Sat.Aug 13, 2022 - Fri.Aug 19, 2022

B2B Marketing Dashboards: Why They Matter and Best Practices to Follow

Launch Marketing

Let’s consider the following scenario: as you’re driving in your car, you glance down and see your speed is 45mph and your fuel tank is half full. This tells you that it is okay to continue driving because you have enough gas and are following the speed limit.

Why B2B Marketers Don’t Need to Fear the Third-Party Cookie Phase-Out

PureB2B

The post Why B2B Marketers Don’t Need to Fear the Third-Party Cookie Phase-Out appeared first on DemandScience. B2B Marketing Insights Marketing

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6 Big Benefits of ABM

HG Data

Account-based marketing, or ABM, is becoming more popular as marketing and sales try to bridge the gap between their teams and boost ROI. According to eMarketer, 92% of marketers said ABM was “very” or “extremely” important for their overall marketing efforts. Here’s a quick refresher.

Report: Most Marketers Only ‘Somewhat Satisfied’ with Existing CRM Solutions

KoMarketing Associates

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. However, new research suggests that the majority are not satisfied with the CRM solution they are currently using.

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6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

How a Silly Content Question Led to Surprisingly Delicious Answers

Content Marketing Institute

Does it matter if people consume your content, or is it enough for them to notice it? Maybe that’s a dumb question. But we posed it to content marketing experts anyway. And they served up a healthy portion of insight, nuance, and, yes, sass in response. Continue reading → Company News

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How to Scale Up Your Content Creation (Without Sacrificing Quality)

Marketing Insider Group

Creating content for your website is a rewarding process. A labor of love , if you will. The more you do it, the better you get, and the more customer traffic you get.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Thing is, those engagements are invaluable to your brand.

How Do I Lower My B2B Customer Acquisition Costs?

PureB2B

The post How Do I Lower My B2B Customer Acquisition Costs? appeared first on DemandScience. B2B Marketing Lead Development Lead Generation Marketing Sales Sales Lead Generation Sales Strategy

Why Your Analytics Framework is Incomplete Without Valuable Aha! Insights

Vision Edge Marketing

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

KoMarketing Associates

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them.

Why Your Social Media Matters in Your MarTech Stack

Oktopost

Ben Beeching, Senior EMEA Marketing at Mega International stops by the Radically Transparent podcast to tackle the martech stack and the challenges of building compelling customer journeys that positively impact pipeline. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

8 Things to Check Before You “Optimize” or Delete Old Content

Marketing Insider Group

All content has a shelf life — even your best-performing, high-quality pieces. Frequently auditing and refreshing your content library can ensure it earns you the most possible ROI over time. When you do it, you’ll often have to decide whether to optimize or delete old content.

5 Steps To Build a Content Operations Workflow That Helps Everybody

Content Marketing Institute

Smooth content marketing operations can happen when your team members have a clear workflow and efficient processes to make the work manageable. Follow this approach to build both elements with greater ease. Continue reading → Company News

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

On-Page SEO Checklist: How to Fully Optimize Your Posts

Optinmonster

Do you want to get more organic traffic to your WordPress website? Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). SEO (search engine optimization) is constantly evolving, but on-page SEO will always be a critical part of getting seen online.

Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model.

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Use Case Spotlight: Nurture

PathFactory

B2B companies know their nurture strategies need to adapt. Gone are the days of rolling out a few campaigns a year, assuming people will fill out your lead-gen forms , and then hoping a few of those leads eventually schedule demos.

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How To Create a Content Marketing Strategy for Your Personal Brand

Content Marketing Institute

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading → Company News

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to Measure the Performance of Your Digital Assets

DivvyHQ

As an enterprise content team, your output largely takes the form of digital assets. These content pieces are how you attract, engage, and convert audiences. Thus, you want to have clarity around if they're actually doing those things. So, what’s the best way to measure digital asset performance?

Getting Your ROI from HubSpot’s INBOUND 2022

SmartBug Media

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot — and you might enjoy reading what could be considered the prequel to this article, “ Must-Have Packing List for INBOUND22.”.

How to leverage testimonials/case studies to build trust and authority

ConvertKit

It’s tough to find credible information on the internet. From false news reports to fake reviews, misinformation is rife. Unfortunately, this causes a lack of trust that can impact your work and audience as a creator.

8 Must-Haves for High-Quality Original Research

Content Marketing Institute

Original research can be a great content marketing asset to build authority. But if you don’t follow this advice, you could be risking your credibility. Here’s how to create high-quality research. Continue reading → Company News

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

How to Double B2B Sales with Zero Salespeople

B2B Digital Marketer

The Secret to Doubling B2B Sales with Minimal Personnel. One of the most significant goals of B2B sales and marketing teams is to be able to generate valuable leads that will convert into clients.

7 Steps for Career Scaling at a Remote Company

SmartBug Media

Career scaling can mean a lot of things. Whether it's the traditional path (i.e.,

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The Best Tactics for Using Paid Social Media for Travel Advertising Success

Digilant

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. After all, a picture is worth a thousand words.

Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]

Content Marketing Institute

What is a content strategy and how does it provide a competitive advantage if the content itself does not? Isn’t the strategy supposed to define the content? Robert Rose answers. Continue reading → Company News

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Empower Your SEO and Digital Marketing Strategy with Data

Anyword

Ranking dashboards. Algorithms. A/B testing. Trial and error. Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics.

Pipeline Growth Best Practices

MarketJoy

Sales pipeline management is at the core of everything we do in sales. Every organization has its own approach to sales pipeline growth. However you choose to tackle this issue, the important thing is whether it helps you consistently hit your sales targets.

HG Use Case: Cloud Services Opportunity

HG Data

Analysis: $160B Cloud Services Opportunity In this step-by-step video, Adrian Escobar, Senior Enterprise Accounts Manager, reveals how HG’s technology intelligence helped one of his clients analyze a segment of the cloud services market worth $160B.

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