Better Together: How to Improve B2B Lead Quality with SEO and PPC
KoMarketing Associates
MARCH 12, 2019
Pop quiz: Which is better for B2B lead generation? A) Pay per click search advertising. B) Search engine optimization. C) Both. And the answer is…. C) Both. PPC and SEO both have their strengths and weaknesses, and you can use them independently. But when you combine them , they’re far more effective. Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue.
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