Marketing Insider Group
SEPTEMBER 27, 2021
Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. The thing is, there’s a lot to consider when it comes to actually creating your strategy. Content, audience, schedules, channels, KPIs — where do you even start? Our advice: take it one step at a time.
Go Beyond SEO
SEPTEMBER 27, 2021
Negative reviews are never fun to deal with, but fake reviews can be even worse. However, by handling reviews the right way , you can protect the reputation of your business. Prioritizing reputation management should be an important part of your process whether or not you receive the occasional fake review. Most businesses have to deal with a fake review at some point.
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Content Marketing Institute
SEPTEMBER 27, 2021
Conferences – in person or virtual – can present great opportunities to network. But it doesn’t come naturally to many. Here’s some help to overcome those networking jitters, whether you’re remote or gathered with others. Continue reading → The post Content Marketers Share Their Best Networking Tips for In-Person and Virtual Events appeared first on Content Marketing Institute.
Search Engine Journal
SEPTEMBER 27, 2021
Agencies need a reliable rank tracker to carry out successful SEO campaigns. Consider these points when choosing the right tool for your needs. The post Choosing Your SEO Agency’s Rank Tracker: 4 Key Questions to Ask appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
SEPTEMBER 27, 2021
Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. “You’ll see Apple is using this as a brand value differentiator there. And it’s not just Apple, it’s Google, it’s Facebook, everybody is working towards initiatives around privacy controls and other use cases within the browsers,” said Arshdeep Sood, Marketing Solutions
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
SEPTEMBER 27, 2021
As we have detailed in previous coverage of this year’s MarTech Replacement Survey, marketing organizations were not timid when it came to ripping and replacing pieces of their marketing stacks in the past year. But while you might expect marketing leaders to be the main drivers of those projects, executive management was more involved than before.
Search Engine Journal
SEPTEMBER 27, 2021
Google says websites can run into problems if they hide content behind captchas, as its web crawler won't be able to see it. The post Google Can’t See Content Behind Captchas appeared first on Search Engine Journal.
Martech
SEPTEMBER 27, 2021
“In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. As Google works toward a move privacy-focused search experience for users, it’s also adjusting the available attribution models for advertisers. “[Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while r
Search Engine Journal
SEPTEMBER 27, 2021
Take in our State of SEO report as we break down industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide. The post State of SEO: The Top Opportunities & Risks for the Next 12 Months [Webinar] appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
DivvyHQ
SEPTEMBER 27, 2021
Measuring the performance of your content marketing is key to understanding its ROI and contribution to revenue. However, this isn’t easy when you have analytic data coming from multiple systems. Aggregating content analytics from disparate platforms into one delivers substantial insights faster. Here's a quick guide to walk you through the basics.
Search Engine Journal
SEPTEMBER 27, 2021
Google's John Mueller shares how to know if the Page Experience Update is affecting website search rankings The post How to Know Core Web Vitals Affects Your Search Rankings appeared first on Search Engine Journal.
Martech
SEPTEMBER 27, 2021
Michael Kors has met the challenges of a looming cookie-less world and increased privacy regulations by implementing a data overhaul over the last four years. They centralized their first-party data in the ActionIQ CDP and have ramped up their strategy to include segmentation, orchestration and targeting lookalikes. The success within the Michael Kors marketing team has caught on, according to Sharon Kratochvil, Vice President Global Analytics at Michael Kors.
SWZD
SEPTEMBER 27, 2021
Annual report on IT budgets and emerging tech trends, offering insights on IT spending shifts, technology challenges, and the impact of remote work.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
SEPTEMBER 27, 2021
Fishburne’s take: Mark Zuckerberg recently framed Facebook’s future strategy as helping “bring the metaverse to life.”…Early branded virtual experiences with branded virtual collectibles like Van’s World or Gucci Garden generated a lot of interest. But marketers often go into new experiences with brand myopia, over-inflating how much people actually want to engage with their brands.
SWZD
SEPTEMBER 27, 2021
Annual report on IT budgets and emerging tech trends, offering insights on IT spending shifts, technology challenges, and the impact of remote work.
Search Engine Journal
SEPTEMBER 27, 2021
Do you think AMP has an impact on search results? Find out if it's a ranking factor here. The post AMP: Is It a Google Ranking Factor? appeared first on Search Engine Journal.
DAGMAR Marketing
SEPTEMBER 27, 2021
The average attention span of a potential client is about eight seconds and it’s only getting shorter. That doesn’t leave much time to turn interest into conversions. Even when you’re away, there’s a chance someone may attempt to reach out to your business and if they are unable to successfully connect with a live representative, they may lose interest or worse, fall into the hands of a competitor.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
SEPTEMBER 27, 2021
Google's John Mueller stated that the ranking signals can't be sorted on a spreadsheet by order of importance The post Google Has Moved Away From 200 Ranking Signals Number appeared first on Search Engine Journal.
Litmus
SEPTEMBER 27, 2021
Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Faced with huge losses of revenue and engagement, brands then race to assemble an email remediation plan and try to do the right things to get back in the good graces of inbox providers and blocklist operators. Learn from your peers who neglected their email lists and infrastructure and watched them go up in flames.
Search Engine Journal
SEPTEMBER 27, 2021
Learn how to use Ngram analysis with Dynamic Search Ads for keyword mining, optimization, and expansion opportunities. The post Dynamic Search Ads: Keyword Mining Through Ngram Analysis appeared first on Search Engine Journal.
Martech
SEPTEMBER 27, 2021
Good morning, Marketers, could you have predicted it? There isn’t much in the last 18 months that we could have seen ahead of time, from 2019 or earlier. For instance, just because there was already technology in the marketplace for work-from-home setups and virtual conferences didn’t mean that businesses would be using them the way they’ve had to. This means that there have been some unexpected upsides, since nobody could know how things would shake out.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Outreach
SEPTEMBER 27, 2021
There’s never been a more difficult time to be a sales manager. They’re overwhelmed by requests to support deals, join customer calls, guide reps, and pull together accurate reporting. They’re frustrated by the amount of time it takes to ramp up new sellers and build efficient sales training processes. They're also left to figure out how to make it work, while hitting a number this quarter, next quarter, and beyond.
Bannerflow
SEPTEMBER 27, 2021
Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% in 2021, to a total spend of $108.53 billion. And around the world it is a similar story – display advertising continues to grow. However, the challenges to engage viewers and drive conversions remain.
Brandfolder
SEPTEMBER 27, 2021
So you’re one of the many growing brands that have come to realize the need for a [digital asset management (DAM) system]([link] "What is digital asset management blog"){:target="_blank"}. At this.
Smarte
SEPTEMBER 27, 2021
All About GDPR :Penalties, Assumptions and How to Sell Without breaking the law using GDPR Compliant Data. B2B sales is not and was never easy. About 50% of all sales go to the first company that responds. Whenever you cold call your prospects, meet them while networking at events, there are proven strategies to turn prospects into customers that have always worked for ages.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
seo.co
SEPTEMBER 27, 2021
Most site owners know that they need to build links and reputation by generating relevant and innovative content. Google values it highly, and so should you. But you also can get links in ways other than writing content. Link building is a straightforward process – you find websites in your niche that are logical to link to, then ask the site owner to link to you.
Search Engine Journal
SEPTEMBER 27, 2021
We asked SEO professionals to share their biggest challenges from the past year and what threats the industry faces in the future. The post The Greatest Challenges & Threats in SEO [Survey Results] appeared first on Search Engine Journal.
Heinz Marketing
SEPTEMBER 27, 2021
By Maria Geokezas , VP of Client Services at Heinz Marketing. As marketers, we all know the importance of a well-defined target audience. Why then, do ICPs get taken for granted? Check out the 3 reasons why. Accurately defining your ICPs is one of the most important first steps in any business strategy. However, many organizations spend too much time defining their ICPs in ways that don’t help to move the needle.
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