Sat.Dec 04, 2021 - Fri.Dec 10, 2021

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Email Marketing: Best Practices for Every Stage of the SaaS Customer Journey

SendX

Email is a huge part of any marketing strategy. Even with the rise of other channels, email marketing still delivers an incredible 4,200% ROI.

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How to Align Your Web Design with Your Marketing Mission

Vision Edge Marketing

The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . conveys the problem you solve or opportunity you create for a prospect. . establishes your relevance and credibility. . Imagine you are sitting at your desk, searching for a new website developer. You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness

Design 211
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Report: High-Performing B2B Marketers Gaining an Edge by Leveraging Data

KoMarketing Associates

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area. MRP recently published its “State of ABM Maturity” report, and statistics indicated that 43% of high performers — those who choose a more mature approach for each element of their marketing program 100% of the time — are 2.5 times more likely to leverage advanced data sources, compared to their counterparts.

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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

2022 is right around the corner. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. There are no patterns of behavior, and they are completely unpredictable. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Three Top Tips to Ensure Your Website Can Handle More Traffic

Webbiquity

Contributed post. If you’ve created relevant, high-quality content and implemented a solid search engine optimization (SEO) strategy , it’s likely you’re seeing website traffic growth. While this is great news, it’s important to ensure that your website can handle the traffic you are driving. Image credit: Monoar Rahman on Pexels.

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The B2B buyer’s journey is evolving rapidly. The benchmarks and strategies that worked just a few years ago might not have the same impact today. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location.

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4 Practical Tips to Get Your Business Ready and Set for 2022

Marketing Insider Group

With the year drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year.

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The Founder Interview Series #38: Davis Clark, Futuremodel

Webbiquity

It’s a perpetual problem: business professionals are virtually drowning in data yet starved for insights. Or as Davis Clark puts it, over “the past 20 years, we’ve made extraordinary progress in our ability to collect, store, extract data, but relatively little progress in our ability to integrate and make sense of that data.”. The problem isn’t new: how do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chai

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Green Leads Named Among Best New Hampshire Advertising Companies and Startups for 2021

Smashmouth Marketing

The Green Leads team is thrilled to announce our selection as one of New Hampshire's Best Advertising Companies and Startups for 2021 by BestStartup.us. From the BestStartup.us article: This article showcases our top picks for the best New Hampshire based Advertising companies. These startups and companies are taking a variety of approaches to innovating the Advertising industry, but are all exceptional companies well worth a follow.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Only 13% of Marketers Claim Their AI Capabilities are ‘Advanced’

KoMarketing Associates

Marketers are becoming increasingly aware that artificial intelligence (AI) can help them provide a more consistent customer experience (CX). However, new research indicates that very few have the advanced AI capabilities necessary to do so. The CMO Council teamed up with Deloitte Digital to publish the “Data-Driven Decisioning Powers CX Forward” report, and statistics suggested that only 13% of marketers believe their AI capabilities for marketing purposes are “advanced.

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Advocacy Blooms and Business Booms When Customers and Employees Engage

Influitive

“Business is booming!” That’s the answer everyone wants to give when asked, “How’s business?” It doesn’t matter the size or type of company you are part of, department you work in, or role you have. That answer—if true—has vast positive implications on an individual and organizational level. Business doesn’t boom without consistently delivering exceptional customer […].

Business 147
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What Are Google’s Core Web Vitals and Why Should B2B Marketers Care?

Circle Studio

In their never-ending quest to optimize the online search experience, Google has updated their ranking system to include new page experience factors known as Core Web Vitals. First announced last year and rolled out in mid-2021 , the purpose of this initiative is to provide unified guidance for quality signals that are essential to delivering an exceptional website user experience.

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How to Grow Your Audience, Make the Case for Content, and Counter Your Story-Hating Boss

Contently

When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. Within 18 months, we’d built a loyal audience of hundreds of thousands of marketers and an award-winning industry publication. Of course, things aren’t so easy nowadays—the competition is steeper. Audiences are splintered across more channels.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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9 social media marketer predictions for 2022

Sprout Social

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture.

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100+ Content Marketing Trends and Predictions for Success in 2022

Content Marketing Institute

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not). Continue reading → The post 100+ Content Marketing Trends and Predictions for Success in 2022 appeared first on Content Marketing Institute.

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WordPress Security Plugin Exposes +1 Million Websites via @sejournal, @martinibuster

Search Engine Journal

WPS Hide Login WordPress Plugin exposed the location of the hidden login page, defeating the purpose of the plugin The post WordPress Security Plugin Exposes +1 Million Websites appeared first on Search Engine Journal.

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What is zero-party data?

Liveintent

Brace yourself — there’s a new buzzword giving programmatic players anxiety about their data strategies: zero-party data. The industry has barely let out its collective sigh of relief over the delay in third-party cookie deprecation before having to sort out a new type of audience data. But, don’t fret! While zero-party data might be a novel term, it’s not a brand new concept.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Make A Great First Impression With These 5 Welcome Email Examples

Unbounce

You can’t start a relationship on the right foot without saying, “Hello!” And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!” to you. So when someone new signs up for your mailing list, don’t leave ‘em hangin’—welcome them to the club! And what better way to say hello than to send out a warm, personalized email?

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7 Insights To Improve Your Content Marketing SEO in 2022

Content Marketing Institute

Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022. Continue reading → The post 7 Insights To Improve Your Content Marketing SEO in 2022 appeared first on Content Marketing Institute.

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Meta Introduces Professional Mode For Facebook Profiles via @sejournal, @MattGSouthern

Search Engine Journal

A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages. The post Meta Introduces Professional Mode For Facebook Profiles appeared first on Search Engine Journal.

Profiling 140
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The 2022 State of IT in Latin America

SWZD

For the first time, we further segmented data from the 2022 State of IT to offer tech marketers even more actionable business insights into Latin America (LATAM).

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Semrush World Data Trends: 2021 Year in Review

SEMrush

By analyzing online searches and websites‘ statistics, Semrush has taken a look at the 2021 year in review, showing what the world cared about most. Discover world data trends of 2021 in this study: headlines, fashion trends, celebrities, politicians, sports events, entertainment options and more.

Trends 125
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Stop Juggling Content Creation; Follow This 5-Step Planning Process

Content Marketing Institute

Stop being a short-order cook, planning how to combine “content” meals as efficiently as possible. It’s time to be a chef, planning a menu of what will and will NOT be served. Here’s five steps to do just that. Continue reading → The post Stop Juggling Content Creation; Follow This 5-Step Planning Process appeared first on Content Marketing Institute.

Planning 132
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Are HTML Heading Tags (H2-H6) A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search? The post Are HTML Heading Tags (H2-H6) A Google Ranking Factor? appeared first on Search Engine Journal.

Tagging 138
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LeadspaceTM Ranked a Leader in the B2B Standalone Customer Data Platforms Evaluation

Leadspace

SAN FRANCISCO, Calif., December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. The Leadspace Buyer Data Platform is recognized by independent analysts and customers alike for finding, creating and prioritizing closeable B2B business.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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B2B Marketing 2022 Trends

The Lead Agency

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends.

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How’d You Make That Flipping Awesome Content for Monster

Content Marketing Institute

A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more. Continue reading → The post How’d You Make That Flipping Awesome Content for Monster appeared first on Content Marketing Institute.

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Web Design Practices That Frustrate SEO Pros via @sejournal, @kim_cre8pc

Search Engine Journal

It takes a skilled team of both SEO pros and developers working together to build a successful website. Here's how to make it happen. The post Web Design Practices That Frustrate SEO Pros appeared first on Search Engine Journal.

SEO 138