Sat.Feb 04, 2017 - Fri.Feb 10, 2017

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers.

How to Master Social Media Marketing in 2017

B2B Marketing Insider

Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop.

Trending Sources

Why content is your enemy and experiences are your friend

grow - Practical Marketing Solutions

Isadora Becker as Marge Simpson. By Mark Schaefer. I recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “When we create material for our customers, we never call it content,” he said.

Five Strategies for Improving Customer Experience

Webbiquity

Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. They are the key to your brand’s ultimate success and survival.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Do You Suffer From Brand Detachment Disorder?

Type A Communications

February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for. read more. Creativity Marketing Storytelling

How to Get More Results Out of Less Content

Act-On

My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little. I wonder if putting so much of our resources into creating more and more content might actually be a mistake. More is not always better. Here’s why: We’re not making the most of the content that we’ve got.

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How to Build an ROI-Driven Content Marketing Strategy

B2B Marketing Insider

“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?”

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Talking Domain Reputation And What Email Marketers Need To Know

Modern Marketing

Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore.

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Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

What does digital transformation mean to marketing?

grow - Practical Marketing Solutions

Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum.

How to Build a Successful Content Marketing Campaign

bizible

Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. It’s not enough for your marketing efforts to attract just anyone. They need to attract the right people, the people who care about what your business offers.

652 Magnificent Digital Marketing Tools to Transform Your Business in 2017

B2B Marketing Insider

Check out the best digital marketing tools experts and businesses alike use to boost their SEO, CRO, content marketing, and more. If you made it your New Year’s resolution to improve your digital marketing performance, we have a resource list for you.

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How to Protect Your Company’s Reputation on Social Media

Modern B2B Marketing

Author: Sapir Segal Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.”

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume

Hubspot

Here's the good news: marketing and ad agencies are getting serious about hiring new talent. According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 -- which is faster than the average for all occupations.

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CMOs Not Happy With the State of Cross Channel Marketing

Modern Marketing

It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth?

The Secret to Creating Super Content Easily

B2B Marketing Insider

I remember reading comic books during my childhood. Yes, some of the best days of life. I would spend time staring longingly at the comic book covers. Oh and once I did have a tiff with another guy over a limited edition Superman comic.

The Next Generation of Influencer Marketing

Modern B2B Marketing

Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Do You Have the Right to Tell Your Brand Story?

Content Standard

Telling a brand story is more nuanced than it sounds. There are, after all, countless stories to share with the world, and brands aren’t limited to factual accounts of their own company histories.

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4 Steps to Standardize Your Data and Get Better Insights

Modern Marketing

The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards. Standards make data uniform.

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3 Content Distribution Tips for Maximum Lead Nurturing Impact

B2B Marketing Insider

Are you creating awesome content, publishing it on your website on a consistent, regular basis? You’re on the right track, but unless your content marketing strategy encompasses plans for getting relevant eyeballs on those content pages, you’ve still got work to do.

5 Myths About Sales and Marketing Alignment Debunked

Modern B2B Marketing

Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. As a field marketing professional, I have the pleasure of working with sales team members on a daily basis. And yes, I do mean that it’s a pleasure!

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes. It's the who, what, where, when, and how.

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3 Ways to Apply Technology to Enhance Customer Experience

Modern Marketing

“See you in 10,000 miles!” ” This is the friendly sendoff I receive from the workers at my car dealership each time I drive off the service lot.

Why Pitches Are the Key to Great Content Marketing

Contently

Go find a six-year-old—preferably a nephew or niece, not some random kid at Whole Foods—and ask them to make up a story. Watch as their eyes light up, how their words jumble together with excitement and wonder.

Virtual Reality Is Now a Marketing Reality [Gifographic]

Modern B2B Marketing

Author: Elaine Ip Virtual reality (VR) is literally a reality now. Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

Hubspot

Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become.

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Insights vs Measurement. Are You Holding Yourself Back?

Type A Communications

February 9, 2017 By Carla Johnson “Those who cannot change their minds cannot change anything.” – George Bernard Shaw Daniel Pink’s book A Whole New Mind: Why Right-Brainers Will Rule. read more. Marketing Storytelling Carla Johnson Creativity Daniel Pink Type A Communications Whole New Mind

Managing a Completely Remote Team of Over 250 Freelancers: Interview with Nathan Hirsch

B2B Marketing Insider

Working from home has become more and more attractive to experts around the world over the past 20 years as companies are seeking to increase efficiency and lower costs of their payroll.

5 Ways to Find Marketing Inspiration in Your Daily Life

Modern B2B Marketing

Author: Mike Madden You’ve been putting it off for long enough. That email won’t right itself. Nor will that landing page or banner ad. But someone just brought leftover birthday cake into the kitchen! Gosh, that cake looks good. Chocolate is your favorite. Decisions, decisions….

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results