Fri.Nov 02, 2018

The Types of Companies That Benefit Most from Content Marketing


I was traveling alone in Portland, Oregon, the summer Red Bull sponsored a flugtag (German for airshow). People were building quirky aircrafts and launching themselves off a pier onto a giant, inflatable cushion emblazoned with the energy drink logo, and locals were psyched.

5 Hacks to Make Your Sales Team Love You


Advertisement. As a marketer, winning the love of your sales team can take your operation to the next level. Aligning teams can optimize opportunities, boost conversions, and increase revenue. While this alignment is no revolutionary construct, the disconnect between teams is a tale as old as time. . In essence, marketing discovers and sales closes. Two different responsibilities, on two different teams, with two different goals. Apples and oranges.

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10 Types of Content Writers and When to Use Them


What types of freelance writers do you need? The answer to that question depends on the business goals for the content you want to create.

The Battle For Customers

Modern Marketing

“We tend to fight the next war in the same way we fought the last one. We are prisoners of our own experience.” ” Sam Wilson, Lieutenant General US Army. He spoke those words a few years before the Vietnam War plummeted to its nadir (from America’s perspective).

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Rethink Marketing Podcast: The Manufacturing Marketer


Manufacturing Marketing Automation

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Rethink Marketing Podcast: Manufacturing


Manufacturing Marketing Automation

Interview with Damon Gochneaur: Tips for Local Businesses


Are you a local business that needs some insights on how to beat your competitor? We talked to Damon Gochneaur about local marketing because he has significant experience helping businesses conquer the local space.

4 Steps to Speed Up Your Website and Look Better to Google

Content Marketing Institute

You know audiences now are used to receiving information almost at the speed of light. In retail, for instance, a one-second delay in mobile load time can cost up to a 20% decrease in conversions.

The Finest 50 Hand Lettering Fonts


Hand lettering fonts can add so much character to an ad’s design. From handwritten brushed fonts to romantic and elegant lettering, these fonts can emphasize a headline’s meaning, make it sound friendly, funny or alluring.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

14 SEO Mistakes to Avoid During a Website Redesign

SmartBug Media

This blog was originally published May 2017 and has been updated for accuracy and comprehensiveness. Redesigning a website can be a huge project, with hundreds of technical, financial, creative, operational, and strategic decisions to think through.

My Takeaways from Evergage’s Personalization Summit 2018: Realizing the Dream


This was my second consecutive year attending The Personalization Summit. When I attended last year as a new Evergage customer, the world of personalization seemed more like an emerging technology than something digital marketing was ready to embrace as a standard.

The Psychology of Social Sharing—What Makes People Engage with Your Social Media Content?

Content Standard

Marketers frequently laud social media as the “holy grail” of audience engagement. But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis.

Get Inspired with Holiday Marketing Tips from 10 Leading Experts


It’s that time of year again! Marketers are ramping up for the festive season, and commercial holidays like Black Friday, Cyber Monday, and Single’s Day.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Use WordPress: Ultimate Guide to Building a WordPress Website


The thought of creating your own website may seem overwhelming. You might even think this task would be impossible for anyone but a developer or a person with a background in web design.

Digital Advertising Trends: What to Expect in 2019

The advertising ecosystem is changing. Everything from technology to user behavior has a direct impact on the digital space, and 2019 is poised to be a transitional year for advertisers.

Is Amazon Really Gaining on Google's Search Traffic? [New Data]


There's been some speculation that Amazon might be creeping into Google's (search) territory. In some ways, that's at least partially true.

How Technology Can Help Teachers Recruit More Parent Volunteers


Getting parents to volunteer at school can be frustratingly difficult. Sure, there are always a few parents who will volunteer for everything. But you don’t want to rely on them. Student activities are richer when there are new parents around to participate. Many parents, though, are often re.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Building a Business Around Your Website: Going Live & Measuring Success


This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , and managing your team throughout the build process in our previous posts. Now you’re almost at the finish line! Everyone on the team is excited. They are ready to see your hard work, explore the new site, and take it for a spin.

The 19 Best WordPress Hosting Providers in 2018


If you’re making a WordPress website, you’ll first have to choose a hosting provider. Just one problem: there are hundreds of hosting providers to choose from. And the provider you choose really matters. That’s because it impacts your website’s health, speed, reliability, security, and more.

Eight Keys to Effective CSR Communications

Eric Mower + Associates

A commitment to corporate social responsibility (CSR) is a contract between a company and its stakeholders. As such, companies have a responsibility to communicate what they are doing. This isn’t bragging; it’s delivering on a promise.

The SEO's Guide to Google's Disavow Links Tool


If you’re an SEO, you probably know that backlinks are Google’s number one ranking factor. According to the search engine’s website, backlinks are a heavy indicator of a quality site. But to boost your website’s domain authority and rankings, acquiring an influx of backlinks isn’t enough.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Watch Our Webinar: Automate Your Workflow With JotForm PDF Editor


JotForm PDF Editor is a solution for turning online form response data into polished, professional-looking PDF documents. With this tool, you can easily create, edit, share, and download PDFs with your colleagues, partners, and clients. In our webinar, “Automate Your Workflow With JotForm PDF Edi.

Making Your Own Font Is Way Easier Than You'd Expect


If you're attempting to personalize branding materials or impress a client with a unique design, you might want to consider creating your own font. It's easier than it sounds.

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Webinar Recap: Utilizing Interactive Content to Solve Common Buyer’s Journey Pitfalls


Last week, SnapApp held a webinar with Hileman Group , a digital marketing agency that helps marketers develop comprehensive digital marketing strategies and help build tools that drive clients’ success, to discuss ways to solve buyer’s journey pitfalls with interactive content.

5 Tools to Boost Your Company’s Efficiency


The beauty of owning a business in this day and age is the technology that’s available. Some tools are designed specifically to boost productivity while others help to eliminate downtime and reduce the risk of human error. If you’re looking for newer, better ways to streamline your business and maximize company efficiency (and your bottom line), here are a few tricks of the trade. Virtual Phone Systems. This one seems like a no-brainer, right?

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!