Fri.Nov 02, 2018

The Types of Companies That Benefit Most from Content Marketing


I was traveling alone in Portland, Oregon, the summer Red Bull sponsored a flugtag (German for airshow). People were building quirky aircrafts and launching themselves off a pier onto a giant, inflatable cushion emblazoned with the energy drink logo, and locals were psyched.

5 Hacks to Make Your Sales Team Love You


Advertisement. As a marketer, winning the love of your sales team can take your operation to the next level. Aligning teams can optimize opportunities, boost conversions, and increase revenue. While this alignment is no revolutionary construct, the disconnect between teams is a tale as old as time. . In essence, marketing discovers and sales closes. Two different responsibilities, on two different teams, with two different goals. Apples and oranges.

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10 Types of Content Writers and When to Use Them


What types of freelance writers do you need? The answer to that question depends on the business goals for the content you want to create.

The Battle For Customers

Modern Marketing

“We tend to fight the next war in the same way we fought the last one. We are prisoners of our own experience.” ” Sam Wilson, Lieutenant General US Army. He spoke those words a few years before the Vietnam War plummeted to its nadir (from America’s perspective).

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Rethink Marketing Podcast: The Manufacturing Marketer


Manufacturing Marketing Automation

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Rethink Marketing Podcast: Manufacturing


Manufacturing Marketing Automation

4 Steps to Speed Up Your Website and Look Better to Google

Content Marketing Institute

You know audiences now are used to receiving information almost at the speed of light. In retail, for instance, a one-second delay in mobile load time can cost up to a 20% decrease in conversions.

14 SEO Mistakes to Avoid During a Website Redesign

SmartBug Media

This blog was originally published May 2017 and has been updated for accuracy and comprehensiveness. Redesigning a website can be a huge project, with hundreds of technical, financial, creative, operational, and strategic decisions to think through.

The Finest 50 Hand Lettering Fonts


Hand lettering fonts can add so much character to an ad’s design. From handwritten brushed fonts to romantic and elegant lettering, these fonts can emphasize a headline’s meaning, make it sound friendly, funny or alluring.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

My Takeaways from Evergage’s Personalization Summit 2018: Realizing the Dream


This was my second consecutive year attending The Personalization Summit. When I attended last year as a new Evergage customer, the world of personalization seemed more like an emerging technology than something digital marketing was ready to embrace as a standard.

Get Inspired with Holiday Marketing Tips from 10 Leading Experts


It’s that time of year again! Marketers are ramping up for the festive season, and commercial holidays like Black Friday, Cyber Monday, and Single’s Day.

The Psychology of Social Sharing—What Makes People Engage with Your Social Media Content?

Content Standard

Marketers frequently laud social media as the “holy grail” of audience engagement. But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis.

How to Use WordPress: Ultimate Guide to Building a WordPress Website


The thought of creating your own website may seem overwhelming. You might even think this task would be impossible for anyone but a developer or a person with a background in web design.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Interview with Damon Gochneaur: Tips for Local Businesses


Are you a local business that needs some insights on how to beat your competitor? We talked to Damon Gochneaur about local marketing because he has significant experience helping businesses conquer the local space.

Digital Advertising Trends: What to Expect in 2019

The advertising ecosystem is changing. Everything from technology to user behavior has a direct impact on the digital space, and 2019 is poised to be a transitional year for advertisers.

40 Event Marketing Statistics

Lead Liaison

Want the executive summary? Download the infographic here. Business is changing at the speed of light. As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace.

How Technology Can Help Teachers Recruit More Parent Volunteers


Getting parents to volunteer at school can be frustratingly difficult. Sure, there are always a few parents who will volunteer for everything. But you don’t want to rely on them. Student activities are richer when there are new parents around to participate. Many parents, though, are often re.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Is Amazon Really Gaining on Google's Search Traffic? [New Data]


There's been some speculation that Amazon might be creeping into Google's (search) territory. In some ways, that's at least partially true.

Building a Business Around Your Website: Going Live & Measuring Success

Modern B2B Marketing

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , and managing your team throughout the build process in our previous posts. Now you’re almost at the finish line! Everyone on the team is excited. They are ready to see your hard work, explore the new site, and take it for a spin.

Dynamic creative optimisation (DCO): what you need to know


Dynamic creative optimisation (DCO) is next level programmatic creative. It’s the beating heart of the display ads of your dreams – if you dream about that sort of thing that is. For some, dynamic creative optimisation offers the only way to do true personalised messaging at scale.

The 19 Best WordPress Hosting Providers in 2018


If you’re making a WordPress website, you’ll first have to choose a hosting provider. Just one problem: there are hundreds of hosting providers to choose from. And the provider you choose really matters. That’s because it impacts your website’s health, speed, reliability, security, and more.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Eight Keys to Effective CSR Communications

Eric Mower + Associates

A commitment to corporate social responsibility (CSR) is a contract between a company and its stakeholders. As such, companies have a responsibility to communicate what they are doing. This isn’t bragging; it’s delivering on a promise.

Making Your Own Font Is Way Easier Than You'd Expect


If you're attempting to personalize branding materials or impress a client with a unique design, you might want to consider creating your own font. It's easier than it sounds.

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Watch Our Webinar: Automate Your Workflow With JotForm PDF Editor


JotForm PDF Editor is a solution for turning online form response data into polished, professional-looking PDF documents. With this tool, you can easily create, edit, share, and download PDFs with your colleagues, partners, and clients. In our webinar, “Automate Your Workflow With JotForm PDF Edi.

The SEO's Guide to Google's Disavow Links Tool


If you’re an SEO, you probably know that backlinks are Google’s number one ranking factor. According to the search engine’s website, backlinks are a heavy indicator of a quality site. But to boost your website’s domain authority and rankings, acquiring an influx of backlinks isn’t enough.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.