KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

ClearVoice

JANUARY 30, 2019

Social media stories will continue to have an important place in brands’ social marketing plans in 2019, according to Buffer’s just-released “State of Social” report , even though more than 1/3 of brands are unsure about how effective stories are. Buffer’s 2019 State of Social report touts importance of stories.

Social Media 76

Social Media Media Youtube Custom Publishing 76

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). What sets them apart?

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Scoop.it

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 324

Startups Marketing & Strategy Marketing Strategy Content Marketing 324

Marketing Insider Group

DECEMBER 11, 2019

A roadmap is a document that plots out your goals and the steps you will take to achieve them within a certain timeframe. As a content marketer, your job is to plan how you can acquire enough customers to hit that goal. Let’s say another one of your content goals is to grow your brand YouTube channel Watch Time by 30%.

Planning 289

Planning Work Management Marketing Management Deliverability 289

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Social Media: Where do you intend to post the content?

Ad Building 65

Ad Building Tips Content Social Media 65

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. Embrace authenticity. Don’t create.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement.

Linkedin 99

Linkedin Ad Frequency Social Media Marketing Analytics Tools 99

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Stories can be a great way to drive leads and customers. What is ephemeral content?

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Planning Work Management 110

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Post Consistently on Social Media. So, tap into that space.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

KoMarketing Associates

JUNE 25, 2019

Here some ways you can incorporate live streaming into your existing social media marketing strategy: Interviews and discussions with industry experts. Customer spotlights or interviews. Facebook is likely the largest live streaming social media platform, outside of YouTube. Company news announcements. Sale announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

ClearVoice

SEPTEMBER 4, 2020

More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. Content marketing statistics for social media. billion people worldwide now use social media. adults use at least one social media site. (

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Kevin Indig

AUGUST 7, 2023

Even when technically better alternatives exist, customers choose the solution they’re familiar with because it’s reliable. It’s the outcome of positioning, which lives at the intersection of your expertise, the pain points you solve and what your customers care about. See Google or Apple, for example.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Martech

JULY 20, 2021

They wanted to engage their existing (and very loyal) customer base in creating user generated videos featuring Weber products. The process was extremely simple for us and our customers. What makes the Teester platform so valuable is that no training is needed for our customers. A spotlight on customers = success.

User-Generated Content 114

User-Generated Content Video Marketing Generation Marketing Management 114

flux.la

AUGUST 11, 2020

This is made possible by the emergence of various social media sites and apps. Business moguls, media personalities, and customers all-alike can find something tailored for them. Size isn’t the only factor to consider when considering these media sites. Why Is Social Media Good For Business?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Getting Started with Social Media in China.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Sprout Social

DECEMBER 6, 2023

However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. That can look like reading reviews, speaking to customers and of course, consulting influencers. You don’t need to create a deck or lengthy document detailing exactly how you’ll handle any and all pitfalls.

Work Management 111

Work Management B2B Marketing Marketing Management Paid Search Agency 111

RebelMouse

FEBRUARY 2, 2022

We also have tied everything to custom Google Analytics segments so that we can study the behavioral impact of new performance features in depth. Rich content editors should ideally produce clean, semantically meaningful documents while still being easy for users to understand. Custom Dashboards Upgrades.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Make Your Event Stand Out. Incentivize.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Navigate the Channel

MARCH 6, 2023

Stakeholders can include current or potential customers, stockholders and investors (if you’re a public company), suppliers and vendors, employees, and local, state or national government entities. Don’t forget to also target those media outlets that focus on the trade issues important to your business. Imagine what it is today.

Public Relations 65

Public Relations Lock-In Work Management PR 65

ClearVoice

FEBRUARY 13, 2023

ChatGPT has dominated headlines and social media discussions in recent weeks. Documents If you need help with long-form content, Jasper’s Documents feature can write longer blog posts, emails, social media posts, and even books. Your team consists of writers, a dedicated customer success manager, and a producer.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

Kevin Indig

NOVEMBER 6, 2023

With cutting-edge SEO tech built-in, you get best-in-class defaults, automations and bulk actions that enhance your workflows or customization at scale for complete control. Start creating 🗞️ Documents publicized in the recent antitrust case revealed Google paid Apple, Samsung, Mozilla, AT&T and others a collective $26.3b

Paid Content 59

Paid Content Paid Search Agency Lead Ranking Advertising Agencies 59

Webbiquity

MAY 17, 2016

The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. Pricing: free to $21 per month.

Planning 145

Planning Research Tools Best Practices 145

Scoop.it

MARCH 18, 2021

For them, broad categories might be content marketing, social media, project management, and email marketing. Here are four easy ways to surface the best content on any topic that matters to you and add it to your content hubs quickly and efficiently using the ‘Publish’ button in all of them. Videos from a YouTube channel.

Process 53

Process Optimization Curation RSS 53

Convince & Convert

APRIL 24, 2012

He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content marketing plan. Specifically, how to produce interesting content and how to publish it on a regular basis. Turn Your Customers into Stars.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact.

Features 93

Features Brand Identity Branding Paid Search Agency 93

Excelsior Research

MAY 31, 2021

Content syndication is that the act of re-publish web-based content by a third-party website with citing original source. Now, what contents are often re-published? The publisher creates backlinks to the content creator’s website and other social media pages creating organic traffic. Content Syndication Platforms.

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

ClearVoice

SEPTEMBER 16, 2021

Many business owners are unaware that when they randomly boost posts, Facebook automatically documents that boosted post as an ad within Business Manager, ultimately creating an ad account associated with the boosted posts. Social media users expect to receive a response from brands within the first 24 hours.

Facebook 99

Facebook Features Content Cost per Acquisition 99

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. Make sure your proposed solution is customized to the client's needs. It's finally happened. Propose a solution. Image Source 7.

Template 69

Template CMS Development Examples Marketing Proposals 69

Vision6

NOVEMBER 12, 2020

The Changing Face of Customer Experience: Creating a Conversational Strategy. In fact, 90% of consumers expect an immediate response when it comes to customer service. Earn My Attention: How to Create Content That Your Customers Want to See. We can no longer rely on the old saying of “putting yourself in your customer’s shoes”.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Viral Marketing 101

Viral Marketing Work Management Planning Paid Search Agency 101

Valasys

JUNE 8, 2020

Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers. Integrates Your Content Strategy with the Buyer Persona.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. Maximize Visibility of Technical Support Documentation. Social Sharing Elements – Keep social sharing top of mind by adding relevant social media sharing buttons and link references. Publishing characteristics (date published, author, comments, etc. properties).

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Hubspot

APRIL 2, 2019

Social media marketing is constantly changing and growing. Even if you think you're 100% certain of the role Twitter plays for your business, it’s necessary to check in with your performance and audience to optimize your presence, especially since business presence on Twitter outranks YouTube, Instagram, Pinterest, and Snapchat.

Twitter 76

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 76

Optinmonster

MAY 8, 2023

You can even start with just a social media account. You may be able to reach potential customers all over the world. Instead of hiring someone to physically check out orders for customers, you can set up an eCommerce store that sells products automatically around the clock. You can interview potential customers directly.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

SnapApp

JANUARY 3, 2018

When you mention a person or company in your content, reach out to them after you’ve published that content and let them know you’ve mentioned them. For example: social media + “become a contributor ”. . Send a thank-you card to a customer without killing a tree. Get more detailed walkthrough for fast graphics here. . . .

Work Management 74

Work Management Tips Product Marketing Management 74