Thu.Dec 05, 2019

Before You Buy Content Software, Do These 3 Things

Kapost

I’ve seen it, you’ve seen it, we’ve all probably seen the annual horrifying awe-inspiring MarTech landscape “supergraphic” from the Chief Marketing Technologist blog.

Buy 83

How to Generate Demand and Win More Deals

Act-On

In this blog, we’ll show you how to create seamless and compelling customer journeys that will help you generate demand and win more deals. Customer Journey Demand and Lead Generation Lead Management Marketing Automation Sales and Marketing Alignment

Demand 161

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Video Marketing Statistics for 2020: The Facts Every Marketer Should Know [Infographic]

Webbiquity

Guest post by Andre Oentoro. As digital marketing evolves, video marketing is taking over the Internet. Video accounts for nearly 80% of total Internet traffic, and that figure is increasing. In addition, 83% of marketers say it is growing in importance. Video is easy to digest and mobile friendly.

What is a Brand Advocate, and Why are Advocates Important?

Referral Rock

Brand advocates are people who promote your brand through word of mouth marketing. They’re vital to any marketing strategy, because people consult and trust the opinions of others.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Campaign Monitor vs Mailchimp - Email Marketing Against the All-In-One Marketing Platform

SendX

"The money is in the list!" This is an expression that every single person that lives in the business world read or heard at some point in his professional life. Russell Brunson in his book Dotcom Secrets explains the importance of building an email list so you can have the traffic you can control.

More Trending

Markies Spotlight: Bharath Ram Srinivasan of HPE

Modern Marketing

Meet the Markies is a series that shines a spot light on the individuals behind Markie -winning teams. This week's Meet the Markies features B harath Ram Srinivasan , Head of Demand Platforms at HPE.

Eloqua 148

The Top Three Cognitive Biases Booking.com Uses (and You Should Too)

Convert

Not all optimizers would know the 168 cognitive biases that tap right into a prospect’s subconscious and act as that final, “converting” touchpoint. But being a neuromarketer first, optimizer Tim Zuidgeest from Unravel Neuromarketing Research knows them.

The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Content Marketing Institute

While avalanches of social media posts, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded. Explore the differentiation power of physical mail delivered directly to your audience.

The Signals of B2B Category Creation

Golden Spiral

How do you know when your marketing efforts are merely distinguishing yourself among your competition or creating a brand new category that needs a name and identity. One's a harder lift than another. Newly appointed as CMO at Front , Anthony Kennada knows the challenges ahead.

CMO 79

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

New Feature Alert: Bannersnack Photoshop Integration

Bannersnack

It’s here! One of the most-wanted features requested by the Bannersnack community is now live. Marketers, designers, advertisers, and business owners, today, I present to you the latest addition to Bannersnack – the Photoshop Integration.

Here’s How to Maximize Your CV Portfolio to Attract Your Ideal Clients

ClearVoice

Did you know that people decide if you are trustworthy, smart, and charismatic within seconds of meeting you ? Yes, before you even open your mouth!). Fair or not, how you present yourself to the world matters. And it affects who you attract.

URL 70

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull.

New in Litmus: Email Client Recommendations, Image Support in Proof, Dynamic Content Testing, and More

Litmus

In October, we announced the all-new, redesigned Litmus platform. We put your email at the center of Litmus, and now we’re making the experience even better.

Test 65

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

The Anatomy of a Loop Giveaway I Traackr

Traackr

Lately, a divisive topic in the influencer-world has been the ethics of Instagram Loop Giveaways

40+ Of The Best Marketing Automation Tools For Your Business

Referral Rock

It’s no wonder why many businesses struggle with picking marketing automation tools. There are so many options available. It’s easy to be unsure of what tools will actually benefit you. Many businesses are compelled by the idea of automating their marketing. Especially for small businesses.

Tools 63

Top 10 Amazing B2B Marketing Trends to watch out for in 2020

Valasys

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020.

A Breakdown of SDR Best Practices

PureB2B

As the fourth Industrial Revolution approaches, the stream of new businesses has not gone unnoticed. While this increases opportunities, this also tightens the competition. Enterprises are now focusing on ways to increase the quantity and the quality of their leads.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

5 Retail Holiday Strategies for Driving Urgency and Conversions

Evergage

Now that Black Friday and Cyber Monday have passed, retailers have just a few more weeks to drive additional business during their most important quarter – as holiday sales can account for nearly one-third of sales for the year.

Tackling B2B Data

PureB2B

Data is the new currency in today’s digital age, data leads to new opportunities, strategies, and allows transparency into the market making it important to invest in data. But, are you sure that the data you have is exactly what you need to guide you in the right direction?

B2B 62

30 Reddit Stats and Facts to Know in 2020

Hubspot

Since it launched in 2005, Reddit has remained a mystery to many marketers.

Stats 60

How to Set Up Views and Filters in Google Analytics – And Why You Should

Hatchbuck

Google Analytics is a fantastic resource for marketing teams. It can help you see how specific pages within your website are performing, help you figure out areas that could use some improvement, and assist in determining if goals are being met.

View 59

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Onsite DCO: The next step for dynamic creative optimisation and e-commerce?

Bannerflow

Onsite dynamic creative optimisation (DCO) is set to become a must-have for e-commerce and retail brands in 2020. Yet, it is only just beginning to play an important role on the sites of brands. In this article, we will answer the following questions: Why combine DCO with onsite advertising? What is onsite dynamic creative optimisation? What are the advantages of onsite DCO? How does onsite DCO work? A step-by-step guide. Why use a creative management platform (CMP) for your onsite DCO?

Scaling Our Infrastructure for 4+ Billion Emails in a Single Day

SendGrid

Learn about how Twilio SendGrid scales its email infrastructure for the influx of sending volumes on Black Friday and Cyber Monday. The post Scaling Our Infrastructure for 4+ Billion Emails in a Single Day appeared first on SendGrid. Company Product

Email 83

Top 5 Mobile Marketing Campaigns of 2019 to Inspire Your 2020 Strategy

Martech Advisor

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions.

The Local Algorithm: Relevance, Proximity, and Prominence

Moz

Posted by MaryBowling How does Google decide what goes into the local pack? It doesn't have to be a black box — there's logic behind the order.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!