Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Writing on the Web

FEBRUARY 19, 2014

Of course, I’m not even counting the millions of blogs hosted on their own domains like this one and most of the business blogs that are online. In all my years as a marketing and PR professional, business blogging is by far the highest yield investment I’ve ever made for: marketing, public relations, and recruiting.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Biznology

JANUARY 9, 2014

Traditional PR just isn’t as effective as it used to be. Designed especially for agencies and PR Pros, InkyBee is a product for managing your influencer outreach and communications – with the added benefit of visually rich, easy-to-consume reporting. It’s hard to define Klout – is it a social network?

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

DECEMBER 13, 2011

In fact, I made a point of showing how one doesn’t even need to spend all your time installing WordPress or some other database-backed website or web app — one can hack together a very valuable SMNR with just the most basic HTML , an inexpensive hosting plan, and a $12/year domain from a domain name registrar.

Social Media 80

Social Media Demand Media Blogger 80

KoMarketing Associates

FEBRUARY 23, 2016

Share / Monitor Content: Promoting their content will help build relationships for potential link opportunities and encourage them to share your content in return, reaching their targeted networks. I find it helpful to create an Excel file or Google Doc of key third party websites.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Contently

JANUARY 20, 2017

A big reason why The Social Network is one of my favorite movies is the complexity of the characters. Since the movie came out in 2010, the real Zuckerberg has stifled that complexity with a calculated PR strategy. Selected by Jordan Teicher, managing editor. ” Control is an important concept here.

Facebook 60

Facebook Advertising Mediums PR Domain 60

Sprout Social

SEPTEMBER 1, 2021

Then paste this list into a tool like Rank Tracker from Ahrefs and enter your competitors’ domains. This will give you an idea of which publications to focus on for your outreach and PR efforts. To calculate your media SOV, you can use the same social listening tools that you use for calculating your social media SOV.

Paid Content 142

Paid Content Social Media PPC PR 142

Biznology

OCTOBER 29, 2013

The way Authorship works on Google is that each author must associate himself with all his online publications, platforms, blogs, sites, and social networking services as well as all the publications for which he writes. It’s generally not hard to add someone to your domain as a forwarded email address.

Google 80

Google Youtube Blogger Domain 80

BuzzSumo

APRIL 29, 2021

In the first week our post analyzing 100 million headlines was shared over 10,000 times, had over 100,000 views and gained links from over 100 unique domains including Fast Company, Forbes, Inc, Boing Boing and Slate. In the first three days we can see the social networks driving large volumes of traffic.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Webbiquity

FEBRUARY 14, 2010

Use the domain to build a professional website (e.g., Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Buy yourname.com if it is available. GuyKawasaki.com ) or redirect it to a suitable page, such as the Management Team page on your corporate site.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. I expect Alterian to extend the product to monitor and manage individual relationships, thereby integrating social media with other aspects of customer management. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

B2B Marketing Savvy

AUGUST 18, 2009

Slate.com: “Domain Names – Don’t Pay”. Business Week: “Twitter Dominates CMO Social Network Plans&# . . Posted in Article Digests, PR in a 2.0 Tags: Article Digests PR in a 2.0 (Conan O’Brien: The Tonight Show Video Clip) Shatner Does Palin’s Resignation. . ONLINE, the DAILIES and WEEKLIES.

Twitter 40

Twitter Facebook RSS PR 40

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. PR Daily ) Tweet This Stat.

Statistics 28

Statistics Google Stats Emarketing 28

Hubspot

DECEMBER 18, 2012

1) Those Social Networks No One Uses. Do you remember around 2007 when a small handful of marketers started using social media as a marketing channel? As a result, there’s a whole lot of time wasted on social networks that, frankly, don’t really work for you. that doesn’t give you much control. Oh, I know!

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Buzz Marketing for Technology

JULY 21, 2008

The rest of human activity is either instinctive, emotional or physical -- not the domain of knowledge management. Tools have always been the primary domain of the IT people, and behaviours (culture) have always been the primary domain of the HR and Learning people. When we do know who to talk to, we cant get hold of them."

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Valasys

JANUARY 2, 2024

For example, if your content interests the audience in Central Asia, links to your resources will organically proliferate across websites, blogs, and social networks. The pricing for placements is directly correlated with a site’s domain authority.

Link Building 40

Link Building Small Business Marketing Marketing Budget Effectiveness 40

Webbiquity

APRIL 10, 2017

Organize content into collections, search within your feeds, and share selected posts to major social networks. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” ” — PR Daily. Showcase reviews: PR Daily. Privately aggregates webpages by keyword and domain.”

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Naturally, I asked about his interest in mastering social media for his clients. That’s the essence of a good social media strategy , anyway. If your PR firm isn’t ready for you to evolve, gently, politely ignore them.

Social Media 140

Social Media Media PR Webinar Metrics 140

Buzz Marketing for Technology

JUNE 27, 2008

In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. Six Facets of the Future of PR. Living Networks book (6). Social networks (69).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Webbiquity

JANUARY 6, 2015

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. How can PR pros best utilize content in this environment? How can PR pros use social media tools to identify and connect with key influencers?

PR 100

PR Tips Best Practices Press 100

WebMarketCentral

JUNE 17, 2009

Name Combo Either a slick tool to help generate domain name ideas, check availability and register with just a few clicks, or at least a mildly interesting way to waste some time—you decide. WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

JANUARY 5, 2009

Use the domain to build a professional website (e.g., Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Social Tagging SEO Practice. Tags: Interactive PR Web 2.0 Buy yourname.com if it is available. Consider writing a Wikipedia page about yourself.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? To this end, she recommends reviewing 15 areas, including navigation, interface design, architecture, PR and SEO. What separates effective navigation from poor design?

Design 20

Design Marketing Websites CMS Development Best Practices 20

Biznology

SEPTEMBER 25, 2017

Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). Percentages are for companies with over 500 employees.).

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

Single Grain

JULY 3, 2019

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. Eric Siu Single Grain.

Keywords 91

Keywords SEO Brand Identity Branding 91

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report. of the past year.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Biznology

DECEMBER 30, 2014

Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly. Honestly, write a check to KnowEm and lock all of your social media profiles and domain names down. DC PR Flacks are always hosting something in my town. I do webinars for them a lot.

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Single Grain

JULY 16, 2020

Other customer engagement initiatives that you can invest in: Use social networks to connect with your customers on a personal level. If it benefits the community you live in, you will generate good PR while making your customers loyal to your brand. Always use a custom email address that represents your domain.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

BuzzSumo

FEBRUARY 8, 2017

He is also the founder of his own social media agency, PDCA Social. Neal, a self-avowed BuzzSumo power user, outlined a 5 step process that we think will not only help social media agencies, but brands and PR firms to get up to speed quickly with BuzzSumo. Five Step Process. Step 1: Compare to Role Models.

Paid Content 40

Paid Content Paid Social Agency Advertising Agencies Social Media 40

Content Standard

SEPTEMBER 28, 2015

.” Meaning, media companies understand that in order to monetize editorial, they need to expand their domains across platforms and pull in viewers and readers no matter where that information is being consumed. Unfortunately, top social networks like Facebook and Snapchat look at their products and solutions in silos.

Promotion 40

Promotion Trends Marketing & Strategy Mobile Advertising 40

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The ability to click “print&# is not the exclusive domain of the agency professional. I will like to try and see how good can do for my web design company. Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Hinge Marketing

DECEMBER 13, 2013

” Simply put, blogger outreach is a combination of a PR campaign and a linkbuilding campaign. Decide the criteria to select the blogs to include on your list, such as the blog’s niche, domain authority, Alexa ranking, or social following. This process is known as “blogger outreach.” Begin outreach.

Blogger 48

Blogger Outreach Campaigns CPA 48

Convince & Convert

SEPTEMBER 21, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. link] Must-read for PR/marketing pros.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Paid Content 100

Paid Content Social Media Statistics Research 100

Biznology

MAY 20, 2014

People are more likely to share their own content with all of their friends via social media than they will your content (unless it includes adorable kittens) — so use community posting to the NYTimes.com domain as a sort of honey pot. Then again, I guess everyone hates marketing, PR, and sales, right?

Paid Content 80

Paid Content Planning Work Management Social Media 80

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. [link] justinmwhitaker Jay, Did you see Ike’s post over at Occam’s RazR? The repercussions could be interesting, to say the least.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167