Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Start by identifying your competitors, their product offerings, and the audience they target.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Webbiquity

SEPTEMBER 28, 2022

Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Marketing automation platforms can help with segmenting users based on different criteria.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

APRIL 23, 2024

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. By resending the email or sending one somewhat differently, you might wish to target those who did not open the first one.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Salesforce Marketing Cloud

APRIL 24, 2024

How it works: from CDP to data warehouse How it works: from data warehouse to CDP How Buyers Edge uses zero copy technology What is zero copy integration? Zero copy integration makes it possible to access data that is sitting in multiple different databases at the same time without having to move, copy, or reformat anything.

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

Vision Edge Marketing

JANUARY 30, 2024

Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. This can include entering new geographical areas, targeting different demographics, or offering modified products to cater to a broader audience.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Webbiquity

AUGUST 30, 2022

This is particularly true for sites where there been several different “cooks in kitchen,” so to speak, over time. Some past content contributors may have approached SEO differently than you do today—or may not have considered it at all. Next, work on improving your ranking page content to compete for a page-one position.

Keywords 347

Keywords Tactics SEO Tagging 347

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Multiple targeting options (e.g. Why Sponsored Updates?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

AUGUST 21, 2023

This means you can create and manage your audiences without having to switch between different platforms, making the process as smooth and efficient as possible. Image Source: Google Help Imagine being able to define your target audience, set up your campaign, and manage your ads all in one place.

Features 219

Features Work Management Privacy Marketing Management 219

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. Enhanced targeting. That’s no surprise. Increased ROI.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. But that doesn’t mean that these time frames will work for everyone. If you are targeting a younger audience, for example, they may be more active during the week after school or work. Let’s break down the key factors.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This precision targeting ensures that your message resonates with the right target audience.

Advertisements 115

Advertisements Advertising Allocation Planning 115

Go Beyond SEO

APRIL 18, 2024

PPC Pest Control advertising is a proven strategy that works. You can target specific keywords. Targeted keyword research is essential for successful PPC campaigns. Precise targeting: You can pick who sees your ads. Target by place, age, or even what people like. They know a lot and can make your ads work better.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends.

Marketing AI 116

Marketing AI Content Marketing Enterprise Management Planning 116

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. MarTechBot now has 10+ personas to provide more targeted responses. Context) In addition to your other context, you work for a growing small-to-medium-size consumer business.

Paid Content 107

Paid Content Campaigns Allocation Marketing AI 107

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. You are not adopting agile; you’re changing how you work to deliver better outcomes and value. Experiment with different agile approaches.

Planning 128

Planning Business Work Management Word of Mouth 128

Only B2B

APRIL 24, 2024

Targeted Audience: By creating targeted content aligned with your ideal customer’s interests and pain points, you attract a more qualified audience, increasing the conversion rate. In fact, they work best when integrated into your marketing strategy. Must Read: How to Qualify Inbound Leads?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. Despite shared demographics, individuals with vastly different personalities respond divergently to the same message. Want to learn more about the different personality traits and how they can be used in your marketing efforts?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

The Lead Agency

MARCH 17, 2024

Trial which resources work best and consider changing which you use based on the page the form is on. It’s a massive reward for little work. If it is too gentle, no one will be motivated to fill in the form, and if it’s too excitable, you may scare away your targets.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Martech

JANUARY 26, 2024

An ICP identifies your best-fit target customers that you can serve exceptionally well. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. This is where an ideal customer profile (ICP) comes in.

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Enterprise Management Work Management 126

Top Rank Marketing

APRIL 1, 2024

When you don’t know what content already exists — or the quality of that content — any efforts to create new content may actually work against your overall search performance. This lays the groundwork for all the work that comes next. This makes managing a content strategy harder than it needs to be.

SEO 93

SEO Content Keywords Analysis 93

sagefrog

APRIL 16, 2024

Either they believe their personas have helped align marketing and sales teams in identifying a target market and the relevant decision-makers, or they feel they’ve wasted their time and never reference B2B buyer personas once they create them. What’s the Difference Between Ideal Customer Profiles & Buyer Personas?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. Target long-tail keywords to address specific search intent.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Contently

APRIL 25, 2023

Automated Ads Automated ads are an efficient way to reach your target audience. As long as your targeting details are on point, automated Facebook ads are the go-to choice for campaigns that don’t require constant fine-tuning or optimization.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. There are differences, however. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

APRIL 9, 2024

This is because a search engine that indexes the entire web’s content has different vocabulary, algorithms and ways of judging “good content” than a search application that indexes only a few hundred thousand of your company’s assets. Your DAM works differently, and that’s a good thing.

Digital Asset Management 115

Digital Asset Management Industry CMS Transparency Work Management 115

SocialPilot

JANUARY 21, 2024

And more importantly, you’ll have better chances of reaching your target audience. Step 3: Defining Your Target Audience Once you have specified your objective, scroll down the menu to the audience section, where you can select the desired audience for the post. Facebook sponsored posts enable you to target anyone based on your goal.

Facebook 99

Facebook Allocation Budget Programs Ad Frequency 99

Anyword

MARCH 25, 2024

The Challenge: Reaching the Right Audience Faster WardsAuto was struggling to effectively engage their target audience with the right content, and the team had a lack of relevant data to help guide their efforts. To see my team use data differently while thinking creatively… It’s not possible without a tool like this.

Efficiency 98

Efficiency Content Click Rate Creativity 98

Martech

APRIL 2, 2024

What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. The difference? Users flock to LinkedIn seeking work opportunities and network growth. It makes sense.

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Martech

APRIL 9, 2024

It has worked with the U.K. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. Eighty percent are planning to train their staff on privacy-related issues, while many expect to create dedicated teams or employ external experts to work on these issues.

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. Why a wedge works best To win the market, you need to find weaknesses in incumbents’ strategies–whether that’s a missing use case or an underserved audience segment. It’s time to get specific. Maybe they never really did?!

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Martech

APRIL 11, 2024

It can reposition the dogs into different poses and create assets that can be used in any PEDIGREE advertisement. Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work. They can also find behavior patterns in target audiences.

Classified Ads 112

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 112

Tiecas

APRIL 5, 2024

In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Source ) Why is that? What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Digilant

DECEMBER 19, 2023

With third-party cookie deprecation on the horizon (set to take place in late 2024), Brent discussed the proactive measures the industry is taking to prepare for the shift, shedding light on what advertisers may see in terms of measurement, consumer trends, audience targeting, and more. Let’s dive in!

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Navigate the Channel

JANUARY 8, 2024

What’s working? These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. How does that work exactly? However, it can be difficult to do so when different channels have different best practices and requirements. [It]

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Inbox Insight

FEBRUARY 19, 2024

But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. Lead quality can also be perceived differently between go-to-market teams and further still, against different marketing campaign objectives.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Madison Logic

APRIL 11, 2024

As a global provider of lubricant solutions for a wide range of industrial applications, Shell targets decision-makers from C-suite executives to plant managers and procurement specialists. To enhance their marketing efforts, Shell recognized the need for detailed intent data and insights into their target accounts. ”

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Work Management 52

Martech

MARCH 6, 2024

Play smart by diversifying the volume across different SDRs’ mailboxes and domains. The old “shotgun” approach to cold emailing won’t work anymore. DKIM (Domain Keys Identified Mail) works alongside SPF, ensuring your emails’ integrity hasn’t been tampered with. Let me share a vivid example of how it works.

Outreach 115

Outreach Effectiveness CAN-SPAM Domain 115