Tue.Jun 14, 2016

Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles.

The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.”

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5 Ways to Transform Your B2B Public Relations

B2B PR Sense

The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Of course, you know this already.

How to Use Storytelling to Engage and Persuade Consumers

Marketing Insider Group

Storytelling is one of the oldest forms of persuasion. Going back to biblical times, the entire point of fables was to persuade the population to do the right thing. Nowadays, storytelling is used to sell us everything from cars to vacations.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation.

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Have You Met “The Advocates”? (We Think You’ll Like Them…)

Influitive

Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched and seeking a legal name change. Meet The Advocates.

Graphic Design Process: Creating an Impressive Logo

Marketing Insider Group

As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust. As a rule, a logo […].

Influencer marketing tools of the trade

Biznology

We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil.

Trade 165

An Inquiry vs. A Lead: What’s the Difference and Which is More Important?

Marketing Insider Group

Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

How Marketing Helped Social Tables Increase Leads and Revenue 400+%

Ignite Tech

This article was originally published on MarTech Review by Infer customer Ray Miller, Senior Marketing Operations Manager at Social Tables. Lessons from Using a Smorgasbord of Approaches including Content Marketing, Social Marketing, Lead Generation, and Predictive Analytics.

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Hey CMOs: Technology Now as Important as Creativity

Modern Marketing

Before I get to the crux of my post, let me state for the record that I never thought in my wildest dreams that I would one day write such a post espousing that technology is now on par with creativity when it comes to importance for a given brand.

Have You Met “The Advocates”? (We Think You’ll Like Them…)

Influitive

Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched and seeking a legal name change. Meet The Advocates. Curbing the corporate-imagined script of the past several years, The Advocates no longer adhere to your best guess at buying behaviors, common characteristics and typical trends. The post Have You Met “The Advocates”? (We We Think You’ll Like Them…) appeared first on Influitive.

How to Master Local Lead Generation

PureB2B

Local communities are the first customers of almost every business, regardless of what industry they may be in.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

How Facebook’s Filter Bubble Warped My Perception of Reality

Contently

I couldn’t believe Donald Trump kept winning. Every primary he won, headline he weaseled his way into, and incendiary statement he made, it all seemed unbelievable. The group reaction seemed to be: No one believed this could happen. Liberals, moderates, and even conservatives siding against Trump watch his meteoric rise with dropped jaws. They shouldn’t. But it’s understandable why they do.

3 Powerful Ways to Kick-Start Your ABM Program and Get More Big Elephants

Vidyard

Did you know that 92% of marketers worldwide believe account-based marketing, or ABM, is important to their marketing efforts? Why is ABM such a loved strategy?

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there.

Scaling ABM with Predictive Analytics and Marketing Automation

Lattice

We’ve been talking a lot lately about the importance of scaling your ABM programs to your top 500 or 5000 accounts. Why are we so focused on this?

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

3 Elements For Building Better Landing Pages

ANNUITAS

“A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus.

Dynamic Creative in B2B

Bulldog Solutions

Proven. Market-tested. Data-driven. Aren’t those adjectives we’d all like to use to describe our marketing efforts? They certainly are key to strengthening the value of your brand among prospects and buyers. For many years, dynamic creative, or optimizing digital creative (banners, search, websites, mobile) based on the person we are showing our message to, has been a common practice.

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Marketo

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion?

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What’s Behind the Predicted Growth of Business Intelligence Technology?

Fathom

Imagine if you had access to all of the data that you needed to prove marketing success. Imagine if that data was organized in a way that made it easy to understand and allowed it to be easily applied to day-to-day business practices. Imagine if that data was effortlessly paired with strategies that were tailored to its results. This is all possible with a little something called business intelligence (BI) technology.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Video Marketing within the Sales Funnel

KEO Marketing

Video marketing has become a critical marketing strategy of 2016. According to a recent study by the Web Video Marketing Council, 96% of B2B marketers are now using video. Video gets attention in a crowded market. In addition, video is excellent for driving business and sales.

Top 5 Myths About Conversion Rate Optimization

SnapApp

Ask any marketer if conversion rate optimization (CRO) matters to him or her, and you’ll most likely get a “Well, duh” in response.

6 Ways to Immediately Boost Your Social Media Traffic

Sprout Social

Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure.

How to Run an Instagram Contest: A 10-Step Guide

Hubspot

With 400 million monthly active users and more than 80 million posts per day , Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.