the biggest question currently on marketers’ minds: what is […]. The post Announcing The Launch Of ‘The Content Formula’ Book appeared first on Marketing Insider Group.

9 Reasons “Home Alone” Is Absolutely Clutch for Content Marketers

KoMarketing Associates

There are a lot of things I love about the holiday season. A crackling fire (Duraflame logs, represent!). Christmas lights. The ugly sweater tradition. Anything at all related to peppermint. But my all-time favorite holiday tradition? Watching “Home Alone,” that 1990 film classic. Just because it’s been 25 years ( twenty-five years?? since the McCallisters left Kevin in the attic and hopped a plane to Paris doesn’t mean the movie is any less quality. It’s timeless.

Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)

Crimson Marketing

Having a poorly understood or designed digital demand generation program does not produce results. Getting it right, according to Mark Roberts, CMO of communication solutions provider ShoreTel, requires looking at your go to market strategy “from a holistic perspective, rather than focusing on one aspect.” On this episode of Moneyball for Marketing, Mark discusses in depth the “foundation, migration and acceleration” of his company’s demand generation program.

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3 Customer Metrics That Will Improve Your Email Marketing


As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year , 86% of respondents currently have access to foundational data, or basic information with simple segmentation and personalization. This is a good starting point, but there are many other types of data that will give you a greater insight into your customers, which will help you market to them more efficiently and effectively.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How To Use Humor In Content Marketing

Marketing Insider Group

According to the king of comedy, George Carlin: “it’s the duty of the comedian is to find out where the line is drawn and cross it deliberately.” Naturally, this means that the duty of a content marketer is to learn the words that poke the most fun at yourself – and then poke yourself in […]. The post How To Use Humor In Content Marketing appeared first on Marketing Insider Group. Content Marketing

Learn to Stop Worrying and Love the Facebook News Feed


Unlike Twitter and Instagram, which post updates in a timely and intuitive fashion, Facebook organizes your news feed to prioritize the content it thinks you’re most likely to be interested in, based on… Well, no one is exactly sure. From a marketer’s standpoint, this lack of predictability and transparency has caused quite a bit of consternation, including some businesses bailing on Facebook marketing altogether.

Marketing to Millennial business buyers


The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. They may not all be decision-makers quite yet, but they are certainly important influencers. So we B2B marketers must consider how to appeal to them effectively. Much has been written about Millennial preferences as consumers, but how about them as business buyers? Let’s take a look.

2015: The Modern Marketing Year in Review


It's the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. But before we do that, it is time to look back and take stock of the past year. You can take your pick of the latest marketing buzzwords or trends when trying to sum up the past year of modern marketing, so we reached out to marketing experts from around the world to get their take on 2015. But we added an extra requirement.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How To Get Started With Content Marketing: The Walk vs. Run Approach

Marketing Insider Group

We hear it every day from brands: “Our plan is to walk, then run.” When you’re embarking on a content marketing journey, this can be a great approach. However, it’s imperative to understand what “walk” really means if you want to be successful. To bring it back to a childhood analogy, sometimes when a marketing […]. The post How To Get Started With Content Marketing: The Walk vs. Run Approach appeared first on Marketing Insider Group. Content Marketing

The 100 Year History Lesson On Marketing Operations and MarTech


"There is a science to advertising. Experienced advertisers have watched and recorded, tested and logged, and left records of countless campaigns. I n these conditions the advertising and merchandising becomes a science. Principles are learned and proven by repeated tests” ( Scientific Advertising ). This was written in 1923. And this was the beginning of the accountable marketing mindset. In the 1920’s the careful attention to costs measurement of marketing effectiveness began.

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Search: what is it good for?


How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of searching for something, most of us invariably look to Google. This almost reflex reaction gives Google incredible power and effectiveness. If we “Googled” Search Engines, we’d discover there are indeed alternatives, but with some limitations as well.

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Pros Reveal Automation Tips and Other Marketing Automation News


Welcome back to The Friday Five , otherwise known as the curation station. Every Friday we curate five recent stories just for you on one specific topic. This week's topic: Marketing Automation. 35 Sales And Marketing Professionals Reveal Their Top Marketing Automation Tips​. Marketing automation is the name of the game in today’s complex, ever-expanding marketing and sales landscape.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The Difference Between Content And Content Marketing Is The Destination

Marketing Insider Group

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. Everyone does content. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. Even advertising is content. But with content marketing you are […].

Why Single-Touch Attribution in B2B Marketing Is Unethical


Picture a race team running a relay, where each member runs a segment before passing the baton to the next runner. But how would it look to only award a gold medal to the runner who crossed the finish line? What if that final runner’s name was the only name that went down in olympic history for setting a new world relay record? This is a picture of single-touch attribution in B2B marketing.

The simplest way to improve your website search


I understand that many of you get a bit spooked by IT topics. For some of you, that has even stopped you from improving your website search results–even though you know that people who stick around to search your site are way better prospects than those who abandon your site when they can’t find what they are looking for. You don’t need to be technical. You just need to care. There is a simple way to improve your site search. Immediately. And anyone can do it–even you.

The Future of Modern Marketing As Seen by Global Experts


Now that we have looked back at the past year of Modern Marketing we can look forward and predict the future. Predicting the future can sometimes be a tricky business. Sometimes we look forward to the far-off vistas that populate the world of science fiction, but other times we feel like that future is already here. The future of Modern Marketing is just around the corner, especially when we consider how to approach 2016.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Blog Readers: 7 Psychological Ways to Emotionally Connect

Writing on the Web

How do you create an emotional connection with your blog readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. When writing on the web – either in a blog post , a newsletter or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you.

Measuring The True Impact Of Display Advertising: View-Through Conversion Tracking


Display advertising, particularly for brand advertising, is a tricky subject for data-driven marketers. On one hand, you know display is an important marketing channel and feel like it must be moving the needle somewhow, but on the other hand, it’s always a challenge to back that intuition up with solid data. Here’s what usually happens. You have two display campaigns running simultaneously: a brand campaign and a direct response campaign.

Gobbledygook: sadly, it’s still alive and well


Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “ Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and collateral put out by marketing organizations. It’s been a while since David updated his list, so I checked through my email archive to see if things have changed very much. It took me just four press releases to come up with the following list of qualifying terms: Innovative.

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10 Things Retailers Can Still Do to Drive Holiday Sales


Dear Mr. and Mrs. Retailer. allow me to just say one thing: It's not too late! It is not too late at all to have that happy holiday season you dreamt of back when you were putting together your 2015 holiday retail sales projections. Don't believe me? Well see for yourself via this comfy and cozy one-size-fits-all visual aid. And for even more, download Turning 2014's Holiday Trends into 2015 Revenue today! Marketing Cloud

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.