Tue.Mar 12, 2019

Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

Pop quiz: Which is better for B2B lead generation? A) Pay per click search advertising. B) Search engine optimization. C) Both. And the answer is…. C) Both. PPC and SEO both have their strengths and weaknesses, and you can use them independently.

PPC 249

A Content Marketer’s Guide to Finding Engaging Images

Marketing Insider Group

“A picture is worth a 1000 words.” This old English idiom refers to the notion that a complex idea can be conveyed far more effectively with an image than with a description. Perhaps nowhere is this more true than in content marketing.

Prediction: Successful Marketers Treat Sales as Clients and Partners

Kaon

This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies.

Sales 203

5 Powerful Re-Engagement Tactics to Warm Cold Leads

Marketing Insider Group

As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospects’ buying decision. Circumnavigating, or even better, mitigating these issues entirely is what keeps us on our toes.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” There are just different challenges today.

Rate 195

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This Is Why Implementing a Lead Nurturing Program Is So Important

Act-On

Conversions are great, and so are qualified leads, but if those prospects aren't nurtured properly throughout the purchasing cycle, all your hard work generating those awesome leads will be wasted. Customer Journey Demand & Lead Generation

Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

The best way to generate sales leads is by making strong "offers" or "calls-to-action". The post Offers are key to generating more leads and sales with your B2B Marketing appeared first on Sales Lead Insights. B2B Lead Generation calls-to-action leadgeneration marketing tips offers

The hour is late: Achieving 1Q Goals

Biznology

With less than thirty days to go in the quarter, my mind returns to the business goals we set a few months ago. Some of those OKRs were related to organizational capabilities but the ones that are top of mind relate to pipeline progression and sales. This quarter. Next quarter.

The Style Discovery Tool

ATAK Interactive

“Are you cool, man?” . Like how?”. Ooookay…”. Dazed & Confused, 1993. Everybody has their idea of what “cool” looks like. And because cool is subjective, defining your company’s visual identity can be tough. That’s why ATAK Interactive created the Style Discovery Tool in the fall of 2018.

Tools 124

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Integrative Medicine: So Why not Integrative Marketing and Sales?

Fusion Marketing Partners

I am a big fan of the integrative medicine movement. As Duke Integrative Medicine describes it: Integrative medicine is an approach […]. Integrative Marketing Marketing and Sales

Sales 120

Consuming Content Better with Andrew Davis from Monumental Shift [#AtomicFeature:007]

Atomic Reach

Consuming Content Better. We create a lot of content about creating, optimizing, and automating content marketing. But, we also consume a lot of content on our own time. Andrew Davis explains how it can be to start consuming content better.

3 Myths in Content Marketing and How to Counter Them

Content Marketing Institute

Ever run into someone who doesn’t “get” content marketing? They unknowingly ascribe to misunderstandings and misperceptions. Here’s how to take on three of those myths so you’re all operating from the same content marketing field.

Field 108

How to Scale B2B Social Media Marketing in 2019

Integrate

An astounding 94 percent of B2B marketers have a LinkedIn profile, and 89 percent of B2B marketers are harnessing Facebook for their marketing initiatives.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How Your Current Field Can Help You Enter the Digital Marketing World

Spiralytics

As kids, when you were asked what you wanted to be when you grow up, you probably answered somewhere along the lines of doctor, lawyer, teacher, veterinarian, and the like. While these jobs are all noble and good to aspire for, chances are, you might not have pursued what you dreamt of as an adult.

Field 97

The Skills You Need for the Ideal Content Team

Kapost

We live in a time where attention spans are the ultimate form of currency. We also live in a time where companies have the potential to reach customer bases all. The post The Skills You Need for the Ideal Content Team appeared first on Kapost Blog. Marketing Strategy

How to Win More Agency Clients Without Spending a Dime

Hatchbuck

As a growing agency, it can be difficult to balance lead generation with client deliverables. In order to deliver top-notch work, you may not always be as focused as you should on drumming up new business.

8 Easy Ways to Repurpose Webinar Content

Zoominfo

Webinars have proven time and time again to be one of the most successful channels at a marketer’s disposal. According to 73% of B2B marketers and sales leaders, webinars are the number one way to generate high-quality leads ( source ).

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

DMARC: What It Is, Why It Matters

eDataSource

You’ve put a lot of effort into creating & maintaining your company’s brand, haven’t you? You spend countless marketing dollars promoting your brand. Millions more go towards legal protections through trademarks, copyrights and patents.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

B2B 83

Ultimate Guide to B2B Email Marketing

Albacross

I think that you’ll agree with me on this one: We often tend to forget the great power of the oldest form of online communication – his majesty, the email. Email marketing is the thing , especially in B2B campaigns.

Email 83

What Content Marketing Managers at Agencies Must Know in 2019

DivvyHQ

The number of agencies across the world that specialize in content marketing is in the thousands. Content Marketing Institute (CMI) lists 243 in its agency directory , and that total only scratches the surface.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

SEO Webinar Series: Which Ones are Worth Watching in 2019

MarketMuse

Trying to find a decent SEO webinar is like finding a needle in a haystack. Run a search and you’ll get thousands of results which are mostly of dubious quality. I managed to track down a handful of video presentations, all from highly regarded experts.

SEO 82

Why Individualized Content Experiences Build Customer Trust with Financial Services Brands

OneSpot

While the “customer journey” used to be a phrase coined by brands and their marketing departments for how they perceived (or wanted) consumers to engage with their brand, today’s consumers have the technology to navigate their own customer journey.

The Easiest Way To Find Contacts and Enrich Your Data

Engagio

“It’s called ‘business-to-business’, not ‘business-to-lead,'” is one of my favorite lines from Engagio’s very own Clear and Complete Guide to Account-Based Marketing.

How to Run a Meeting: Tips and Advice for an Efficient Meeting

Outbound Engine

We have all been either a victim or a perpetrator of meaningless meetings. You’ve likely asked yourself at one time or another if people have any idea of how to run a meeting.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.