Sat.Feb 04, 2017 - Fri.Feb 10, 2017

Customer Experience is the Most Critical Part of Marketing Right Now


89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience. This starts with every interact a customer has with your brand, but it includes the technology you leverage to make those engagements happen, as well as how your people manage those tools.

How to Master Social Media Marketing in 2017

Marketing Insider Group

Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up? The secret is to embrace the […]. The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group. Content Marketing


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How to Build a Successful Content Marketing Campaign


Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. It’s not enough for your marketing efforts to attract just anyone. They need to attract the right people, the people who care about what your business offers. Those people are the ones who will become dedicated customers. Trying to figure out how to appeal to the right people can be tricky. Here are six steps to help you on your way. Analyze the Competition.

7 Steps to Achieving Optimal Sales & Marketing Alignment


Oil and water. Fire and ice. Cats and dogs. Too often, companies’ sales and marketing teams have a complex, disconnected, and sometimes even contentious relationship. On one hand, both sides realize that they need to work together in order to meet overarching company goals. On the other hand, many sales and marketing teams can hardly find a way to communicate with one another, let alone work together.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Talking Domain Reputation And What Email Marketers Need To Know


Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore. Today however, I wanted to talk about a specific phenomenon that we are seeing more and more over the past few months.

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More Trending

Report: Personalized Video Content is Proving Valuable for Businesses

KoMarketing Associates

Recent research indicates that delivering personalized video content can yield positive results for marketers. The “2017 Video in Business Benchmark Report” from Vidyard found that the average retention rate of personalized videos is 35 percent higher than non-personalized videos. Additionally, data shows that the most popular video viewing time is Wednesdays between 7 a.m. and 11 a.m.

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Five Strategies for Improving Customer Experience


Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. They are the key to your brand’s ultimate success and survival. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. It can be difficult just knowing where to start—do you conduct an online survey , do a market study, or conduct qualitative research with customers (or all of the above)?

CMOs Not Happy With the State of Cross Channel Marketing


It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? Companies with strong cross channel customer engagement see a 9.5% year-over-year increase in annual revenue. Cross channel customers who shop on more than one channel have a 30% higher lifetime value score than those who shop on only one.

7 Vital SEO Trends to Know for Google Rankings in 2017

Marketing Insider Group

Use these seven SEO trends to improve your Google search rankings in 2017. Let’s face it: Developing an SEO strategy today isn’t easy. With an ever-evolving search interface, real-time Penguin algorithm updates, and also Panda now introduced as part of its core algorithm — Google changes fast. The artificial intelligence system RankBrain is also shaking […]. The post 7 Vital SEO Trends to Know for Google Rankings in 2017 appeared first on Digital Current.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The B2B Marketer’s Essential Guide to WeChat Official Accounts

KoMarketing Associates

You may have heard that WeChat is a must-have mobile app in China. It’s used for everything from instant messages to news to mobile payments. But, to give a firsthand look at how WeChat is used on a daily basis in China, I want to share with you a personal experience with the app. I just spent the Chinese New Year in China. During this festival, Chinese people traditionally give a monetary gift called “red envelope” to each other.

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What Does The Future Hold For Customer Marketing? Here’s 11 Predictions for 2017


There’s no denying that the importance of customer marketing is growing. The 2017 State of Customer Marketing Report indicates that over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the customer marketing area. However, there isn’t a.

4 Steps to Standardize Your Data and Get Better Insights


The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards. Standards make data uniform. They drive information into a database and record it there in a consistent, predictable, and homogenous way. This common format enables “collaborative research, large-scale analytics, and sharing of sophisticated tools and methodologies” ( OHDSI ).

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652 Magnificent Digital Marketing Tools to Transform Your Business in 2017

Marketing Insider Group

Check out the best digital marketing tools experts and businesses alike use to boost their SEO, CRO, content marketing, and more. If you made it your New Year’s resolution to improve your digital marketing performance, we have a resource list for you. This “List of Lists,” covering the most crucial aspects of digital marketing, will […]. The post 652 Magnificent Digital Marketing Tools to Transform Your Business in 2017 appeared first on Digital Current.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Your 2017 Resource Guide to Digital Marketing Conferences


The smell of networking in the air. Booths freshly stocked with promotional items. Business cards at the ready. Anticipation mounting. You know what that means ‒ it’s almost conference season! Every year, in nearly every industry, businesses organize conferences that attract the best and brightest professionals. Attendees and speakers share knowledge, network, and mingle in an effort to stay up-to-date with trends and remain on the cutting edge of innovation.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing


As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process.

3 Ways to Apply Technology to Enhance Customer Experience


“See you in 10,000 miles!” ” This is the friendly sendoff I receive from the workers at my car dealership each time I drive off the service lot. It’s a standard farewell that tells me, a proud modern marketer, that I’m in good company wanting to take every opportunity to offer consistently stellar customer experiences. I’ve been loyal to this dealership for seven years.

How to Build an ROI-Driven Content Marketing Strategy

Marketing Insider Group

“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?” ” Does this sound like the kind of discussion your team is having about content marketing? It’s not rare. Many teams […]. The post How to Build an ROI-Driven Content Marketing Strategy appeared first on The Elumynt of William Harris.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer


This is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert, and expand. . Conversion – now that’s where the action happens. By this stage in the customer lifecycle, you’ve gathered up your prospects and nurtured them along the journey.

Why Pitches Are the Key to Great Content Marketing


Go find a six-year-old—preferably a nephew or niece, not some random kid at Whole Foods—and ask them to make up a story. Watch as their eyes light up, how their words jumble together with excitement and wonder. Observe how their arms wave and their fingers spread, as if they’re conjuring a tornado of imagination. Listen as they come up with characters and ideas that you never would’ve thought of yourself. Then give them an assignment. Tell them what it has to be about.

Three 2017 B2B sales and marketing video trends: it’s time to make your move


Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant. What’s important is using the medium effectively. Here are a few ideas for different kinds of video. More conversational, less advertorial.

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The Secret to Creating Super Content Easily

Marketing Insider Group

I remember reading comic books during my childhood. Yes, some of the best days of life. I would spend time staring longingly at the comic book covers. Oh and once I did have a tiff with another guy over a limited edition Superman comic. The caped superhero has been one of my long time favorites. […]. The post The Secret to Creating Super Content Easily appeared first on Marketing Insider Group. Content Marketing content creation content strategy

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Get More Results Out of Less Content


My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little. I wonder if putting so much of our resources into creating more and more content might actually be a mistake. More is not always better. Here’s why: We’re not making the most of the content that we’ve got.

How B2B Marketers Are Finding Value in Social Media [Interview]

KoMarketing Associates

Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. We spoke to Bart Mroz , co-founder and CEO of SUMO Heavy , for additional insight into the survey results. Did you see any differences in how B2B marketers were using social media, compared to their B2C counterparts?

Why We Scrapped All But One B2B Event Sponsorship in 2017


Events are often a huge part of a B2B organization’s marketing strategy. They guarantee an audience filled with like-minded individuals who are all interested in the presentations and products surrounding the event industry. In theory, events that will attract the target personas of your customers would seem like the perfect place to set up a booth and get to connecting. But that’s not always true.

3 Content Distribution Tips for Maximum Lead Nurturing Impact

Marketing Insider Group

Are you creating awesome content, publishing it on your website on a consistent, regular basis? You’re on the right track, but unless your content marketing strategy encompasses plans for getting relevant eyeballs on those content pages, you’ve still got work to do. Certainly, intriguing, well-researched and genuinely valuable content will be the foundation of your […]. The post 3 Content Distribution Tips for Maximum Lead Nurturing Impact appeared first on Marketing Insider Group.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.