Marketing Insider Group
FEBRUARY 26, 2018
Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. Without the right metrics, you are making decisions in the dark, possibly without […].
KoMarketing Associates
FEBRUARY 26, 2018
When it comes to relying on probabilistic data, new research shows that marketers may be better off opting to launch people-based campaigns instead. Viant recently conducted the “Power of the People” report to learn more about which types marketing campaigns yield the best results. Ninety percent of respondents said that they see improved performance with people-based marketing, compared to cookie-based, probabilistic campaigns.
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Marketing Insider Group
FEBRUARY 26, 2018
There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls. Conjecture is all well and good, but we decided it was time to put some data behind the debate. And so, in partnership with Kapost, our team here at AgileSherpas decided to […]. The post Agile Marketing Journey Continues: State of Agile Marketing 2018 appeared first on Marketing Insider Group.
Biznology
FEBRUARY 26, 2018
Young blood is a resource that will keep your business functional and relevant — no matter what you do. However, as is the case with every new generation of workers, millennials present a unique challenge for employers; and figuring out how to best integrate them will often determine the success of your company. Especially if your business seeks to reach a millennial audience in your marketing efforts , you’ll need young people on your staff to facilitate that process.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
FEBRUARY 26, 2018
The rate at which marketers have moved towards an account-based marketing (ABM) model is quite surprising. I remember when ABM was the ultimate buzz word at the Marketing Nation Summit a couple years ago. Many of us were wondering ‘Will this thing stick?’ or ‘Is this just a fad that will go away by next year?’ But it’s 2018 and ABM has become even more popular in the B2B world as marketers are seeing value in targeting accounts, not just leads.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
FEBRUARY 26, 2018
Countless studies tell us infographics are highly engaging and that incorporating them into our content marketing strategy makes sense. But if the process for creating them is chaotic, the content is random, and the design guidelines are unclear, then each attempted infographic just eats up time and resources, and rarely delivers. To successfully create memorable infographics that drive engagement, you need to stick to deadlines and keep up the momentum throughout their development.
Hubspot
FEBRUARY 26, 2018
How to Get Real Estate Leads. Build Partnerships. Throw a Housewarming Party. Become a Restaurant Regular. Send a Handwritten Note. Advertise. Build Your Own Website. Develop a Niche. Use "Coming Soon" Signs. Head to an Open House. Generate Leads on LinkedIn. Organize Educational Events. Become a Redfin Partner Agent. Don't Neglect Leads. Target "For Sale by Owner" Listings.
Vidyard
FEBRUARY 26, 2018
If you’re thinking about using video in your sales process, like outreach videos, but aren’t sure where to start–we’re here to help you out. Video Vednesday delivers industry-leading tips right to your inbox every Wednesday on how to use video to increase response rates, book more meetings, speed up sales cycles, and close more deals.
Hinge Marketing
FEBRUARY 26, 2018
The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. They have more than one million full-time employees. Download The 2018 High Growth Study Executive Summary.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
FEBRUARY 26, 2018
I’m not a morning person. My morning consists of waking up as late as possible and feeling personally victimized by my alarm clock. And no matter how many times I wake up to my alarm, my first thought is always, “Why are you doing this to me?!”. It has caused a love-hate relationship between my phone and myself. Disgruntled, I then scroll through my Instagram feed.
Computer Market Research
FEBRUARY 26, 2018
Computer Market Research. Local Co-op Marketing Funds for Local Partners. Local Co-op Marketing Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. Small businesses have always thrived on the patronage of their local customers. As a member of a community, small business owners see their community more than a canvas for cultivating a marketing scheme.
Spiralytics
FEBRUARY 26, 2018
Email marketing without data analytics is bound to fail. If you’re not able to reference your metrics, you won’t know if your campaigns are effective or not.
Hubspot
FEBRUARY 26, 2018
Mobile World Congress (MWC) 2018 is underway in Barcelona, with major announcements emerging from the likes of Samsung, Huawei, and more. And while the former's latest generation of smartphone, the S9 -- which is really being positioned less as a phone, and more as a camera -- stole most of the spotlight yesterday, Samsung and its counterparts all seem to be vying for the starring role in a certain emerging technology.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
JotForm
FEBRUARY 26, 2018
Humans are wired to love a good before-and-after story. We crave transformation, whether it’s fixing up an old house or turning a clever idea into a thriving business. But pushing for that “after” state can lead us to overlook all the fun of getting started. Sure, the early days of building a p.
Leadspace
FEBRUARY 26, 2018
Last week, our partners at DemandGen announced the formation of the DemandGen Alliance — a consortium of the leading B2B marketing technology companies, including Leadspace, whose goal is to help marketers benefit from the incredible advances in MarTech over recent years. As Leadspace CEO Doug Bewsher has noted , this incredible growth presents an immense opportunity for marketers across every industry.
G2M Solutions
FEBRUARY 26, 2018
New marketing tactics and technologies continually emerge from the digital woodwork. Marketers must constantly balance the adoption of industry innovations with their ability to accurately gauge and value their effectiveness. The following post is a Q&A with analyst and subject-matter expert, Jennifer Polk, conducted by Gartner to promote their 2018 Digital Marketing Conference.
Content Standard
FEBRUARY 26, 2018
Do we really need to talk about Lady Doritos? You’ve read the news (or the headlines, at least). You’ve heard the jokes. You’ve seen outrage about this rumored product sweep across social media—maybe you even chipped in your two cents on the matter. Lady Doritos is a dead issue now. The company apologized—the no-crunch, female-friendly chips are off the table.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Kapost
FEBRUARY 26, 2018
A few years ago, a friend of mine, who’s a LASIK surgeon, called and said he wanted me to help him with his practice’s marketing. “They think because I’m the. The post The Simple Truths of a Successful Content Strategy appeared first on Kapost Content Marketing Blog.
BOP Design
FEBRUARY 26, 2018
It’s true that custom photography is more impactful, but for many businesses, particularly service-based business like SaaS companies or financial firms, custom photography isn’t realistic. For these service-based businesses, custom photography won’t necessarily translate the values or features of a professional service. Rather than have a flat website with zero imagery, website designers often harness stock photography to bring a website to life, tell a story, and translate complex servic
Launch Marketing
FEBRUARY 26, 2018
B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. This overwhelming majority of executives see beyond the cost of attending trade shows and are fully aware of the benefits of including them in their marketing strategy.
MakesBridge
FEBRUARY 26, 2018
Oath, Inc., a Verizon company that owns AOL and Yahoo, announced earlier this month that it will gradually merge its Yahoo and AOL email infrastructures. On February 22nd, marketers saw AOL results drop to almost zero opens across all ESPs. Such cause of the drop is more likely due to service outages we should expect by a mega scale cut over. We are working closely with our network of AOL and Yahoo contacts to ensure Makesbridge customers receive timely, relevant information to minimize email pr
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Outreach
FEBRUARY 26, 2018
How many different software solutions does your company use? Probably a lot, and it’s causing an epidemic of software fatigue. With so many tools to stay on top of, it’s tempting to make the most out of what you already have. Yet sometimes, these tools exist for a reason. Think about how overwhelming your inbox would be if your IT department said, “We don’t need Slack.
Heinz Marketing
FEBRUARY 26, 2018
By Matt Heinz, President of Heinz Marketing. We loving sharing Sales Pipeline Radio with you (live every Thursday at 11:30 pst). We’ve has some truly great guests and many more to come. A few past guests: Craig Rosenberg , Mike Weinberg , Jim Keenan ; Joanne Black ; Aaron Ross Meagen Eisenberg , and Trish Bertuzzi. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year.
The ROI Guy
FEBRUARY 26, 2018
Many organizations like yours have developed spreadsheet-based ROI / TCO tools to help financially justify solutions to frugal buyers. Often these spreadsheets are developed by a field subject matter expert, out of necessity based on one or more client requests, and then shared or distributed to value / sales specialists, reps and channel partners to use in engagements, and even share with customers.
Rain: The Growth Agency
FEBRUARY 26, 2018
Telling people you work in TV advertising can be exasperating. The response typically goes something like this: “Do people even watch TV anymore? I don’t.” At least, that’s what the CEO of a public company recently told me at the start of a meeting. All I could do was glance at my wrist to see if I could catch an earlier flight home.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Inbox Insight
FEBRUARY 26, 2018
According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. Its indisputable success in building relationships, gathering data, generating leads and increasing sales makes it easy to see why B2B marketers consider email to be most important to their overall content marketing success.
BDB
FEBRUARY 26, 2018
“‘Brainstorm’ means using the brain to storm a creative problem and do so in commando fashion, with each stormer attacking the same. Read More. The post The art of campaign brainstorming appeared first on BDB.
EveryoneSocial
FEBRUARY 26, 2018
Employee Advocacy: A Complete Guide. The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. For a business, employee advocacy opens up opportunities to drive brand recognition, increase organic sharing and engagement, increase referral traffic, generate new leads, and source new potential hires, all through the trusted voice of their employees.
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