Ontraport
JUNE 13, 2018
Here are some things to be aware of before you set up your next marketing campaign to get your marketing tracking off on the right foot. The post Don’t Be Misled by Confusing Marketing Tracking Metrics appeared first on The ONTRAPORT Blog.
Act-On
JUNE 13, 2018
Check out these 12 proven website lead generation strategies to get more and better leads. With examples!
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Zoominfo
JUNE 13, 2018
Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. But, take one look at these statistics and you’ll see that social selling produces serious results ( source ): 78% of salespeople using social media outperform their peers.
KoMarketing Associates
JUNE 13, 2018
Many marketers are already personalizing the customer experience, but new research indicates that there is more of a need for them to go above and beyond using simple phrasing, such as “you” and “your.”. Widen recently conducted the “2018 Connectivity Report” to assess how marketers are enhancing customer relationships through personalization. About one-quarter of the respondents (28 percent) claimed that personalizing the customer experience is what their organization is most focused on in 2018
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
JUNE 13, 2018
It is an event that has been dreaded by corporate executives for years. The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018. While Congress has chipped away many of the regulations of this law, it has retained the part that requires publicly traded companies to calculate and reveal the ratio between the CEO’s compensation and the median pay of the companies’ employees.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
JUNE 13, 2018
Raise your hand if you’ve ever deleted a selfie or a tweet because it didn’t receive enough likes. Hey, there’s no shame in it—cultivating an engaging persona takes practice. Even the savviest social users make common mistakes when managing a brand account. Plenty of brand accounts gain attention for their sass and engaging content , but the number of likes and retweets you get may not be a perfect representation of your true social impact.
Influitive
JUNE 13, 2018
Today’s marketers are missing a major opportunity right under their nose. And it’s costing them royally. With decreasing budgets, and increasing demands on marketers, it’s no surprise we’re more focused than ever on getting new customers through the door. But there’s a more efficient way to increase revenue, while creating happier customers at the same.
Contently
JUNE 13, 2018
Whenever I’m sitting on content marketing panels—usually perched on a tall stool, terrified that I’ll get too excited and fall—I almost always get the same question: What’s the biggest content strategy mistake brands make? While there are so, so, so many answers to this question, the top choice is pretty obvious. Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares about. [ Click here to watch the first episode of
Lattice
JUNE 13, 2018
Lattice recently earned a Strong Performer rating in The Forrester New Wave™: ABM Platforms, Q2 2018. Learn what Forrester had to say.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Kapost
JUNE 13, 2018
In 2017, 86% of marketers leveraged influencer marketing. If that isn’t a big enough number for you, listen up: 92% of them were successful. Influencer marketing continues to grow in. The post How to Use Influencers to Better Your B2B Brand appeared first on Kapost Content Marketing Blog.
Content Marketing Institute
JUNE 13, 2018
Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. There’s a lot to consider, and therefore, a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good on a microphone?”. That is half the battle.
Hubspot
JUNE 13, 2018
You did it. You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. You don’t even know where to start.
G2M Solutions
JUNE 13, 2018
g2m conducted some qualitative research in Q1 2018, where we asked firms how they grow. How do they set strategy, build a plan, and then execute successfully over time? Particularly, we wanted to understand how the organisation’s digital transformation was affecting their approach to growth and was forcing them to change how they went to market. Turns out it's a long journey and 3 clear themes emerged: Plan right + Invest in your team + Build & measure processes.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
JotForm
JUNE 13, 2018
SEO is not a lead generation destination. Rather, it is a map given to potential customers that guide them to your site. Just like Google Maps, it must be routinely updated and maintained in order to bring in a steady stream of leads. Also just like Google Maps, it needs proper labeling (keywords) a.
Only B2B
JUNE 13, 2018
?Content syndication is not duplicate content: 5 popular blogs that use content syndication It is a known fact that Google keeps updating their algorithm and marketers have to keep. The post appeared first on ONLY B2B.
JotForm
JUNE 13, 2018
And why your company can still succeed because of it “This is never going to be right.” As the words came out of my mouth, I regretted them almost instantly. My vehement tone was biting, and the silent room around me verified it. The JotForm team had been working on a project for a few.
Vidyard
JUNE 13, 2018
Lots of companies are levelling up their sales game with video. Not only are they seeing more meetings booked and more pipeline generated, but prospects are putting greater trust in those reaching out to them. Why? Body language is a huge factor in developing trust. Not only is video a super engaging medium but it also includes the body language factor that other outreach doesn’t.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Standard
JUNE 13, 2018
The world of marketing has gotten personal. Marketers are now spending much more time imagining how to connect with the individual customer. Over the past decade, we’ve shifted from clippings and mailings to digital strategies and campaigns. We’ve moved from punchy copywriting and calls-to-action to customer relationships and nurturing experiences.
Vidyard
JUNE 13, 2018
Lots of companies are leveling up their sales game with video. Not only are they seeing more meetings booked and more pipeline generated, but prospects are putting greater trust in those reaching out to them. Why? Body language is a huge factor in developing trust. Not only is video a super engaging medium but it also includes the body language factor that other outreach doesn’t.
Ontraport
JUNE 13, 2018
"People have systems in place, whether they realize it or not. They either have the wrong systems for their business, or they're not utilizing them fully.". The post Alaia Williams: Business Systems Strategist appeared first on The ONTRAPORT Blog.
Leading Results Rambings
JUNE 13, 2018
To many, out-of-office replies are annoying, sometimes because it’s another email to clutter up your inbox and sometimes because you really needed to contact that person and they’re unavailable. But auto-reply emails hold meaningful information that can aid your sales and marketing process – and build personal rapport.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Convert
JUNE 13, 2018
Effortlessly Diversify & Leverage Your Stack: Let’s face it. SaaS tools have reached a level of maturity today that is mind-boggling. You can probably use an app to do just about anything you can dream of in your business and in your marketing. But as you flit from one application to another, your dev team.
Engagio
JUNE 13, 2018
Account Based Sales Development (ABSD) is a huge step forward for the world of sales development. When the right sales development teams adopt the broader account-based strategy, they’re seeing dramatic results. However, ABSD is much more sophisticated, and though it may be more effective than smiling-and-dialing or batching-and-blasting emails it isn’t always the answer for every B2B company.
Aberdeen
JUNE 13, 2018
Back in October, we asked the question , “At what point do Americans demand their legislators give tax breaks to companies that encourage telecommuting so they can better live the American Dream?”. The cost of housing is continuing to climb to unaffordable levels in many urban and suburban locations, taking an ever-growing chunk out of young people’s budgets and quality of life.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Ontraport
JUNE 13, 2018
BUILD A BETTER SALES PAGE In this worksheet, find copywriting tips, a checklist of elements to include, and a visual guide to laying out your sales page. READ MORE ? LANDING PAGE OPTIMIZATION CHECKLIST Use this checklist to determine what to include on each of your landing pages to gain trust and maximize your […]. The post The Landing Pages Issue appeared first on The ONTRAPORT Blog.
Directive Agency
JUNE 13, 2018
What does marketing no longer do for B2B companies? I think we spend so much time focusing on “ what does marketing do ” that we have forgotten to talk about what doesn’t work anymore. Let’s dive in! Don’t miss a video! Subscribe on YouTube! [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way.
DemandMatrix
JUNE 13, 2018
Content gating is considered to be an essential lead generation activity. While most marketers struggle with the usual questions ranging from- ‘How best to present their content’ to ‘How much of it should be gated or given away freely’, the most important factor to actually consider is the end goal. While content gating is a common content marketing gimmick in both B2B and B2C, how can you build a strategy that sets yours apart?
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