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The Marketing Blender
JUNE 29, 2022
Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . 5 B2B Marketing KPIs You Should Be Tracking. B2B marketing KPIs are designed to help business executives make important decisions about the growth and development of their companies.
KoMarketing Associates
JUNE 29, 2022
Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness.
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Launch Marketing
JUNE 29, 2022
As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time.
Marketing Envy
JUNE 29, 2022
Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog.
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Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.
Sage Marketing
JUNE 29, 2022
From cryptocurrency influencers to the original pioneers of Israel’s FinTech startups, these are the 15 FinTech superstars who should be on your radar for 2022. Israel has earned the nickname the “startup nation” thanks to its plethora of highly successful, innovative companies.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Sage Marketing
JUNE 29, 2022
From cryptocurrency influencers to the original pioneers of Israel’s FinTech startups, these are the 15 FinTech superstars who should be on your radar for 2022. Israel has earned the nickname the “startup nation” thanks to its plethora of highly successful, innovative companies.
Buffer Marketing
JUNE 29, 2022
Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal.
ConvertKit
JUNE 29, 2022
There has never been a better time to be a content creator. Content creation has exploded in recent years. But with revenues on the uptrend, it’s important to be aware of the significant wealth distribution gap in the industry.
Oktopost
JUNE 29, 2022
Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. How do you differentiate great marketing from BS?
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.
Litmus
JUNE 29, 2022
Email remains one of the most effective channels for building a relationship with your audience.
DivvyHQ
JUNE 29, 2022
Consumer data has made it pretty clear that today's buyers, especially younger generations, want to do business with companies that mirror their own personal values. So how do you ensure alignment of your public-facing content with your company culture?
Content Marketing Institute
JUNE 29, 2022
Having so much data available to craft compelling stories is great. It’s also a big challenge to dig through the numbers to find compelling stories. Here’s how to make data the star of stories your audiences will love. Continue reading → Company News
ConvertKit
JUNE 29, 2022
Writers, teachers, filmmakers, artists… different types of creators have been around for longer than any of us can remember. Creator economy, however, is quite new. The term only became widely used in late 2020.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.
Search Engine Journal
JUNE 29, 2022
Why are the vast majority of blogs not delivering strong marketing results? Find out as we break down the 13 essential elements of a blog. The post 13 Must-Have Elements Of An Exceptional Blog Post appeared first on Search Engine Journal. Content Creation SEO
PureB2B
JUNE 29, 2022
Has anyone ever told you to “put yourself out there”? If yes, you likely heard it from a well-meaning friend while despairing about your love life (or lack of). But if the last time you attended a networking event was pre-2020, you’re going to hear it from us too. Networking is back on the agenda!
Search Engine Journal
JUNE 29, 2022
The organization in charge of HTML and web privacy standards announced a major change to address future of web at a faster pace. The post W3C Announces Major Change appeared first on Search Engine Journal. News SEO
ClickZ
JUNE 29, 2022
Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The latest tagline, ‘Boots with you. For life.’ is emblematic of this sentiment.
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Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!
Search Engine Journal
JUNE 29, 2022
Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns. The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal. Paid Media Strategy PPC
BenchmarkONE
JUNE 29, 2022
Inbound marketing is a tactic employed by almost every business that has an online presence. It’s a form of passive selling that allows businesses to continuously generate leads and tap into the benefits that come with having a website and operating online.
Heinz Marketing
JUNE 29, 2022
By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing.
Outreach
JUNE 29, 2022
With contributions from Kirk Johnson, Outreach, Staff Engineer and Rainbow ERG Lead; Chris Wood, Outreach Customer Experience Strategist and Rainbow ERG Member; Matthew Flug, Outreach Evangelist The queer community needs more than rainbow logos, parade floats, and corporate sponsorships.
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Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!
Search Engine Journal
JUNE 29, 2022
Leverage your audience’s actual search queries to inform your keyword research with this three-step process. The post What Is The Difference Between Search Queries And Keywords? appeared first on Search Engine Journal. Friday Focus SEO
Optinmonster
JUNE 29, 2022
Are you confused by all the reports available in Shopify Analytics? There’s tons of data available in Shopify Analytics that can help you make strategic decisions for your business. But first you have to understand the reports you’re reading.
Search Engine Journal
JUNE 29, 2022
Let your business stand out from the local competition by optimizing your web presence. From long-tail keywords to community engagement, follow these top 10 tips. The post 10 Key Steps To Ranking Higher In Google Maps appeared first on Search Engine Journal. Local Search SEO Strategy
ClearVoice
JUNE 29, 2022
Your content marketing strategy might be bringing traffic to your website, but is it bringing you quality leads? In this article, we’re going to share insider secrets about using gated content to generate leads for your business. And not just any leads, but qualified leads.
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Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.
Sprout Social
JUNE 29, 2022
There’s something about livestreaming that feels so authentic and unfiltered. This makes it great for engaging your followers. TikTok’s LIVE feature is perfect for connecting with your audience and reaching new people on the app.
BOP Design
JUNE 29, 2022
Before you start drafting your first blog, designing your first ebook, or recording your first video, you need to have a solid B2B content strategy. A well-crafted content marketing strategy ensures the content you create is valuable, effective, and cohesive.
Search Engine Journal
JUNE 29, 2022
Google today is better able to understand which queries deserve freshness that creates opportunities for publishers to gain more traffic. The post Google Freshness Algorithm: Everything You Need To Know appeared first on Search Engine Journal.
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