Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms. Below are five noteworthy nuggets that can help you stand out in the crowd. 1.

B2B Marketing 108

B2B Marketing Social Media Social Marketing Marketing & Strategy 108

SendX

NOVEMBER 15, 2023

As companies grow and business needs change, so too do their technological requirements. Over 80% of small businesses rely on email services to acquire new customers and respond to client requests, illustrating the importance of selecting an effective email service provider.

Practices 297

Practices Small Business Marketing Best Practices Service 297

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. And sometimes, it feels downright impossible. From this challenge, sales enablement was born. Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue.

Sales Cycle 236

Sales Cycle Marketing Automation Services Practices Buyer Personas 236

The Point

NOVEMBER 15, 2023

A good creative brief is the foundation for an effective marketing campaign. In the face of deadlines, however, and at the normal, torrid pace of modern marketing, creative briefs are often viewed as an extra step, an annoyance, and an unnecessary obstacle to getting content in market. Why are briefs so important? One word: alignment. A good, concise creative brief ensures that all stakeholders — creatives, sponsors, partners, sales, those who will be reviewing and approving copy and design —

Creativity 174

Creativity Advertising Agencies Paid Search Agency Deliverability 174

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Act-On

NOVEMBER 15, 2023

Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. And that’s likely why marketers want to know more about marketing automation ROI.

Marketing Automation Services 229

Marketing Automation Services Marketing Automation Planning ROI 229

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Social Media 115

Social Media Media Work Management Social Marketing 115

Martech

NOVEMBER 15, 2023

Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar.

Act-On 115

Act-On Paid Search Agency Marketing & Strategy Work Management 115

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Think of sales management like a sports team. Have you ever heard of a top-ranked sports team without a coach? Of course not. The coach provides the guidance, inspiration, strategy and training that enable players to make big wins. The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. The result?

Work Management 111

Work Management Marketing Management Marketing AI Forecasting 111

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics Google Marketing 109

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing & Strategy

Salesforce Marketing Cloud

NOVEMBER 15, 2023

With over 8.5 billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. That’s where doing keyword research, and choosing the right SEO keyword, comes in.

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Keywords Traffic Research Lead Ranking 105

Martech

NOVEMBER 15, 2023

With customer data platforms now essential for unified customer data and personalization, you likely face the build vs buy decision. Do you build a custom CDP tailored to your tech stack? Or buy an established platform? This guide from Customer.io will walk you through the key factors in deciding whether to build or buy your CDP. Inside you’ll get: An overview of pros and cons Steps to evaluate your team’s capabilities A comparison of vendor features Details on integration and implementation Gui

Marketing Management 105

Marketing Management Buy Ad Building Marketing 105

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives.

B2B Marketing 104

B2B Marketing Work Management Marketing Management B2B 104

Sprout Social

NOVEMBER 15, 2023

Thinking back on what social media management meant a decade ago, the word that comes to mind is tactical. When brands first started using social media, it was mainly for publishing content and light community engagement. For some it was an experiment. For many, a chore to be left for the intern who “got it.” Social was built originally for consumers, not businesses or teams, and we set out to build the software for any organization to be successful.

Social Media 102

Social Media Work Management Marketing Management Media 102

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Martech

NOVEMBER 15, 2023

The marketing industry is facing major challenges in 2023. Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. While some see this as the beginning of a lasting downturn, there are strategies marketers can use to optimize performance and demonstrate value today.

Lead Ranking 99

Lead Ranking Lead Scoring Work Management Marketing Management 99

illumin

NOVEMBER 15, 2023

On October 30 2023 Meta announced a new paid Facebook and Instagram subscription option for users in the European Union, the EEA, and Switzerland. The social media giant will soon offer users this service as a way to opt-out of ads on Facebook and Instagram, so that Meta can be in compliance with recent EU regulations. It will also still be offering its current service and platforms for free, supported by ads.

Facebook 97

Facebook Paid Search Agency Mobile Advertising Paid Social Agency 97

Content Marketing Institute

NOVEMBER 15, 2023

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

B2B Marketing 84

B2B Marketing B2B Content Marketing Paid Search Agency 84

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Derek Featherstone co-authored this blog Keyboard accessibility is essential to building products at scale. With Marketing Cloud, for example, thousands of customers create, send, publish, and automate marketing campaigns that reach and engage millions of people daily. But, about 16% of the world’s population has at least one disability. This means there are product functions, like drag-and-drop, that may not be accessible to some users.

CMS Development 78

CMS Development Interactive Marketing Paid Search Agency Barriers 78

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

Goodish Agency

NOVEMBER 15, 2023

Learn how to use Google Analytics 4 (GA4) easily! This guide explains the new reports so you can understand your website's performance better.

Analytics 83

Analytics Google Marketing Websites 83

Anteriad

NOVEMBER 15, 2023

The post Event marketing guide: How to get more prospects at your B2B event appeared first on Anteriad.

Marketing Prospects 99

Marketing Prospects B2B Marketing Event Marketing B2B 99

Navigate the Channel

NOVEMBER 15, 2023

In the world of online video hosting, YouTube has undoubtedly been the dominant player for many years. It’s the go-to platform for both creators and viewers alike, with millions of hours of content being uploaded and watched daily. However, in the ever-evolving digital landscape, it’s essential to explore alternatives to YouTube, as there are instances where other platforms may be more suitable for specific content or goals.

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Youtube Video Marketing Planning Viral Marketing 65

Blue Flame Thinking

NOVEMBER 15, 2023

Using AI in business is gaining serious traction. Unless you’ve been living in the remote woods of Canada for the last year (and the Yukon is b-e-a-utiful, by the way), you’ve seen artificial intelligence exploding everywhere. This blog includes a primer on how AI works, how you’ve been using AI for years (even if you didn’t call it AI), and how you can use AI to accelerate your marketing efforts.

Marketing AI 68

Marketing AI Paid Search Agency Search Marketing Planning 68

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

G2M Solutions

NOVEMBER 15, 2023

In today's competitive landscape, successful companies differentiate themselves by prioritising exceptional customer experiences across every touchpoint with their organisation. These days, customers expect suppliers to be easy to research, engage with, buy from, and get service from when they become a customer.

B2B Sales 62

B2B Sales B2B Marketing Touchpoints B2B 62

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. While Aragon has covered sales learning and coaching for years, this is the first time they have separated out coaching capabilities as an area worthy of individual assessment. Why? In short, this critical technology is growing in demand because it helps managers of all customer-facing roles coach more effectively and more efficiently — upskilling teams better an

Enterprise Management 64

Enterprise Management Marketing Management Research Burn Rate 64

HG Data

NOVEMBER 15, 2023

Download the complete 2024 GenAI Readiness Report to see how the largest and fastest-growing companies are adopting AI There’s no doubt that 2023 was a breakout year for generative AI. Less than a year after ChatGPT went viral, AI has risen “from a topic relegated to tech employees to a focus of company leaders,” according … The post GenAI Maturity Report: The Most AI-Ready Companies in 2024 appeared first on HG Insights.

Paid Search Agency 62

Paid Search Agency Companies Viral Marketing Generation 62

Blue Flame Thinking

NOVEMBER 15, 2023

Over the last few months, there’s been quite a bit of chatter throughout the agency world on the ins and outs of using AI image generation to create art and images for marketing projects. Many questions have surfaced. Are our competitors using these tools? How do we ensure the generated images are on brand for each client? How do we ask AI tools for all the specifics we want to convey?

Generation 60

Generation Paid Search Agency Advertising Agencies Marketing 60

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Digilant

NOVEMBER 15, 2023

In today’s hyper-competitive, crowded marketplace, what attracts consumers to choose one brand over another? Of course, consumers consider several factors before making a purchase, however, nearly all purchases — 95% , to be exact — have an emotional component. These emotional decisions are impacted by a customer’s perception of your services, a connection they feel to your values and messaging, reviews they’ve read online or heard from peers, or your general place in a market.

Planning 59

Planning Branding Brand Identity Paid Search Agency 59

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. With so much on the line, you need to get it right the first time. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership.

Webinar Metrics 52

Webinar Metrics Practices Product Best Practices 52

Single Grain

NOVEMBER 15, 2023

When it comes to the impact one individual can have on an organization, few stories are as compelling as that of Deion Sanders and his effect on the Colorado Buffaloes football program. The “Deion Sanders Effect” isn’t just a catchy phrase — it’s a case study in how a strong personal brand can turbocharge an entire team and its operations.

Effectiveness 52

Effectiveness Business Marketing & Strategy Lead Ranking 52