Tue.Mar 12, 2019

Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

Pop quiz: Which is better for B2B lead generation? A) Pay per click search advertising. B) Search engine optimization. C) Both. And the answer is…. C) Both. PPC and SEO both have their strengths and weaknesses, and you can use them independently.

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A Content Marketer’s Guide to Finding Engaging Images

Marketing Insider Group

“A picture is worth a 1000 words.” This old English idiom refers to the notion that a complex idea can be conveyed far more effectively with an image than with a description. Perhaps nowhere is this more true than in content marketing.

Prediction: Successful Marketers Treat Sales as Clients and Partners


This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies.

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5 Powerful Re-Engagement Tactics to Warm Cold Leads

Marketing Insider Group

As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospects’ buying decision. Circumnavigating, or even better, mitigating these issues entirely is what keeps us on our toes.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation


Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” There are just different challenges today.

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More Trending

This Is Why Implementing a Lead Nurturing Program Is So Important


Conversions are great, and so are qualified leads, but if those prospects aren't nurtured properly throughout the purchasing cycle, all your hard work generating those awesome leads will be wasted. Customer Journey Demand & Lead Generation

Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

The best way to generate sales leads is by making strong "offers" or "calls-to-action". The post Offers are key to generating more leads and sales with your B2B Marketing appeared first on Sales Lead Insights. B2B Lead Generation calls-to-action leadgeneration marketing tips offers

The hour is late: Achieving 1Q Goals


With less than thirty days to go in the quarter, my mind returns to the business goals we set a few months ago. Some of those OKRs were related to organizational capabilities but the ones that are top of mind relate to pipeline progression and sales. This quarter. Next quarter.

The Style Discovery Tool

ATAK Interactive

“Are you cool, man?” . Like how?”. Ooookay…”. Dazed & Confused, 1993. Everybody has their idea of what “cool” looks like. And because cool is subjective, defining your company’s visual identity can be tough. That’s why ATAK Interactive created the Style Discovery Tool in the fall of 2018.

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Integrative Medicine: So Why not Integrative Marketing and Sales?

Fusion Marketing Partners

I am a big fan of the integrative medicine movement. As Duke Integrative Medicine describes it: Integrative medicine is an approach […]. Integrative Marketing Marketing and Sales

Sales 113

Consuming Content Better with Andrew Davis from Monumental Shift [#AtomicFeature:007]

Atomic Reach

Consuming Content Better. We create a lot of content about creating, optimizing, and automating content marketing. But, we also consume a lot of content on our own time. Andrew Davis explains how it can be to start consuming content better.

How to Scale B2B Social Media Marketing in 2019


An astounding 94 percent of B2B marketers have a LinkedIn profile, and 89 percent of B2B marketers are harnessing Facebook for their marketing initiatives.

How Your Current Field Can Help You Enter the Digital Marketing World


As kids, when you were asked what you wanted to be when you grow up, you probably answered somewhere along the lines of doctor, lawyer, teacher, veterinarian, and the like. While these jobs are all noble and good to aspire for, chances are, you might not have pursued what you dreamt of as an adult.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

The Skills You Need for the Ideal Content Team


We live in a time where attention spans are the ultimate form of currency. We also live in a time where companies have the potential to reach customer bases all. The post The Skills You Need for the Ideal Content Team appeared first on Kapost Blog. Marketing Strategy

3 Myths in Content Marketing and How to Counter Them

Content Marketing Institute

Ever run into someone who doesn’t “get” content marketing? They unknowingly ascribe to misunderstandings and misperceptions. Here’s how to take on three of those myths so you’re all operating from the same content marketing field.

Field 95

8 Easy Ways to Repurpose Webinar Content


Webinars have proven time and time again to be one of the most successful channels at a marketer’s disposal. According to 73% of B2B marketers and sales leaders, webinars are the number one way to generate high-quality leads ( source ).

The Easiest Way To Find Contacts and Enrich Your Data


“It’s called ‘business-to-business’, not ‘business-to-lead,'” is one of my favorite lines from Engagio’s very own Clear and Complete Guide to Account-Based Marketing.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

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Why Individualized Content Experiences Build Customer Trust with Financial Services Brands


While the “customer journey” used to be a phrase coined by brands and their marketing departments for how they perceived (or wanted) consumers to engage with their brand, today’s consumers have the technology to navigate their own customer journey.

SEO Webinar Series: Which Ones are Worth Watching in 2019


Trying to find a decent SEO webinar is like finding a needle in a haystack. Run a search and you’ll get thousands of results which are mostly of dubious quality. I managed to track down a handful of video presentations, all from highly regarded experts.

SEO 82

A High Bounce Rate Isn’t Evil—It’s an Opportunity

SmartBug Media

A couple of weeks ago, a friend invited me to his birthday party hosted at a family friend’s house. The menu was planned, the bar was stocked, and the present was wrapped. And theoretically, it was going to be a blast. But as the party approached, my desire to be antisocial reared its head.

Rate 79

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

DMARC: What It Is, Why It Matters


You’ve put a lot of effort into creating & maintaining your company’s brand, haven’t you? You spend countless marketing dollars promoting your brand. Millions more go towards legal protections through trademarks, copyrights and patents.

Planning for ABM? Avoid These Common Challenges


Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.”

Plan 79

How to Run a Meeting: Tips and Advice for an Efficient Meeting

Outbound Engine

We have all been either a victim or a perpetrator of meaningless meetings. You’ve likely asked yourself at one time or another if people have any idea of how to run a meeting.

2019 Predictions: Conversica Partners Predict Sales & Marketing Trends for 2019


In follow-up to our 2019 Predictions webinar, we asked some of our partners to share their predictions for 2019.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

What is a Topic Cluster? The Benefits to SEO and Content Strategy


What are topic clusters? Why are they an important consideration when planning pillar pages? And do you need to include them in your content strategy?

SEO 75

10 Compelling Above the Fold Content Examples to Inspire Your Own


In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies.

The Secrets of Successfully Securing Sales Calls


The Agony and the Ecstasy of Bagging the “Big Fish”. Any sales professional worth their salt knows that if they don’t land an appointment with the right target prospect, there are no sales outcomes. Yet, sales prospecting and securing appointments is one of the most challenging and dreaded aspects of a salesperson’s day. This is equally true with the intrepid senior sales executive or a newbie just out of college.