What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes. It's the who, what, where, when, and how. MORE
Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. MORE
Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. MORE
Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. They are the key to your brand’s ultimate success and survival. MORE
Use these seven SEO trends to improve your Google search rankings in 2017. Let’s face it: Developing an SEO strategy today isn’t easy. MORE
Author: Mike Madden You’ve been putting it off for long enough. That email won’t right itself. Nor will that landing page or banner ad. But someone just brought leftover birthday cake into the kitchen! Gosh, that cake looks good. Chocolate is your favorite. Decisions, decisions…. MORE
Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. MORE
Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. It’s not enough for your marketing efforts to attract just anyone. They need to attract the right people, the people who care about what your business offers. MORE
Isadora Becker as Marge Simpson. By Mark Schaefer. I recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. MORE
Events are often a huge part of a B2B organization’s marketing strategy. They guarantee an audience filled with like-minded individuals who are all interested in the presentations and products surrounding the event industry. MORE
Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore. MORE
February 9, 2017 By Carla Johnson “Those who cannot change their minds cannot change anything.” – George Bernard Shaw Daniel Pink’s book A Whole New Mind: Why Right-Brainers Will Rule. read more. Marketing Storytelling Carla Johnson Creativity Daniel Pink Type A Communications Whole New Mind MORE
Here's the good news: marketing and ad agencies are getting serious about hiring new talent. According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 -- which is faster than the average for all occupations. MORE
Working from home has become more and more attractive to experts around the world over the past 20 years as companies are seeking to increase efficiency and lower costs of their payroll. MORE
Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers. MORE
My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little. I wonder if putting so much of our resources into creating more and more content might actually be a mistake. More is not always better. Here’s why: We’re not making the most of the content that we’ve got. MORE
89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience. MORE
Are you creating awesome content, publishing it on your website on a consistent, regular basis? You’re on the right track, but unless your content marketing strategy encompasses plans for getting relevant eyeballs on those content pages, you’ve still got work to do. MORE
February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for. read more. Creativity Marketing Storytelling MORE
Telling a brand story is more nuanced than it sounds. There are, after all, countless stories to share with the world, and brands aren’t limited to factual accounts of their own company histories. MORE
Author: Sapir Segal Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.” MORE
Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. As a field marketing professional, I have the pleasure of working with sales team members on a daily basis. And yes, I do mean that it’s a pleasure! MORE
Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. MORE
Check out the best digital marketing tools experts and businesses alike use to boost their SEO, CRO, content marketing, and more. If you made it your New Year’s resolution to improve your digital marketing performance, we have a resource list for you. MORE
I remember reading comic books during my childhood. Yes, some of the best days of life. I would spend time staring longingly at the comic book covers. Oh and once I did have a tiff with another guy over a limited edition Superman comic. MORE
Go find a six-year-old—preferably a nephew or niece, not some random kid at Whole Foods—and ask them to make up a story. Watch as their eyes light up, how their words jumble together with excitement and wonder. MORE
“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?” MORE
It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? MORE
“See you in 10,000 miles!” ” This is the friendly sendoff I receive from the workers at my car dealership each time I drive off the service lot. MORE
Author: Elaine Ip Virtual reality (VR) is literally a reality now. Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world. MORE
The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards. Standards make data uniform. MORE
Tony Zambito
FEBRUARY 5, 2017
Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers.
B2B Marketing Insider
FEBRUARY 6, 2017
Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop.
grow - Practical Marketing Solutions
FEBRUARY 9, 2017
Isadora Becker as Marge Simpson. By Mark Schaefer. I recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “When we create material for our customers, we never call it content,” he said.
Webbiquity
FEBRUARY 9, 2017
Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. They are the key to your brand’s ultimate success and survival.
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The Ultimate Framework To Develop & Execute Your Content Marketing Strategy
Type A Communications
FEBRUARY 7, 2017
February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for. read more. Creativity Marketing Storytelling
Act-On
FEBRUARY 7, 2017
My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little. I wonder if putting so much of our resources into creating more and more content might actually be a mistake. More is not always better. Here’s why: We’re not making the most of the content that we’ve got.
B2B Marketing Insider
FEBRUARY 7, 2017
“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?”
Modern Marketing
FEBRUARY 10, 2017
Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore.
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A framework comprising of best practices to consider and red flags to avoid.
grow - Practical Marketing Solutions
FEBRUARY 7, 2017
Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum.
bizible
FEBRUARY 8, 2017
Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. It’s not enough for your marketing efforts to attract just anyone. They need to attract the right people, the people who care about what your business offers.
B2B Marketing Insider
FEBRUARY 8, 2017
Check out the best digital marketing tools experts and businesses alike use to boost their SEO, CRO, content marketing, and more. If you made it your New Year’s resolution to improve your digital marketing performance, we have a resource list for you.
Modern B2B Marketing
FEBRUARY 6, 2017
Author: Sapir Segal Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.”
Advertisement
Personalize your marketing to convert your highest-value accounts.
Hubspot
FEBRUARY 7, 2017
Here's the good news: marketing and ad agencies are getting serious about hiring new talent. According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 -- which is faster than the average for all occupations.
Modern Marketing
FEBRUARY 7, 2017
It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth?
B2B Marketing Insider
FEBRUARY 8, 2017
I remember reading comic books during my childhood. Yes, some of the best days of life. I would spend time staring longingly at the comic book covers. Oh and once I did have a tiff with another guy over a limited edition Superman comic.
Modern B2B Marketing
FEBRUARY 10, 2017
Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences.
Advertisement
Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
Content Standard
FEBRUARY 6, 2017
Telling a brand story is more nuanced than it sounds. There are, after all, countless stories to share with the world, and brands aren’t limited to factual accounts of their own company histories.
Modern Marketing
FEBRUARY 9, 2017
The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards. Standards make data uniform.
B2B Marketing Insider
FEBRUARY 7, 2017
Are you creating awesome content, publishing it on your website on a consistent, regular basis? You’re on the right track, but unless your content marketing strategy encompasses plans for getting relevant eyeballs on those content pages, you’ve still got work to do.
Modern B2B Marketing
FEBRUARY 7, 2017
Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. As a field marketing professional, I have the pleasure of working with sales team members on a daily basis. And yes, I do mean that it’s a pleasure!
Advertisement
Each year B2B organizations spend more than $5.2 billion on content creation.
Hubspot
FEBRUARY 9, 2017
What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes. It's the who, what, where, when, and how.
Modern Marketing
FEBRUARY 8, 2017
“See you in 10,000 miles!” ” This is the friendly sendoff I receive from the workers at my car dealership each time I drive off the service lot.
Contently
FEBRUARY 8, 2017
Go find a six-year-old—preferably a nephew or niece, not some random kid at Whole Foods—and ask them to make up a story. Watch as their eyes light up, how their words jumble together with excitement and wonder.
Modern B2B Marketing
FEBRUARY 8, 2017
Author: Elaine Ip Virtual reality (VR) is literally a reality now. Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world.
Advertisement
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
Hubspot
FEBRUARY 6, 2017
Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become.
Type A Communications
FEBRUARY 9, 2017
February 9, 2017 By Carla Johnson “Those who cannot change their minds cannot change anything.” – George Bernard Shaw Daniel Pink’s book A Whole New Mind: Why Right-Brainers Will Rule. read more. Marketing Storytelling Carla Johnson Creativity Daniel Pink Type A Communications Whole New Mind
B2B Marketing Insider
FEBRUARY 9, 2017
Working from home has become more and more attractive to experts around the world over the past 20 years as companies are seeking to increase efficiency and lower costs of their payroll.
Modern B2B Marketing
FEBRUARY 9, 2017
Author: Mike Madden You’ve been putting it off for long enough. That email won’t right itself. Nor will that landing page or banner ad. But someone just brought leftover birthday cake into the kitchen! Gosh, that cake looks good. Chocolate is your favorite. Decisions, decisions….
Advertisement
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