Wed.Dec 23, 2020

5 Predictions For 2021

Tony Zambito

The prevalent uncertainty of the COVID-19 pandemic in 2020 will remain and be a part of 2021. There is no getting around it. The inevitable surge of the winter months into spring of 2021 will make sure of that.

Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s. Who knew what surprises awaited us in 2020?).

External Links: Why Should You Link to Other Websites?

RockContent

At first, it might seem odd that we should direct to other websites the users we’re always struggling to attract to our own domain.

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Survey: 64% of CMOs Have Changed their CX Strategy In Response to COVID-19

KoMarketing Associates

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience.

Survey 166

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

FIR B2B #140: Talend’s Lauren Vaccarello on taking Marketing Virtual

Biznology

Lauren Vaccarello ’s first year as CMO of Talend has been about resilience, psychological trust and safety, along with frequent quick pivots.

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10 B2B Marketing Tips for Successful Tweets

Launch Marketing

Social media has become the norm and B2B organizations should be on social media. Developing a social presence can be crucial for marketing products or offerings and generating brand awareness.

Mobile SEO and 6 Things You Need to Know

BenchmarkONE

Did you know that there are more searches performed every day on mobile devices than desktop computers? You don’t have to look around for very long to notice that people spend quite a bit of time on their phones. And if that’s where your customers are, then you need to be sure that’s where you are.

Top ABM Priorities: Biggest Shifts Happening in Marketing Strategy

SmartBug Media

As we head into 2021 and start working on our marketing plan for Q1, it’s important to look at historical data and industry benchmarks around our selected go-to-market strategy for the upcoming year.

Truths Every Marketer Should Hear About Transformation

Oktopost

More companies in 2020 have had to make more strategic decisions in nine months than in the last nine years.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Email Validation APIs: Why They’re Worth It and How to Get Started Using One

Benchmark Email

Email is, without a doubt, the premier communication method of our time. People check their inboxes constantly. Last year, almost 300 billion emails were sent and received daily, according to Statista. So it’s no great surprise that email marketing has surpassed all other types of digital marketing.

CMS predictions: What to watch for in the year ahead

ClickZ

30-second summary: Content creation is already using AI. We’ve hardly noticed as Office applications suggest writing changes with Word, provide design assistance in PowerPoint, and enhance Excel charts. CMS will benefit directly and indirectly as we come to expect what we didn’t even see coming.

How to Schedule a Post on Facebook: A Step-by-Step Guide

Hubspot

While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook. Recently, the Pew Research Center revealed that nearly 70% of all U.S. adults use Facebook, while 74% log on daily.

Duplicate Content: SEO Best Practices to Avoid it

SEMrush

Duplicate content is defined as content that is an exact copy of content found elsewhere. However, the term duplicate content can also refer to almost identical content (such as just swapping a product, brand name, or location name only).

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

SeedProd Review: Is This Landing Page Plugin Worth the Hype?

Optinmonster

Want to create high-converting landing pages for your WordPress website? Confused by all the tools and plugins available and don’t know where to start? Creating a landing page can feel overwhelming for beginners.

How To Plan Your B2B Marketing Budget Like A CMO Pro

Marketing Envy

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans.

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The Complete Guide to Firmographic Data

Hubspot

Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers. Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over time.

Team Spotlight: Meet Diane DiFraia

Litmus

Email marketing is a team effort. So is building and growing a company devoted to helping email marketers send better campaigns.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Five Gifts for B2B Sellers: Five Videocasts about Buyer Engagement

TrueInfluence

Craving better B2B buyer engagement in 2021? Enjoy this selection from the True Influence Accelerating Revenue library of videocasts. It’s been specially curated to bring B2B sellers some of the best thinking on buyer conversations and communications. Want more ideas?

Five Top SEO Tips for Bloggers

Webbiquity

Guest post by Jane Crighton. 77% of Internet users read blogs, and after falling to a low of 21% in 2015, more than three-quarters of Fortune 500 companies now maintain corporate blogs.

Call Tracking in adVantage

Matchcraft

Customers today want products and services to be available at the touch of a button. Adding call-in information in ads is a great way to fulfill that need.

Importance of Marketing Automation Software for Businesses

Valasys

Marketing automation relates to the system whose purpose is performing marketing actions by avoiding physical effort. Some of the examples are delivering emails, distributing social media content, and a few more. This software educates prospects using useful or personalized content.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

A Quick Guide on Designing An Effective Sales Email Cadence

Unbound B2B

Introduction. Are you unable to convert your prospects often? Many marketers use pre-built email templates and scripts while reaching out to their prospects. These aren’t always tailored to your audience’s needs. Another problem? Not following up with the prospects at regular intervals.

The SalesStar Podcast: Diversity & Inclusion in Tech With Morag Lucey

Televerde

In this episode of the SalesStar Podcast, the hosts spoke with Televerde CEO Morag Lucey. Morag shared her thoughts on Televerde’s journey while talking about filling the missing pieces in diversity and inclusion in the tech marketplace. Add this to your playlist. >>> >>> .

Big Updates to the NetLine Portal: What You Need to Know

NetLine

With the Holidays merely days away, many of us are looking forward to taking a break and catching our breath from all that 2020 has thrown our way. But before we turn on the out of office messages until 2021, the team here at NetLine wanted to end the year in a big way.

5 melhores práticas de SEO para organizações sem fins lucrativos (ONGs)

SEMrush

Ao otimizar seu site e práticas de marketing, você pode melhorar seu posicionamento nas páginas de resultados de mecanismos de pesquisa (SERPs), conseguir mais tráfego para organizações sem fins lucrativos que podem ser convertidos em doadores ou voluntários e ajudar a divulgar mensagens sobre as instituições. SEO

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.