DiscoverOrg

AUGUST 23, 2018

The average American will spend up to 50 minutes browsing through social media today. This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. More important: Those 303 hours of social browsing are sales opportunities for you. Social selling is when sales professionals use their social network to communicate with prospects and develop relationships to solve problems and achieve

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? Or is it just busy work? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. To avoid the squishiness — the feeling that your money and effort is going to waste — you need to set up your content marketing program on a firm foundation.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Vision Edge Marketing

AUGUST 23, 2018

The difference between good and excellent is action : this is a common refrain from organizational development experts. Technology and processes are among the key tools best-in-class Marketing organization use to take action and strive to ensure the work of Marketing achieves the expected outcomes successfully. These tools are often within the responsibilities of the Marketing Operations (Marketing Ops) function.

Planning 158

Planning Work Management Marketing Management Paid Search Agency 158

Marketing Insider Group

AUGUST 23, 2018

From blog posts to original videos, your company’s branded content communicates your brand, solutions, and values to your audience. Good content doesn’t just showcase your product, it helps potential customers solve their problems and build brand trust. In an industry where 56% of customers buy from brands that relate to them, brands must prioritize producing […].

Content 227

Content Trust Marketing Video Marketing Buy 227

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

AUGUST 23, 2018

“Deliver the right message to the right customer at the right time.”. If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. We are so close to achieving it. Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

KoMarketing Associates

AUGUST 23, 2018

Spiceworks recently surveyed about 200 B2B marketers to determine what is most important to them in terms of key objectives. The majority (57 percent) claimed that their top goal this year is to influence revenue through new account acquisition. This is followed by increasing brand awareness (52 percent), influencing revenue by cross-selling/upselling existing accounts (39 percent) and aligning sales and marketing efforts (30 percent).

Acquisitions 123

Acquisitions B2B Marketing Cross-Selling B2B 123

Influitive

AUGUST 23, 2018

Advocamp is right around the corner, and we have an incredible lineup of speakers this year. In this blog, we’ll introduce you to a few of them. But first, you may have noticed that Advocamp looks a little different in 2018. On October 3, 2018, Advocamp Field Day will make its debut. We’re bringing the.

B2B Marketing 100

B2B Marketing B2B Marketing 100

Act-On

AUGUST 23, 2018

Get advanced marketing metrics with Engagement Insights, an easy-to-use templated approach to measuring marketing performance with Google Sheets or Excel.

Template 100

Template Google Marketing Analytics 100

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Generating website traffic is not rocket science, but it does require the right approach and ongoing dedication.

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Traffic Marketing Websites Case Studies Case Study 99

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

AUGUST 23, 2018

In a 2018 survey of more than 4,000 homes, 68% of staged homes sold for at least 9% more than those of their unstaged neighbors’. Whether you’re starting a real estate business or have been selling homes for a while, there’s clear and increasing benefit to professionally staging your clients’ homes. But the future of home staging goes beyond just hiring a designer.

Software 99

Software Service Best Practices Pricing 99

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional?

Tools 96

Tools Marketing Analytics Tools Content Marketing Planning 96

JotForm

AUGUST 23, 2018

“Aytekin! This is why you need to write shopping lists… “ My wife is giving me a (good-humored) telling off. Absorbed in my thoughts, I’ve managed to forget half the ingredients for the meal I’m cooking our friends tonight. I’ve always erred on the forgetful side.

Ad Building 88

Ad Building Research 88

Only B2B

AUGUST 23, 2018

How To Tell If You Are Doing Demand Generation The Right Way Are you implementing demand generation the right way? Yes? No? Maybe? Demand generation activities deal. The post appeared first on ONLY B2B.

Demand Generation 78

Demand Generation Demand Generation B2B 78

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

AgencyEA

AUGUST 23, 2018

Google is king of the innovation that plays a significant role in people’s lives on a global scale. Their search engine alone handles 32.8 million queries per day. But the scope of their products beyond Google Search — both software and hardware — is formidable. . Google has also innovated significantly in the marketing industry. Because they exist predominantly in the digital space, they have leveraged a strong experiential strategy to bring their products and ideas to audiences in a tangible

Google 65

Google Conference Demographics Distribution 65

Only B2B

AUGUST 23, 2018

How To Syndicate Content That Drives 7x Results In the last few months, we have discussed many ways to syndicate content and how it can drive huge results for. The post appeared first on ONLY B2B.

B2B 75

B2B Content 75

Golden Spiral

AUGUST 23, 2018

In our work with a diverse group of B2B tech companies, Golden Spiral has discovered that sometimes, hiring an agency for Search Engine Optimization (SEO) work often comes as a reactive rather than proactive digital marketing investment.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Ad Agencies SEO 59

Hubspot

AUGUST 23, 2018

In 2017, businesses acquired an average $7.65 ROI for every dollar spent on influencer marketing. Nowadays, influencer marketing is an indisputably viable marketing method. However, it can be tricky to know who to trust when you're choosing an Instagram influencer for your next marketing campaign. You don't want to use an influencer who doesn't have real followers or a fully engaged audience.

Budget Programs 65

Budget Programs Tools Tips Marketing Budget 65

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Engagio

AUGUST 23, 2018

These days, marketers live and die by metrics, and one metric on the top of every marketer’s mind is the Marketing Qualified Lead (MQL). However, when we transition from traditional marketing to Account Based Marketing, we introduce another crucial milestone in the customer journey: the Marketing Qualified Account (MQA). After all, in ABM, we must look at everything through the lens of the account.

Marketing Qualified Leads 54

Marketing Qualified Leads Lead Ranking MQL Account Based Marketing 54

Hubspot

AUGUST 23, 2018

Facebook announced this week that it will remove more than 5,000 targeting options from its custom audience ad tools. Advertisers on Facebook can use these targeting tools to customize (and personalize) who sees their ads; for example, women in a certain age group, in a certain region, who are interested in a certain category of products. In the coming weeks, Facebook said in a blog post , many of those targeting options will no longer be available, such as those related to ethnicity, religion,

Facebook 63

Facebook Ads API Privacy 63

Brightedge

AUGUST 23, 2018

Video has quickly emerged as a leading form of content with 87% of online marketers generating video content. This growth in production aligns with the increase in interest from consumers. About one third of online activity is spent watching video. Using video SEO successfully, however, requires more careful thought than just adding numerous videos to […].

Video Marketing 56

Video Marketing SEO Optimization Marketing Qualified Leads 56

Hubspot

AUGUST 23, 2018

Since blockchain technology hasn’t been widely implemented, it makes sense that the SMB community considers it to be the most difficult emerging technology to understand. But with over $1.3 billion invested in blockchain companies during the first five months of 2018, leaders in tech and finance believe the technology will become mainstream and revolutionize the way we do business.

SMB 59

SMB Bundling Validation Cross-Selling 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

AgencyEA

AUGUST 23, 2018

Google is king of the innovation that plays a significant role in people’s lives on a global scale. Their search engine alone handles 32.8 million queries per day. But the scope of their products beyond Google Search — both software and hardware — is formidable. Google has also innovated significantly in the marketing industry. […].

Google 45

Google Software Search Marketing Product 45

Hubspot

AUGUST 23, 2018

After months of convincing your CEO, they’ve finally approved your team’s request to go to the epic #INBOUND18 conference this year (September 4th - 7th in Boston). Ecstatic, you exchange high fives with your teammates, book the flights and hotels, and start your countdown clock to the event. Now what? Instead of getting back to your regular work routine, you’ll want to take some time to plan for your week at Inbound before you go.

Budget Programs 53

Budget Programs Buzz Network Marketing Planning 53

eDataSource

AUGUST 23, 2018

As millions of student age begin winding-down an extremely hot summer, the otherwise unsettling notion of classroom confinement also conjures up the crisp air, bright color and clean slate signifying some people’s happiest time of the year. And retailers love it too. “Back-to-School” is one of their peak selling periods, the opening salvo in the major Fall battles whose events extend through Halloween, and into Holiday, driving a major portion of annual retail profits.

Activities 44

Activities Amazon Deliverability Statistics 44

Content Science Review

AUGUST 23, 2018

Jennie Lane of Pacific Scientific Energetic Materials Company on how to build a user journey map – essentially, how to create and map out its structure.

Marketing Websites 45

Marketing Websites Ad Building Companies 45

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

MarketMuse

AUGUST 23, 2018

With well over 200 activities scheduled for Content Marketing World 2018, there is no shortage of things in which to participate. For those interested in artificial intelligence and content marketing, here are some workshop/breakout sessions worth attending.

Content Marketing 41

Content Marketing Content Marketing Activities 41

QuanticMind

AUGUST 23, 2018

An SEM Success Story. I f we told you SEO giant Moz could increase their marketing prowess by even 1 percent, would you believe us? I mean, surely they don’t need any help … do they? Well, as this Moz video testimonial shows, even the best can benefit from more intelligent use of data and better campaign optimization. Ready to learn how one of the biggest web companies in the world increased PPC revenue while simultaneously decreasing their CPA?

Cost per Acquisition 40

Cost per Acquisition CPA PPC Paid Search Agency 40

Anyword

AUGUST 23, 2018

Last week, the Keywee team got to participate in Digiday Hot Topic: Subscriptions & Memberships. The event, a full day of peer-based discussions and learning, was appropriately enough hosted at the SUNY Global Center. It truly felt like being back in school; even those who were experienced realized there was so much more still to learn. While we did get the chance to say hi to many Keywee customers and friends at the event, we realize that geography is limiting, so for those of you who could

Peer-to-peer 40

Peer-to-peer Churn Rate Storytelling Digital Marketing Funnels 40