Webbiquity

MARCH 10, 2022

Guest post by Dylan Berger. Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. Image credit: Patrik Michalicka on Unsplash. For any B2B company, it takes planning and a solid strategy to establish a successful brand.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever. Traditional channels that used to be our ‘bankers’ disappeared overnight.

Social Media 174

Social Media ROI Media Brand Identity 174

Unbounce

MARCH 10, 2022

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. You’d much rather spend your precious time serving clients and growing your sales, right? Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Whether you wanna automate weekly tasks (like reporting— ugh ), improve your ability to address and fulfill your clients’ needs, or get help landing more clien

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Oktopost

MARCH 10, 2022

CMO Jason McClelland of Algolia takes the hot seat! Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams.

Transparency 144

Transparency CMO Click Rate Youtube 144

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

MARCH 10, 2022

The reduce, reuse, recycle model of waste management can be a great strategy search-focused content. It can help snip and prune the content weighing down your content’s search engine results.

Content 128

Content Companies 128

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” Said no one ever, right? You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. Overhyped case studies from huge firms that might raise sales. It doesn’t help that each expert insists that their lead generating strategy or approaches are the most effective.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SWZD

MARCH 10, 2022

The business world is going hybrid, causing sudden shifts in hardware tech adoption. SWZD’s hardware portion of the 2022 State of IT melds historical and current data to offer unparalleled clarity into the state of hardware now and in the future.

Spending 118

Spending Studies Business Press 118

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them throug

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

SWZD

MARCH 10, 2022

From servers to client computing devices SWZD examines trends, current and future adoption plans of the various types of hardware used by businesses.

Trends 117

Trends Business Resources 117

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

MARCH 10, 2022

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. An incredible 82% of brands planning or in the midst of transforming their internal media operating model.

Digital Transformation 106

Digital Transformation Advertising Agencies Paid Search Agency eCommerce 106

Digilant

MARCH 10, 2022

As an advertiser, one of the most important decisions you make is which channels to leverage for digital ads. Podcast advertising has recently become popular with marketers of all industries. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As the medium has evolved, now advertisers have access to podcast networks which give them the chance to have content played across various podcasts — all

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

Search Engine Journal

MARCH 10, 2022

Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. The post Google May Surface More Short-Form Video In Search Results appeared first on Search Engine Journal.

Google 104

Google Video Marketing SEO 104

Martech

MARCH 10, 2022

“This is still very early stages,” said Mehta Mehta, global executive creative director for Hogarth Worldwide, the specialist creative agency for WPP. Big clients, from a list that includes Pizza Hut, Duracell and Bombay Sapphire, are asking Mehta how to get their brands involved in VR experiences and launch activations on what’s been recently referred to as the metaverse.

Advertising Agencies 102

Advertising Agencies Brand Identity Branding Paid Search Agency 102

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SWZD

MARCH 10, 2022

Enterprise marketers are finding new use cases for B2B intent data throughout the buyer’s journey. Here are seven of the most impactful ones, made possible with the right intent data partners.

Intent Data 90

Intent Data Intent B2B Marketing B2B Sales 90

Martech

MARCH 10, 2022

“We’re focused specifically on diverse founders and it relates back to the passion I have as a female business owner, a female founder. When I look at other companies, I don’t see enough diversity at the top. I would like to see more and this is a big push to support those founders.” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space.

PR 102

PR Paid Social Agency Paid Search Agency Ideal Customer Profiles 102

LeanData

MARCH 10, 2022

The Revenue Generator podcast is a personal project of mine, and it’s been a long, long time in the coming. The catalyst of the podcast comes from the errors of my own professional past and each episode serves as a vehicle for me – and hopefully you as well – to become a better revenue generator. But I’m getting ahead of myself…. The Revenue Generator podcast is a daily conversation, and each episode shares the story of how innovators of the Revenue Generation orchestrate sales, mark

Ideal Customer Profiles 96

Ideal Customer Profiles Generation Demand Generation Agencies Class 96

Martech

MARCH 10, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and RU YouTube’s audience is engaged with Ukraine news. Zorka.Agency is a global digital marketing agency headquartered in Belarus, but also with employees in Ukraine and Russia.

Youtube 98

Youtube Marketing Analytics Tools Advertising Agencies Blogger 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DivvyHQ

MARCH 10, 2022

Enterprise content marketing teams create lots of digital assets. Managing all these requires collaboration between your content operations staff and technology partners, both of which are critical parts of your ecosystem. A big part of this organizational effort is a reliance on metadata. If you’re new to the practice of metadata management or want to learn how to operationalize it, keep reading to get the scoop.

Digital Asset Management 94

Digital Asset Management Enterprise Management Advertising Agencies Practices 94

Convert

MARCH 10, 2022

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Honestly, on the price tag level alone, nothing is as sweet as free. But then, the benefits you stand to gain from a paid testing tool that’s capable of supporting your optimization needs make it worth it.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Search Engine Journal

MARCH 10, 2022

Does applying schema markup to your webpages help them rank higher in Google Search? The post Schema Markup: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Google 87

Google SEO 87

Buffer

MARCH 10, 2022

When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. I could never have imagined where my company, Brooklyn Candle Studio , would be today: producing over 500,000 candles a year in an 11,000 square foot space with 20 employees and selling in over 500 stores worldwide. I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners.

Small Business Marketing 85

Small Business Marketing Business Trade Show Fulfillment 85

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

MARCH 10, 2022

After Google's first Panda Update, several sites with poor spelling and grammar saw significant ranking demotions. Coincidence? Or conspiracy theory? Let's dive in. The post Spelling & Grammar: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Google 86

Google SEO 86

Scoop.it

MARCH 10, 2022

Content is king! Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. Content automation is a process of generating content automatically using technologies like Artificial Intelligence and Natural Language Programming(NLP).

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

Search Engine Journal

MARCH 10, 2022

Does the inclusion or exclusion of the www in a URL affect organic search rankings? Examine the claims behind www and how it might impact websites. The post WWW Vs. Non-WWW: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Google 84

Google Marketing Websites Organization SEO 84

Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. Buyers no longer want a traditional brand experience; they need data-infused, highly personalized experiences. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email.

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

CopyBlogger

MARCH 10, 2022

Professional writers inevitably find themselves in social situations with non-writers, when the topic of discussion turns to careers and someone. Continue Reading. The post A Manifesto for Professional Writers: The 10 Pillars of Disciplined Creativity appeared first on Copyblogger.

Creativity 78

Creativity Features Content Marketing Content 78

Golden Spiral

MARCH 10, 2022

Your strongest voice in the sales process is not your CEO, your SDR, or even a referral. It’s a decision-maker at your prospect’s company who you’ve transformed into an advocate. Is your entire marketing effort powerful and thorough enough to get someone to not only know your company’s name but to be your cheerleader in internal discussions? In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts,

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Champion Communications

MARCH 10, 2022

How can businesses use technology to have a positive sustainable impact? Has the pandemic complicated the move to cloud-native further? How can we deal with the security issues arising because of an increasingly cashless society? These questions and more were answered by our clients this month. . Read more in February’s Coverage Highlights: . Clear Junction .

Product 62

Product Digital Transformation Network Marketing Efficiency 62