Thu.Aug 20, 2020

The B2B Marketer’s Guide to Mastering Digital Attribution

Marketing Insider Group

Accountability is something that is incredibly important in order for the departments within a company to work well together. Unfortunately, in a corporate environment, in this age of “consensus,” it is not easy to assign or accept.

Report: Marketers Reaping the Benefits of Leveraging Location-based Data

KoMarketing Associates

Marketers have a wide array of data and analytics at their fingertips, and new research suggests that they are now leveraging location data, in particular, for several use cases.

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Tips and Tricks to Use Email Analytics for Better Conversions


We live in an era of big data so professionals from different areas use data all the time, and email marketers are no exception. There are many tools that enable marketers to accurately measure the effectiveness of every aspect of their campaigns.

Commitment to Content Marketing Drives Blog Traffic and Growth for SaaS Company

Marketing Insider Group

How do you get attention for your brand without overspending on resources in a saturated market? It’s a question of ‘how do you rank and win?’, ’, which means placing high organically on Google for important keywords in your market.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sponsored streaming: what is, benefits and best tools


Even before the obvious boost in popularity because of the 2020 pandemic, live streaming was already a growing trend for companies trying to connect more meaningfully with their audience.

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More Trending

What is Newsjacking and how to generate content through the buzz


Currently, it is imperative to innovate your Digital Marketing strategies if you want to be a reference in your field. One of the ways to do it is to apply the concept of Newsjacking, a method that aims to take advantage of a subject or hot topic, to promote your brand.

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16 of the Biggest Threats to Content Marketing Success

Content Marketing Institute

Discover the biggest threats to your content marketing success – and the fixes – cited by some of the expert speakers at Content Marketing World. And you’ll find out the one thing that controls most of the threats.

Learn how to update the PHP in WordPress in just 3 simple steps


Learning how to update PHP in WordPress has been a constant concern for professionals who manage or even work with development on the platform.

How to include a creative in the martech decision process


30-second summary: Creative team members are often left out of technology decision making, or included too late. When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to optimize your content strategy with a competitive analysis


It doesn’t matter if you’re starting from scratch or optimizing an existing content strategy: knowing, understanding, and following what your competitors do is essential to making decisions that really deliver results for your company.

Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew

Higher Logic

The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic. Marketing General’s 2020 Membership Marketing Benchmarking Report reveals fascinating statistics on why members don’t renew their association membership.

From B2B Customers to Brand Enthusiasts

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. How cool is it that the most effective way to market your B2B company is also the most cost-efficient way to market it? If this sounds too good to be true, let me explain.

The Role of Nurture Email Automation in Your Content Marketing Strategy


Nurturing is a critical part of any organization's marketing and sales efforts. Not every lead you receive is sales-ready, so it's vital to keep them engaged and moving down the funnel. Here's a quick guide to ensure your funnel doesn't spring a leak.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

[Ebook] Scale Your Retail Campaigns With a Solid Email Template Strategy


The most successful retailers recognize the importance of email in the buying process. From onboarding emails to abandoned carts, email drives people to stores—online and off—and builds loyal customers that keep coming back for years.

What Is a SERP? Definition of a SERP

Table of Contents. + The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. Optimizing Your Appearance. +


10 Written Content Formats For Effective Content Marketing


While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy.



Sales readiness is the most critical component of Account-Based Marketing and defines well-functioning sales teams. However, what is sales readiness and how do you measure it?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

4 Steps to Optimize Your Marketing Tech Stack [+ Audit Template]

SmartBug Media

As a marketer in the SaaS industry, you’re constantly under pressure to not just have a predictable funnel and deliver pipeline but to also showcase marketing attribution , all while staying under a tight budget.

4 Must-Use Data Sources to Establish the Right Content & Keyword Focus via @JRiddall

Search Engine Journal

Want to build your authority on a topic? Discover four types of data that you can use to establish your content and keyword pillar strategy. The post 4 Must-Use Data Sources to Establish the Right Content & Keyword Focus via @JRiddall appeared first on Search Engine Journal.

What is Behavioral Targeting? A Guide for CROs (in 2020)


The market bombards your prospects with content and ads. So it should come as no surprise if they are unreceptive and blind to your efforts. So, how do you capture their attention? Behavioral targeting allows you to break through the noise.

B2B Marketing 2021 Trends

The Lead Agency

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why Transparency Matters and How Not To Be Afraid Of It


Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. In an Edelman survey of 16,000 consumers in eight global markets, 81 percent of respondents globally and 80 percent of U.S.

7 Advanced SEO Hacks for Your To-Do List in 2020

Single Grain

Tired of putting energy into SEO work and not getting any results? Plenty of businesses comb through blog posts, online courses and webinars that all promise to help them improve their on-site SEO, only to find themselves reading the same basic information over and over.

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Bringing Universities and HubSpot Clients Together: An Experiment in Applied Learning


This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

Why Are My Emails Going To Spam?


Emails get sent to spam for a wide variety of reasons, with no one-size-fits-all reason or solution, and even the most experienced senders run into occasional inboxing issues. We’ve compiled our list of best practices to outline how to remedy a spam problem. The post Why Are My Emails Going To Spam?

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.