The Forward Observer

DECEMBER 22, 2023

About the Author Christine has 30 years of marketing, business development, and product management experience in a wide variety of companies, from start-ups to Fortune 50 firms. And, interesting fact – Christine and the host of The Marketing Book Podcast are both married to physicians! No Spam. .:

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

DECEMBER 15, 2023

In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

DECEMBER 1, 2023

About the Author As the founder of People First Leadership Academy and president of People First Productivity Solutions, Deb’s work focuses on leadership development and team effectiveness. Douglas Burdett, host of The Marketing Book Podcast. Now DISCOVER Questions® isn’t just for sellers anymore!

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

OCTOBER 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Trade Press Services Newsletter

MARCH 7, 2024

These outlets range from traditional mainstream media publications and on-air shows to being invited to speak as an expert on industry podcasts, at social media events and conferences, and even doing TED Talks. Writing, developing, distributing, and marketing a book requires an investment of time and resources.

Paper 311

Paper Thought Leadership Planning Storytelling 311

The Forward Observer

DECEMBER 8, 2023

His other books are The Hidden Leader: Discover and Develop Greatness Within Your Company (AMACOM, 2015) and The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate (McGraw Hill, 2009). Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Outgrow

AUGUST 31, 2022

We recently interviewed Freelancer of the Month ‘ Mindy Morgan Avitia ‘ for our monthly podcast – ‘ Marketer of the Month ’! Defining and Developing the Perfect Content Strategy for Your Brand. Welcome to the Marketer Of The Month blog! . Saksham Sharda: Hi, everyone.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

The Forward Observer

JANUARY 12, 2024

Create Strong Messaging Fuel User Growth Accelerate Revenue With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

JANUARY 5, 2024

Before starting Gallant, Chris worked in advertising as a strategic planner in New York City and Austin, Texas developing nationally recognized campaigns for Fortune 500 brands and highly respected nonprofits, including AARP, Lowe’s Home Improvement, Hyatt Hotels, Ace Hardware, and John Deere. Transform Your Business.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

FMG Suite

APRIL 22, 2019

For 25 years Susan Danzig has been helping financial services professionals understand their value, create and execute marketing strategies, and provide guidance for the long-term development and growth of their advisory. How are successful financial advisors getting ahead? Which strategies and tactics you need to grow faster? One More Thing!

Service 45

Service Business Planning Lead Scoring 45

FMG Suite

MAY 21, 2019

As FMG Suite’s VP of Business Development who has served financial advisors for more than 25 years, Greg Woodbury has gained unique insight into how advisors think about marketing – or rather, how they don’t think about it. The post Podcast 005: Greg Woodbury – VP of Business Development at FMG Suite appeared first on FMG Suite.

Business 40

Business Social Media Tactics SEO 40

The Forward Observer

DECEMBER 29, 2023

~David Ogilvy In 21 short chapters, Hopkins reveals a variety of tested techniques that he used throughout his successful career in advertising: How advertising laws are established – What the professionals in advertising already know and how we can use this knowledge to develop better ads. Don’t know how to leave an iTunes review?

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

The Forward Observer

OCTOBER 27, 2023

As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.” If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Don’t know how to leave an iTunes review?

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Tomorrow People

JANUARY 8, 2021

The rise of product marketing came as companies develop more sophisticated offerings and ramp up their product development. Build a robust product marketing strategy that effectively brings together the essential components of product development and strategy, marketing, sales, and customer success. What to expect.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Marketing Insider Group

NOVEMBER 10, 2020

Many development opportunities assumed participants could travel (or at least that they would not be forced to work from home indefinitely). Now that all of us spend our days in Zoom meeting after Zoom meeting, though, the prospect of doing the same thing in the name of professional development is less than appealing. Online Groups.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Content Standard

APRIL 22, 2024

A Content Disrupted podcast with Tricia Nichols, CMO. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

CMO 78

CMO Brand Identity Branding Storytelling 78

Oktopost

JUNE 20, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. She also hosts Oktopost’s B2B social media podcast, Behind the Post. Or subscribe on Spotify , Apple Podcasts , or YouTube

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Youtube Advertising Benchmark 118

Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are some marketing technology professional development books and podcasts that I find useful.

Work Management 113

Work Management Viral Marketing Marketing Management Cold Calling 113

Act-On

SEPTEMBER 26, 2023

Is it content that you can develop? A great strategy for landing these links is pitching related blogs and podcasts. When you write a guest post or appear as a podcast guest, you typically get a link to your website. Blogs and podcasts with high domain authority get many pitches. Do any opportunities exist for your brand?

SME 141

SME FAQ Domain Link Building 141

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Heinz Marketing

MAY 26, 2021

When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. You can get unlimited access to thousands of audiobooks and podcasts for under $8 a month. By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Happy Learning!

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership? Define your goals and KPIs.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. They found that many users had another consideration on their minds: pets.

Rules 151

Rules Planning Brand Identity Branding 151

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here. Episode Summary. Stay in the Loop.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Webbiquity

MAY 4, 2021

I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. And then also what role, if any, does the All Things Video podcast play as a content marketing tactic? Having said that, I do share insights from people on the podcast and I post on LinkedIn daily. Tom: It is. Buy, buy, buy.”

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Oktopost

SEPTEMBER 26, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. She has developed award-winning digital marketing campaigns with the cities of Los Angeles and Sunnyvale in California, Missouri City in Texas, and the S.L.E. Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Meet Heather.

Content 174

Content Youtube Social Media Planning 174

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode of the Radically Transparent podcast, David Kung, VP of Marketing at Bluescape Software exposes some of the biggest marketing challenges he’s facing as he comes up against limited resources in today’s economy. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Podcast popularity among B2B execs mirrors that of the U.S. That’s up from 32% in 2019.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Oktopost

MARCH 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. CMO Jason McClelland of Algolia takes the hot seat!

Transparency 144

Transparency CMO Click Rate Youtube 144

Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI.

Marketing AI 94

Marketing AI Lead Ranking Ethics Leads 94

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 89

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 89

Biznology

MARCH 15, 2021

Led by their Director of Development and Communications, Jordan Salvatoriello, with the help of Liz Page and her team at Liz Page Associates , the 2020 event exceeded both their goals for the event and the amount raised the year before! Jordan Salvatoriello is Director of Development + Communications at the New England Innocence Project.

Public Relations 197

Public Relations Outreach Communities Youtube 197

ClearVoice

SEPTEMBER 22, 2023

Easily leverage your collected data to develop relatable stories around real-life cases, rising industry trends, and legal precedents. Podcasts about legal content Some of your readers consume legal content on the go. Address their needs by creating legal-focused podcasts. And to collect data, you can run surveys and polls.

Rules 91

Rules Storytelling Content Distribution 91

Salesforce Marketing Cloud

DECEMBER 1, 2022

Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. This year, the focus is on getting stuff done — developing career-changing admin skills, connecting with your customers in new ways, and using system automation to rapidly change business operations. Start listening now.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96