Content Marketing Institute
OCTOBER 29, 2018
On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. His innovation reduced the time it took to build a car from more than 12 hours to two hours 30 minutes. Henry, of course, didn’t invent the assembly line. It was a relatively well-worn invention when he installed it into his business.
Buffer
OCTOBER 29, 2018
If you try to do everything with your marketing strategy you end up doing next to nothing. Focus is key when developing new marketing ideas and exploring opportunities. How and when to challenge your current assumptions and best practices on everything related to marketing. Nine effective marketing ideas that don’t include blogging such as: podcasting, video series, live events, and tons more!
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Marketing Insider Group
OCTOBER 29, 2018
If you’re looking to spice up your content marketing strategy and boost your conversion rates, one powerful technique is to personalize your content. It makes sense that personalized content is more appealing and persuasive – nobody wants to feel like they’re just another nameless customer or that a business cares only about increasing sales rather […].
KoMarketing Associates
OCTOBER 29, 2018
Marketers are turning to social media to reach out to their target audiences, and new research shows that it can pay off in the end to be transparent. Sprout Social recently published the “From Risk to Responsibility: Social Media and the Evolution of Transparency” report and discovered that 86 percent of Americans believe transparency from companies is more important than ever before.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
OCTOBER 29, 2018
Those who graduated with a degree in marketing can’t compete in today’s market unless they know how to learn and adapt as they go. The industry is simply moving too fast. What was popular in internet marketing 10 or even five years ago is now an ancient practice. Brent Hoberman, founder of LastMinute.com, says, “Internet […]. The post 6 Ways Internet Marketing Is Evolving (And How To Keep Up) appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Bannersnack
OCTOBER 29, 2018
Adopting a marketing plan can be pretty hard, especially when new on the market. However, once you’ll read these 8 inbound marketing promotion strategies, you will definitely know which way to turn. Follow these simple, yet powerful marketing tactics and check out how big brands are practicing inbound marketing. What is a promotion strategy? A […].
Spiralytics
OCTOBER 29, 2018
Have you ever asked yourself and your team members how you can best deliver value to your customers? If so, then adopting an agile marketing strategy might be the track for you.
Engagio
OCTOBER 29, 2018
Things don’t always go according to plan. Markets change. Things break. People leave. You get the point. So, what do you do when ABM isn’t working the way you hoped? I asked this question to some of the top ABM practitioners and leaders out there and compiled their answers for this 2-part blog series. Here’s what they had to say. Kathy Macchi, VP Consulting Services at Inverta. “If you didn’t form an ABM Leadership team, consider doing that.
Parse.ly
OCTOBER 29, 2018
There’s a reason explainer posts get read and shared so much: we all want to know someone else’s secret to success. “How this one company solved that exact thing you’ve been struggling with ” means you can learn from someone else’s efforts without having to fail at the same thing they did. We’re excited to introduce the ultimate way to learn from other audience development and growth teams: Parse.ly Analytics users now have the ability to benchmark their own sites against general attention trend
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
OCTOBER 29, 2018
In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse. In fact, marketers have seen such success from influencer marketing that almost 40% of them plan to increase their influencer budget in 2018 and beyond.
EveryoneSocial
OCTOBER 29, 2018
A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. Social selling is not a new concept and if you are reading this post, you more than likely already know pretty much about it.
Atomic Reach
OCTOBER 29, 2018
Email Marketing is one of the most effective methods of engaging with your customers and prospects. When conducting email marketing campaigns, the email marketing metrics associated with that campaign will indicate how effective you were in achieving your goal. However, if you make your offer compelling enough, they will be responsive and continue to engage with your business.
BenchmarkONE
OCTOBER 29, 2018
There’s a lot about SEO that’s outside of your control. Search algorithms, which sites are linking to yours, and what customers are saying about you are just a few examples. But when you focus on improving elements that you can control (often referred to as on-page SEO), you’ll often see a dramatic boost in traffic – and as a result, more leads and more engaged audiences.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Parse.ly
OCTOBER 29, 2018
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. These are called “content recommendations,” and they range widely in what they recommend and how they recommend it. Though they’re practically ubiquitous, their presence is sometimes even surprising to the authors writing the stories they surround.
Bannerflow
OCTOBER 29, 2018
A new age of marketing has dawned, with brands worldwide moving towards a more agile, hyper-relevant, form of advertising. As consumer behaviour has changed, so too must the way we market to them. Nowhere is this truer than in the travel industry. Travel companies, and specifically airlines, are struggling to compete in this over-saturated market; with a far longer sales cycle, and fierce competition from online travel agencies.
MarketJoy
OCTOBER 29, 2018
Cold calling isn’t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Even the small businesses are on board that it’s one of the best ways to move their business forward. Do you want to know how to get good results from cold calling easily? Why not consider changing the way you prepare for and close these calls?
SEMrush
OCTOBER 29, 2018
Whether you are faced with time constraints or a lack of resources, effort must still be dedicated to creating and revising your content benchmark. Here is a step-by-step guide to creating an express yet comprehensive content benchmark with SEMrush in under an hour!
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Only B2B
OCTOBER 29, 2018
The post Lead Generation Technique To Boost Sales Funnel appeared first on ONLY B2B.
ClearVoice
OCTOBER 29, 2018
This is part two of a two-part series evaluating the practice of soliciting shares in your marketing content. In part one we presented data from a survey we ran that looked at the pervasiveness of content creators soliciting shares, and what consumers thought about those solicitations. This week, we’re looking beyond the anecdotal consumer opinions, to more concrete data where we analyze hundreds of actual blog posts on Medium.
Brandfolder
OCTOBER 29, 2018
At Brandfolder, we’re all about building and supporting strong brands. To better understand a [brand’s potential]([link] it’s important to understand the fundamental differences between the logo and [brand identity]([link] It.
Hubspot
OCTOBER 29, 2018
If I remember correctly, I was about 12 years old when I met my first robot. At that time, robots were a novel concept rarely seen anywhere beyond a science fiction movie or TV show. This wasn't just any robot. It didn't sound like a series of beeps and boops, nor did it speak in monotone. It conversed with me like any human would, asking me about what I had for lunch and complimenting my earrings.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
FMG Suite
OCTOBER 29, 2018
So you’re publishing blogs and videos, adding posts to social media, and putting more effort into your content marketing. But […].
Hubspot
OCTOBER 29, 2018
When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought. As a rhetoric major at Bates College, a liberal arts school in Maine, Karla spent more time analyzing political speeches and honing her debate skills than studying marketing methodologies.
Content Standard
OCTOBER 29, 2018
The NFL’s brand is the strongest player in American sports. Yet the organization has continued to fumble when it comes to reaching a major portion of its audience. While the league generates billions of dollars in annual revenue and outdraws all other US sports for TV viewing audiences, the NFL has been saddled with a number of recent controversies, ranging from fears about concussions, to increased domestic violence scrutiny, to divisive opinions about the brand’s role in political
ERDM
OCTOBER 29, 2018
Article by Ernan Roman Featured on CustomerThink.com. Too many marketers assume that their strategies and offers are engaging their customers. This assumption is often wrong. Unless you are engaged in two-way dialogue and providing value-added communications…you have NO idea what customers think about your business and your marketing tactics. We just completed VoC research for a major up and coming brand.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Oktopost
OCTOBER 29, 2018
In this article, we'll share some best practices for using the Facebook Share Dialog alongside a few tips for a better employee advocacy program on Facebook.
33Across
OCTOBER 29, 2018
Here’s how our new adaptor makes Header Bidding even better. According to industry estimates, header bidding penetration in the US has surpassed 70 percent among the top 1,000 properties. Publishers have seen the benefits of increased competition. The post Our New Adaptor Makes Header Bidding Even Better appeared first on 33Across.
Genroe
OCTOBER 29, 2018
Unless you’ve been living under a rock for the past few years you’ll know the importance of and explosion in growth of online reviews. In this post, I’ll share how to leverage your customer feedback and service recovery processes to reduce negative reviews and build positive reviews for your business. Lead by Google, but with […].
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