Tue.Jun 14, 2016

The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.”

Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles.

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5 Ways to Transform Your B2B Public Relations

B2B PR Sense

The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Of course, you know this already.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Use Storytelling to Engage and Persuade Consumers

Marketing Insider Group

Storytelling is one of the oldest forms of persuasion. Going back to biblical times, the entire point of fables was to persuade the population to do the right thing. Nowadays, storytelling is used to sell us everything from cars to vacations.

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Are You Leveraging Your Content for Sales Enablement?

Marketing Insider Group

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do.

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Influencer marketing tools of the trade

Biznology

We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil.

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Graphic Design Process: Creating an Impressive Logo

Marketing Insider Group

As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust. As a rule, a logo […].

How Marketing Helped Social Tables Increase Leads and Revenue 400+%

Ignite Tech

This article was originally published on MarTech Review by Infer customer Ray Miller, Senior Marketing Operations Manager at Social Tables. Lessons from Using a Smorgasbord of Approaches including Content Marketing, Social Marketing, Lead Generation, and Predictive Analytics.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

An Inquiry vs. A Lead: What’s the Difference and Which is More Important?

Marketing Insider Group

Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals.

Hey CMOs: Technology Now as Important as Creativity

Modern Marketing

Before I get to the crux of my post, let me state for the record that I never thought in my wildest dreams that I would one day write such a post espousing that technology is now on par with creativity when it comes to importance for a given brand.

Have You Met “The Advocates”? (We Think You’ll Like Them…)

Influitive

Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched and seeking a legal name change. Meet The Advocates. Curbing the corporate-imagined script of the past several years, The Advocates no longer adhere to your best guess at buying behaviors, common characteristics and typical trends. The post Have You Met “The Advocates”? (We We Think You’ll Like Them…) appeared first on Influitive.

How to Master Local Lead Generation

PureB2B

Local communities are the first customers of almost every business, regardless of what industry they may be in.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there.

Scaling ABM with Predictive Analytics and Marketing Automation

Lattice

We’ve been talking a lot lately about the importance of scaling your ABM programs to your top 500 or 5000 accounts. Why are we so focused on this?

3 Elements For Building Better Landing Pages

ANNUITAS

“A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus.

Dynamic Creative in B2B

Bulldog Solutions

Proven. Market-tested. Data-driven. Aren’t those adjectives we’d all like to use to describe our marketing efforts? They certainly are key to strengthening the value of your brand among prospects and buyers. For many years, dynamic creative, or optimizing digital creative (banners, search, websites, mobile) based on the person we are showing our message to, has been a common practice.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Marketo

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion?

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What’s Behind the Predicted Growth of Business Intelligence Technology?

Fathom

Imagine if you had access to all of the data that you needed to prove marketing success. Imagine if that data was organized in a way that made it easy to understand and allowed it to be easily applied to day-to-day business practices. Imagine if that data was effortlessly paired with strategies that were tailored to its results. This is all possible with a little something called business intelligence (BI) technology.

Video Marketing within the Sales Funnel

KEO Marketing

Video marketing has become a critical marketing strategy of 2016. According to a recent study by the Web Video Marketing Council, 96% of B2B marketers are now using video. Video gets attention in a crowded market. In addition, video is excellent for driving business and sales.

Top 5 Myths About Conversion Rate Optimization

SnapApp

Ask any marketer if conversion rate optimization (CRO) matters to him or her, and you’ll most likely get a “Well, duh” in response.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

3 Powerful Ways to Kick-Start Your ABM Program and Get More Big Elephants

Vidyard

Did you know that 92% of marketers worldwide believe account-based marketing, or ABM, is important to their marketing efforts? Why is ABM such a loved strategy?

6 Ways to Immediately Boost Your Social Media Traffic

Sprout Social

Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure.

How to Run an Instagram Contest: A 10-Step Guide

Hubspot

With 400 million monthly active users and more than 80 million posts per day , Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious.

13 Key Website Design and Development Areas to Bring in Business

Hinge Marketing

Websites are the hub of visibility for professional services firms. And the rise of website traffic can be a key indicator for your firm’s success in raising its visibility and online reputation.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.