Thu.Dec 03, 2020

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Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

A key part of my job as a product manager at Contently is talking to people. Before we ever ship a new feature to the public, we gather intel and ask for feedback. By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI.

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How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market.

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Survey: Many Marketers Still Struggling with Revenue Attribution

KoMarketing Associates

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. Ascend2 recently published the results of its “Revenue Attribution Outlook Survey,” and statistics showed that some of the top benefits of having a revenue attribution strategy include being able to make better decisions (59%), marketing and sales alignment (43%) and increased campaign effectiveness (37%).

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What B2B Retailers Are Asking For This Holiday Season [ANALYSIS]

Marketing Insider Group

Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break. One group who won’t be getting a break, however, are those professionals working in the Retail field.

Analysis 226
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How on Earth Was Zoom Video Able to Scale Successfully?

Zoominfo

Hilary Headlee took a trip to the hairdresser’s on a Friday the 13th. She remembers this, not because the appointment was particularly important, but because it was a highly sought after occasion for any working parent: a chance to relax. Two solid hours of not working, not being asked for snacks, and not experiencing Zoom fatigue — a feeling she, even as the Head of Global Sales Ops + Enablement at Zoom, had become all too familiar with.

Zoominfo 147

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The 9 Awful Circles of Content Operations Hell

Content Marketing Institute

Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero. Continue reading → The post The 9 Awful Circles of Content Operations Hell appeared first on Content Marketing Institute.

Content 135
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Boost Your Conversions: Copywriting Tips for Landing Pages

Spiralytics

For landing pages, you can improve your conversions even with little copywriting experience by following the tips listed below. The post Boost Your Conversions: Copywriting Tips for Landing Pages appeared first on Spiralytics Inc.

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B2B Marketing Strategies and Trends for 2021

BOP Design

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy. Here, we’ll explore what we expect to see in B2B marketing strategies for next year.

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6 Tips for Newsjacking Your Way to More Leads

Benchmark Email

Newsjacking is a way for businesses of all sizes and types to draw attention to their content by associating it with a big or breaking news story. One reason it has become so popular is that trending hashtags on social media get plenty of searches, and therefore represent a chance for you to get your… The post 6 Tips for Newsjacking Your Way to More Leads appeared first on Benchmarkemail.

Tips 111
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Workplace Communications Trends in 2020

SWZD

Months into the largest work-from-home experiment ever, we quantify changes in workplace communication technologies and preferences.

Trends 118
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Martech 2030 Trend #4: From Big Data to Big Ops

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper , including many terrific interviews from WPP executives. I’m republishing it here as a 7-part series.

Trends 104
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The Buyer’s Journey Is Changing – How Can Government Contractors Adapt?

Hinge Marketing

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Why This Study Is Needed. These are unprecedented times. Chaotic times. Strange times. But most of all, these are times of profound change.

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O que são SERP Features?

SEMrush

O Google está focado em fornecer respostas rápidas aos seus usuários, e eles estão fazendo isso com recursos especiais nas SERPs. Vejamos os SERP Features mais comuns e ver o valor que eles podem ter para sua empresa.

SERP 92
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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5 Things I Learned About Marketing Teams From Watching Pro Sports in 2020

ClearVoice

When it comes to motivating teams with sports metaphors, marketing leaders know how to knock it out of the park. Since the first ball was tossed, there’s been a blitz on the English language to leverage the universal relatability of sports to reduce complexities into colloquial speak in hopes of making success a slam dunk. For this article, I will attempt to do the same, because as I learned in 2020, there’s so much marketers and freelancers can learn from what has transpired in spor

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B2B SEO: A Complete Strategy

SEMrush

SEO is one of the most important customer acquisition channels for B2B companies, with strong organic visibility across all stages of the buying cycle a proven way to accelerate growth, and in this guide, we‘ll walk you through a proven step-by-step process of putting together a solid B2B SEO strategy.

SEO 92
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7 Types of Logos to Inspire Your Next Design (Examples Included)

Bannersnack

Logos are everywhere. Many of them are surrounding us, and most of the time, we don’t even notice them, but they are surely part of our daily lives. I have four brands with their unique logo design on my desk right now. We probably don’t give a lot of thought to logos if we don’t […]. The post 7 Types of Logos to Inspire Your Next Design (Examples Included) first appeared on.

Design 85
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The Must-Have List of Content Promotion Tools to Consider for 2021

DivvyHQ

As we wrap up a brutal 2020, you might be looking at new tools that can give you an edge in 2021. One category that needs consideration is content promotion tools. If you're trying to break through the noise and get more views on your content, here's a killer list of tools to consider.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Buffer

How does IFundWomen empower and support women entrepreneurs? Their strength is in their community. IFundWomen , the go-to funding marketplace for women-owned businesses, aims to support women entrepreneurs as they navigate building their businesses. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community.

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How to Build and Optimize Your SaaS Conversion Funnel [template]

Marketing 261

We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. It includes all the critical steps involved, plus several potential SaaS metrics to use in your funnel. Find the free template here. SaaS customers walk through different stages on the way to becoming a paying customer.

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4 Reasons Why You Should Integrate HubSpot and Microsoft Dynamics

SmartBug Media

It’s a tale as old as time. er, well, at least as old as 2016 when the integration was first made available: the partnership of HubSpot and Microsoft Dynamics. It’s actually not an integration that many may immediately think of setting up. But if you’re looking for cleaner data, breaking down data and people silos, and improving your segmentation, the HubSpot and Microsoft Dynamics integration should be on your short list to set up.

Hubspot 75
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How to Drive Organic Impact with Press Content (Webinar Highlights)

MarketMuse

A public relations and content marketing masterclass. The post How to Drive Organic Impact with Press Content (Webinar Highlights) appeared first on MarketMuse.

Press 77
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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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The Full Guide to Writing an Ebook [+Free Ebook Template]

SEMrush

Wondering how to write an ebook that fully explores your topic but doesn’t overwhelm your reader to the point that the information is difficult to understand? This guide will walk you through each step of writing and publishing an ebook and provide you with a FREE ebook template.

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How to Add a MailerLite Popup to Your Site (Step by Step)

Optinmonster

Do you want to add a MailerLite popup to your site to grow your email list? If you’re a small business owner, building your email list can be a challenge. Where do you find the right tools and the time to build a popup that will actually convert? The good news is there’s a simple method for adding a MailerLite popup that boosts your list. In this tutorial, you’ll learn how to easily create a MailerLite popup that converts your website visitors into email subscribers.

API 69
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Introducing the Designer’s Guide to Developer Collaboration

SendGrid

Bridge the designer-developer divide. Learn how to take a design from concept to reality with our new guide that we partnered with InVision to create. The post Introducing the Designer’s Guide to Developer Collaboration appeared first on SendGrid.

Design 69
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Businesses seek secure communications as chat and web conferencing use soars during COVID-19 pandemic

SWZD

Today Spiceworks Ziff Davis, a division of Ziff Davis, a J2 Global company, published a new research study, Workplace Communications Trends in 2020, which tracks shifts in the use of business communications tools as remote work becomes the new normal.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How a CRM Helps Your Company Grow

BenchmarkONE

When it comes to sales, it is always a race to the top, and for small businesses, there’s a lot riding on how high those numbers can climb. If you’re lucky and more established, your reputation alone can go a long way towards closing more deals. However, most small businesses out there need to rely on various tools and strategies to get them where they need to be. .

CRM 66
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A Few of Our Favorite Black Friday and Cyber Monday Emails

Litmus

Anyone’s inbox overflowing this past week? Ours, too. Naturally, it was a result of the busiest time of the year for most email marketers: the Black Friday and Cyber Monday (BFCM) double whammy. In fact, 72% more emails were sent over the Cyber Weekend this year than in 2019. While a lot of retailers default to run-of-the-mill deals and predictable subject lines to drive sales, a few savvy brands are rethinking their BFCM strategy in the hopes of getting a better response from subscribers.

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Image Management: What It Is (and 7 Use Cases)

Brandfolder

Looking to improve your image management processes? Read on, you’ve come to the right place. Today, enterprises are increasingly inundated with image assets.