Webbiquity
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ).
Tomorrow People
DECEMBER 7, 2011
How to make money from your marketing in 2012. Is your marketing a money spinner or a money worry? Is it proving to be more of a cost than a return on investment? With 2012 around the corner, now is a great time to review what you want from your marketing. Here are just two ways to make money from your marketing in the year to come: Do a quick calculation of what you can do to reduce your marketing spend while increasing your ROI.
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B2B Memes
DECEMBER 6, 2011
Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. He is, as he puts it, “hypersensitive to how new technology opens up opportunities in old worlds.” He was among the first in the trade press to recognize the significance of social media. And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalis
ViewPoint
DECEMBER 6, 2011
Anthony Iannarino is an expert in B2B Sales and Marketing and an Executive Sales Coach and Consultant. Anthony is President and CSO of SOLUTIONS Staffing , Director of B2B Sales Coach & Consultancy , and author of The Sales Blog. There aren’t many salespeople or sales organizations that don’t wish for a silver bullet that would make producing sales results both easier and faster.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Buzz Marketing for Technology
DECEMBER 7, 2011
The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real time could mean thousands of years of species development data.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. So marketing automation vendors are understandably eager to support it in their systems.
ViewPoint
DECEMBER 8, 2011
Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A.
Marketing Insider Group
DECEMBER 6, 2011
Despite what you may think, email ain’t dead. In fact, it is tied with search engines as the most popular online activity according to the latest Pew Internet survey. And it is still the number one way people share information according to AOL/Nielsen. No, email isn’t dead. It is still very much a thriving aspect of the marketing mix and a key activity in building customer relationships.
Tomorrow People
DECEMBER 5, 2011
How to make your marketing more effective in 2012. How would you like to make your marketing more effective in 2012? More profile? Better ROI? More sales leads ? Every business wants to make their marketing work harder for them. Here are just five ways to make your marketing more effective in 2012: Ask yourself what your competitors are neglecting to do in their marketing.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Customer Experience Matrix
DECEMBER 6, 2011
I wrote yesterday about our new workbook for marketing automation cost estimates. Today I’ll describe the other one: evaluating vendor services. Both are available free at the Raab Guide Web site. The problem with services is simple: you won’t use them until you’ve already bought the product. So the trick to evaluating them is to ask lots of questions in advance to understand whether they’ll meet your needs.
Writing on the Web
DECEMBER 6, 2011
Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. Works Better for Your Brain" width="150" height="150" /> Today’s guest post is by Barb Sawyers : Many experts who try to write their own content need to rewire their brains, to abandon the lessons drilled into them at school in favor of the more conversational approach that works better online.
Marketing Insider Group
DECEMBER 8, 2011
Hey B2B marketers! What did you learn in 2011? And what was the biggest surprise? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. Please join us on December 13 th at 4pm ET.
Tony Zambito
DECEMBER 8, 2011
This is the seventh article looking at buyer trends that will influence marketing and sales in the near and foreseeable future. Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire experiences. Buyer behavior is changing rapidly and requires BIG insights. Buyers are on a quest to be demand fulfilled.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Customer Experience Matrix
DECEMBER 5, 2011
We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. The cost workbook was a particular challenge because the subject is so complex. After much thought, I came up with four cost categories: direct system costs : the actual price paid for the marketing automation software itself.
NuSpark Consulting
DECEMBER 5, 2011
I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. All activity of the lead generation process needs to be measured via a robust analytics program.
ANNUITAS
DECEMBER 7, 2011
About 15-years ago, I was at lunch with a guy who told me that within weeks I could be making in one month what I was currently making annually. He proceeded to tell me that he was making $70,000 per month through a new multi-level marketing company and that I had an opportunity to get in on the ground floor. He continued, telling me that this was the easiest money I would ever make.
Digital B2B Marketing
DECEMBER 6, 2011
Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Wow. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. So how do you keep up with all the changes Google makes?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
B2B Memes
DECEMBER 5, 2011
A nice specimen. Photo by Robert Burdock/Flickr. Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. Their rationale, says Bosman, is that if “e-books are about ease and expedience,” then print books should “be about physical beauty and the pleasures of owning.
Biznology
DECEMBER 5, 2011
Image via CrunchBase. Have you ever asked yourself whether you paid search program is all that it can be? Most of us suspect that we fall short in some areas, but who has the time to stay on top of every aspect of a Google AdWords account, on top of everything else we do all day? Or perhaps you want to check out what kind of job your agency is doing with all your paid search money.
Convince & Convert
DECEMBER 6, 2011
Within the realm of self help, Tony Robbins is U2. Known by all, beloved by many, but to some degree hamstrung by his own popularity and the accompanying expectations. Tim Ferris is Radiohead. Modern, quirky, and possessing a growing group of fans proclaiming him to be the best ever. Julien Smith is Elbow. Perhaps lesser known among the vox populi, but universally respected among the cognoscenti and capable of hitting massive heights from under the radar.
Digital B2B Marketing
DECEMBER 6, 2011
Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Wow. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. So how do you keep up with all the changes Google makes?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
B2B Memes
DECEMBER 7, 2011
In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. My only complaint is with what seems to be his guiding premise: that the fault is all theirs. And not only that—their refusal to sully their hands in the business side is contributing to the decline of the entire industry: “For too long, reporters and editors have been unaware, even hostile to the business sides of their organizations
Biznology
DECEMBER 8, 2011
Image via Wikipedia. Last month, I did a Webinar on social media use in the financial services industry. Although every industry has its unique issues, regulated industries, such as financial services and pharmaceuticals, have special concerns when they embark on social media listening. Some pharmaceutical companies have taken the plunge, but others sit on the sidelines, spooked by the requirement to report all “adverse events” from medications.
B2B Marketing Traction
DECEMBER 6, 2011
Are you leveraging your B2B marketing assets to achieve better results faster? Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results. So, before you launch that expensive, new marketing campaign for a new market, ask yourself – is there anything I can leverage more quickly and less expensively?
Adobe Experience Cloud Blog
DECEMBER 5, 2011
by Jason Miller ‘Tis the season for ugly sweaters, the big man in red, chestnuts roasting on an open fire, and of course the annual company holiday party. It’s that time of year when sales and marketing teams get together to relax, celebrate, and have some fun. Although technically a party, it’s no time to channel your inner Animal House toga days.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
B2B Memes
DECEMBER 3, 2011
Yup, just like me. After taking a day off from blogging yesterday—which seemed wrong, so very wrong—I felt the need to make a statement of some kind about my blogging plans. I just wasn’t sure what they were. The feeling reminds me of one of my favorite movie moments, from the end of The Candidate. Having won election to the U. S. Senate, against all odds and only by contravening his most deeply held principles, Robert Redford looks at his campaign advisor in bewilderment and asks, “
Biznology
DECEMBER 9, 2011
Image via CrunchBase. I will not rant. I will not rant. I will not rant. Alright, well, maybe a little. You see we are entering the time of year when people are supposed to calm down a bit and think about bigger things than what we do for work. Things are supposed to slow down, even just a bit, for everyone to catch their breath and get ready for the next sprint that will begin on the first workday of 2012.
B2B Marketing Traction
DECEMBER 9, 2011
It’s clear to me that users are in charge when it comes to technology. It wasn’t always that way. When programmers ruled, we had acronyms. Confusing, unintelligble acronyms. Acronyms so obtuse the technologists often didn’t know what they mean. Acronyms so bewildering that even the strongest in the user community were cowed and didn’t dare ask what they meant.
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