Content Standard

APRIL 23, 2024

Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights. That includes highlighting how marketing helps the brand maintain its market position and enables the business to operate faster, smoother, or more efficiently.

CMO 85

CMO Enterprise Management Planning Work Management 85

Modern B2B

SEPTEMBER 28, 2023

Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. The survey targets customers, prospects and potential leads.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Heinz Marketing

DECEMBER 26, 2023

Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Social media listening tools provide real-time feedback, tapping into the pulse of public sentiment.

Business 114

Business Analysis Work Management Forecasting 114

Vision Edge Marketing

JUNE 6, 2023

Nordstrom has streamlined its processes to ensure that they are efficient and effective. The company gathers customer feedback through a variety of channels, including customer surveys, focus groups, and customer advisory councils. Nordstrom continuously strives to improve its customer experiences.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Stevens & Tate

APRIL 18, 2024

The Role of Automation in Senior Living Marketing Modern marketing automation provides a variety of tools designed to enhance efficiency and efficacy in reaching potential clients. This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Martech

SEPTEMBER 21, 2023

This has traditionally been done through surveys, focus groups or other forms of direct communication. However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience. They use algorithms to analyze a variety of data points (i.e.,

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing AI Profiling Personalization 105

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. Advanced surveys and feedback: AI can personalize surveys and analyze responses for deeper understanding.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ClickZ

MAY 4, 2020

30-second summary: Natural Language Processing (NLP) are helping improve workplace efficiency and decrease human capital costs. They are helping improve workplace efficiency and decrease human capital costs. In this article, we’ll focus on how NLP is being used by call centers to increase efficiency and improve customer service.

Process 142

Process Work Management Marketing Management Marketing AI 142

Circle Studio

NOVEMBER 23, 2021

AI can make marketers more efficient and smarter at scale by offering better insights, faster analysis and by streamlining routine tasks. This can include one-on-one qualitative research with the goal of uncovering client needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Heinz Marketing

MAY 29, 2021

Getting content operations right frees marketers to act like creative kids and still produce an efficient, scalable product. Thank you, Brad Feld for the mindful read. How Content Operations Magically Balances Creativity and Scale. Thank you for the great read, Robert Rose. Thank you for the informative read, Marie Hattar.

B2B 128

B2B Digital Transformation B2B Sales Customer Satisfaction 128

ClearVoice

JANUARY 11, 2024

Understanding your target audience helps ensure your marketing budget is used effectively and efficiently while building relationships with the folks you hope to convert over time. Conduct surveys and focus groups, and consider using AI-powered tools to confirm the research you’ve conducted. What do they do for a living?

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Seismic

MARCH 22, 2021

The study, which is based on a set of online focus groups, as well as a web-based survey of 1,090 executives with sales enablement decision-making responsibilities, details the organizational environments, practices, and sales enablement technologies that are most correlated with successful business outcomes.

Advertising Benchmark 72

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 72

Valasys

JUNE 22, 2023

Make an effort to establish collaboration between the company and the consumers through social media, focus groups, anonymous surveys, and other feedback-oriented setups. Changes In Production You can also drive profitability by making your production processes more efficient.

Business 52

Business Customer Satisfaction Paid Search Agency Demand 52

Hubspot

FEBRUARY 6, 2020

Are you building your product in the most efficient way? To conduct market intelligence, you'll use internal and external sources of data such as: Surveys. Focus groups. Google Surveys. Collecting market intelligence can help your team track competitors more efficiently in your marketing stack. Interviews.

CMS Development 93

CMS Development SWOT Paid Search Agency Hubspot 93

Unbounce

MARCH 1, 2022

This allows you to make changes quickly and efficiently. Traditionally, businesses have relied on surveys, phone calls, and focus groups to better understand how their customers tick, but these methods leave a lot to be desired.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Binary Demand

JULY 21, 2023

Methods like interviews, focus groups, questionnaires, and case studies collect valuable data. Alternatively, you can leverage third-party tools like email validation services to cleanse your data efficiently. A B2B CRM ensures efficient deal tracking, follow-ups, and up-to-date data security measures.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Valasys

JANUARY 30, 2024

Furthermore, engaging in market research empowers organizations to assess the efficiency of their social media campaigns, fine-tune their messaging in response to real-time feedback, and make data-driven decisions for optimizing their overall marketing strategy. Here, we’ll explore two powerful methods: 1.

Social Media 40

Social Media Research Social Marketing Planning 40

Content Standard

MAY 22, 2019

Sometimes, a survey will offer the broad range of insights that can put you in the right direction. The study by Buzzsumo and Mantis Research found that the top five forms of research are surveys, analyzing owned data, third-party data, one-on-one interviews, and public or government-owned data. Narrow Down Your Research Methods.

Research 98

Research Sample Planning Brand Identity 98

Hubspot

JUNE 1, 2018

They research and analyze your consumers all the time, conducting focus groups, sending out surveys, studying online shopping habits, and asking one underlying question: “Where, when, and how does our consumer want to communicate with our business?”. What is Marketing?

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

seo.co

SEPTEMBER 4, 2023

This is one of the most common types of navigations on the modern web, since it works well for a variety of devices and browsers and because it’s both clean and efficient. Use focus groups and surveys to improve user experience. However, it may not be appropriate if you have an excessive number of links to include.

SEO 64

SEO Practices Best Practices Lead Scoring 64

PureB2B

JUNE 8, 2021

However, while this might be efficient and comfortable, it might only be the second best thing that you can do for your campaigns. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

However, while this might be efficient and comfortable, it might only be the second best thing that you can do for your campaigns. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

Seismic

OCTOBER 10, 2022

Collect feedback through informal check-ins, surveys, or focus groups, taking action when necessary to ensure that your sellers have the resources they need. This feedback will help you create sales support materials and other sales enablement collateral that reps will be more likely to use.

Tips 52

Tips Content Work Management Touchpoints 52

EveryoneSocial

APRIL 1, 2021

Marketers and sales professionals use a variety of methods to understand their customers better, such as surveys and focus groups. Social listening is both faster and more efficient for marketers to track trends and consumer sentiment in real-time. But they are often costly, time-consuming, and slow to get results.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

FMG Suite

NOVEMBER 23, 2020

These focus groups meet at a regular cadence, ideally quarterly, to discuss what is going right and what could be improved in the firm. Financial Advisor Client Surveys. If advisors aren’t ready to face a group of clients dissecting their firm’s service over lunch, there is a less overwhelming option.

Opinions 52

Opinions Customer Surveys Validation Transparency 52

Martech Advisor

JANUARY 10, 2020

But many marketers are still only looking at big data and survey data, forgoing a chance to gain a deeper understanding of what makes their customers want to either keep returning to the brand or to move on. Data from research using surveys, focus groups, qualitative interviews, etc. Prioritize Authenticity.

Customer Satisfaction 59

Customer Satisfaction Research Paid Search Agency Forrester 59

SendinBlue

MARCH 16, 2021

According to one survey, 61% of companies said they found the process of implementing marketing automation difficult. Straight after the event you could send a thank you via SMS to attendees along with a request to fill out a feedback survey. But only when it’s done right. Automate internal processes not just campaigns.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Practices 98

seo.co

MAY 11, 2021

This can be done through a combination of combing through social media profiles, interviewing clients, conducting focus groups, and other hands-on methods. Customer survey results. Instead, focus on the similarities that you find. Focus groups. You may have to incentivize people to fill out surveys.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

SmartBrief - Marketing

JULY 31, 2023

The most efficient method of brand engagement is to involve the community in the product development process. To make customers feel that they are important, valued stakeholders, the brand seeks their active feedback, conducts surveys, and runs focus groups to understand consumers‘ preferences and needs.

Communities 52

Communities Brand Identity Branding Work Management 52

Content Standard

JANUARY 25, 2018

Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7 Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one. Although this is an increase over the previous year, it is still relatively low.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Hinge Marketing

JUNE 19, 2017

Similarly, when you decide you want to accelerate growth and gain a competitive advantage, research gives you the knowledge you need to get there efficiently. Focus groups. The reason is simple: clients are reluctant to reveal any significant information to a group of competitors. Focus groups are rarely the right choice.

Research 75

Research Work Management Marketing Management Brand Identity 75

EveryoneSocial

DECEMBER 26, 2018

How do you build a brand that taps into the power of social media to increase brand awareness, drive efficiencies, maximize investment in technology, build and nurture relationships, generate leads, drive more blog traffic all while also being more human? Do an audit via a non-intrusive survey or focus group.

Social Media 63

Social Media Brand Identity Branding Media 63

ClearVoice

NOVEMBER 16, 2020

A recent survey from the National Bureau of Economic Research shows that the remote workforce has nearly quadrupled to include 50 percent of U.S. Many marketing technologists are always on the lookout for new tools and ways to adopt new tools and leverage them in ways that help boost efficient operations for freelance teams.

Planning 52

Planning Paid Search Agency Marketing Analytics Tools Tools 52

Writing on the Web

NOVEMBER 11, 2011

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. It’s a hugely efficient short cut tool, showing us what we need to pay attention to with our conscious mind.

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100

Content Standard

SEPTEMBER 10, 2018

You can choose to put more effort and spend into your engine as returns continue to diminish—but a much more efficient and less costly approach is to proactively look for new audience opportunities through your regular content marketing processes. Any of these drivers will make it difficult to continue to grow an audience.

Paid Search Agency 40

Paid Search Agency Demographics Segmentation Focus Group 40

Writing on the Web

OCTOBER 21, 2010

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. It’s a hugely efficient short cut tool, showing us what we need to pay attention to with our conscious mind.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100