Content Science Review

MARCH 18, 2021

Explore the key reasons you need to define or refine your content voice.

Content 122

Content 122

Only B2B

MARCH 16, 2021

Every business adores its data. Gathering data is must for companies that want to unveil the insights with data analytic. We have witnessed the massive rise of data in volume and variety of collected data. Many business leaders know that data science applications can get the substantial value to the business. For instance, a business equipped with reliable and sophisticated database and CRM platforms can measure and understand the customer’s behavior at almost every stage of the buyer’s journey

Practices 127

Practices Effectiveness Validation Privacy 127

Oktopost

MARCH 15, 2021

It’s clear by now that the COVID-19 pandemic isn’t just a temporary disruption, a rough patch with familiar normalcy on the other side. We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

SendX

MARCH 16, 2021

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter before? If you didn't, then I have news for you to shock you right here. Do you know our human brain is attracted to visual things more than anything? Based on research 93% of all our conversation is nonverbal.

Email Marketing 309

Email Marketing Planning Practices Best Practices 309

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Vision Edge Marketing

MARCH 16, 2021

This episode of One Good Idea explores the value of being connected with your peers, especially the connections between members of the C suite to support growth. You probably know that old adage, “Bird of a feather flock together.” Well, it’s true. That’s why peer groups are so successful. People like to interact with people similar to them –and members of the C-Suite are no exception.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Work Management Guidelines 257

SendX

MARCH 18, 2021

Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” Before you can conduct an email marketing campaign , you need to have an email marketing database. It will take time, and a considered strategy, to grow your email list.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” you might wonder. Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. With a wealth of information at their fingertips, today’s customers come to their buying decisions with a healthy dose of skepticism.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Influitive

MARCH 19, 2021

When I tell colleagues that I perform improv comedy, I usually get one of the following responses: Blank stare (could be horror, I’m still not entirely clear) Oh cool! (tells me about doing improv in college/show they’ve seen/friend who performs) But by far the most common response I get is: “You make up everything on […]. The post How Improv Comedy Has Made Me a Better Community Manager appeared first on Influitive.

Communities 246

Communities 246

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

MARCH 17, 2021

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. The best way to achieve increased traffic is through effective search engine optimization (SEO). SEO builds visibility for your website and awareness for your product or service.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

SendX

MARCH 18, 2021

You have heard it before: “ the customer is always right. ” Cliché as it may sound, it’s true. Your customers know things that you could use to improve your email marketing strategy in ways that you couldn’t find on your own. All you have to do is collect this information. But how do you do it? The answer lies in what marketers call “ user feedback.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Tomorrow People

MARCH 16, 2021

The marketing landscape is constantly evolving. The pace of change is relentless. Customer expectations seem to just grow and grow. Challenges like these seem so ever-present, they become cliché after a while. But, there are actions marketing leaders can take to address them. One practical way is to honestly assess where your organization is along the digital marketing maturity curve – then systematically improve your marketing capabilities so you can move forward.

Planning 218

Planning Consulting Marketing Mix Paid Search Agency 218

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Biznology

MARCH 15, 2021

Episode Summary: There’s one thing we all had to do in some form or another in 2020—pivot! Nowhere is that more clear than when it comes to holding events, especially when those events are a significant driver of income for your organization. No one did that better than the New England Innocence Project. Led by their Director of Development and Communications, Jordan Salvatoriello, with the help of Liz Page and her team at Liz Page Associates , the 2020 event exceeded both their goals for the ev

Public Relations 197

Public Relations Outreach Communities Youtube 197

KoMarketing Associates

MARCH 16, 2021

Although many marketers have already begun to explore the benefits of artificial intelligence (AI) and how it can be used in the workplace, new research suggests that most would still consider themselves beginners in this space. The Marketing Artificial Intelligence Institute and Drift recently published the “2021 State of Marketing AI” report, and statistics showed that the majority of marketers (50%) still call themselves “beginners” in terms of their understanding of AI terminology and capabi

Marketing Report 169

Marketing Report Statistics Advertising Mediums Webinar Metrics 169

Marketing Insider Group

MARCH 14, 2021

In a fictional world where you have unlimited time, money and resources, of course you’d want to offer your complete and undivided attention to every prospective and current customer. It goes without saying that this is both impractical and impossible. But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service?

Marketing AI 251

Marketing AI Sales Qualified Leads High Quality Lead Process 251

Marketing Craftmanship

MARCH 13, 2021

Tripped up again…by the “When did you stop beating your wife?”? question. Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. A misquote can sink a company’s stock price. An innocent “puff piece” can turn out to be an exposé that embarrasses your CEO.

Media 147

Media PR Press Advertising Agencies 147

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Engagio

MARCH 17, 2021

In the mid-2000s, inbound marketing and demand generation revolutionized the way B2B brands go to market. Then, in around 2015, we saw the explosive rise of Account-Based Marketing (ABM). Now, for the first time, we could focus on specific, named lists of qualified accounts. No more wasting budget by marketing to companies that weren’t a good fit. No more spending money to attract companies that Sales didn’t want to talk to.

Account Based Marketing 161

Account Based Marketing DemandBase ABM Inbound Marketing 161

KoMarketing Associates

MARCH 18, 2021

As marketers continue to recover from the COVID-19 pandemic, new research suggests that they are now seeing a big payout from investing in digital marketing initiatives. The results of February 2021 edition of The CMO Survey were recently published , and statistics showed that when marketers were asked to rank the degree at which digital marketing has contributed to their company’s performance over the last year (1-7 scale, 7 being the highest), the majority (32.5%) responded with 7.

Customer Surveys 159

Customer Surveys Paid Search Agency Companies Statistics 159

SWZD

MARCH 15, 2021

In 1996, Bill Gates famously proclaimed, “content is king.” Twenty-five years later, this phrase resonates more than ever. But content alone is not enough. Businesses need the proper context to deliver the right marketing messages to the right people, at the right time.

Intent Data 152

Intent Data Intent B2B Content 152

Benchmark Email

MARCH 15, 2021

Influencer marketing is an extremely effective tactic. Even if seeing tons of influencer ads in your social media feed has turned you into a curmudgeon, you cannot deny the effectiveness of having influential people drive your brand’s message. Take Caraway, for example. Their non-toxic, non-stick pots and pans are blowing up because they’ve enacted a… The post 4 Tips for Mastering Your Influencer Marketing appeared first on Benchmarkemail.

Tips 145

Tips Social Media Tactics Marketing 145

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Content Marketing Institute

MARCH 15, 2021

Lots of brick-and-mortar businesses have had to digitize their operations to allow online booking, buying, and even services. But other than Google Local, how can you get found? Here are some ways. Continue reading → The post How to Create an Effective SEO Strategy for Your Local Business appeared first on Content Marketing Institute.

SEO 145

SEO Effectiveness Marketing & Strategy Business 145

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. Not to mention the wasted time and resources on your team’s part. So how can you get closer to this ultimate email dream? Email preference centers. Email preference centers help you meet your subscribers in their inbox on their terms.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Biznology

MARCH 19, 2021

“The events of 2020 remind us: Employee engagement is the lifeblood of an organization. What your team thinks, feels, and believes about your organization, and their own work, drives their behavior — and their behavior is what determines your success or failure. Leaders seeking to ignite creativity and drive exponential effort must go upstream, using their time with their teams to build belief in the organizational purpose, the intrinsic value of the employees’ work, and the impact the tea

Work Management 118

Work Management Distribution Creativity Practices 118

Benchmark Email

MARCH 17, 2021

Most businesses still see email marketing as the most cost-beneficial and conversion-rich way to develop relationships with potential customers or clients and promote their products or services. What makes it such a powerful tool? The numbers speak for themselves. A recent study holds that the median email marketing ROI is 122 percent. So far, no… The post Why You Should Care About Email Testing appeared first on Benchmarkemail.

ROI 143

ROI Email Marketing Studies Cost 143

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Marketing Institute

MARCH 18, 2021

Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers. Continue reading → The post 24+ Must-Read Marketing Books (That Happen to be Written by Women) appeared first on Content Marketing Institute.

Paid Search Agency 144

Paid Search Agency Marketing Content Marketing Content 144

The Daily Egg

MARCH 14, 2021

If you’re a marketer, finding the absolute best sales email templates has probably crossed your mind at some point in your journey. And, honestly, we can’t blame you. Templates help get you out of a sales rut, accelerate the selling process, and give you a solid starting point when you’re reaching out to new potential […]. The post The Only 5 Sales Email Templates You’ll Ever Need appeared first on The Daily Egg.

Template 137

Template Cross-Selling Email Marketing Process 137

Biznology

MARCH 18, 2021

Episode Summary: For years, with members all around the globe, the MIT Alumni Association produced events both big and small to keep alumni connected to their alma mater. In this episode, we hear from Jamie Brogioli , Director of Alumni and Friends Engagement for the MIT Alumni Association. He walks us through all the stop-on-a-dime twists and turns of shifting a global event program online.

Work Management 118

Work Management Class Distribution Communities 118