The Marketing Blender

JUNE 29, 2022

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . 5 B2B Marketing KPIs You Should Be Tracking. B2B marketing KPIs are designed to help business executives make important decisions about the growth and development of their companies. They provide companies with objective and measurable assessments of their marketing campaign and strategy – which can help them justify marketing-related costs (including costs associated with ad spend, new hires, and collateral).

B2B Marketing 92

B2B Marketing Planning B2B Paid Search Agency 92

KoMarketing Associates

JUNE 29, 2022

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders.

Account Based Marketing 223

Account Based Marketing B2B Marketing Marketing Report B2B 223

Search Engine Journal

JUNE 29, 2022

The organization in charge of HTML and web privacy standards announced a major change to address future of web at a faster pace. The post W3C Announces Major Change appeared first on Search Engine Journal.

Privacy 125

Privacy Organization SEO 125

Envy

JUNE 29, 2022

Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI.

Marketing AI 113

Marketing AI Inbound Marketing Digital Marketing Funnels Top of Funnel 113

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

JUNE 29, 2022

Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns. The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal.

Campaigns 116

Campaigns PPC Media 116

Search Engine Journal

JUNE 29, 2022

Let your business stand out from the local competition by optimizing your web presence. From long-tail keywords to community engagement, follow these top 10 tips. The post 10 Key Steps To Ranking Higher In Google Maps appeared first on Search Engine Journal.

Long Tail Marketing 106

Long Tail Marketing Google Keywords Optimization 106

Salesforce Marketing Cloud

JUNE 29, 2022

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. A growing number of companies are going beyond simply imagining it.

Automation 98

Automation Efficiency Marketing AI Work Management 98

Search Engine Journal

JUNE 29, 2022

Leverage your audience’s actual search queries to inform your keyword research with this three-step process. The post What Is The Difference Between Search Queries And Keywords? appeared first on Search Engine Journal.

Keywords 105

Keywords Research Process SEO 105

ClearVoice

JUNE 29, 2022

Your content marketing strategy might be bringing traffic to your website, but is it bringing you quality leads? In this article, we’re going to share insider secrets about using gated content to generate leads for your business. And not just any leads, but qualified leads. We’ll answer all your most important gated content questions: What is gated content and how is it different from ungated content?

Top of Funnel 94

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 94

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Search Engine Journal

JUNE 29, 2022

Learn how to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. The post Local SEO: Top Ways To Get Higher Quality Reviews appeared first on Search Engine Journal.

SEO 98

SEO Comparison Research Webinar Metrics 98

BOP Design

JUNE 29, 2022

Before you start drafting your first blog, designing your first ebook, or recording your first video, you need to have a solid B2B content strategy. Why? A well-crafted content marketing strategy ensures the content you create is valuable, effective, and cohesive. Creating content without a strategy is just throwing darts around the room hoping to hit a target.

B2B 86

B2B Marketing & Strategy Content B2B Marketing 86

Search Engine Journal

JUNE 29, 2022

Google today is better able to understand which queries deserve freshness that creates opportunities for publishers to gain more traffic. The post Google Freshness Algorithm: Everything You Need To Know appeared first on Search Engine Journal.

Google 94

Google Traffic SEO 94

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts be

Ideal Customer Profiles 90

Ideal Customer Profiles B2B Marketing Attribution Multi-Touch Attribution 90

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Search Engine Journal

JUNE 29, 2022

You have limited time for SEO, so where should you invest it? Mindy Weinstein shares the answer in this week's Ask An SEO. The post Which Is Better For Ecommerce: On-Page SEO Or Link Building? appeared first on Search Engine Journal.

Link Building 91

Link Building SEO eCommerce Ad Building 91

Heinz Marketing

JUNE 29, 2022

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. In partnership with Bigtincan , we surveyed 206 professionals across multiple experience levels, company sizes, and industries to discover how teams are communicating the value of their solution in a way that addresses buyers’ wants, needs, and expectations, while simultaneously meeting the goals of their business.

Buy 90

Buy Research Marketing & Strategy Marketing Strategy 90

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action.

Paid Content 90

Paid Content Marketing Attribution Planning Paid Search Agency 90

DivvyHQ

JUNE 29, 2022

Consumer data has made it pretty clear that today's buyers, especially younger generations, want to do business with companies that mirror their own personal values. So how do you ensure alignment of your public-facing content with your company culture? Here's some guidance from DivvyHQ Co-Founder, Brock Stechman.

Content 88

Content Paid Search Agency Companies Generation 88

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

Search Engine Journal

JUNE 29, 2022

U.S. FCC commissioner responds to reports that China can access TikTok user data, requests Google & Apple remove TikTok from app stores. The post U.S. FCC Commissioner Requests Google & Apple To Ban TikTok appeared first on Search Engine Journal.

Google 87

Google 87

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick wins to be had if you aren’t using these yet. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Paid Content 85

Paid Content Marketing Analytics Tools Analytics Google 85

Search Engine Journal

JUNE 29, 2022

Which content management systems are most used today? Learn about current CMS market share and why it matters to SEO professionals. The post CMS Market Share Trends: Top Content Management Systems In 2022 appeared first on Search Engine Journal.

Marketing Management 86

Marketing Management Trends Content SEO 86

Sprout Social

JUNE 29, 2022

There’s something about livestreaming that feels so authentic and unfiltered. This makes it great for engaging your followers. TikTok’s LIVE feature is perfect for connecting with your audience and reaching new people on the app. In this in-depth guide, we show you how to go live on TikTok and use the feature to boost your brand’s TikTok engagement.

Interactive Marketing 83

Interactive Marketing Video Marketing Features Broadcasting 83

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

Martech

JUNE 29, 2022

Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. Register today for “ Use Data to Create Next-Level Customer Experiences at Scale, ” presented by MoEngage.

Marketing AI 83

Marketing AI Webinar Metrics Campaigns Advertising Channels 83

Oktopost

JUNE 29, 2022

Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. How do you differentiate great marketing from BS? Digital transformation has fundamentally changed the way both people and organizations operate.

B2B Marketing 77

B2B Marketing B2B Work Management CMO 77

Content Marketing Institute

JUNE 29, 2022

Having so much data available to craft compelling stories is great. It’s also a big challenge to dig through the numbers to find compelling stories. Here’s how to make data the star of stories your audiences will love.

Tips 82

Tips Companies 82

Buffer

JUNE 29, 2022

Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal.   In October of 2021, my husband Mark and I decided to pack up our bags and embark on a year-long digital nomad journey while each running our respective businesses (he owns Good Mask Company ).

Business 82

Business Creativity Spending Cost 82

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Litmus

JUNE 29, 2022

Email remains one of the most effective channels for building a relationship with your audience. The subscriber email examples you’ll see in this article will show you how subscriber emails help you build and nurture your audience relationships–without requiring that you constantly reinvent the wheel. . Whether you’re sending celebratory birthday messages or re-engagement emails designed to win back subscribers whose engagement has waned, read on for subscriber email examples and six free Litmus

Examples 81

Examples Template Email Marketing Click Rate 81

TowerData

JUNE 29, 2022

1. Coordinate emails with search and social campaigns for wider reach. Sending email campaigns to your subscribed customers is standard, but coordinate PPC and social media campaigns in conjunction will help with your reach as well. Always tie your search and social campaigns to a landing page that features your highlighted merchandise assortment.

Campaigns 80

Campaigns Tactics PPC Landing Pages 80

Lake B2B

JUNE 29, 2022

Let’s face it; account-based marketing, or ABM, is becoming THE way for service and technologies companies to build their revenue base. In fact, according to 2021 Hubspot statistics, at least 67% of the brands are now leveraging ABM to improve customer acquisition. Even healthcare enterprises are bracing to jump on the bandwagon, which is surprising […].

Account Based Marketing 75

Account Based Marketing ABM Paid Search Agency Marketing 75