Sat.Mar 13, 2021 - Fri.Mar 19, 2021

4 Reasons to Revisit Content Voice Now

Content Science Review

Explore the key reasons you need to define or refine your content voice. Article Uncategorized

6 Effective Practices For Database Cleaning In 2021

Only B2B

Every business adores its data. Gathering data is must for companies that want to unveil the insights with data analytic. We have witnessed the massive rise of data in volume and variety of collected data.

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B2B Social Media Strategy for a Post-COVID World

Oktopost

It’s clear by now that the COVID-19 pandemic isn’t just a temporary disruption, a rough patch with familiar normalcy on the other side. We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media.

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. In the big picture, you want to ensure a high ROI (return on investment), no matter what you do.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

The Importance of an Email Marketing Database for a Business

SendX

Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!”

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More Trending

One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

The effects of the pandemic wield lingering influence on 2021 budgets. To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting.

6 Tips for Building a Social Media Marketing Strategy that Actually Works

Marketing Insider Group

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential.

Move your operation forward along the digital marketing maturity curve

Tomorrow People

The marketing landscape is constantly evolving. The pace of change is relentless. Customer expectations seem to just grow and grow. Challenges like these seem so ever-present, they become cliché after a while. But, there are actions marketing leaders can take to address them.

User Feedback: How to Collect It and Improve Your Email Marketing Strategy

SendX

You have heard it before: “ the customer is always right. Cliché as it may sound, it’s true. Your customers know things that you could use to improve your email marketing strategy in ways that you couldn’t find on your own. All you have to do is collect this information. But how do you do it?

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. The best way to achieve increased traffic is through effective search engine optimization (SEO).

Is Content Marketing the Right Choice for My Business?

Marketing Insider Group

“Is content marketing the right choice for my business?” you might wonder. Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe.

4 Media Relations Lessons…Learned the Hard Way

Marketing Craftmanship

Tripped up again…by the “When did you stop beating your wife?”? ”? question. Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. A misquote can sink a company’s stock price.

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Best B2B Email Marketing Software for 2021

SendX

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2C communication focuses on emotions. In B2B communication focuses on information, facts, and profit.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

3 Ways CRM Systems Can Help You Comply with GDPR

Zoominfo

Waves of data privacy laws are sweeping the globe and putting pressure on businesses everywhere to comply — or face the consequences. Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) has been in effect since 2000.

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How Personalization and AI Can Improve the Process of Qualifying Leads

Marketing Insider Group

In a fictional world where you have unlimited time, money and resources, of course you’d want to offer your complete and undivided attention to every prospective and current customer. It goes without saying that this is both impractical and impossible.

See Customer Advocacy Through the Eyes of your Customers with Lenses

Influitive

Every customer is on a journey with you, your product, and your business. With so many touchpoints, delivering a personalized and smooth experience is crucial to driving advocacy and building customer loyalty.

Report: 50% of Marketers Still Say They’re ‘Beginners’ When It Comes to AI

KoMarketing Associates

Although many marketers have already begun to explore the benefits of artificial intelligence (AI) and how it can be used in the workplace, new research suggests that most would still consider themselves beginners in this space.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

7 Successful Female-Owned Tech Companies and the Founders’ Grit

Zoominfo

“Women belong in all places where decisions are being made. It shouldn’t be that women are the exception” — Ruth Bader-Ginsburg. Women struggle for equal access in the technology space.

Five Top PR Trends to Watch in 2021

Webbiquity

Contributed post. The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal.

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An Employee Every Boss Needs Right Now: The Intrapreneur

Biznology

“The events of 2020 remind us: Employee engagement is the lifeblood of an organization. What your team thinks, feels, and believes about your organization, and their own work, drives their behavior — and their behavior is what determines your success or failure.

Survey: Digital Marketing Continues to Payoff Big for Majority of Companies

KoMarketing Associates

As marketers continue to recover from the COVID-19 pandemic, new research suggests that they are now seeing a big payout from investing in digital marketing initiatives.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Analyzing the best ecommerce platforms for SEO

ClickZ

30-second summary: Ecommerce has grown massively during the COVID-19 pandemic. Shopify, WordPress and Wix are popular ecommerce platforms. Shopify is easy, simple and popular for website owners. WordPress is best for SEO, creating real scalable.

ActiveNav Automates Data Inventory Updates

Customer Experience Matrix

Our on-going tour of privacy systems has already included stops at BigID and Trust-Hub , which both build inventories of customer data. Apparently I’m drawn the topic, since I recently found myself looking at ActiveNav , which turns out to be yet another data inventory system.

The Future of Live and Virtual Event?s

Biznology

Episode Summary: For years, with members all around the globe, the MIT Alumni Association produced events both big and small to keep alumni connected to their alma mater. In this episode, we hear from Jamie Brogioli , Director of Alumni and Friends Engagement for the MIT Alumni Association.

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How to Create an Effective SEO Strategy for Your Local Business

Content Marketing Institute

Lots of brick-and-mortar businesses have had to digitize their operations to allow online booking, buying, and even services. But other than Google Local, how can you get found? Here are some ways.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.