Thu.Dec 05, 2019

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Before You Buy Content Software, Do These 3 Things

Kapost

I’ve seen it, you’ve seen it, we’ve all probably seen the annual horrifying awe-inspiring MarTech landscape “supergraphic” from the Chief Marketing Technologist blog. This year’s version includes more than 7,000 (yes, The post Before You Buy Content Software, Do These 3 Things appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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Video Marketing Statistics for 2020: The Facts Every Marketer Should Know [Infographic]

Webbiquity

Guest post by Andre Oentoro. As digital marketing evolves, video marketing is taking over the Internet. Video accounts for nearly 80% of total Internet traffic, and that figure is increasing. In addition, 83% of marketers say it is growing in importance. Video is easy to digest and mobile friendly. Almost no one reads the user manual today. At least 87% of consumers and business buyers prefer to watch a video about the product they want to buy, or just purchased and need to learn how to use.

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What is a Brand Advocate, and Why are Advocates Important?

Referral Rock

Brand advocates are people who promote your brand through word of mouth marketing. They’re vital to any marketing strategy, because people consult and trust the opinions of others. Let’s examine brand advocates in detail, including why their promotion of your brand is far more effective than traditional ads. Brand Advocate Definition: Who Are Brand Advocates?

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Survey: Sales and Marketing Alignment Remains a Struggle for Account-Based Marketing

KoMarketing Associates

Many marketers have account-based marketing (ABM) strategies in place, but a lack of sales and marketing alignment continues to hold them back from achieving their top objectives. Ascend2 recently published the “Account-Based Marketing Survey,” and statistics showed that most marketers (65%) have been at least “somewhat successful” at achieving their primary goals with an ABM strategy.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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50+ Essential Multichannel Marketing Statistics

Zoominfo

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more.

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Top 10 Amazing B2B Marketing Trends to watch out for in 2020

Valasys

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. Thriving & sustaining in the B2B world in the last few years has been extremely difficult due to the fierce competition.

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The Top Three Cognitive Biases Booking.com Uses (and You Should Too)

Convert

Not all optimizers would know the 168 cognitive biases that tap right into a prospect’s subconscious and act as that final, “converting” touchpoint. But being a neuromarketer first, optimizer Tim Zuidgeest from Unravel Neuromarketing Research knows them. He knows better than most of us how the consumer brain, the black box that marketers want to.

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Scaling Our Infrastructure for 4+ Billion Emails in a Single Day

SendGrid

Learn about how Twilio SendGrid scales its email infrastructure for the influx of sending volumes on Black Friday and Cyber Monday. The post Scaling Our Infrastructure for 4+ Billion Emails in a Single Day appeared first on SendGrid.

Companies 104
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The Signals of B2B Category Creation

Golden Spiral

How do you know when your marketing efforts are merely distinguishing yourself among your competition or creating a brand new category that needs a name and identity. One's a harder lift than another. Newly appointed as CMO at Front , Anthony Kennada knows the challenges ahead. While leading marketing for Gainsight , he forged a new path for "Customer Success.

CMO 87
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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30 Reddit Stats and Facts to Know in 2020

Hubspot

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Stats 98
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New Feature Alert: Bannersnack Photoshop Integration

Bannersnack

It’s here! One of the most-wanted features requested by the Bannersnack community is now live. Marketers, designers, advertisers, and business owners, today, I present to you the latest addition to Bannersnack – the Photoshop Integration. In this post, you’ll find out everything you want to know about this feature – how it works, how to […].

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Here’s How to Maximize Your CV Portfolio to Attract Your Ideal Clients

ClearVoice

Did you know that people decide if you are trustworthy, smart, and charismatic within seconds of meeting you ? (Yes, before you even open your mouth!). Fair or not, how you present yourself to the world matters. And it affects who you attract. If how you appear seems incongruent with who you are it can send a mixed message that turns people away and makes them feel that you can’t be trusted.

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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Content Marketing Institute

While avalanches of social media posts, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded. Explore the differentiation power of physical mail delivered directly to your audience. Continue reading → The post The Unicorn of Content Marketing: The Mailbox NOT the Inbox appeared first on Content Marketing Institute.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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???????The Future of Customer Service – Human or Machine Powered?

Martech Advisor

Tom Treanor, Global Head of Marketing, Arm Treasure Data shares insights on the future of customer service citing findings from the consumer survey “AI vs. Human Customer Service: When Do Consumers Prefer a Bot?” According to Deloitte’s CMO Survey: Fall 2019 report , marketers identify their ability to design, deliver, and monitor the customer experience as their top challenge.

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The Local Algorithm: Relevance, Proximity, and Prominence

Moz

Posted by MaryBowling How does Google decide what goes into the local pack? It doesn't have to be a black box — there's logic behind the order. In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google's local algorithm and local rankings in a simple and concise way anyone can understand. Click on the whiteboard image above to open a high resolution version in a new tab!

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How to Set Up Views and Filters in Google Analytics – And Why You Should

BenchmarkONE

Google Analytics is a fantastic resource for marketing teams. It can help you see how specific pages within your website are performing, help you figure out areas that could use some improvement, and assist in determining if goals are being met. Needless to say, when you know where to look, it can help you reduce tons of time and distractions over irrelevant data points typically experienced when doing a data-dive.

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A Marketer’s Guide to Data-Driven, Omnichannel Engagements for Increased Brand Loyalty

Martech Advisor

Customer expectations are forcing marketers to evaluate the way they provide service and customer care. Today’s customers demand a consistent experience regardless of location or device, and expect organizations they do business with to be responsive and effective, says, Ryan Kam, Chief Marketing Officer, Five9. Today’s commerce is ruled by the customer, meaning every aspect of a business – from marketing to processes, culture and customer service – needs to be customer-c

Loyalty 69
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Tackling B2B Data in Today’s Digital Age

PureB2B

Data is the new currency in today’s digital age , data leads to new opportunities, strategies, and allows transparency into the market making it important to invest in data. But, are you sure that the data you have is exactly what you need to guide you in the right direction? With so many data points available, many analysts ask whether they are receiving quality data that could really lead them to business opportunity?

B2B 62
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Five Tips for Turning Cost Per Impressions into Opportunity

33Across

You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner. We don’t want to kill your holiday buzz but we put together a few tips that you can use to prepare for the not so “most wonderful” time of the year. The post Five Tips for Turning Cost Per Impressions into Opportunity appeared first on 33Across.

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Tackling B2B Data

PureB2B

Data is the new currency in today’s digital age, data leads to new opportunities, strategies, and allows transparency into the market making it important to invest in data. But, are you sure that the data you have is exactly what you need to guide you in the right direction? With so many data points available, many analysts ask whether they are receiving quality data that could really lead them to business opportunity?

B2B 62
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SEO and Omnibox Answers

Brightedge

Since Google launched their Chrome 69 update, many users have noticed an entirely new use for the omnibox. Here is what we wanted to share with our community about this development and how it can impact their SEO strategy. What is Chrome’s omnibox? On Google Chrome, the omnibox is where you type in your query at the top of the browser. This allows you to make searches or perform a variety of tasks without having to open a specific website.

SEO 64
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Retail Holiday Strategies for Driving Urgency and Conversions

Salesforce Marketing Cloud

Now that Black Friday and Cyber Monday have passed, retailers have just a few more weeks to drive additional business during their most important quarter – as holiday sales can account for nearly one-third of sales for the year. Plans have been in place for months, and now the clock is ticking… rather rapidly! That’s [.].

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SEO and Omnibox Answers

Brightedge

Since Google launched their Chrome 69 update, many users have noticed an entirely new use for the omnibox. Here is what we wanted to share with our community about this development and how it can impact their SEO strategy. What is Chrome’s omnibox? On Google Chrome, the omnibox is where you type in your query […]. The post SEO and Omnibox Answers appeared first on BrightEdge SEO Blog.

SEO 64
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Creating Data-Driven Buyer Personas

ActiveDEMAND

Buyer Personas are a powerful tool used in marketing and sales. They help define the parameters of an ideal customer which then outlines the content to write that speaks to them, where marketing should get in front of potential customers, and buyer personas can also help qualify or disqualify prospects faster. But relying too heavily on user interviews without checking against digital marketing data can create inaccurate personas that hurt marketing instead of helping it.

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What Do Contractors Own? A Guide to Freelance Copyright

Hubspot

When I was a young teenager, I used to write songs with my best friend. We knew that one day we'd be famous songwriters (because, of course we would), and we didn't want to fight about who owned the songs when we were famous. So, at 13 years old, my friend and I looked up copyright laws to see what our rights were … I'm not kidding. Although a bit upset that I'm not a famous songwriter, learning about copyright laws turned out to be useful in my writing career.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Stevens & Tate Marketing Named as a Top B2B Company Worldwide

Stevens & Tate

When it comes to branding, it’s important to be focused on the future. At Stevens & Tate Marketing, we look forward to what 2020 will bring. Clutch just announced the Clutch 1000, a list of the 1,000 highest-ranking companies on their site. We are thrilled to announce that Stevens & Tate Marketing has been placed on the Clutch 1000 for the second year in a row!

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Google and Alphabet Bet on Sundar Pichai as CEO: What Marketers Need to Know

Martech Advisor

Google's founders Larry Page and Sergey Brin pass Alphabet Inc.'s torch to CEO, Sundar Pichai. With the added responsibility of the parent company, what can we expect to see in the future of the Silicon Valley company that exceeded all expectations? Google is in the news yet again – this time featuring the founders, Larry Page and Sergey Brin, and CEO Sundar Pichai.

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5-Surefire Methods to Boost B2B Leads and sales

Data Cleaning/CRM Appending

Working on B2B sales is a herculean task. You aren’t catering to a customer. Instead, you are addressing the need for a complex, multi-tiered organization. Let’s forget about closing the deal. We are talking about generating leads for a business through a business. Imagine the magnitude of onus! Different decision-makers, different goals, different priorities– […].