INDUSTRY INSIGHTS YOUR PEERS ARE READING
As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. MORE
Introduction to the Interview. Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance! MORE
Oil and water. Fire and ice. Cats and dogs. Too often, companies’ sales and marketing teams have a complex, disconnected, and sometimes even contentious relationship. On one hand, both sides realize that they need to work together in order to meet overarching company goals. On the other hand, many sales and marketing teams can hardly find a way to communicate with one another, let alone work together. MORE
Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. They are the key to your brand’s ultimate success and survival. MORE
Use these seven SEO trends to improve your Google search rankings in 2017. Let’s face it: Developing an SEO strategy today isn’t easy. MORE
Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. It’s not enough for your marketing efforts to attract just anyone. They need to attract the right people, the people who care about what your business offers. MORE
Events are often a huge part of a B2B organization’s marketing strategy. They guarantee an audience filled with like-minded individuals who are all interested in the presentations and products surrounding the event industry. MORE
Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore. MORE
Working from home has become more and more attractive to experts around the world over the past 20 years as companies are seeking to increase efficiency and lower costs of their payroll. MORE
My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little. I wonder if putting so much of our resources into creating more and more content might actually be a mistake. More is not always better. Here’s why: We’re not making the most of the content that we’ve got. MORE
89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience. MORE
Are you creating awesome content, publishing it on your website on a consistent, regular basis? You’re on the right track, but unless your content marketing strategy encompasses plans for getting relevant eyeballs on those content pages, you’ve still got work to do. MORE
As a content marketer, I’m always trying to deepen my understanding of our audience. What information are they looking for and how can I provide something that’s valuable? To figure this out, we look at the data. MORE
Your brand champions are your most fervent customers. They see your company as critical to their company’s success and they view you as their number one supplier. MORE
Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant. MORE
Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. MORE
Check out the best digital marketing tools experts and businesses alike use to boost their SEO, CRO, content marketing, and more. If you made it your New Year’s resolution to improve your digital marketing performance, we have a resource list for you. MORE
This piece was originally posted February 6th, 2017 on Smart Selling Tool’s blog and written by its founder Nancy Nardin. Smart Selling Tools, Inc., is an analyst and consulting firm that specializes in sales productivity and sales performance improvement through the use of smart sales tools. MORE
Our theme this year is Knowledge Delivered. We are all knowledge workers. Knowledge is actionable information. We operate inside organizations where knowledge creates value and competitive advantage. This makes knowledge and content strategic imperatives for any business. MORE
Go find a six-year-old—preferably a nephew or niece, not some random kid at Whole Foods—and ask them to make up a story. Watch as their eyes light up, how their words jumble together with excitement and wonder. MORE
I remember reading comic books during my childhood. Yes, some of the best days of life. I would spend time staring longingly at the comic book covers. Oh and once I did have a tiff with another guy over a limited edition Superman comic. MORE
“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?” MORE
It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? MORE
Recent research indicates that delivering personalized video content can yield positive results for marketers. The “2017 Video in Business Benchmark Report” from Vidyard found that the average retention rate of personalized videos is 35 percent higher than non-personalized videos. Additionally, data shows that the most popular video viewing time is Wednesdays between 7 a.m. and 11 a.m. MORE
The core of any organization’s online presence is its website. A company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. MORE
Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. MORE
Marketing Insider Group
FEBRUARY 6, 2017
Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop.
Webbiquity
FEBRUARY 9, 2017
Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. They are the key to your brand’s ultimate success and survival.
bizible
FEBRUARY 8, 2017
Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. It’s not enough for your marketing efforts to attract just anyone. They need to attract the right people, the people who care about what your business offers.
Act-On
FEBRUARY 7, 2017
My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little. I wonder if putting so much of our resources into creating more and more content might actually be a mistake. More is not always better. Here’s why: We’re not making the most of the content that we’ve got.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Marketing Insider Group
FEBRUARY 9, 2017
Use these seven SEO trends to improve your Google search rankings in 2017. Let’s face it: Developing an SEO strategy today isn’t easy.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Modern Marketing
FEBRUARY 6, 2017
89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience.
bizible
FEBRUARY 9, 2017
As a content marketer, I’m always trying to deepen my understanding of our audience. What information are they looking for and how can I provide something that’s valuable? To figure this out, we look at the data.
Marketing Insider Group
FEBRUARY 8, 2017
Check out the best digital marketing tools experts and businesses alike use to boost their SEO, CRO, content marketing, and more. If you made it your New Year’s resolution to improve your digital marketing performance, we have a resource list for you.
NuSpark
FEBRUARY 5, 2017
As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Biznology
FEBRUARY 10, 2017
Introduction to the Interview. Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance!
Reachforce
FEBRUARY 10, 2017
Your brand champions are your most fervent customers. They see your company as critical to their company’s success and they view you as their number one supplier.
Marketing Insider Group
FEBRUARY 7, 2017
“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?”
Act-On
FEBRUARY 10, 2017
Oil and water. Fire and ice. Cats and dogs. Too often, companies’ sales and marketing teams have a complex, disconnected, and sometimes even contentious relationship. On one hand, both sides realize that they need to work together in order to meet overarching company goals. On the other hand, many sales and marketing teams can hardly find a way to communicate with one another, let alone work together.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Biznology
FEBRUARY 6, 2017
Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant.
Modern Marketing
FEBRUARY 10, 2017
Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore.
Marketing Insider Group
FEBRUARY 9, 2017
Working from home has become more and more attractive to experts around the world over the past 20 years as companies are seeking to increase efficiency and lower costs of their payroll.
KoMarketing Associates
FEBRUARY 9, 2017
Recent research indicates that delivering personalized video content can yield positive results for marketers. The “2017 Video in Business Benchmark Report” from Vidyard found that the average retention rate of personalized videos is 35 percent higher than non-personalized videos. Additionally, data shows that the most popular video viewing time is Wednesdays between 7 a.m. and 11 a.m.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Biznology
FEBRUARY 9, 2017
Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising.
Contently
FEBRUARY 8, 2017
Go find a six-year-old—preferably a nephew or niece, not some random kid at Whole Foods—and ask them to make up a story. Watch as their eyes light up, how their words jumble together with excitement and wonder.
Marketing Insider Group
FEBRUARY 8, 2017
I remember reading comic books during my childhood. Yes, some of the best days of life. I would spend time staring longingly at the comic book covers. Oh and once I did have a tiff with another guy over a limited edition Superman comic.
Modern Marketing
FEBRUARY 7, 2017
It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth?
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
bizible
FEBRUARY 6, 2017
Events are often a huge part of a B2B organization’s marketing strategy. They guarantee an audience filled with like-minded individuals who are all interested in the presentations and products surrounding the event industry.
DiscoverOrg
FEBRUARY 10, 2017
This piece was originally posted February 6th, 2017 on Smart Selling Tool’s blog and written by its founder Nancy Nardin. Smart Selling Tools, Inc., is an analyst and consulting firm that specializes in sales productivity and sales performance improvement through the use of smart sales tools.
Marketing Insider Group
FEBRUARY 7, 2017
Are you creating awesome content, publishing it on your website on a consistent, regular basis? You’re on the right track, but unless your content marketing strategy encompasses plans for getting relevant eyeballs on those content pages, you’ve still got work to do.
Avitage
FEBRUARY 9, 2017
Our theme this year is Knowledge Delivered. We are all knowledge workers. Knowledge is actionable information. We operate inside organizations where knowledge creates value and competitive advantage. This makes knowledge and content strategic imperatives for any business.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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