Contently

MAY 6, 2022

If you’re a B2B technology marketer, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. Plus, your job would be a slog. The problem is, this little love affair can lead to navel-gazing—and irrelevant content.

B2B Thought Leadership 197

B2B Thought Leadership B2B Marketing Attribution Customer Surveys 197

Influitive

MAY 6, 2022

According to LinkedIn, “customer marketing manager” was the third fastest growing job title in the United States in 2021. Not only that, but an Influitive study found that 98% of executives consider customer marketing to be either important or very important to their organization’s success. Today, customer marketing is clearly in the mainstream. Why?

Ad Building 130

Ad Building Linkedin Studies Marketing 130

Contently

MAY 6, 2022

Building a successful content marketing program often requires hiring communicative, efficient freelance writers. But it can be tough to find dedicated freelancers who produce high-quality work and want to spend time investing in your brand. So how can you tell up-front if someone is a good fit? What information is required to ensure you don’t dump time into training a new writer, only to find that they don’t meet your standards?

Bandwidth 179

Bandwidth Sample Work Management Guidelines 179

Smashmouth Marketing

MAY 6, 2022

We get asked all the time, "how good will the appointments you set for us be?" It's a good question and the answer relies on many variables. One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment with a sales qualified lead (SQL.

Sales Qualified Leads 124

Sales Qualified Leads Gartner Paid Search Agency B2B Sales 124

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

MAY 6, 2022

Looking to drive more affiliate marketing sales? Having the right software in place will streamline the entire process, and these are some top options. . The post Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2022 appeared first on Search Engine Journal.

Software 120

Software Search Marketing Marketing Process 120

Search Engine Journal

MAY 6, 2022

Changes to LinkedIn's feed algorithm aim to provide users with better, more relevant content and spark discussion. The post LinkedIn Changes How It Ranks Content appeared first on Search Engine Journal.

Linkedin 102

Linkedin Content Relevance 102

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” As a platinum-level sponsor, the LeanData team and I could hardly wait for this year’s event, held May 2-4 at Austin Convention Center in Austin, Texas. .

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Search Engine Journal

MAY 6, 2022

Create a customized experience for your customers with dynamic content and reel in repeat customers. Discover the best practices with this guide. The post Power Up Your Personalization Strategy With Dynamic Content appeared first on Search Engine Journal.

Personalization 101

Personalization Marketing & Strategy Content Practices 101

Martech

MAY 6, 2022

Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it. But that’s only the beginning.

Budget Programs 94

Budget Programs Work Management Marketing Management Planning 94

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

MAY 6, 2022

Astra WordPress theme, used by nearly 2 million websites, released a new version that delivers faster performance and many UI and design improvements. The post Updated Astra WordPress Theme Offers Stronger Performance appeared first on Search Engine Journal.

Design 95

Design Marketing Websites 95

TowerData

MAY 6, 2022

Preventing fraud within your business can be simplified with the right tools, and at TowerData, fraud prevention is one of the many reasons clients use our Fraud Prevention solution.

Tools 90

Tools Business Features 90

Search Engine Journal

MAY 6, 2022

Google's John Mueller answers if the Meta Description tag matters for ranking purposes. The post Google Answers if Meta Description Matters for Rankings appeared first on Search Engine Journal.

Google 94

Google Tagging SEO 94

Martech

MAY 6, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and have we reached normal yet? Early on in the pandemic, marketers (and everybody else) realized how true it was that change is constant.

Paid Search Agency 89

Paid Search Agency Advertising Agencies Segmentation Ad Agencies 89

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

MAY 6, 2022

Google announced that it is deprecating several image and video sitemap tags and attributes. The post Google Deprecates Some Image and Video Sitemap Extensions appeared first on Search Engine Journal.

Google 88

Google Video Marketing Tagging SEO 88

Content Marketing Institute

MAY 6, 2022

Content marketers argue about whether to include publication dates for blog posts. You’ve got bigger questions to ponder if you want to create truly timeless content classics. Robert Rose says to focus on making sure your content has these seven traits.

Content 87

Content Content Marketing Paid Search Agency Companies 87

Brightedge

MAY 6, 2022

Minification of web code is essential when optimizing for search engine rankings. However, it can seem like an opaque topic to those without coding knowledge. Despite appearances, minification is a relatively straightforward process. And web developers have access to a range of tools, many of them free, to streamline their workflow when minifying code.

SEO 78

SEO Jigsaw Bundling Bandwidth 78

Martech

MAY 6, 2022

Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggle to effectively combine legacy tools and emerging technologies required to build effective omnichannel experiences. Autodesk partnered with ActionIQ to develop a future-proof stack that would empower a self-service approach to achieving superior omnichannel CX.

Automation 77

Automation Advertising Agencies Marketing Management Advertising Channels 77

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Litmus

MAY 6, 2022

Ensuring you have the right data is the key to creating a truly personalized email experience. Check out our infographic below to learn how to prepare your email program for personalization. Transcript: Email Personalization 101. There are four types of data that are valuable to marketers, especially when thinking about email personalization. Understanding these types of data is just as important as figuring out how to collect them.

Personalization 76

Personalization Aggregators Loyalty Advertising Agencies 76

Optinmonster

MAY 6, 2022

Are you looking for the best Stripe payment plugin? Is WP Simple Pay a reliable solution as a Stripe payment gateway? WP Simple Pay is an easy to use payment plugin for accepting one-time and recurring payments on your WordPress website. In this article, we’ll put the WP Simple Pay plugin to test and explain all the features it offers for fast and errorless payments.

Paid Search Agency 73

Paid Search Agency Work Management Click Rate Marketing Management 73

Content Standard

MAY 6, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler. Do you ever feel like the marketing landscape is turning into a three-ring circus? Everyone’s solution for “cutting through the noise” seems to be the same: get louder (also, bigger, bolder, [enter just about any other adjective here]).

Branding 69

Branding Brand Identity Digital Marketing Funnels Top of Funnel 69

Martech

MAY 6, 2022

Ceros, the interactive content platform, has announced new integrations that will enable direct delivery of its creative content to the sales enablement platforms Highspot and Showpad. What Ceros does. Ceros offers a collaborative digital canvas for the creation of interactive and animated content with no coding required. It offers industry-specific templates and preset animations.

Marketing Automation Services 68

Marketing Automation Services Landing Pages Marketo Paper 68

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

EveryoneSocial

MAY 6, 2022

Social media holidays are an important part of companies’ social media strategies today. It’s why you’ll see some of the world’s top brands posting about everything from International Women’s Day to National Coffee Day — even when they’re not in the business of roasting beans and making lattes. That’s because social media holidays give brands the opportunity to have a little fun, showcase their culture, take advantage of trending hashtags, and get more e

Social Media 52

Social Media Media Content Trends 52

Parse.ly

MAY 6, 2022

What is evergreen content? Online articles have a three-day lifespan on average. Evergreen content broadly refers to any article, post, or video that has visitors come to it well beyond this typical three-day attention cycle. This means evergreen content attracts readers, often through search traffic or referral links. In one study of our content network , over half of our top 100 sites have more than 5% of their page views attributed to evergreen content.

Content 52

Content Social Media Display Marketing Report 52

Drew Neisser

MAY 6, 2022

Developers don’t want to be marketed to, you say? Kerry Ok , SVP of Marketing for Auth0 is here to prove you wrong. From day one, Auth0’s marketing mandate wasn’t about building pipeline or demand gen, it was about building trust and relationships with a vibrant community that loves learning, discussion, and things that make their lives easier. Talk about renegade marketing—this episode is all about shirking traditional B2B marketing tactics in exchange for far more powerful and engaging ones

Communities 52

Communities Trust Marketing Demand Tactics 52

Versium

MAY 6, 2022

Versium’s open source tools help developers and data scientists understand and manipulate files to clean up dirty data and optimize marketing campaigns.

Process 52

Process Tools Optimization Campaigns 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

MAY 6, 2022

A pricing strategy is how you establish the best price for what your business is selling. Market-based pricing is a commonly used strategy, as remaining competitive in your industry is always a best practice. Read on to learn everything you need to know about market pricing, how to calculate your own market price and examples of it in action. What is market pricing?

Pricing 50

Pricing Price Planning Marketing & Strategy 50

Versium

MAY 6, 2022

Forbes Technology Council is an invitation-only organization comprised of leading CIOs, CTOs and technology executives.

Organic Leads 52

Organic Leads Organization Marketing Qualified Leads Leads 52

Brandwatch Marketing

MAY 6, 2022

Cost Per Thousand 100

Cost Per Thousand CPM CPA Cost per Acquisition 100