Tue.Mar 12, 2019

Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

Pop quiz: Which is better for B2B lead generation? A) Pay per click search advertising. B) Search engine optimization. C) Both. And the answer is…. C) Both. PPC and SEO both have their strengths and weaknesses, and you can use them independently.

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A Content Marketer’s Guide to Finding Engaging Images

Marketing Insider Group

“A picture is worth a 1000 words.” This old English idiom refers to the notion that a complex idea can be conveyed far more effectively with an image than with a description. Perhaps nowhere is this more true than in content marketing.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation


Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” There are just different challenges today.

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5 Powerful Re-Engagement Tactics to Warm Cold Leads

Marketing Insider Group

As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospects’ buying decision. Circumnavigating, or even better, mitigating these issues entirely is what keeps us on our toes.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

The Entrepreneur Interview Series #7: Lief Larson, Salesfolks


Ecommerce is great for everyday purchases. But where do you turn for help with a big-ticket buying decision that is anything but “everyday”? One entrepreneur has a new answer.

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Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

The best way to generate sales leads is by making strong "offers" or "calls-to-action". The post Offers are key to generating more leads and sales with your B2B Marketing appeared first on Sales Lead Insights. B2B Lead Generation calls-to-action leadgeneration marketing tips offers

This Is Why Implementing a Lead Nurturing Program Is So Important


Conversions are great, and so are qualified leads, but if those prospects aren't nurtured properly throughout the purchasing cycle, all your hard work generating those awesome leads will be wasted. Customer Journey Demand & Lead Generation

The hour is late: Achieving 1Q Goals


With less than thirty days to go in the quarter, my mind returns to the business goals we set a few months ago. Some of those OKRs were related to organizational capabilities but the ones that are top of mind relate to pipeline progression and sales. This quarter. Next quarter.

Integrative Medicine: So Why not Integrative Marketing and Sales?

Fusion Marketing Partners

I am a big fan of the integrative medicine movement. As Duke Integrative Medicine describes it: Integrative medicine is an approach […]. Integrative Marketing Marketing and Sales

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Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

3 Myths in Content Marketing and How to Counter Them

Content Marketing Institute

Ever run into someone who doesn’t “get” content marketing? They unknowingly ascribe to misunderstandings and misperceptions. Here’s how to take on three of those myths so you’re all operating from the same content marketing field.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

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8 Easy Ways to Repurpose Webinar Content


Webinars have proven time and time again to be one of the most successful channels at a marketer’s disposal. According to 73% of B2B marketers and sales leaders, webinars are the number one way to generate high-quality leads ( source ).

The Easiest Way To Find Contacts and Enrich Your Data


“It’s called ‘business-to-business’, not ‘business-to-lead,'” is one of my favorite lines from Engagio’s very own Clear and Complete Guide to Account-Based Marketing.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

The Style Discovery Tool

ATAK Interactive

“Are you cool, man?” . Like how?”. Ooookay…”. Dazed & Confused, 1993. Everybody has their idea of what “cool” looks like. And because cool is subjective, defining your company’s visual identity can be tough. That’s why ATAK Interactive created the Style Discovery Tool in the fall of 2018.

Tools 101

Unleash 19 Keynote Released to Public!


Unleash 19 sold out faster than we could have ever expected! . And while that’s a good problem to have, it left a lot of customers (current and future), partners, and friends wishing they had snagged a ticket before we ran out. Our bad. Guess we’ll have to make Unleash 20 even bigger!

The Secrets of Successfully Securing Sales Calls


The Agony and the Ecstasy of Bagging the “Big Fish”. Any sales professional worth their salt knows that if they don’t land an appointment with the right target prospect, there are no sales outcomes. Yet, sales prospecting and securing appointments is one of the most challenging and dreaded aspects of a salesperson’s day. This is equally true with the intrepid senior sales executive or a newbie just out of college.

10 Compelling Above the Fold Content Examples to Inspire Your Own


In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The Skills You Need for the Ideal Content Team


We live in a time where attention spans are the ultimate form of currency. We also live in a time where companies have the potential to reach customer bases all. The post The Skills You Need for the Ideal Content Team appeared first on Kapost Blog. Marketing Strategy

How to Win More Agency Clients Without Spending a Dime


As a growing agency, it can be difficult to balance lead generation with client deliverables. In order to deliver top-notch work, you may not always be as focused as you should on drumming up new business.

DMARC: What It Is, Why It Matters


You’ve put a lot of effort into creating & maintaining your company’s brand, haven’t you? You spend countless marketing dollars promoting your brand. Millions more go towards legal protections through trademarks, copyrights and patents.

A High Bounce Rate Isn’t Evil—It’s an Opportunity

SmartBug Media

A couple of weeks ago, a friend invited me to his birthday party hosted at a family friend’s house. The menu was planned, the bar was stocked, and the present was wrapped. And theoretically, it was going to be a blast. But as the party approached, my desire to be antisocial reared its head.

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The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Why Individualized Content Experiences Build Customer Trust with Financial Services Brands


While the “customer journey” used to be a phrase coined by brands and their marketing departments for how they perceived (or wanted) consumers to engage with their brand, today’s consumers have the technology to navigate their own customer journey.

How Your Current Field Can Help You Enter the Digital Marketing World


As kids, when you were asked what you wanted to be when you grow up, you probably answered somewhere along the lines of doctor, lawyer, teacher, veterinarian, and the like. While these jobs are all noble and good to aspire for, chances are, you might not have pursued what you dreamt of as an adult.

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Planning for ABM? Avoid These Common Challenges


Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.”

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What is a Topic Cluster? The Benefits to SEO and Content Strategy


What are topic clusters? Why are they an important consideration when planning pillar pages? And do you need to include them in your content strategy?

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Emphatic Thinking Acquired by Yesler


On 7 th March 2019, Yesler, America’s leading B2B marketing agency acquired Emphatic Thinking, bringing together two well-respected agencies that are known for their go-to-market strategies and B2B marketing campaigns.

The 15 Best Lead Generation Tools in 2019


Online lead generation is difficult. There’s no way around it. There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier.

What Content Marketing Managers at Agencies Must Know in 2019


The number of agencies across the world that specialize in content marketing is in the thousands. Content Marketing Institute (CMI) lists 243 in its agency directory , and that total only scratches the surface.