Sat.Dec 04, 2021 - Fri.Dec 10, 2021

Email Marketing: Best Practices for Every Stage of the SaaS Customer Journey

SendX

Email is a huge part of any marketing strategy. Even with the rise of other channels, email marketing still delivers an incredible 4,200% ROI

How to Align Your Web Design with Your Marketing Mission

Vision Edge Marketing

The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . conveys the problem you solve or opportunity you create for a prospect. . establishes your relevance and credibility. .

Design 188
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Report: High-Performing B2B Marketers Gaining an Edge by Leveraging Data

KoMarketing Associates

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area.

Report 191

3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

2022 is right around the corner. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Give your customers and teammates a clearer explanation with video messaging

Biznology

When was the last time you read an email that made you feel smarter? Or felt enlightened during an online meeting?

Video 166

More Trending

12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The B2B buyer’s journey is evolving rapidly. The benchmarks and strategies that worked just a few years ago might not have the same impact today.

4 Practical Tips to Get Your Business Ready and Set for 2022

Marketing Insider Group

With the year drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring.

Advocacy Blooms and Business Booms When Customers and Employees Engage

Influitive

“Business is booming!” That’s the answer everyone wants to give when asked, “How’s business?” It doesn’t matter the size or type of company you are part of, department you work in, or role you have. That answer—if true—has vast positive implications on an individual and organizational level.

The Founder Interview Series #38: Davis Clark, Futuremodel

Webbiquity

It’s a perpetual problem: business professionals are virtually drowning in data yet starved for insights.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Only 13% of Marketers Claim Their AI Capabilities are ‘Advanced’

KoMarketing Associates

Marketers are becoming increasingly aware that artificial intelligence (AI) can help them provide a more consistent customer experience (CX). However, new research indicates that very few have the advanced AI capabilities necessary to do so.

100+ Content Marketing Trends and Predictions for Success in 2022

Content Marketing Institute

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not).

Trends 113

The 2022 State of IT in Latin America

SWZD

For the first time, we further segmented data from the 2022 State of IT to offer tech marketers even more actionable business insights into Latin America (LATAM). Blogs

Consultants Collective Profile: Sue Serna

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Keyword Research Guide

MarketMuse

Most keyword research spews out a huge list of terms that have no meaning, no context, and no value. At the end of the day, you’re still left wondering how to write just one article, let alone build out a topic cluster or heaven forbid an entire site. Keyword Research

7 Insights To Improve Your Content Marketing SEO in 2022

Content Marketing Institute

Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022.

SEO 112

The Importance of Research In Business Growth

Hinge Marketing

Let’s face it. Most professional services firms place little value on research. They firmly believe, “I know my clients well.” So what’s the point? What you don’t know could be costing you some real money. Let me share an example.

Increasing Career Opportunities in the Time of the Great Reset

Biznology

Every so often, the employment landscape takes a significant shift. This can be the result of new technology, changes in workers’ rights and industrial needs. Recently, the COVID-19 pandemic has been instrumental in disrupting business.

Ethics 104

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

5 Things You Should Know Before Working at Oktopost

Oktopost

You’re thinking about making a career change, joining a new team, or getting your first real job out of college, and you’re looking at different types of organizations. Should you go corporate? Big company? Small company? Something in-between? What about an awesome start-up?

Work 99

Stop Juggling Content Creation; Follow This 5-Step Planning Process

Content Marketing Institute

Stop being a short-order cook, planning how to combine “content” meals as efficiently as possible. It’s time to be a chef, planning a menu of what will and will NOT be served. Here’s five steps to do just that.

B2B Marketing 2022 Trends

The Lead Agency

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different.

Top B2B Marketing Content of 2021

Launch Marketing

2021 was a year of adapting to challenges, changes, and the unexpected. Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer expectations, and so much more.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

B2B Marketers: How to Win the Trust of Your CEO

Fusion Marketing Partners

As a chief marketing officer (CMO) or senior B2B marketing professional, there are few things as satisfying as earning and […]. B2B Marketer B2B Marketing

Trust 94

How’d You Make That Flipping Awesome Content for Monster

Content Marketing Institute

A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more.

Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Justin Levy.

Bryan Kramer on Focusing on Impact

Carla Johnson

December 8, 2021 Most of our day centers around computer screens, phones, or tablets. It can be easy to forget that when you send an email or hit the “publish” button that there’s a real, live person on the other end.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Best Marketing Tools for Businesses in 2022

Unbound B2B

Today, all B2C and B2B businesses are using multi-channel marketing to expand their reach, be it Salesforce, Apple, The Home Depot, or Under Armor. As per the Gartner survey in 2019, the average marketer uses 7.2 marketing channels to promote a brand.

Omni-channel marketing B2B strategies that go beyond email opens

TrueInfluence

With Tricia Wiles Ruiz, Creative Content Manager, True Influence. Data-driven B2B marketing is all about, well, data. Smart marketers rely on behavioral data for every aspect of the marketing operations, from audience segmentation to content personalization to revenue attribution.

8 Content Marketing Mishaps and How to Fix Them

DivvyHQ

Content marketing is about creating and sharing content to serve customers, solve problems, and build relationships. Done well, it engages visitors and keeps them coming back. But ask any content marketer and they'll tell you some horror stories about when things didn't go as planned.