Marketing Insider Group
AUGUST 20, 2020
How do you get attention for your brand without overspending on resources in a saturated market? It’s a question of ‘how do you rank and win?’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. It also helps to have an authentic and quirky voice.
SendX
AUGUST 20, 2020
We live in an era of big data so professionals from different areas use data all the time, and email marketers are no exception. There are many tools that enable marketers to accurately measure the effectiveness of every aspect of their campaigns. Many marketers build their strategies based on powerful analytics. Source: Pixabay However, there is so much data that marketers often find it challenging to use it.
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KoMarketing Associates
AUGUST 20, 2020
Marketers have a wide array of data and analytics at their fingertips, and new research suggests that they are now leveraging location data, in particular, for several use cases. FourSquare and Advertiser Perceptions recently published the “Location Data in a Marketing Lifecycle” report, and statistics showed that above all else, marketers are now using location data to identify new consumer markets (73%).
Hinge Marketing
AUGUST 20, 2020
This year will certainly be remembered in history as “The Year of Adaptation.” There has never been so much purposeful change and adjustment. But that is not one of the reasons to seriously consider adjusting your accounting firm’s business model. There are six very compelling reasons to make business model changes that come from a new, ground-breaking research study produced by CPA.com , Bill.com , and The Hinge Research Institute entitled, “Where Opportunity Meets Value: Business Model Trends
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
AUGUST 20, 2020
Discover the biggest threats to your content marketing success – and the fixes – cited by some of the expert speakers at Content Marketing World. And you’ll find out the one thing that controls most of the threats. Continue reading → The post 16 of the Biggest Threats to Content Marketing Success appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
xiQ
AUGUST 20, 2020
Sales readiness is the most critical component of Account-Based Marketing and defines well-functioning sales teams. However, what is sales readiness and how do you measure it? The ability to engage buyers in an intelligent manner and measure the results in quantifiable terms has not been possible until now. Harnessing insights to pivot strategies based on real numbers is a game-changer for B2B sellers.
Search Engine Journal
AUGUST 20, 2020
Want to build your authority on a topic? Discover four types of data that you can use to establish your content and keyword pillar strategy. The post 4 Must-Use Data Sources to Establish the Right Content & Keyword Focus via @JRiddall appeared first on Search Engine Journal.
seo.co
AUGUST 20, 2020
Table of Contents. + The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. + Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. + Increasing Your Organic Rankings in SERPs. + Optimizing Your Appearance. + Pay per click (PPC) Ads. + Conclusion. If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO).
BenchmarkONE
AUGUST 20, 2020
Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. In an Edelman survey of 16,000 consumers in eight global markets, 81 percent of respondents globally and 80 percent of U.S. respondents said that trust is integral to purchasing decisions.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
MarketJoy
AUGUST 20, 2020
Lead generation is one of, if not, the most significant aspects of the B2B marketing process and the sales operations. It is responsible for bringing in quality traffic to a business’s website and producing prospects that convert successfully into paying customers. Yet, at the same time, sales is considered as a major pain point for most businesses around the globe.
Convert
AUGUST 20, 2020
The market bombards your prospects with content and ads. So it should come as no surprise if they are unreceptive and blind to your efforts. So, how do you capture their attention? Behavioral targeting allows you to break through the noise. This article will cover: Definition of behavioral targeting The benefits of behavioral targeting Steps to nailing behavioral targeting for better engagement and conversions The dark side of behavioral targeting.
Litmus
AUGUST 20, 2020
The most successful retailers recognize the importance of email in the buying process. From onboarding emails to abandoned carts, email drives people to stores—online and off—and builds loyal customers that keep coming back for years. As brands continue to realize email’s true value, marketers are required to create, test, and send more campaigns than ever—usually under tight deadlines.
Aberdeen
AUGUST 20, 2020
Companies around the globe are facing a new reality filled with economic volatility and business uncertainty. While some industries are feeling a greater impact than others, the next several business cycles will favor those organizations that have built up a measure of resilience and agility across their core areas. What is Business Resilience? Business resilience , meaning the ability to quickly and inexpensively react to business, industry, or financial change without major disruption, is a to
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Circle Studio
AUGUST 20, 2020
In the wake of COVID-19, businesses across every market sector have innovated, restructured, and otherwise adapted to the oft-used ‘new normal.’ And while it may take some time before we see large-scale in-person events regularly occur, we as marketers should be prepared to adapt our hosted events into either a virtual or hybrid model—a hybrid event contains both in-person and virtual elements.
Hubspot
AUGUST 20, 2020
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year. The HubSpot Education Partner Program — or EPP — is a community of educators who teach at colleges and universities worldwide that receive free software and support from HubSpot to train t
The Lead Agency
AUGUST 20, 2020
B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing. Now, however, it’s more difficult for B2B marketers to define exactly who they are selling to: 64% of C-suite executives have final signoff on a purchase decision, 81% of non-C-suiters als
DivvyHQ
AUGUST 20, 2020
Nurturing is a critical part of any organization's marketing and sales efforts. Not every lead you receive is sales-ready, so it's vital to keep them engaged and moving down the funnel. Here's a quick guide to ensure your funnel doesn't spring a leak.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
MarketMuse
AUGUST 20, 2020
MarketMuse Co-founder and Chief Product Officer Jeff Coyle walks through a simple process for conducting a content inventory and content audit with Rob Mills, Head of Content at GatherContent. Watch this video to learn how to identify the right content to create and the most critical content to update. Discover how to get the most [.]. The post Best Practices for Conducting a Content Audit appeared first on MarketMuse.
Emplifi
AUGUST 20, 2020
We’re constantly improving your Socialbakers experience. Check out the new product releases below!
Moz
AUGUST 20, 2020
Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line.
SendGrid
AUGUST 20, 2020
Emails get sent to spam for a wide variety of reasons, with no one-size-fits-all reason or solution, and even the most experienced senders run into occasional inboxing issues. We’ve compiled our list of best practices to outline how to remedy a spam problem. The post Why Are My Emails Going To Spam? appeared first on SendGrid.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Vision6
AUGUST 20, 2020
When a customer purchases your product, it is just the start of their relationship with your brand. And, what you do next is going to determine the longevity and fruitfulness of this relationship. But where do you start? Enter customer onboarding – a well-thought-out welcome plan to guide your customers towards success. Customer onboarding is an end-to-end process that educates customers about the benefits of your product or service.
Stevens & Tate
AUGUST 20, 2020
There are many reasons why you might be thinking about reducing the prices of a product or service. There are usually two main reasons: the product or service isn’t selling as well as you had hoped, or you’re looking to increase your customer base. A price reduction can help interest potential customers who may not have been interested before.
Mereo
AUGUST 20, 2020
Sales enablement programs are never one-size-fits-all. This is a challenge for leadership looking for a proven system to model their own program after — but it is also an opportunity. Your sales enablement program can and should be specific, strategic, and catered toward your people, your goals and your needs. Though not every sales enablement program works for every business, there are guidelines to stand-up your strategy or to refresh a stale program.
Magisto
AUGUST 20, 2020
Yes you read that right, Magisto is now fully equipped with a 650+ sticker library. *Insert happy dance here* Show off your personality and take your videos to the next level. With stickers you have the freedom to be even more: fun, flirty, colorful and bold. With the recent launch of the New Magisto we are working harder than ever to develop more ways to help you tell richer stories.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Blue Flame Thinking
AUGUST 20, 2020
Like everything else in today’s world, the COVID-19 pandemic has turned content marketing on its ear. Chances are that the 2020 plan you carefully developed last fall is a distant memory. You may be struggling to determine what’s important to communicate while still empathizing with your customers. And you may be wondering what you can do to make content marketing an effective tool right now.
Square 2 Marketing
AUGUST 20, 2020
Massive E-Commerce Websites Delivered In Just 30 Days; Here’s How We Do It. You’re finally ready to redo your corporate website. The last time you did it you had a miserable experience. It took forever and included a ton of back and forth. In the end, it wasn’t exactly what you expected, and the website still doesn’t generate any real lead volume. There has to be a better way, right?
The Customer
AUGUST 20, 2020
Earlier this month we published the findings from the 18th annual “Most Patriotic Brands” survey as compiled by Brand Keys. This week we sat down with Brand Keys founder and CEO, Robert Passikoff to talk about how one goes about measuring brand patriotism and why it matters. As always, our conversations with Dr. Passikoff are interesting, enlightening and fun.
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