Customer Data Platforms: 6 FAQs Answered


There’s been a lot of buzz around customer data platforms (CDPs) in the last few years. Meanwhile, the CDP technology landscape continues [ ] Content Publishing Customer Success Demand Gen and ABM E-commerce Optimization CDP personalization strategy

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Seven Types of Videos You Need to Power up Your Marketing


FAQ Videos. Pretty much everyone is familiar with the FAQ sections of websites. Well, FAQ videos are the same thing, only in video form – frequently asked questions in a clip anyone can watch at any time. Customer Testimonial Videos. Guest post by Victor Blasco.

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10 Most Frequently Asked Questions About Marketo Forms (FAQ)


It’s especially important to have a sense of what you can accomplish with Marketo’s included features, and what you might need customized by your dev team. We hope this FAQ will steer you toward true Marketo mastery. Marketo has been huge for marketing automation.

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Facebook Ads • Your Ultimate Marketing FAQ Guide

Time for another Ultimate Marketing FAQ Guide! Bear in mind, Facebook and Instragram are two completely different channels with different audiences who have vastly different habits and motivations (look for an Instagram Ads FAQ in the future). Facebook Ads FAQ.

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FAQs: Driving Affiliate Revenue


You can do this by implementing custom events on your Facebook pixel. The post FAQs: Driving Affiliate Revenue appeared first on Keywee. To help marketers find answers to the most commonly asked questions about affiliate revenue, we compiled a list of the questions we hear most frequently about the subject.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

10), and measurable custom conversion tracking (no. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

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Is your brand making maximizing interest from potential customers?


Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. At each of the four stages of a sales funnel your goal is to be front of mind, engage, provide value, and move the customer to the next stage.

Why salespeople should sell ideas: an FAQ

Chris Koch

Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions. How do I get these ideas in a form I can use with customers? Great, so you want me to dump a bunch of whitepapers on my customers? No, you have to work with marketing to get those ideas translated into a form you can use with customers—whether that be idea salescards, demos, etc.

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Increasing customer engagement with videos just got easier


Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. It provides a better customer experience. FAQs can increase customer engagement with videos.

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What is Marketing? FAQ


Marketing entails product development, market research, product distribution, sales strategy, public relations, and customer support. Your marketing team will check out competitors’ product prices, or use focus groups and surveys, to estimate how much your ideal customer is willing to pay. Price it too high, and you’ll lose out on a solid customer base.

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FAQ This! What Is Blockchain?


FAQ This! More and more businesses will be pressured to shift data ownership back to their customers. With every tech event I cover, there seems to be a central emerging trend that people just can't stop talking about. Something like 5G. Or AI. Or VR. Or blockchain.

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Lead Generation • Your Ultimate Marketing FAQ Guide

Welcome to another Ultimate Marketing FAQ. The best organizations qualify their leads to make sure their salespeople spend their time and energy on only the leads that are most likely to turn into customers. It comes from customers. All those customers you want?

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PPC FAQs: Our Most Commonly Received PPC Questions

EMagine B2B Blog

The PPC FAQs below are available to help you get started on your journey to what has now become the most popular advertising method. This is actually one of our top PPC FAQs! The post PPC FAQs: Our Most Commonly Received PPC Questions appeared first on emagine.

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What Is a Whitepaper? [FAQs]


Also, p eople who choose to download whitepapers often are further into the customer buying cycle. A case study is essentially the story of a customer's success reaching a goal as a result of their partnership with another party.

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FAQ: Adding Fields to the Salesforce Account Object to Sync ListenLoop Data


Find Customize tab on the left. Find Accounts object under Customize tab. The post FAQ: Adding Fields to the Salesforce Account Object to Sync ListenLoop Data appeared first on ListenLoop's Marketing Blog. ABM FAQ Help

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FAQs: The good the bad and the ugly of working with a content marketing agency

Tomorrow People

So this instalment pulls it all together, with a short FAQ of the most common bugbears and successes a client/agency relationship goes through. Tomorrow People provided the perfect mechanism to fill the gap we had post-implementation of our new marketing system … we looked at the content that was provided at each part of the customer journey. ” — Carmen Bury, Head of Marketing, Unify. “

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Ads On Reddit • Your Ultimate Marketing FAQ Guide

Welcome to our very first Ultimate Marketing FAQ. customer success rep) may help you out. The post Ads On Reddit • Your Ultimate Marketing FAQ Guide appeared first on Growth Marketing Strategy & Tactics.

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[Webinar Recap] Outbrain for Advertisers: Live FAQ


That was the raison d’etre behind our very latest webinar, which went live yesterday – Outbrain for Advertisers: Live FAQ. Outbrain for Advertisers: Live FAQ from Outbrain. The post [Webinar Recap] Outbrain for Advertisers: Live FAQ appeared first on

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Your Guide to the GDPR: A Comprehensive FAQ


But, what does GDPR really mean for you, your business, and your customers? GDPR applies to any company, inside or outside the EU, that offers goods or services to customers within the EU. Question Eight: What does GDPR mean for my customers?

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Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

While researching questions is a great way to understand your customers’ struggles, it’s not the only way to optimize for featured snippets. Get to know your customers better by interacting with your customer-support and sales teams.

What Is SEO? [FAQs]


HubSpot customers, you can check out the SEO panel in your HubSpot account to see how well you''re optimized for those things.) Even for a quick FAQ. SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong.

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“WTF Is Advocate Marketing?”, Plus 7 Other FAQs We Get About Advocacy


But, we’re doing one thing differently: we’ve asked our customers—who are some. At Influitive, we’re building a new software category around the idea of advocate marketing. Naturally, we get a lot of questions about what we do and how we do it. So, we’ve rounded up the most common ones we receive and answered them.

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The 10 Best Customer Service and Customer Engagement Platforms


The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Customer Service Management Tools.

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What Is CSS? [FAQs]


Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. It’s only when you want to start customizing the look of a site that you need to delve into CSS. However, if you do want to do some customization, you’ll need to come up to speed on CSS.

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What Is CRM? [FAQs]


We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives.

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What Are Psychographics? [FAQs]


The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. All you need to get started is a desire to really understand your customers. Sales and Customer Service Teams.

Business video trends worth noting in 2018


Snag a subject matter expert and record some FAQ answers on a smart phone (will probably need some editing, though). There are plenty of options for turning static longform videos like webinars into navigable videos customers will appreciate.

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Do you need different kinds of video for sales enablement?


to the customer life cycle and suggests appropriate levels of production values for each genre. customer case studies. All these items are used throughout the customer journey. The others tend to be used more in later phases of the customer journey.

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What Is Earned Media? [FAQs]


B ut with the advent of digital marketing and social media, earned media has evolved -- and departments other than public relations, like marketing and customer support, now share a chunk of the responsibility. Earned media is now that customer tweet about "the best brunch EVER!"

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Three 2017 B2B sales and marketing video trends: it’s time to make your move


There’s a difference between “making a video” and “using video” to advance your conversation with customers. Record Skype conversations with customers. In fact, one could argue that turning your phone sideways detracts from the customer experience.

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Tactical video for technology sales and marketing


FAQ: It’s equally surprising that so few marketers feature short video answers to the questions that prospects repeatedly ask. You can increase the credibility of a straight testimonial by providing additional information about the customer’s application.

The Definition of SEO in 100 Words or Less [FAQs]


HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. You don't convert customers from this traffic, and ranking high for this particular keyword is essentially fruitless.

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How Can We Blend All of Our Customer Data into Actionable Profiles?

Ignite Tech

The key to establishing impactful data-driven workflows – with our without predictive scores – is creating actionable profiles of your ideal customers, and infusing that insight into your day-to-day work. The post How Can We Blend All of Our Customer Data into Actionable Profiles?

What Is Demand Generation? [FAQs]


Customers are the heart of our business. In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships.

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What Is a Whitepaper? [FAQs]


Also, p eople who choose to download whitepapers often are further into the customer buying cycle. The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business.

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[Webinar] Outbrain for Advertisers: Live FAQ – Save the Date!


On November 7 at 11 AM EST, this – and more – will be covered in a live FAQ webinar designed specifically for advertisers. Webinar: Outbrain for Advertisers: Live FAQ. Behind every Outbrain Amplify ad is an entire team of busy content compliance and support staff.

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How to Change All Margins in Google Docs [FAQ]


Hopefully, this will help you create more customized Google docs to fit your needs. You probably don’t typically alter the default margins in a Google Doc.

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