Marketing Insider Group

FEBRUARY 11, 2019

Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing? It means that everything must be […]. The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group.

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Intent Studies Content Marketing Content 279

Adobe Experience Cloud Blog

FEBRUARY 11, 2019

Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the pressure increasing, it’s time for marketers to take control of the revenue process. The time is now to earn the respect of our organizational peers.

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Analytics Peer-to-peer Planning Thought Leadership 133

Marketing Insider Group

FEBRUARY 11, 2019

When content marketers see results, there are two clear reasons for it. According to Content Marketing Institute, 85 percent of successful content marketers credit their success to better content creation, and 72 percent attribute success to the implementation or revision of a content marketing strategy. Assuming you’ll work out the efficiency piece with practice and […].

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Marketing Strategy Marketing & Strategy Content Marketing Content 277

The Daily Egg

FEBRUARY 11, 2019

A marketing campaign with a low click-through rate (CTR) isn’t going to provide you with the return on your investment (ROI) like you expect. Only when your prospects are clicking-through can they progress through the rest of your marketing funnel. While your conversion rate may calculate how much you’re spending on cost per lead and […] The post What is Click Through Rate?

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Atomic Reach

FEBRUARY 11, 2019

20 years ago, most of us would have freaked out at the idea of robots helping us in many areas of life. However, now we can hardly imagine life without artificial intelligence (AI). It has crept up nearly every sphere of our lives, from social media, video games, drones, eCommerce, to navigating apps and banking. It has even found its way into content marketing because it has the capability to optimize the work and to execute better than humans in particular tasks.

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Bannerflow

FEBRUARY 11, 2019

In our recent State of In-housing report , 96% of top-level marketers believed that tech was driving the in-house movement. Yet what is it about advertising technology that has enabled the in-house revolution in marketing? Well, we have it figured out. Here are our top 3 reasons: 1. Efficiency is fuelling change . Greater efficiency is a top 5 reason for brands moving their marketing in-house. .

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Paid Search Agency Advertising Agencies Work Management Marketing Management 92

LiveRamp

FEBRUARY 11, 2019

No conversation of “advanced TV” would be complete without a thorough discussion of “over-the-top” (OTT) and Connected TV (CTV). Over 69 million U.S. households — that’s 55% of the U.S. population — subscribe to at least one streaming service. This means consumers are spending over $2 billion each month on their video content 1. Additionally, according to FreeWheel’s Signature Insights , the median CTV viewer is 23 years younger than the average linear TV viewer and makes $10,000 mor

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Marketing Management Advertising Agencies Advertisements Advertising 75

Convert

FEBRUARY 11, 2019

Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. The global e-learning market generated revenue of $165.3 billion during 2016. And it’s expected to surpass $243 billion by 2022. With this kind of revenue generation, it’s safe.

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Course Optimization Conversion Promotion 74

Matchcraft

FEBRUARY 11, 2019

If you’re a new to the concept, Google Ads bid adjustments allow you to decide how (what device), where (geo-location) and when (ad scheduling) your ads will show. Mobile bid adjustments give you all the tools you need to get even more connected with your target audience, in a way that is personal and meaningful to them. If you’ve been optimizing your Google Ads campaigns solely on keyword performance, that’s a great start.

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Google Practices Ads Adwords 74

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

FEBRUARY 11, 2019

Choose your own adventure stories aren’t just limited to the form of books anymore. In December 2018, Netflix’s Black Mirror released Bandersnatch , an interactive film about a young programmer named Stefan who adapts his favorite choose your own adventure novel into a video game for a major gaming company. However, as his deadline looms and the pressure to perfect his game mounts, Stefan starts to question his own reality, growing increasingly paranoid that he’s actually a character in a choose

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Creativity Video Marketing Interactive Marketing Buzz 75

ClearVoice

FEBRUARY 11, 2019

If you’ve ever installed Google Analytics on a WordPress website, you’ve seen that you’ve got dozens of options for setup; you can simply use header/footer plugins to simply place the Google Analytics tag or you can use one of a myriad of plugins that gives additional features such as reporting and dashboards from within your WordPress backend.

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Analytics Google Marketing Analytics Tools Marketing Websites 69

Alaniz

FEBRUARY 11, 2019

Camera Basics: Using a DSLR Do you have a DSLR camera but can’t quite understand each and every button and dial? Here are some tips and tricks to shy away from flicking your camera into Auto and master Manual settings. SHUTTER SPEED, ISO AND APERTURE Shutter speed, ISO and aperture all compliment each other – you cannot use one without the other properly.

Order 66

Order Tips Marketing 66

Litmus

FEBRUARY 11, 2019

With an average ROI of 38:1, email marketing continues to be one of the most effective channels available to marketers. It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1) by a long shot. When done right, email marketing drives business results like no other channel does.

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Email Marketing Tips ROI Class 60

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Social Media

Outbound Engine

FEBRUARY 11, 2019

Let’s make something clear: email is not dead. Thinkpiece authors and marketing thought leaders have been predicting email’s death for a decade or more, but the data shows that email is just as ubiquitous as ever. And not only is it an all-but-universal marketing channel, it’s also an effective one. In most studies, email has a higher ROI than all traditional channels and even beats social media on many key metrics.

Enterprise Management 53

Enterprise Management Marketing Automation Services Marketing Management Budget Programs 53

Valasys

FEBRUARY 11, 2019

A strategic alliance that creates the Industry’s first ‘Ideation to Experience’ solution has been announced at the Epi Partner Close-Up event in Stockholm on the 6th of February between Aprimo and Episerver. This partnership brings Aprimo’s marketing resource management (MRM) solutions and digital asset management (DAM) to the Episerver Digital Experience Cloud.

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Digital Asset Management Enterprise Management Work Management Marketing Management 49

Net-Results

FEBRUARY 11, 2019

Reality. Sure, you can get up to speed on inbound marketing principles by reading blogs. Or taking the famous HubSpot certification courses. All good stuff. But the thing about marketing… you can’t just take a principle and expect it to work in the real world. No marketing plan survives contact with reality. You must take […]. The post Where is the best place to learn about inbound marketing in 2019?

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Inbound Marketing Planning Best Practices Hubspot 49

TowerData

FEBRUARY 11, 2019

How do you build customer engagement? You put a ring on it — OK, not that kind of engagement. Instead — just like with any healthy relationship — you show customers you like them and build a relationship with them over time.

Ad Building 48

Ad Building Email Marketing Marketing 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

FMG Suite

FEBRUARY 11, 2019

The Importance of Trust. With over three decades in the industry, Joe Callahan has helped clients prepare for retirement, save for college, and approach their end-of-life concerns. In that time, Joe identified an ingredient central to helping his clients achieve their dreams: trust. Just like Joe’s clients trust him, he trusts FMG Suite’s Content Library to engage and educate his audience while also deepening the relationships that keep his business growing.

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Content Education Design Marketing Websites 40

Televerde

FEBRUARY 11, 2019

Reaching out to prospects can be tiring and sometimes annoying. Cold calling, smiling and dialing, hang-ups… ugh, why bother? Sales Development Reps (SDRs) face a unique challenge in their attempts to make a connection in today’s digital world but their efforts actually breathe life into the prospecting undertaking. Televerde specifically faces something a little different.

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Contacts Work Management Cold Calling Ideal Customer Profiles 40

FMG Suite

FEBRUARY 11, 2019

Knowing the Value of Time. Known for his informative seminars and radio appearances, Mike Hood leverages automated campaigns to save himself some major administrative headaches. Thanks to FMG Suite, Mike is able to stay connected, attract new business, and share the latest information, all without lifting a finger. But it wasn’t always that way. Mike Hood: Going Solo.

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Automation Campaigns Work Management ROI 40

Only B2B

FEBRUARY 11, 2019

The post appeared first on ONLY B2B.

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B2B Demand Generation Demand Generation 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

FMG Suite

FEBRUARY 11, 2019

Communication is Key. Over his 30 years as a financial advisor, Ted Snow has learned that the more he stays in touch with them, the more his clients come to depend on him. Today, Ted depends on FMG Suite’s email marketing tools to effortlessly engage his audience and deepen the relationships that keep his business growing. But communicating hasn’t always been easy.

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Email Marketing Tools Planning Marketing 40

EverString

FEBRUARY 11, 2019

The post Firmographics appeared first on EverString.

Marketing 48

Marketing 48

FMG Suite

FEBRUARY 11, 2019

Or, “How does Google work?” While this is a complicated question, it can be boiled down to three distinct steps […].

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Relevance Google Marketing Analytics Tools Tips 40

Outbrain

FEBRUARY 11, 2019

Outbrain , the world’s leading native advertising platform, announced today the multi-year renewal of their strategic partnership with Guardian News & Media (GNM), a globally influential and independent publisher of The Guardian and Observer newspapers and theguardian.com. The commercial partnership began in 2012 and will continue on with GNM leveraging Outbrain’s full Engage solution.

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Media Curation Lead Scoring Lead Ranking 22

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Only B2B

FEBRUARY 11, 2019

The post appeared first on ONLY B2B.

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B2B Account Based Marketing Marketing 21

Unbounce

FEBRUARY 11, 2019

Here’s our starting principle: A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.). Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

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Landing Pages Examples Paid Content Best Practices 145

Buffer

FEBRUARY 11, 2019

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness.

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Paid Content Social Media Tools Media 111