Wed.Nov 15, 2023

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Evolution of B2B Social Media Marketing Strategy: Trends and Tactics in the Current Landscape

Launch Marketing

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms. Below are five noteworthy nuggets that can help you stand out in the crowd. 1.

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5 Best Practices While Moving to a New Email Provider

SendX

As companies grow and business needs change, so too do their technological requirements. Over 80% of small businesses rely on email services to acquire new customers and respond to client requests, illustrating the importance of selecting an effective email service provider.

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. And sometimes, it feels downright impossible. From this challenge, sales enablement was born. Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue.

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Thought leadership: The human element your marketing needs

Martech

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The People Factor in Marketing Automation ROI

Act-On

Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. And that’s likely why marketers want to know more about marketing automation ROI.

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3 analog skills every social media manager needs, from one who’s been in the field 12+ years

Sprout Social

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

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5 Black Friday trends marketers can act on this holiday season

Martech

Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar.

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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

With over 8.5 billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. That’s where doing keyword research, and choosing the right SEO keyword, comes in.

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Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

Martech

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Shotgun or Sniper? Choose Your SEO Outreach Tactic

Ahrefs

Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and brand look good.

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Build or buy your CDP? Compare the pros and cons by Digital Marketing Depot

Martech

With customer data platforms now essential for unified customer data and personalization, you likely face the build vs buy decision. Do you build a custom CDP tailored to your tech stack? Or buy an established platform? This guide from Customer.io will walk you through the key factors in deciding whether to build or buy your CDP. Inside you’ll get: An overview of pros and cons Steps to evaluate your team’s capabilities A comparison of vendor features Details on integration and implementation Gui

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McKinsey Publishing Leader Asks This Question To Prompt Career Decisions

Content Marketing Institute

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

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Google Analytics Explained | Beginner’s Guide to GA4

Goodish Agency

Learn how to use Google Analytics 4 (GA4) easily! This guide explains the new reports so you can understand your website's performance better.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Keyboard Accessibility Makes Your UX Better

Salesforce Marketing Cloud

Derek Featherstone co-authored this blog Keyboard accessibility is essential to building products at scale. With Marketing Cloud, for example, thousands of customers create, send, publish, and automate marketing campaigns that reach and engage millions of people daily. But, about 16% of the world’s population has at least one disability. This means there are product functions, like drag-and-drop, that may not be accessible to some users.

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Event marketing guide: How to get more prospects at your B2B event

Anteriad

The post Event marketing guide: How to get more prospects at your B2B event appeared first on Anteriad.

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Unlocking Seamless B2B Growth: How Your Tech Stack Can Transform Your Sales, Marketing and CX

G2M Solutions

In today's competitive landscape, successful companies differentiate themselves by prioritising exceptional customer experiences across every touchpoint with their organisation. These days, customers expect suppliers to be easy to research, engage with, buy from, and get service from when they become a customer.

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Seismic named a Leader in 2024 Aragon Research Globe™ for Enterprise Coaching

Seismic

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. While Aragon has covered sales learning and coaching for years, this is the first time they have separated out coaching capabilities as an area worthy of individual assessment. Why? In short, this critical technology is growing in demand because it helps managers of all customer-facing roles coach more effectively and more efficiently — upskilling teams better an

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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GenAI Maturity Report: The Most AI-Ready Companies in 2024

HG Data

Download the complete 2024 GenAI Readiness Report to see how the largest and fastest-growing companies are adopting AI There’s no doubt that 2023 was a breakout year for generative AI. Less than a year after ChatGPT went viral, AI has risen “from a topic relegated to tech employees to a focus of company leaders,” according … The post GenAI Maturity Report: The Most AI-Ready Companies in 2024 appeared first on HG Insights.

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Using AI Image Generation for Marketing

Blue Flame Thinking

Over the last few months, there’s been quite a bit of chatter throughout the agency world on the ins and outs of using AI image generation to create art and images for marketing projects. Many questions have surfaced. Are our competitors using these tools? How do we ensure the generated images are on brand for each client? How do we ask AI tools for all the specifics we want to convey?

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Seeing SIP 480 “Temporarily Unavailable”? Here’s What To Do

The Daily Egg

Getting stopped by SIP 480 “Temporarily Unavailable” error messages can be one of the most frustrating parts of making outbound VoIP calls. The post Seeing SIP 480 “Temporarily Unavailable”? Here’s What To Do appeared first on The Daily Egg.

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Why Marketers Should Be Good Managers with Margaret Kelsey of TatCo (Ex. OpenView, AppCues & Invision)

Confessions of a B2B Marketer

Margaret Kelsey on LinkedIn Margaret Kelsey Art Margaret Kelsey's Strategic Brand Flywheel Psst - the secret to success Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jac

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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True Ranker Review

The Daily Egg

True Ranker has carved out a reputable niche in the marketing realm, thanks to its cost-effective SEO tools and services. This sophisticated. The post True Ranker Review appeared first on The Daily Egg.

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. With so much on the line, you need to get it right the first time. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership.

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ContinuumCloud Increases Campaign Impact and Efficiency with Data-Driven ABM

Madison Logic

WATCH VIDEO The Challenge Effective account-based marketing is all about identifying the right accounts and buying committee personas, activating a unified multi-channel strategy, and measuring and optimizing your approach in real time. For Erica Kavanagh, Director of Demand Generation at ContinuumCloud, finding target accounts and personalizing messaging and content across the channels they visit the most is key to accelerating the buying cycle.

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Automate Media Plan Placement Dates with Bionic Tools

Bionic

Media planning is never easy. However, tools like Bionic placement date autocomplete, dynamic end dates, and batch edit can make your life a little easier. Here’s how they work. Lots of Dates in Media Plans Every line item in your media plan has a start date and end date. If you have 100 lines in your media plan, you’ll have at least 200 dates. And each of those dates has to be entered exactly right.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Cookieless Future: Strategies for Adapting to the New Era of Online Tracking

Bannerflow

In the ever-evolving landscape of online advertising and data privacy, the term "cookieless future" has become increasingly prominent. As technology and regulations continue to shape the digital world, businesses and marketers are forced to rethink their strategies for tracking user behaviour. In this article, we will explore how to deal with a cookieless future, adapt to a cookieless world, examine the future of cookieless tracking, and address the challenges that lie ahead.

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Role of Online Paraphrase Tool in Modifying the Marketing Content

Valasys

In content marketing, quality is the utmost element that you need to focus on as it can help you convey your message to the visitors and convert them to your potential customers. If you are promoting your content on social media platforms, you will have to come up with unique ideas that can help you grab the attention of readers. Although it can be a little tricky for content marketers to generate good quality content thanks to the AI sentence rephraser tool that has made this job easier and qui

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Convert to Conversations Blueprint: How to Turn Leads into Sales Meetings

Madison Logic

This blueprint outlines 5 steps marketers need to take to motivate leads to meet with their sales team.