Tony Zambito
DECEMBER 23, 2020
The prevalent uncertainty of the COVID-19 pandemic in 2020 will remain and be a part of 2021. There is no getting around it. The inevitable surge of the winter months into spring of 2021 will make sure of that. While vaccines offer a pathway to an increase in business activity beyond the computer screen, it is still a ways off. Here are 5 predictions for 2021: Optimism Returns In Fall 2021.
KoMarketing Associates
DECEMBER 23, 2020
COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Isobar recently conducted its global “Creative Experience Survey 2020,” and statistics showed that 64% of CMOs have either “completely” or “moderately” changed their CX strategy in response to the pandemic.
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Zoominfo
DECEMBER 23, 2020
Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s. (Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. One of those strategies to add to your resolutions needs to be for your contact database.
Smashmouth Marketing
DECEMBER 23, 2020
Green Leads has a complete virtual workforce, which we implemented after a flood – years before Covid – lead gen experts need disaster recovery plans. 2020 has been a crazy year for sure, but there is no need to not celebrate and bring unity to your sales development/business development team. We held a happy hour celebration yesterday with our traditional “Two truths and a lie” game.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
DECEMBER 23, 2020
As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021. Continue reading → The post Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021 appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
DECEMBER 23, 2020
Order management is the Atlas shoulders on which the entire order-to-cash cycle rests. A poorly designed order-to-cash process reflects badly on your business. Customers don’t get their orders on time, get the wrong order, or worse, both. You might also find staff duplicating efforts, poor communication between sales reps, and cash flow problems due to […].
Oktopost
DECEMBER 23, 2020
More companies in 2020 have had to make more strategic decisions in nine months than in the last nine years. Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins me on our Radically Transparent podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function.
Envy
DECEMBER 23, 2020
How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track. Planning a B2B marketing budget is one of the big challenges for CMOs, but the size of marketing budgets as a percentage of company revenue has remained more or less stable at 11% since 2012.
BenchmarkONE
DECEMBER 23, 2020
Did you know that there are more searches performed every day on mobile devices than desktop computers? You don’t have to look around for very long to notice that people spend quite a bit of time on their phones. And if that’s where your customers are, then you need to be sure that’s where you are. You need to optimize your site from the ground up so they can find you easier and navigate your website with more efficiency.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
DECEMBER 23, 2020
As we head into 2021 and start working on our marketing plan for Q1, it’s important to look at historical data and industry benchmarks around our selected go-to-market strategy for the upcoming year. This will allow us to not only understand customers’ past behavior but also make predictions around their future decision-making process and guide our marketing decisions and strategies.
Launch Marketing
DECEMBER 23, 2020
Social media has become the norm and B2B organizations should be on social media. Developing a social presence can be crucial for marketing products or offerings and generating brand awareness. When creating a social media strategy and content for Twitter , there are certain things to keep in mind to achieve established organization goals. To help guide your tweets for your organization, here are several marketing tips and tricks that will help you maximize the impact of each tweet. 1.
Benchmark Email
DECEMBER 23, 2020
Email is, without a doubt, the premier communication method of our time. People check their inboxes constantly. Last year, almost 300 billion emails were sent and received daily, according to Statista. So it’s no great surprise that email marketing has surpassed all other types of digital marketing. Aside from the ubiquity of emails, it’s also… The post Email Validation APIs: Why They’re Worth It and How to Get Started Using One appeared first on Benchmarkemail.
Matchcraft
DECEMBER 23, 2020
Customers today want products and services to be available at the touch of a button. Adding call-in information in ads is a great way to fulfill that need. However, just drawing in customer calls is not enough; to fully understand and subsequently, maximize the potential of paid advertising, it is important to assess both the quantity and quality of leads coming in.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SEMrush
DECEMBER 23, 2020
Ao otimizar seu site e práticas de marketing, você pode melhorar seu posicionamento nas páginas de resultados de mecanismos de pesquisa (SERPs), conseguir mais tráfego para organizações sem fins lucrativos que podem ser convertidos em doadores ou voluntários e ajudar a divulgar mensagens sobre as instituições.
Hubspot
DECEMBER 23, 2020
While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook. Recently, the Pew Research Center revealed that nearly 70% of all U.S. adults use Facebook, while 74% log on daily. Worldwide, Facebook has more than 2.7 billion users. And, today, regularly posting timely and relevant content on Facebook is key to reaching its big and broad audiences.
Vidyard
DECEMBER 23, 2020
How do you choose between Vimeo vs. YouTube for business? By looking at how each platform could serve your business needs best. Lots of vendors call themselves video platforms, but each do wildly different things for different audiences. Some video platforms are best to help beauty bloggers monetize and others can help marketers drive leads or entertainment execs build streaming services.
Litmus
DECEMBER 23, 2020
Email marketing is a team effort. So is building and growing a company devoted to helping email marketers send better campaigns. While you’ve seen most of us from the Marketing Team on webinars, in your inbox , or right here on the Litmus blog, there are a ton of other people working behind the scenes to ensure our customers can accomplish their email marketing goals.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Outgrow
DECEMBER 23, 2020
Interactive Content Ideas For The Construction Sector. Building a house is just like building a marketing strategy. You need to lay a good foundation, give it a good design, and finally make it visually appealing. And guess what, there’s another similarity between the two – interactive content ! Whether it’s the construction sector or a marketing strategy, you can use interactive content to help you with both!
Valasys
DECEMBER 23, 2020
Marketing automation relates to the system whose purpose is performing marketing actions by avoiding physical effort. Some of the examples are delivering emails, distributing social media content, and a few more. This software educates prospects using useful or personalized content. The importance of marketing automation is vast in the present marketing industry.
Televerde
DECEMBER 23, 2020
In this episode of the SalesStar Podcast, the hosts spoke with Televerde CEO Morag Lucey. Morag shared her thoughts on Televerde’s journey while talking about filling the missing pieces in diversity and inclusion in the tech marketplace. Add this to your playlist. >>> . The post The SalesStar Podcast: Diversity & Inclusion in Tech With Morag Lucey appeared first on Televerde.
NetLine
DECEMBER 23, 2020
With the Holidays merely days away, many of us are looking forward to taking a break and catching our breath from all that 2020 has thrown our way. But before we turn on the out of office messages until 2021, the team here at NetLine wanted to end the year in a big way. In the past few days, we released three new updates to our Portal — each designed to both enhance your Portal experience and offer greater control over your campaign’s performance.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Webbiquity
DECEMBER 23, 2020
Guest post by Jane Crighton. 77% of Internet users read blogs, and after falling to a low of 21% in 2015, more than three-quarters of Fortune 500 companies now maintain corporate blogs. Blogs are especially popular among students who have access to fast Internet connectivity and a lot of ideas to share. And search engine optimization (SEO) plays a huge role in the processes of discovering and sharing ideas.
ClickZ
DECEMBER 23, 2020
30-second summary: Content creation is already using AI. We’ve hardly noticed as Office applications suggest writing changes with Word, provide design assistance in PowerPoint, and enhance Excel charts. CMS will benefit directly and indirectly as we come to expect what we didn’t even see coming. Chat capability integrated with CMS platforms, as could be the case with Progress® NativeChat, will be table stakes for any serious CMS hoping to serve a complete digital experience.
Biznology
DECEMBER 23, 2020
Lauren Vaccarello ’s first year as CMO of Talend has been about resilience, psychological trust and safety, along with frequent quick pivots. The former marketing executive at Salesforce.com and Box and host of a Mission.org marketing podcast has had to adjust to working with an entirely new leadership team and leading a full company rebrand (and a second rebrand thanks to COVID-19).
Hubspot
DECEMBER 23, 2020
Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers. Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over time. But variety also plays a role. While information about individuals at a company (demographics) and the technology they use (technographics) can help enhance marketing and sales outcomes, there's also a place for firmographics ,
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Optinmonster
DECEMBER 23, 2020
Want to create high-converting landing pages for your WordPress website? Confused by all the tools and plugins available and don’t know where to start? Creating a landing page can feel overwhelming for beginners. Yet, with the right landing page plugin for WordPress, you can say goodbye to overwhelm and hello to an easy way to grow your business. In this article, we’ll talk you through our SeedProd review and help you decide if it’s the best WordPress landing page builder for your business.
seo.co
DECEMBER 23, 2020
Table of Contents. + What is Content Syndication? + Benefits and Perks of Content Syndication. + Repurposing vs. Guest Blogging vs. Syndication. + The 3 Tiers of Content Syndication. + Content Syndication Tips and Best Practices. + 3 Reasons to Use Caution When Syndicating Website Content. + Connect With SEO.co. Content syndication is one of the most important pieces of the content marketing process.
xiQ
DECEMBER 23, 2020
REDWOOD CITY, Calif, Dec 23, 2020 - xiQ, leader in Account Based Marketing and Sales, wins the Best B2B Content of 2020 in a global competition organized by Radix Communications. xiQ’s winning infographic New Age of B2B Marketing- Innovate or Die highlights the vulnerability faced by Field Marketers in the current landscape and points to next generation solutions that are available today.
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