KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. With so many advertising platforms available, it’s certainly a challenge to keep up with the space and create high-converting campaigns. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Marketing Insider Group

MARCH 5, 2019

Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. But not one single email message can work; you have to understand first what your prospects are doing on your site to be able to […]. The post How to Use Behavioral Data for Triggered B2B Emails appeared first on Marketing Insider Group.

B2B 221

B2B Trigger Marketing Marketing Prospects Purchase 221

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. That was the driving idea behind WorkOutLoud , a secure customer collaboration tool that combines social media with customer support. It’s a customer engagement platform that enables the users of complex products to ask each other questions, share ideas, and form special-interest groups in a safe envir

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Marketing Insider Group

MARCH 5, 2019

Unless you have been living under a rock, you have heard all the talk about Marie Kondo and her TV show “Tidying Up” on Netflix. Each episode of the show introduces us to someone who has a lot of clutter in their home. Marie guides the messy people to get rid of their clutter and “find […]. The post 5 Ways CMOs Could Tidy Up Their Marketing – The Marie Kondo Way appeared first on Marketing Insider Group.

Marketing & Strategy 277

Marketing & Strategy Marketing Marketing Strategy 277

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

MARCH 5, 2019

As the number of B2B technology vendors continues to grow at an unprecedented rate, the modern technology stack is in a constant state of evolution. Today, the average B2B organization’s technology stack is akin to a human fingerprint– a unique identifier that reveals critical information about how a company conducts business, who they work with, and, most importantly, how they spend their money.

Zoominfo 180

Zoominfo B2B Sales Click Rate Vendors 180

Biznology

MARCH 5, 2019

Alternatively: Chicken Soup for the Customer’s Soul. It’s time to start thinking about the value of intent based marketing differently. The idea itself isn’t new, but now the data is finally there for people to solve their business problems. What is your customer experience like if you could walk into a diner feeling under the weather, and are immediately offered chicken soup?

Intent 120

Intent Amazon Internet Marketing Search Marketing 120

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. As news cycles become shorter and shorter staying relative becomes harder and harder. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. It’s not enough to be fast OR be sophisticated or clever. Now, you need to do both.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Content Marketing Institute

MARCH 5, 2019

Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Let the learning begin. Continue reading → The post Branded Content, Native Ads, or Content Marketing? appeared first on Content Marketing Institute.

Paid Search Agency 107

Paid Search Agency Ads Content Marketing Brand Identity 107

DemandBase

MARCH 5, 2019

It’s year two of your ABM effort, and after several solid pilots – the leadership has recognized your success. Congratulations: the company has bought in. Now, you’re feeling the pressure to scale. You need to level up. If this sounds familiar, then it’s time to strap in. You’re ready for ABM 2.0. You’re about to take a trip way out of your comfort zone, but if you pack a few tools and make a few investments – you’ll be ready.

Account Based Marketing 106

Account Based Marketing ABM Advertising Agencies DemandBase 106

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ATAK Interactive

MARCH 5, 2019

In the first part of the Purposeful Marketing Method’s Brand Day, teams work on their messaging when developing a Communication Strategy. Naturally, the next step is to answer the question “does your current visual identity align with the new brand positioning in your Communication Strategy?”. Let’s take a look at the assessment below and find out! We segment the visuals by General, Digital, Print, and leave space for.

Creativity 78

Creativity Segmentation Brand Identity Branding 78

Golden Spiral

MARCH 5, 2019

You might think that with all of the data that exists in support of video for B2B marketing efforts, all B2B companies would be actively implementing some sort of video marketing strategy. But, less than three-fourths of B2B marketing companies actually use video and only 30% say it is key to their growth and success — last on a list with blogs, email, social media, eBooks, events, and webinars.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

Emplifi

MARCH 5, 2019

Social media done the right way has enormous potential to build your brand community, grow your customer base and skyrocket ROI. But all your efforts can be undone if you’re still making social media marketing mistakes. Here, we tell you about some of the most common social media marketing mistakes to avoid and “how to do social media” in a way that brings the results you need.

Social Media 89

Social Media Social Marketing Media Communities 89

SEMrush

MARCH 5, 2019

Mining GSC: Using Query language to build powerful reports and gain instant insights. You can use Google Sheets to do something called QUERY, which is kind of like a pseudo-SQL type of language, and I am gonna show you all the SEO tips and tricks I have got using QUERY inside of Google Sheets to make your data analysis life way, way easier. Keep reading to see these time-saving tips!

Analysis 86

Analysis SEO Tips Google 86

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Emplifi

MARCH 5, 2019

Social media done the right way has enormous potential to build your brand community, grow your customer base and skyrocket ROI. But all your efforts can be undone if you’re still making social media marketing mistakes. Here, we tell you about some of the most common social media marketing mistakes to avoid and “how to do social media” in a way that brings the results you need.

Social Media 89

Social Media Social Marketing Media Communities 89

chiefmartech

MARCH 5, 2019

Last week, I presented a webinar sponsored by the MarTech conference based on my analysis of the 3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers. The MarTech team recorded it and uploaded it to YouTube , so I’m happy to be able to share it in full with you here: Note that the early bird “beta” rate for the upcoming MarTech , April 3-5 in San Jose, has passed (March 2), but — spoiler alert — the discount code I included in the vide

Trends 83

Trends Video Marketing Validation Youtube 83

EveryoneSocial

MARCH 5, 2019

Are you considering building a unique internal brand at your company? If not, it’s certainly something you should invest time and resources to. Below you’ll learn what it is and how to build one successfully. When you think of the brand, most of the time it’s what your company portrays to customers, prospects, consumers and how your company is overall identified.

Paid Search Agency 79

Paid Search Agency Companies Ad Building Brand Identity 79

EMagine B2B Blog

MARCH 5, 2019

This might sound cynical, but I’m starting to get to the point where, whenever Google Ads rolls out a new feature, I begin wondering what they’re trying to replace. Last November, Google unveiled four new metrics that report on where ads show up on the Search Engine Results Page. Last month, Google announced that these metrics will completely supplant Average Position starting in September of this year.

Google 78

Google SERP Impressions CPC 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Kapost

MARCH 5, 2019

Attracting and keeping your ideal audience can be a difficult proposition. Buyers have become increasingly sophisticated, with higher expectations of the brands that they buy from. With more customers opting. The post Examples of Rich Media to Hook Your Audience appeared first on Kapost Blog.

Examples 73

Examples Media Buy Brand Identity 73

Ontraport

MARCH 5, 2019

You may have noticed that Ontraport has a new look and feel. After more than a decade in business, and in line with the rapid growth in the martech industry, Ontraport has rebranded to better reflect how our software has evolved. Our revamped branding falls right in step with the rollout of several exciting new […]. The post Ontraport’s Rebrand Gets Turned On appeared first on The ONTRAPORT Blog.

Software 75

Software Brand Identity Branding Business 75

Fusion Marketing Partners

MARCH 5, 2019

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. We need to […].

B2B Marketing 87

B2B Marketing B2B Marketing 87

Emplifi

MARCH 5, 2019

Ever wonder what it would be like to run social media for the New York Stock Exchange? Digital and Social Media Manager Matthew Kobach is here to tell you all about it. Find out what a day in the busy life of an NYSE digital marketer looks like, learn which formats work for audiences interested in the finance sector, and more, in this exclusive interview.

Social Media 75

Social Media Media Tips Work Management 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClearVoice

MARCH 5, 2019

How can freelancers set client expectations? Develop an approach driven by clear communication and transparency. To set expectations, document the scope of work, timelines and deadlines, payment terms, your hours of availability, and your role as freelancer. This ensures both sides understand the working relationship. In the excitement of kicking off a new project or especially a new client-vendor relationship, it can be easy to skip over the nitty-gritty parts of a contract.

Peer-to-peer 74

Peer-to-peer Paid Search Agency Work Management Deliverability 74

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. Depending on the size of your team, it’s easy to overlook content creation amidst the rest of the product launch logistics.

Press 69

Press Product Screencast FAQ 69

PureB2B

MARCH 5, 2019

As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospect’s buying decision. Circumnavigating, or even better, mitigating these issues entirely is what keeps us on our toes. When it comes to sales specifically, it is a common problem to see a lead go dark, and can be worrisome when you audit your prospect lists and discover just how many of them have actually gone cold.

Tactics 62

Tactics Work Management Leads Lead 62

Scoop.it

MARCH 5, 2019

As any successful content marketer knows, the key to building a business and remaining profitable is to regularly onboard new clients. As part of this onboarding process, you have to show prospective clients that you’re worth being hired. And with the right portfolio, you can do just that. The Purpose and Utility of a Portfolio. Portfolios are often used in creative fields like graphic design, architecture, or art.

Content Marketing 71

Content Marketing Paid Search Agency Ideal Customer Profiles Content 71

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

BenchmarkONE

MARCH 5, 2019

Let’s face it: B2B sales can be complicated, and the sheer number of competitors in today’s marketplace makes things even more challenging. Despite the fact that you may have the best sales tools at your disposal, if you don’t have a deep understanding of what to do and — more importantly — what not to do, you could easily be sabotaging your efforts.

B2B Sales 70

B2B Sales B2B Tools Process 70

ATAK Interactive

MARCH 5, 2019

In the first part of the Purposeful Marketing Method’s Brand Day, teams work on their messaging when developing a Communication Strategy. Naturally, the next step is to answer the question “does your current visual identity align with the new brand positioning in your Communication Strategy?”. Let’s take a look at the assessment below and find out! We segment the visuals by General, Digital, Print, and leave space for.

Creativity 60

Creativity Segmentation Brand Identity Branding 60

Outreach

MARCH 5, 2019

Unleash ‘19 is less than one week away , guys! With more presentations, more breakout sessions, and more panel discussions than ever before, THE sales engagement conference is going to be lit!*. *lit /lit/ (adj): to be “turned up” or “popping” (Urban Dictionary). Here are 15 more speakers who will be taking the stage and laying down some sick sales knowledge March 10-12 in San Diego.

Work Management 69

Work Management Marketing Management Outreach Conference 69