Marketing Insider Group
JANUARY 25, 2018
If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. It’s always a good idea to get your blog posts […]. The post Which Content Syndication Networks Are Right for You?
Webbiquity
JANUARY 25, 2018
Guest post by Tifany Scifo. Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. However, even though the convention center is rife with opportunity, it’s equally overflowing with your direct competitors. With so many products and services on display, each more enticing than the last, how can you possibly hope to get a leg up?
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Adobe Experience Cloud Blog
JANUARY 25, 2018
75% of people don’t scroll past the first page of search results. Search engine leads have a whopping 14.6% close rate. And 70% to 80% of people skip straight to organic results, ignoring paid ads completely. But you probably already know all of that. You already know how important landing within the first ten results of a Google search is. You know how that can help your business generate passive traffic, leads, and conversions.
Biznology
JANUARY 25, 2018
For some, search engine optimization (SEO) is a second language, an essential tool in their marketing arsenal. But for others, it’s a dirty word: a point of confusion and something to be resisted at all costs. Why should a copywriter who is independent of a greater marketing campaign need to understand the intricacies of SEO? It’s a short-sighted question, but one that people still ask in earnest in agencies around the country.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
JANUARY 25, 2018
Case studies and testimonials are useful to have on hand. They help you earn a prospect’s trust, show them what life would be like as your customer, and validate that your product or service works. Consider creating a library of customer stories your sales team can use to share targeted and relevant content with your prospects via your website and sales proposals.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Standard
JANUARY 25, 2018
When Facebook was introduced back in 2004, it was a college “social network.” Users could connect with other users, join chat groups, organize events, and post photos. Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their suc
Heinz Marketing
JANUARY 25, 2018
By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.
Vidyard
JANUARY 25, 2018
APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest. Thank you for your interest in writing for the Vidyard Blog. Vidyard is a video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. We help businesses connect with more viewers through interactive and personalized video experiences, access powerful data about their viewing audience, turn insights into action w
Convert
JANUARY 25, 2018
We’re just a month out from GDPR enforcement. There’s a lot to do, and a lot we still have questions about. A big one: How can you ensure your Google Analytics tracking is compliant with GDPR? Or the coming ePrivacy Regulations legislation? The short answer: Well, no one knows for sure.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
JANUARY 25, 2018
What’s a salesperson’s best friend? An accelerated pipeline, of course. But that has become a challenge lately as it’s harder to capture the attention of prospects. While the amount of content competition is growing exponentially, human attention spans are fixed, making “attention” a scarcer and ever more valuable resource.
Hubspot
JANUARY 25, 2018
By 2019, video content is predicted to command a hefty 80% of all web traffic. If you haven't started thinking about how video fits into your long-term marketing strategy, now's the time to start taking it seriously. Before you dive into creating videos, it's important to figure out where you're going to host them. YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business.
Varicent
JANUARY 25, 2018
Today's expert interview is with Wynne Brown , Director of Customer Success at Seal Software , about the relationship between Sales and Customer Success. To start out, I’d love to hear about Seal Software and a bit about your role with the company … Seal Software solves a problem that all companies face: contracts. They’re the life thread of any company and they need to get stored somewhere.
Brightedge
JANUARY 25, 2018
Google is rolling out the first phase of the new Google Search Console (GSC) Beta this week to all of its customers. Google says it will be releasing additional functionality in the new GSC over the next rest of the year. For Google Webmaster Tools diehards, it will allow you to toggle back if you […]. The post Digesting the GSC Enhancements and How BrightEdge Customers Can Stay Ahead appeared first on BrightEdge SEO Blog.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Outreach
JANUARY 25, 2018
Don’t get me wrong, I love Salesforce. It’s fantastic! I’ve been using it forever and even teach a session on it at The Startup Institute. I subscribe to the notion that “if it’s not in Salesforce it doesn’t exist,” and I believe all SDRs should know how to use it. However, over time and countless hours trying to get reps to log their activities, schedule the next ones, and keep that cadence consistent — I’ve found they don’t consistently do it.
Mereo
JANUARY 25, 2018
Social selling has been a sales industry buzzword for the past few years, gaining steam in some circles the last six months – some even espousing it is the silver bullet to make selling (especially prospecting) “easy.” While these media may be relatively new to sellers and the sales industry as a whole, one thing remains and will always remain: The buyer demands to be seen, heard and genuinely served.
Marketing In Real Life
JANUARY 25, 2018
Words people commonly use in everyday life have very different, often twisted, meanings in industry. In the chemical industry, you don't need cucumbers for pickling. In the laundry industry, you may take the cake from one machine to another but you don't want to eat the cake. Using these words properly in advertising, Websites, articles and other marketing materials establishes a connection with the target audience and demonstrates you're a member of that audience.
The ROI Guy
JANUARY 25, 2018
Proper discovery is vital to winning deals. In fact, research shows that almost 60% of sellers who win competitive deals demonstrate that they effectively understand their buyer’s needs (with losses showing the exact opposite). Despite the importance of discovery to winning more deals, buyers clearly feel that their sales reps aren’t doing enough discovery to understand their needs, with: • Only 43% —less than half of the over 10,000 interviewed buyers—rating their sales reps as “excellent” in u
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Allocadia
JANUARY 25, 2018
Chief Executive asked us what CEOs should expect from their Marketing leadership as we head into the new year. To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. 1. A marketing back office renaissance. A recent drop in marketing budgets (per Gartner) is largely due in part to marketing leadership being too distracted by tactics and execution.
Get Lift
JANUARY 25, 2018
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice. This month we are excited to feature Karen Nguyen , Director of Channel Marketing at Rogers Communications. Karen is passionate about technology and small business success and her job neatly marries these two interests.
The Freeman Company
JANUARY 25, 2018
How to combine culture, technology, and tradition
markempa
JANUARY 25, 2018
January is a time for new beginnings. To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. The list starts at number 10 moving up. #10: How to Improve Lead Routing to Skyrocket Sales .
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
KoMarketing Associates
JANUARY 25, 2018
The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. By nature, the B2B buying process is more complex because of larger and more costly purchases, and a longer sales cycle. While B2B SEO campaigns aim to increase brand exposure and generate quality leads that will eventually turn into sales through actions like demo requests, whitepaper download, newsletter sign ups, etc., B2C SEO campaigns must get visitors to make an immediate purchase on the
Convince & Convert
JANUARY 25, 2018
Remember that one time you were tempted to post all 20 images from your friend’s bachelorette party, all at one time, within the 30-minute window it took to filter each and create ~the best~ captions? Yeah. Don’t do that. (Kim Kardashian, I’m looking at you.). When should you use Instagram’s slideshow? When the answer to the following question is “yes,” resort to a slideshow: “If my friend posted all these photos individually as single images, would I consider him annoying, self-indu
Marketing Insider Group
JANUARY 25, 2018
I often run a bottleneck workshop with Agile marketing teams where each group is given the goal of folding as many origami hats and boats as possible. At the beginning of the exercise each person has a single set of tasks they can perform. For example, one person does one kind of fold and then […]. The post 3 Steps on the Path to Cross Functional Agile Marketing Teams appeared first on Marketing Insider Group.
Content Marketing Institute
JANUARY 25, 2018
Look up “audit” in any dictionary. The first definition should be: “Ugh.” Who on earth would choose to spend time auditing content, let alone teaching others how to do it? A content strategist like Laura Creekmore, that’s who. Someone who knows that without a deep understanding of your existing content, you’re working in the dark. In Laura’s Content Marketing World talk, Conducting a Content Audit , she answers the basic questions any marketer might have about this formidable, invaluable task.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Markempa
JANUARY 25, 2018
Do you feel excited about your 2018 plan? I hope so. If not, you’re not alone. Why? Because dealing with change, staying motivated, and building momentum is hard. That’s why business plans often change February 1st (just like personal goals). To help, I’ve compiled a list of the Top 10 most useful (and favorite) posts on the B2B Lead Blog.
Content Standard
JANUARY 25, 2018
As a concept, content design has turned the UK Government digital team on its head over the last few years—leading them to create one of the world’s best websites for content and user experience. And yet government websites are hardly the first to come to mind when asked for great content examples. What is it that makes gov.uk so different? The answer is user centricity.
InsightSquared
JANUARY 25, 2018
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