Sat.Dec 04, 2021 - Fri.Dec 10, 2021

Email Marketing: Best Practices for Every Stage of the SaaS Customer Journey

SendX

Email is a huge part of any marketing strategy. Even with the rise of other channels, email marketing still delivers an incredible 4,200% ROI

How to Align Your Web Design with Your Marketing Mission

Vision Edge Marketing

The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . conveys the problem you solve or opportunity you create for a prospect. . establishes your relevance and credibility. .

Design 184
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Report: High-Performing B2B Marketers Gaining an Edge by Leveraging Data

KoMarketing Associates

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area.

Report 193

Give your customers and teammates a clearer explanation with video messaging

Biznology

When was the last time you read an email that made you feel smarter? Or felt enlightened during an online meeting?

Video 166

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

2022 is right around the corner. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion.

More Trending

12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The B2B buyer’s journey is evolving rapidly. The benchmarks and strategies that worked just a few years ago might not have the same impact today.

Advocacy Blooms and Business Booms When Customers and Employees Engage

Influitive

“Business is booming!” That’s the answer everyone wants to give when asked, “How’s business?” It doesn’t matter the size or type of company you are part of, department you work in, or role you have. That answer—if true—has vast positive implications on an individual and organizational level.

4 Practical Tips to Get Your Business Ready and Set for 2022

Marketing Insider Group

With the year drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring.

The Founder Interview Series #38: Davis Clark, Futuremodel

Webbiquity

It’s a perpetual problem: business professionals are virtually drowning in data yet starved for insights.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Only 13% of Marketers Claim Their AI Capabilities are ‘Advanced’

KoMarketing Associates

Marketers are becoming increasingly aware that artificial intelligence (AI) can help them provide a more consistent customer experience (CX). However, new research indicates that very few have the advanced AI capabilities necessary to do so.

Consultants Collective Profile: Sue Serna

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

100+ Content Marketing Trends and Predictions for Success in 2022

Content Marketing Institute

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not).

Trends 100

Top B2B Marketing Content of 2021

Launch Marketing

2021 was a year of adapting to challenges, changes, and the unexpected. Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer expectations, and so much more.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

B2B Marketers: How to Win the Trust of Your CEO

Fusion Marketing Partners

As a chief marketing officer (CMO) or senior B2B marketing professional, there are few things as satisfying as earning and […]. B2B Marketer B2B Marketing

Trust 94

Increasing Career Opportunities in the Time of the Great Reset

Biznology

Every so often, the employment landscape takes a significant shift. This can be the result of new technology, changes in workers’ rights and industrial needs. Recently, the COVID-19 pandemic has been instrumental in disrupting business.

Ethics 104

7 Insights To Improve Your Content Marketing SEO in 2022

Content Marketing Institute

Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022.

SEO 101

The Importance of Research In Business Growth

Hinge Marketing

Let’s face it. Most professional services firms place little value on research. They firmly believe, “I know my clients well.” So what’s the point? What you don’t know could be costing you some real money. Let me share an example.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Justin Levy.

8 Content Marketing Mishaps and How to Fix Them

DivvyHQ

Content marketing is about creating and sharing content to serve customers, solve problems, and build relationships. Done well, it engages visitors and keeps them coming back. But ask any content marketer and they'll tell you some horror stories about when things didn't go as planned.

Bryan Kramer on Focusing on Impact

Carla Johnson

December 8, 2021 Most of our day centers around computer screens, phones, or tablets. It can be easy to forget that when you send an email or hit the “publish” button that there’s a real, live person on the other end.

Omni-channel marketing B2B strategies that go beyond email opens

TrueInfluence

With Tricia Wiles Ruiz, Creative Content Manager, True Influence. Data-driven B2B marketing is all about, well, data. Smart marketers rely on behavioral data for every aspect of the marketing operations, from audience segmentation to content personalization to revenue attribution.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

5 Things You Should Know Before Working at Oktopost

Oktopost

You’re thinking about making a career change, joining a new team, or getting your first real job out of college, and you’re looking at different types of organizations. Should you go corporate? Big company? Small company? Something in-between? What about an awesome start-up?

Work 91

6 Innovative Strategies to Scale Your Content Reach

DivvyHQ

Enterprise content teams know that content marketing is a multi-faceted process. And the process doesn't end when you hit publish. Having a solid distribution strategy ensures that your assets are reaching enough people to achieve your desired levels of traffic, engagement, and conversions.

What Are Google’s Core Web Vitals and Why Should B2B Marketers Care?

Circle Studio

In their never-ending quest to optimize the online search experience, Google has updated their ranking system to include new page experience factors known as Core Web Vitals.

Keyword Research Guide

MarketMuse

Most keyword research spews out a huge list of terms that have no meaning, no context, and no value. At the end of the day, you’re still left wondering how to write just one article, let alone build out a topic cluster or heaven forbid an entire site. Keyword Research

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

The 2022 State of IT in Latin America

SWZD

For the first time, we further segmented data from the 2022 State of IT to offer tech marketers even more actionable business insights into Latin America (LATAM). Blogs

Discover the Benefits of Field Service Automation

Altitude Branding

While field service is as old as the business world itself, there’s been a massive expansion of the field service management industry lately. At this rate, it is expected that the field service management market might reach $5.1 billion by the year 2025.

Field 83

CMO Viewpoint: What We Learned at B2B Game Changers

Integrate

Uncertainty. Change. Mental health. These were some of the phrases uttered by nearly all our speakers at Integrate’s annual B2B Game Changers conference this week.

CMO 82