How Can Email Optimization Boost ROI in B2B Marketing?
PureB2B
AUGUST 2, 2022
The post How Can Email Optimization Boost ROI in B2B Marketing? appeared first on DemandScience.
PureB2B
AUGUST 2, 2022
The post How Can Email Optimization Boost ROI in B2B Marketing? appeared first on DemandScience.
Sprout Social
AUGUST 2, 2022
More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. It’s also the second-most visited website globally , behind Google. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there.
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The Daily Egg
AUGUST 2, 2022
In the vast landscape that is the internet, keywords play a crucial role in connecting your website with the customers who need. The post Best Keyword Research Tools Compared appeared first on The Daily Egg.
Contently
AUGUST 2, 2022
Marketers are always on the lookout for new inspiration to engage their audiences. And that inspiration can strike from anywhere. Enter the latest content muse: Apple TV+ character Ted Lasso. If you’re not familiar, Ted is an American college football coach who leads the losing English Premier League football (aka, soccer, to Americans) team AFC Richmond.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Envy
AUGUST 2, 2022
When you think of TikTok, what comes to mind first? Dance challenges? Cute animal videos? With 1 billion monthly users and being the 4th most-used social media platform in the world, it is not to be underestimated. If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
BOP Design
AUGUST 2, 2022
Building a website is like building a house. Okay, not really. I mean, there’s no mortar or drywall or overalls involved (well, sometimes overalls – they’re very comfy). But there are some similarities – especially in the beginning stages. When you build a house, you don’t start by hammering 2x4s together as the first step. You need a blueprint to plan out the dimensions, how many rooms there will be, and where each room will go.
The Daily Egg
AUGUST 2, 2022
Big Cartel is an ecommerce platform that focuses on servicing artistic and creative sellers. Powering more than 83,000 online stores, Big Cartel. The post Big Cartel Review appeared first on The Daily Egg.
Benchmark Email
AUGUST 2, 2022
SAINT LOUIS, MO, Aug 2, 2022– Benchmark Email, a subsidiary of Polaris Software LLC, today announced the release of Smart Content, the second in their new suite of artificial intelligence features. Smart Content is Benchmark Email’s AI-fueled copywriting technology that allows users to create professional content from scratch, or rewrite existing content, with a few… The post Sales and Marketing Software Leader, Benchmark Email, Launches AI-Powered Suite of Tools appeared first on Benchma
CopyBlogger
AUGUST 2, 2022
What are some winning call to action examples? Creating a strong call to action (CTA) is essential to turn visitors. Continue Reading. The post 20 Call to Action Examples that Create Instant Leads appeared first on Copyblogger.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
AUGUST 2, 2022
The U.S. Government National Vulnerability Database published notice of a vulnerability in the WordPress Gutenberg Plugin. The post Vulnerability Found In WordPress Gutenberg Plugin? appeared first on Search Engine Journal.
chiefmartech
AUGUST 2, 2022
“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ They are digital.” I didn’t think that was a particularly controversial statement, which I wrote back in April while working on this year’s martech landscape. It’s hard to inventory all of the ways in which technology is now embedded in marketing and not conclude that we’re past the “we should probably go digital someday”
Content Marketing Institute
AUGUST 2, 2022
Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails.
DivvyHQ
AUGUST 2, 2022
Content audits are vital to creating intentional content marketing strategies, but when was the last time you performed one? If you've never done a content audit, or you're long overdue, here's a quick refresher from guest contributor Yauhen Zaremba, Director of Demand Generation at PandaDoc.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
AUGUST 2, 2022
This is the second part of a two-part article. The first part is here. Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on your doorstep in a day or two — thanks to the supply chain. For the online retailer, it is anything but magic. Unseen by the customer is the network of manufacturers, shippers and warehouses that meet demand with supply.
Salesforce Marketing Cloud
AUGUST 2, 2022
Is age part of your equation when you think about diversity, equity and inclusion? It should be, especially now with five generations currently in the workplace. Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth.
seo.co
AUGUST 2, 2022
Personal injury lawyers face fierce competition in their markets. Search engine optimization or SEO is one of the sure-fire strategies for attorneys to increase their leads and clients. How important is SEO for personal injury attorneys? Consider that ? of Internet searchers only click the first result on Google! SEO matters a lot. SEO encompasses many activities, but the basics include: Optimizing your legal website to drive conversions.
Televerde
AUGUST 2, 2022
Today there are dozens of ways your sales team can communicate. Whether you send a quick email, video chat, or collaborate on a project saved in the Cloud, the options are endless. Asynchronous communication is one method that is gaining popularity, especially due to the growth of remote work. It helps teams stay connected and communicate more effectively.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
AUGUST 2, 2022
The American Data Protection and Privacy Act, if passed, would represent federal legislation pre-empting state data privacy regulation. It’s a big deal, not least because in its current version it has bipartisan support. It’s important to emphasize “current version,” because it has been through several drafts and may get extensively amended or rewritten between now and the finish line.
Search Engine Journal
AUGUST 2, 2022
Small businesses can measure success in website performance with Chrome UX Report. Learn more about the interlocking elements of Core Web Vitals and their impact. The post How To Use Chrome UX Report To Improve Your Site Performance appeared first on Search Engine Journal.
Martech
AUGUST 2, 2022
Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts. Register today for “ Why Finding the Right Platform is the Key to Winning in Email Marketing, ” presented by Salesforce.
Search Engine Journal
AUGUST 2, 2022
Data says it's worth taking the time to update your CX. Are you willing to try these 5 strategies to upgrade your customer's experience? The post 5 Actionable Strategies To Improve Local Customer Experience At Scale appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Velocity Partners
AUGUST 2, 2022
Mother Teresa once said: “If I focus on the masses, I will never act. If I focus on the one, I will.” Now look.Normally the Venn diagram of sainthood and marketing is two discrete circles.
Search Engine Journal
AUGUST 2, 2022
Voice search is only going to grow. Harness the power of cutting edge technology and optimize your site for the future with these tips. The post Tips For Leveraging The Power Of Voice Search Optimization appeared first on Search Engine Journal.
Scoop.it
AUGUST 2, 2022
Your website is like a digital business card. It’s the first thing people see online when learning about your company and what you have to offer. Beautiful imagery and video content might be useful, but there is a reason why content is king. 2022 is already changing the way marketers and creators utilize content for their websites. How has this changed?
Search Engine Journal
AUGUST 2, 2022
Google is testing more local service ads per set of search results, with three ads on a page instead of two. The post Google Tests More Local Service Ads In SERPs appeared first on Search Engine Journal.
Advertiser: ZoomInfo
Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!
MarketMuse
AUGUST 2, 2022
Here are three critically dangerous misconceptions many content teams have about their competition. None of them are true.
Benchmark Email
AUGUST 2, 2022
If lead generation is a goal (which it should be), you’ve undoubtedly spent a lot of time and effort towards generating website traffic. And while increasing site traffic is a terrific goal to achieve, what you do with that site traffic is even more important. It isn’t enough to just send people to your site.… The post Best Practices for Using Email Sign-Up Forms appeared first on Benchmark Email.
Hubspot
AUGUST 2, 2022
The SaaS revenue model offers massive potential for businesses — with the right approach. Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success. But. This doesn’t happen overnight.
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