Contently

NOVEMBER 2, 2018

I was traveling alone in Portland, Oregon, the summer Red Bull sponsored a flugtag (German for airshow). People were building quirky aircrafts and launching themselves off a pier onto a giant, inflatable cushion emblazoned with the energy drink logo, and locals were psyched. “What are you talking about?” I’d say to every bartender or Lyft driver or artisanal ice cream entrepreneur who asked if I was going to the flugtag —this was Portland, after all.

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

Rev

NOVEMBER 2, 2018

Advertisement. As a marketer, winning the love of your sales team can take your operation to the next level. Aligning teams can optimize opportunities, boost conversions, and increase revenue. While this alignment is no revolutionary construct, the disconnect between teams is a tale as old as time. . In essence, marketing discovers and sales closes.

Marketing AI 113

Marketing AI Sales Qualified Leads Cost per Lead B2B Sales 113

ClearVoice

NOVEMBER 2, 2018

What types of freelance writers do you need? The answer to that question depends on the business goals for the content you want to create. Before you begin hiring freelance talent, define the purpose and goal for each assignment to ensure you attract candidates with the skill sets to match the type of writing required. You need content. That means you need a writer.

Copywriting 111

Copywriting Content Click Rate Social Media 111

Adobe Experience Cloud Blog

NOVEMBER 2, 2018

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , and managing your team throughout the build process in our previous posts. Now you’re almost at the finish line!

Marketing Websites 134

Marketing Websites Ad Building Business Work Management 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Content Standard

NOVEMBER 2, 2018

Marketers frequently laud social media as the “holy grail” of audience engagement. But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. While companies increase their posting frequencies to maintain a visible presence in their followers’ feeds, social networks are constantly altering their algorithms.

Social Media 109

Social Media Media Word of Mouth Content 109

Hubspot

NOVEMBER 2, 2018

Writing a LinkedIn summary is incredibly difficult -- for everyone, but especially for salespeople. You're not targeting recruiters and hiring managers; you're appealing to buyers. That means on top of finding an interesting and genuine way to describe your professional background, you must also come across as a subject matter expert. In this blog post, we'll dig into what to include in your LinkedIn summary to make it stand out, as well as some examples to give you inspiration.

Linkedin 101

Linkedin Creativity Examples Ideal Customer Profiles 101

SEMrush

NOVEMBER 2, 2018

Are you a local business that needs some insights on how to beat your competitor? We talked to Damon Gochneaur about local marketing because he has significant experience helping businesses conquer the local space. And, he does this by being unique, creative, and honest with the companies he works with. Keep reading for some extremely valuable insights.

Business 96

Business Tips Creativity Paid Search Agency 96

Hubspot

NOVEMBER 2, 2018

The thought of creating your own website may seem overwhelming. You might even think this task would be impossible for anyone but a developer or a person with a background in web design. Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Sprout Social

NOVEMBER 2, 2018

Each year, the Chicago Tribune publishes a list of top workplaces based on thousands of employee reviews to determine the best employers in Chicago. Sprout Social is proud to be included on the list of midsize companies for the fourth consecutive year in a row for 2018! This continuous recognition is a result of employee feedback and a reflection of the inclusive culture we’ve built thus far. “Our people are at the center of everything we do here at Sprout,” said Maureen Calabr

Class 92

Class Resources Ad Building Personalization 92

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Emplifi

NOVEMBER 2, 2018

It’s that time of year again! Marketers are ramping up for the festive season, and commercial holidays like Black Friday, Cyber Monday, and Single’s Day. We all want to get holiday campaigns right by learning from the best holiday content from last year to getting insight into creating killer Facebook ads, best productivity hacks, efficient posting schedules, and more.

Tips 91

Tips Leads Lead Marketing Qualified Leads 91

Bannersnack

NOVEMBER 2, 2018

Hand lettering fonts can add so much character to an ad’s design. From handwritten brushed fonts to romantic and elegant lettering, these fonts can emphasize a headline’s meaning, make it sound friendly, funny or alluring. As a designer operating in the advertising industry, you need expressive fonts to complement your designs and increase the ad’s […].

Design 89

Design Advertisements Advertising 89

Hubspot

NOVEMBER 2, 2018

With the hectic daily schedule of a real estate agent, it's difficult to find time to wind down and spend time learning about new industry information and strategies. If you're always on the go, I've compiled a list of the top real estate podcasts to help motivate you and grow your skills. Many of these podcasts feature interviews top-performing real estate agents who share their secrets to success.

Ad brokers 85

Ad brokers Best Practices Youtube Multi-Channel 85

Salesforce Marketing Cloud

NOVEMBER 2, 2018

This was my second consecutive year attending The Personalization Summit. When I attended last year as a new Evergage customer, the world of personalization seemed more like an emerging technology than something digital marketing was ready to embrace as a standard. What a difference 12 short months has made.

Personalization 76

Personalization Custom Publishing Account Based Marketing ABM 76

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

NOVEMBER 2, 2018

There's been some speculation that Amazon might be creeping into Google's (search) territory. In some ways, that's at least partially true. Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). But not all search is created equal. We dug a little deeper into the numbers, looking at a recent report and running our own surveys to see how people search for different types of information.

Amazon 77

Amazon Traffic Google Emarketing 77

BenchmarkONE

NOVEMBER 2, 2018

The beauty of owning a business in this day and age is the technology that’s available. Some tools are designed specifically to boost productivity while others help to eliminate downtime and reduce the risk of human error. If you’re looking for newer, better ways to streamline your business and maximize company efficiency (and your bottom line), here are a few tricks of the trade.

Efficiency 70

Efficiency Tools Work Management CRM 70

Hubspot

NOVEMBER 2, 2018

If you're running a startup, odds are that you might be trying to secure funding: from friends and family, from a venture capital firm, from crowdfunding, or from a bank. If you're trying to secure funding, it's important to have your financial records in order so investors can evaluate if your business would make a risky or worthwhile investment. One of the metrics they might use to judge the health of your business?

Startups 67

Startups Cost Order Paid Search Agency 67

JotForm

NOVEMBER 2, 2018

Getting parents to volunteer at school can be frustratingly difficult. Sure, there are always a few parents who will volunteer for everything. But you don’t want to rely on them. Student activities are richer when there are new parents around to participate. Many parents, though, are often re.

Activities 60

Activities 60

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

NOVEMBER 2, 2018

If you’re an SEO, you probably know that backlinks are Google’s number one ranking factor. According to the search engine’s website, backlinks are a heavy indicator of a quality site. But to boost your website’s domain authority and rankings, acquiring an influx of backlinks isn’t enough. Pleasing Google's algorithm will never be that straightforward.

Google 67

Google Tools SEO Domain 67

DemandBase

NOVEMBER 2, 2018

Audience quality is important for all advertisers, but the urgency is at another level in B2B. In a consumer campaign, a “good enough” audience can still create awareness or drive ecommerce sales. In B2B advertising, and in account-based advertising in particular, there’s a much higher premium on reaching the right individuals — the select few who have actual decision-making power or influence over the purchase process.

Buy 56

Buy Advertisements Advertising Cost per Acquisition 56

Hubspot

NOVEMBER 2, 2018

If you're attempting to personalize branding materials or impress a client with a unique design, you might want to consider creating your own font. It's easier than it sounds. I have limited (read: none) design talent, and I was able to create a font in ten minutes using Prototypo.io, a Typedesign software. There are plenty of alternative tools you could also consider, such as Fontself , Yourfonts , and Metaflop.

Design 64

Design Template Impressions Twitter 64

Act-On

NOVEMBER 2, 2018

Marketing 100

Marketing Marketing Automation Automation 100

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Heinz Marketing

NOVEMBER 2, 2018

Trade shows represent a huge percentage of many companies’ marketing budgets, yet can be maddeningly difficult to manage effectively to drive true ROI, sales pipeline and customer impact. That’s one reason I’m so excited to see what my friends Alice Heiman and Dianna Geairn have launched. Their new joint venture, TradeShow Makeover, is launching with a three day online summit November 13-15 2018 focused entirely on helping companies turn trade show leads into deals.

Trade Show 55

Trade Show ROI Marketing Budget Budget Programs 55

Act-On

NOVEMBER 2, 2018

Marketing 100

Marketing Marketing Automation Automation 100

Eric Mower + Associates

NOVEMBER 2, 2018

A commitment to corporate social responsibility (CSR) is a contract between a company and its stakeholders. As such, companies have a responsibility to communicate what they are doing. This isn’t bragging; it’s delivering on a promise. Here are some tips for communicating your CSR program: Authenticity. The most effective approach to CSR communications is a fact-based tone that isn’t too self-congratulatory or promotional.

Effectiveness 54

Effectiveness Transparency Advertising Channels Promotion 54

JotForm

NOVEMBER 2, 2018

JotForm PDF Editor is a solution for turning online form response data into polished, professional-looking PDF documents. With this tool, you can easily create, edit, share, and download PDFs with your colleagues, partners, and clients. In our webinar, “Automate Your Workflow With JotForm PDF Edi.

Webinar Metrics 48

Webinar Metrics Automation Tools Product 48

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

SnapApp

NOVEMBER 2, 2018

Last week, SnapApp held a webinar with Hileman Group , a digital marketing agency that helps marketers develop comprehensive digital marketing strategies and help build tools that drive clients’ success, to discuss ways to solve buyer’s journey pitfalls with interactive content. ( Watch the recording ). During the webinar, we took a look at the typical stages of the buyer’s journey to highlight how various interactive content and use case approaches can meet prospects specific needs at the stage

Webinar Metrics 48

Webinar Metrics Top of Funnel Digital Marketing Funnels Lead Ranking 48

ScanmarQED

NOVEMBER 2, 2018

Planning, sales and marketing are now able to utilize the same data in the same tool, and get insights that are tailored for them. Managing trade promotions and measuring the results has been made even easier in the new version of PlanCaster. The user experience has improved and the more intuitive user interface it is even easier to use. Sales & Operations Planning software enables Demand Planners and Account Managers to get insights on their efforts to optimize the planning.

Marketing AI 45

Marketing AI Spending Work Management Marketing Management 45

Sharpspring

NOVEMBER 2, 2018

What happens when you ask your team which KPIs indicate success for digital marketing? You gather a diversity of opinions that would make Google jealous. Without a consensus around data, nothing gets measured and nothing can improve – yet nearly 50% of marketers struggle to align their KPIs to their overall business goals. So, what are KPIs? KPIs are a measurable value that reflects a business objective and your company’s progress towards that end.

Lead Ranking 40

Lead Ranking Lead Scoring Planning Allocation 40