Wed.Jun 29, 2022

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5 B2B Marketing KPIs You Should Be Tracking

The Marketing Blender

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . 5 B2B Marketing KPIs You Should Be Tracking. B2B marketing KPIs are designed to help business executives make important decisions about the growth and development of their companies. They provide companies with objective and measurable assessments of their marketing campaign and strategy – which can help them justify marketing-related costs (including costs associated with ad spend, new hires, and collateral).

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Report: B2B Marketers Still Struggling with Account-Based Marketing

KoMarketing Associates

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders.

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W3C Announces Major Change via @sejournal, @martinibuster

Search Engine Journal

The organization in charge of HTML and web privacy standards announced a major change to address future of web at a faster pace. The post W3C Announces Major Change appeared first on Search Engine Journal.

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10 Hot AI Blogs You Should Follow, Religiously

Envy

Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Avoid These Top 6 Remarketing Campaign Mistakes via @sejournal, @digital_future

Search Engine Journal

Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns. The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal.

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10 Key Steps To Ranking Higher In Google Maps via @sejournal, @JRiddall

Search Engine Journal

Let your business stand out from the local competition by optimizing your web presence. From long-tail keywords to community engagement, follow these top 10 tips. The post 10 Key Steps To Ranking Higher In Google Maps appeared first on Search Engine Journal.

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Want To Be More Efficient and Productive? Automate More of Your Business

Salesforce Marketing Cloud

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. A growing number of companies are going beyond simply imagining it.

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What Is The Difference Between Search Queries And Keywords? via @sejournal, @KayleLarkin

Search Engine Journal

Leverage your audience’s actual search queries to inform your keyword research with this three-step process. The post What Is The Difference Between Search Queries And Keywords? appeared first on Search Engine Journal.

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How Do You Create Gated Content that Generates Leads?

ClearVoice

Your content marketing strategy might be bringing traffic to your website, but is it bringing you quality leads? In this article, we’re going to share insider secrets about using gated content to generate leads for your business. And not just any leads, but qualified leads. We’ll answer all your most important gated content questions: What is gated content and how is it different from ungated content?

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Local SEO: Top Ways To Get Higher Quality Reviews via @sejournal, @hethr_campbell

Search Engine Journal

Learn how to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. The post Local SEO: Top Ways To Get Higher Quality Reviews appeared first on Search Engine Journal.

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How to Create a B2B Content Strategy

BOP Design

Before you start drafting your first blog, designing your first ebook, or recording your first video, you need to have a solid B2B content strategy. Why? A well-crafted content marketing strategy ensures the content you create is valuable, effective, and cohesive. Creating content without a strategy is just throwing darts around the room hoping to hit a target.

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Google Freshness Algorithm: Everything You Need To Know via @sejournal, @martinibuster

Search Engine Journal

Google today is better able to understand which queries deserve freshness that creates opportunities for publishers to gain more traffic. The post Google Freshness Algorithm: Everything You Need To Know appeared first on Search Engine Journal.

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B2B customer journeys that begin at review sites are significantly shorter

Martech

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts be

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Which Is Better For Ecommerce: On-Page SEO Or Link Building? via @sejournal, @mindyweinstein

Search Engine Journal

You have limited time for SEO, so where should you invest it? Mindy Weinstein shares the answer in this week's Ask An SEO. The post Which Is Better For Ecommerce: On-Page SEO Or Link Building? appeared first on Search Engine Journal.

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New Research: The Buying Experience of the Future

Heinz Marketing

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. In partnership with Bigtincan , we surveyed 206 professionals across multiple experience levels, company sizes, and industries to discover how teams are communicating the value of their solution in a way that addresses buyers’ wants, needs, and expectations, while simultaneously meeting the goals of their business.

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action.

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Does Your Content Reflect Your Company Culture?

DivvyHQ

Consumer data has made it pretty clear that today's buyers, especially younger generations, want to do business with companies that mirror their own personal values. So how do you ensure alignment of your public-facing content with your company culture? Here's some guidance from DivvyHQ Co-Founder, Brock Stechman.

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Enablement Woes: Put an End to Content-Related Frustrations

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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U.S. FCC Commissioner Requests Google & Apple To Ban TikTok via @sejournal, @martinibuster

Search Engine Journal

U.S. FCC commissioner responds to reports that China can access TikTok user data, requests Google & Apple remove TikTok from app stores. The post U.S. FCC Commissioner Requests Google & Apple To Ban TikTok appeared first on Search Engine Journal.

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Using Google Analytics 4 integrations for insights and media activations

Martech

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick wins to be had if you aren’t using these yet. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

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CMS Market Share Trends: Top Content Management Systems In 2022 via @sejournal, @theshelleywalsh

Search Engine Journal

Which content management systems are most used today? Learn about current CMS market share and why it matters to SEO professionals. The post CMS Market Share Trends: Top Content Management Systems In 2022 appeared first on Search Engine Journal.

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How to go live on TikTok and engage your followers

Sprout Social

There’s something about livestreaming that feels so authentic and unfiltered. This makes it great for engaging your followers. TikTok’s LIVE feature is perfect for connecting with your audience and reaching new people on the app. In this in-depth guide, we show you how to go live on TikTok and use the feature to boost your brand’s TikTok engagement.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Webinar: Work smarter, not harder, to give customers what they want

Martech

Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. Register today for “ Use Data to Create Next-Level Customer Experiences at Scale, ” presented by MoEngage.

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Why Great B2B Marketing Comes Down to People and Math

Oktopost

Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. How do you differentiate great marketing from BS? Digital transformation has fundamentally changed the way both people and organizations operate.

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Turn Dry Data Into Rich, Relatable Stories With These Tips

Content Marketing Institute

Having so much data available to craft compelling stories is great. It’s also a big challenge to dig through the numbers to find compelling stories. Here’s how to make data the star of stories your audiences will love.

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4 Kids, 2 Businesses, and 1 Year Abroad: How I Manage Work, Finances, and Travel

Buffer

Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal.   In October of 2021, my husband Mark and I decided to pack up our bags and embark on a year-long digital nomad journey while each running our respective businesses (he owns Good Mask Company ).

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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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Subscriber Email Examples to Boost Email Experience

Litmus

Email remains one of the most effective channels for building a relationship with your audience. The subscriber email examples you’ll see in this article will show you how subscriber emails help you build and nurture your audience relationships–without requiring that you constantly reinvent the wheel. . Whether you’re sending celebratory birthday messages or re-engagement emails designed to win back subscribers whose engagement has waned, read on for subscriber email examples and six free Litmus

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6 Tactics For Better Back-To-School Campaigns

TowerData

1. Coordinate emails with search and social campaigns for wider reach. Sending email campaigns to your subscribed customers is standard, but coordinate PPC and social media campaigns in conjunction will help with your reach as well. Always tie your search and social campaigns to a landing page that features your highlighted merchandise assortment.

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Healthcare Account-Based Marketing How to Do it the Right Way

Lake B2B

Let’s face it; account-based marketing, or ABM, is becoming THE way for service and technologies companies to build their revenue base. In fact, according to 2021 Hubspot statistics, at least 67% of the brands are now leveraging ABM to improve customer acquisition. Even healthcare enterprises are bracing to jump on the bandwagon, which is surprising […].