FunnelEnvy
OCTOBER 31, 2022
There’s a lot for marketers today to consider when it comes to tactics for bringing in new business, but your sales pipeline is what ultimately defines the success of all your funnels, marketing campaigns, and other efforts to add new clients and revenue consistently. But considering the huge array of software tools and data available to modern B2B marketers, it can feel overwhelming to measure all the metrics in a pipeline.
chiefmartech
OCTOBER 31, 2022
At many companies — but not all — their martech stack has become too complex. Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.
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ClickDimensions
NOVEMBER 3, 2022
B2B ( business-to-business ) digital-first sales cycles are here to stay. Influenced by the global effects of COVID-19, most B2B businesses have been heavily focused on digital marketing strategies and sales, that keep their business afloat as buyer trends evolve. . In 2022, though COVID-19 and work-from-home regulations have changed and almost resorted back to normal, the impact and customer preference for a digital-first approach is not slowing down.
KoMarketing Associates
NOVEMBER 3, 2022
As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. Activate recently partnered with Marketing Charts to publish the “State of Demand Gen: 2022” report, and statistics suggested that when reflecting back on 2021, most marketers (44%) increased their content syndication.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hinge Marketing
NOVEMBER 3, 2022
Over the past two years, a variety of external pressures have influenced what professional services buyers are looking for in a partner. Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Today’s buyers of consulting services are tightening their wallets and expect more for the dollars they spend.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Oktopost
NOVEMBER 3, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Nothing lasts forever. Products evolve, industries transform, and as a B2B marketer, it’s imperative to stay open-minded. However, while marketing leaders may be aware of the ever-changing marketplace, that doesn’t always mean they are eager to change along with it.
Content Marketing Institute
NOVEMBER 4, 2022
Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery.
Sprout Social
NOVEMBER 3, 2022
Social is more than just posts, likes and comments. It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, rese
KoMarketing Associates
NOVEMBER 2, 2022
More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers. Merkle recently published its “2022 Q3 Customer Engagement Report,” and statistics indicated that most marketers (27.1%) cite implementation as the biggest barrier when it comes to utilizing a CDP.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Vision Edge Marketing
NOVEMBER 1, 2022
There is currently a 98.1% chance of a global recession, according to a probability model run by Ned Davis Research. Many of us are familiar with the popular measure that is often used to determine whether the US is considered to be in a recession. If GDP, the value of all goods and services produced during a specific period, falls for two consecutive quarters.
Trade Press Services Newsletter
NOVEMBER 2, 2022
The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing.
Zoominfo
NOVEMBER 1, 2022
For people who build products, real user feedback is simply invaluable. It’s the only way to learn about the challenges your customers face, and find out what kind of features they need from you. But along with that practical insight, you also get great stories — concrete examples of how your work makes a difference in people’s lives, from the first time they check the email over their morning coffee to the moment they close their laptops at the end of the day.
The Daily Egg
NOVEMBER 3, 2022
After you’ve successfully set up an online store and started generating some sales, you’re still bound to have some shoppers leave your. The post 7 Examples of Abandoned Cart Email Templates appeared first on The Daily Egg.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
OCTOBER 29, 2022
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.
ClearVoice
NOVEMBER 4, 2022
What would you do if you had to start all over in your business today? How would you learn what you need to know? We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. When we know where to find quality content, it gives us a strategic advantage. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?
CopyBlogger
NOVEMBER 1, 2022
You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case. Continue Reading. The post Does Your Blog Need Proofreading and Editing? appeared first on Copyblogger.
Martech
NOVEMBER 4, 2022
How incredible would it be if every marketing activity you pursued and invested in, delivered exactly the results you hoped for and more? Nothing in marketing is certain — and it constantly changes — which can make it hard to project and predict the outcomes of our efforts. Fortunately, there’s a simple process you can use to dramatically increase the odds that your marketing is successful.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
NOVEMBER 2, 2022
Online directories are an easy way for businesses to build links and draw traffic to their site. Learn the benefits of using an online directory. The post How To Use Relevant, Targeted Directories For Link Building appeared first on Search Engine Journal.
The Daily Egg
NOVEMBER 2, 2022
After reviewing 16 business brokers, we selected Synergy Business Brokers as our favorite broker for selling your ecommerce business. Synergy Business Brokers. The post Best Broker to Sell Your Ecommerce Business Compared appeared first on The Daily Egg.
Zoominfo
NOVEMBER 1, 2022
In collaboration with Bain & Company , we recently hosted two panel discussions for enterprise CMOs in New York and Boston. ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. Here are 10 of the strongest insights from the discussions, including the importance of effective go-to-market strategies across sales and marketing teams, and how the current wave of economic uncertainty is affecting companies’ a
Martech
NOVEMBER 4, 2022
Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. The October release continues a series of Dynamic Chat chatbot enhancements. Previous chatbot enhancements are here. The release of Dynamic Chat is discussed here.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
OCTOBER 30, 2022
Is paying for links worth the risk? In this piece, let's take a closer look at the practice of buying and selling links for SEO. The post Buying Backlinks For SEO: Yes, This Is Still A Thing appeared first on Search Engine Journal.
Engagio
NOVEMBER 3, 2022
Join Rob Leavitt and a stellar panel of ABMLA all-stars for a first look at the 6th annual ITSMA and ABMLA ABM benchmark study. We’ll share highlights from the study’s deep dive into top performing programs from 2022, explore the different types of initiatives to prioritize as we head into 2023, and provide some practical ideas, insight, and inspiration to help us all get through the planning process for the year ahead.
33Across
NOVEMBER 1, 2022
We produced the 33Across Programmatic Cookieless Trends Report in order to highlight cookieless trends across varying advertising industry verticals on the 33Across exchange from August - September, 2022. The report answers. The post Key Cookieless Trends from August – September, 2022 appeared first on 33Across.
Martech
NOVEMBER 1, 2022
Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the gameplay environment, as opposed to more distracting or disruptive ad formats like interstitial, adjacent or audio ads. Why we care. Frameplay is an intrinsic ads platform, but the worldwide growth of gaming and in-game ads is real.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Journal
OCTOBER 31, 2022
Google's Lizzi Sassman & John Mueller describe the best way to write alt text for logos and images. The post Google Explains Alt Text for Logos & Buttons appeared first on Search Engine Journal.
Engagio
NOVEMBER 3, 2022
Join us for a day of strategies your revenue team can unite behind. Learn what the best B2B marketers are doing to drive alignment across the org, leverage digital engagement throughout the buyer’s journey, and use data and insights to create deeper connections with their audiences. The post Revenue Kickoff – Forget SKOs. Kick off something greater. appeared first on Demandbase.
The Daily Egg
NOVEMBER 3, 2022
Selling products online is one of the best ways to monetize a website. Whether you want to start a new ecommerce site. The post 9 Easy Steps to Set Up WooCommerce appeared first on The Daily Egg.
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