How To Create A Short Name & Short URL In Google My Business

Pearl Digital Marketing

Google My Business has rolled out the ability to add a short name and URL to your profile for Australian businesses. Let’s take a look at what a short name and URL actually is, as well as how to set one up for your business. What Is A Short URL In Google My Business?

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The Ultimate Tracking URL Builder


At the center of Campaign Analytics, is the Tracking URL. The Problem with Tracking URLs. The biggest problem with tracking URLs is creating them. To track properly, you need to create a unique tracking URL for each placement in your media plan.

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UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. Your tagged URL for the first ad creative will look something like this: [link].

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Drive More Revenue With Content Marketing With Form URL Analysis


Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. But when I learned what types of reports I was now capable of making and the amount of insights that I could draw from tracking form URLs, I got excited.

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5 Link Shorteners to Try Besides Google URL Shortener


To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the five best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. URL Shortener. Some URL shorteners even offer branded link options.

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Canonicalization 101: Everything You Need to Know About Canonical URLs


Sometimes referred to as “rel=canonical,” canonical tags tell search engines that a given URL is the master copy or authoritative source for a piece of content. When are Canonical URLs necessary? Mobile-Specific URLs, Such as AMP Pages or a Mobile-Specific Subdomain.

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How to Easily Create Custom Pin It URLs for Pinterest


So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. The image URL that you want to feature.

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How to Create UTM Codes to Track Your URLs [UTM Builder]


Or that your specific guest post drove actual leads and customers to your website? Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. A source-based URL parameter can tell you which website is sending you traffic.

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Google+ Finally Rolling Out Custom URLs for Pages and Profiles


Looks like Google+ is finally rolling out custom vanity URLs for Google+ business pages and personal profiles, as reported by Marketing Land earlier today. like say, this -- [link] And you'll be able to make a similar change to your own Google+ URL, too!

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Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? Here are six of our favorite URL shorteners: 1.

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5 ways to promote your promotional products


Put a landing page URL on your promotional products. The way to help solve this issue is to put a unique landing page URL on your promotional products. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events?

SEO for site acquisitions


It’s critical to plan this out so you don’t lose customers. Take the ranking URLs for each of those keywords, assess the content on each, and create new content/URLs on your main site. This ensures that the link authority from the original URL will be transferred to the new URL.

SEO – rank is only half the story


With search, especially today, customers have dozens of options at their fingertips. Take a look at your target URLs. Analyze your customer’s “digital journey”. If not, make some data-driven decisions and improve your customer’s journey.

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How to Create a Facebook Page Vanity URL


The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). Here's How to Create a Facebook Page Vanity URL: 1.) Visit to walk through the wizard to choose the username for your vanity URL.

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Things I do to optimize for Google search engine discoverability


First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively. I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology ‘s WordPress compose window.

Ready, Set. Go! It's Time to Lock Down Your Vine Profile URL


At that moment, Vine will start allowing verified Twitter users on Vine to register for a vanity URL. According to an email from Vine , "The Vine team will automatically reserve profile URLs that mirror verified Twitter @usernames. How to Secure Your Vine URL.

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Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes

B2B Marketing Savvy

Depending on what shorten URL service you now use, significant keystrokes are likely yours for the picking. In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) URL native support just makes life easier. Recycling: Re-use of URLs?

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How to integrate offline campaigns with your digital marketing strategy


However, such campaigns suffer from poor tracking given that customers from these channels often do not leave a trail while making a purchase. One way to fix this problem is to offer incentives for these customers to establish a digital trail. Custom Pages.

How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

Plus, customers are humans and humans are complex-indecisive creatures — especially in the age of the Internet — so our brains are constantly jumping from one thing to another (which is why you’ve probably got a handful of tabs open in your browser as you read this). B) Customer File.

2 applications of marketing AI


Keyword research allows you to learn the voice of your customer and tune your marketing messages for them. It controls the way we form our URLs for our web pages, among other things. Because it is based on the keyword ontology, we can ensure that new pages are built with the language of the customer in the URL. We can then align the URL semantics with the navigation labels, internal faceted search labels, bread crumbs, topic tags, social tags, and page headings.

Top marketing automation tools you can boost revenue with tomorrow


The Sniply content curation tool lets you brand any piece of content you share with a floating custom CTA you can use to direct anyone back to your site. Time is money. But in the world of marketing, increasing your efficiency can be especially tough without the right systems.

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The 26 Best All-in-One SEO Tool Suites


Add your own branding to these reports and share with customers and prospects.” — Modern Marketing Partners. Speaking from experience, the site has great customer service and works with you to make sure you get what you need.” — Kissmetrics. 15) URL Profiler.

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The most common mistake in campaign tracking (and how to fix it)

As the Customer Support manager here at, I answer questions about our campaign tracking at least weekly (if not more often). I went straight to our URL builder , but failed to focus on the key point: what questions did I want to answer about traffic to this content?

From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

Customer retention. Once you identify a post’s goal, match it to a phase in your sales funnel and determine at which point a customer would ideally consume the content. Content assets to link (with URLs). Blogging is the fundamental component of your content marketing strategy.

Data Security: Spotting a scam before disaster


If your company falls victim to a data breach, no matter how large or small, you lose money and customer trust. These data security tips will help you protect your reputation and your customers. Data is everywhere, and as long as it’s out there, hackers will try to get it.

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Why Email Is Still the King of Customer Engagement

Modern Marketing

“The scale of the email marketing opportunity is enormous because the number of email users is enormous,” says Pam Lord, GVP of Customer Experience Growth & Strategy at Oracle Marketing Cloud Consulting.

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How to Create a Better B2B Customer Experience with SEO

KoMarketing Associates

In the age of the internet, where consumers communicate directly with companies through social media and reviews can determine if someone buys your product or solution, the customer experience is more important than ever. In fact, a report from Walker shows that by 2020, customer experience will overtake price and product as the key brand differentiator. Customers want the whole experience. What is the customer experience? SEO and the Customer Experience.

How to reach your customers at work or at home


Have you ever wished you knew more about the consumer side of your business customers? For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences.

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Take the Temperature of On-Site Customer Behavior with Oracle Maxymiser’s Heatmaps

Modern Marketing

Business and customer insights are the foundation of an effective marketing strategy. With Heatmaps, you can visualize how customers are hovering and interacting more with content in certain areas.

Which Brands Deliver the Best Customer Experience?

Brandwatch Marketing

As a reflection of both a brand’s promise and a commitment to customer service, social media is every company’s main channel for showcasing customer experience. Since CX can affect every part of the customer journey, we didn’t want to focus on just one thing.

Take the Temperature of On-Site Customer Behavior with Oracle Maxymiser’s Heatmaps

Modern Marketing

Business and customer insights are the foundation of an effective marketing strategy. With Heatmaps, you can visualize how customers are hovering and interacting more with content in certain areas.

How to Personalize Your Messages to Attract Customers


By the way, we call these PURLs , or Personalized URLs, and you can use them in emails, on Landing Pages, on postcards and in SMS messages to increase clicks. The post How to Personalize Your Messages to Attract Customers appeared first on The Ontraport Blog

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New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels. Mobile touches different areas of the customer lifecycle—from acquisition to retention to advocacy.

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How to Personalize Your Messages to Attract Customers


By the way, we call these PURLs , or Personalized URLs, and you can use them in emails, on Landing Pages, on postcards and in SMS messages to increase clicks. The post How to Personalize Your Messages to Attract Customers appeared first on The Ontraport Blog.

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10 Customized LinkedIn Communication Tactics That Will Increase Response


Customize your URL – On LinkedIn you have to option to customize your URL; make sure you do it. Check your settings – Make sure your settings are “new customer friendly,” meaning you don’t have them set to private.

Leveraging Incentives to Achieve SEO and Customer Acquisition Goals 


Customer Behavior and Branded Promotion Searches. The Customer Experience: A Win-Win Strategy for Promotional SEO. Build a dedicated offers page directly on your brand’s URL. . Imagine you’re on your favorite shopping site, browsing for some fresh looks for summer.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics


This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Custom Reports. Google Analytics, Conversions, and Marketing Measurement.

Create a Microsoft Flow with a Versium API Custom Connector


In addition to our self-serve platform and custom services with a dedicated rep, the Versium APIs also give you real-time access to Versium’s LifeData. With the APIs, you can fix and enrich your customer data to improve efficiencies and customize your apps. Base URL — /.

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The Benefits of a Quality Partnership with a PPC Customer Support Team


Quality customer support for PPC optimization platforms is becoming increasingly important. SEM is not your average marketing function: it’s a healthy mix of advertising expertise, copywriting, selecting business goals, statistics and analytics, big data, and the customer journey.

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18 Customer Loyalty Program Software Options For Your Business

Referral Rock

This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Customer Loyalty Program Software.